本科毕业设计浅析经济危机对东莞市服装业对外贸易造成影响的内因及应对策略.docx
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本科毕业设计浅析经济危机对东莞市服装业对外贸易造成影响的内因及应对策略
中文摘要
本文主要浅析了在金融危机下,东莞服装贸易受到一系列重大影响的内在原因及应对策略。
作为全国,特别是广东省重要的制造以及服装业出口加工集中基地东莞来说,在国际贸易中起着举足轻重的作用,因此这次经济危机所造成的影响和经济损失是不可忽视的。
本文通过对东莞一家进出口服装厂的调查,进一步了解服装业在经济危机中的贸易业绩所产生的变化,就我国经济如何防范风险,降低损失、并提出了应对策略。
关键词:
金融危机;内在原因;服装业;策略
TableofContents
Abstracti
中文摘要ii
1.Introduction1
2.TheImpactofGlobalFinancialCrisis2
2.1Significantimpactonimportsandexports2
2.2EconomiclossesofforeigntradeinDongguangarmentindustry2
3.TheInternalCausesofDongguanGarmentIndustryinFinancialCrisis3
3.1Comparisonofforeigntradebeforeandafterthefinancialcrisis3
3.1.1ExportsinDongguangarmentindustrybeforethecrisis3
3.1.2Post-crisischangesinDongguangarmentindustry4
3.2Analysisoftheinternalcausesofthesituationtochange5
3.2.1Theweakbrandconsciousness5
3.2.2Thepoorcapacityofindependentinnovation6
3.2.3Theinefficientmanagement6
3.2.4Thelagginginformationenvironment7
4.CaseInvestigationandAnalysis8
4.1ComparisonofagarmentfactoryinDongguanbeforeandafterthefinancialcrisis8
4.2Analysisoftheinternalcausesthataffectthedevelopmentintrade9
4.3Solutions10
4.3.1Encouragingthetraininganddevelopment10
4.3.2Cultivatingtalentsoffashiondesign10
4.3.3Makinggooduseoffairs11
4.3.4Enhancingbrandequity11
4.3.5MakingabreakthroughtobuildE-commercialplatform13
5.Conclusion14
Bibliography15
Acknowledgements16
1.Introduction
Astheexpansionofglobalization,thiscrisiswillnotonlycometoAmericanortheEuropean,butalsoChinese.Manypeoplethinkthatthefinancialcrisisisfarawayfromus,butinfact,thefinancialcrisishasvirtuallyinfluencedmuchonourdailylife.Thefinancialcrisis,whichisalsoknownasthefinancialturmoil,referstoallormostofthefinancialindicatorsofacountryorseveralcountriesandregions,asharp,short-termandasuper-cycledeterioration.Thecurrentworldisgoingthroughaonce-in-a-hundred-yearfinancialcrisis.Towithstandthefinancialcrisis,weshouldactivelystabilizetheimportsandexportsofforeigntrade.
TheglobalfinancialcrisismetstructuraladjustmentofDongguan,posingsevereimpactongarmentindustryinDongguanandmakingitfalltothebottomfrom2009JanuarytoFebruary.Dongguanisfamousforinternationaltradeasa“worldfactory”.Inaddition,onlytheDongguancitizencanperceivethesufferfromthisfinancialcrisis.Forthegovernment,theyshouldencourageenterprisesandhelpthemgothroughthedifficulttime.Forenterprisesandordinarycitizens,theylearntotightentheirbeltsforquitealongtimeinfuture.ThisyearmaybecomethehardestoneforDongguaneconomy.Ontheonehand,theeconomymaynotachieveacompleteupturninthecomingtwoorthreeyears.Ontheotherhand,thereisnoeasytaskintransformingandupgrading.Ittakestimeforenterprises’expansionbothondomesticsaleandDongguan’stransferofinner-driveneconomy.Inaddition,aninvestigationofagarmentfactoryinDongguanmayhelpustoanalyzetheproblem.Whygarmentindustryhassuchbigchangesafterthefinancialcrisis?
WhyDongguangarmentindustrystillremainsanindustrywithoutitsownbrandandislackofmarketstrategy,talentsoffashiondesignandsalesplatform?
Inordertosolvealltheseproblems,weneedtofindouttheinternalcausesandmapoutpracticalmeasurestohelpthegarmentindustryrecover.
Thethesisconsistsoffourparts.Partoneisanintroductiontotheimpactoftheglobalfinancialcrisisandthebackgroundofthecrisis.ParttwoisadetailedanalysisoftheinternalcausesinDongguangarmentindustryunderthecrisis.Partthreeiscaseinvestigationandanalysis,andthestrategiestotheproblemwillalsobesuggested.Partfourisaconclusionofthethesis.
2.TheImpactofGlobalFinancialCrisis
America'ssecondlargestsubprimemortgagecompanyfiledforbankruptcyprotectioninMarch,2007,whichmarkstheoutbreaksofU.S.subprimemortgagecrisis.Astheglobalizationofeconomy,China'seconomyhasbeenintegratedintotheglobaleconomy.ThefinancialcrisisintheU.S.hascausedgreatimpactsontheinternationalforeigntradeandarousedstrongconcernbetweenusandmostofpeoplearoundtheworld.
2.1Significantimpactonimportsandexports
Withthefinancialcrisisandaccelerationoftheexpansionoftheeconomy,China'seconomyhasalsobeenseriouslyaffected.Entityeconomyhasslowdowned,China'sexporthasdeclinedandChina'sexternaleconomicenvironmenthasdeterioratedmarkedly,particularlyineconomicgrowthofindustrialandfinancialsincethedecreasingoffinancialincomeforthefirsttimeofnegativegrowth.
Atfirst,sincetheoutbreakoffinancialcrisis,China'sexportgrowthmomentumhasrapidlyweakenedandthefinancialcrisishasledthetensofthousandsofforeignexportprocessingenterprisesinthesoutheastcoasttostopproductionorshutdown.Inparticular,theprocessingenterprises,whichdirectlyledalargenumberofworkerstobeunemployed.Intheworldeconomicrecession,asharpdeclineininternationaltradeexisted,andthesituationofmarkethasbeingmoreandmorecompetitive.Tradeprotectionismaroundtheworldhasbeenfurtherevenfurthernowadays.Asthecontinuouslyincreasingtrendoftradebarriersagainstourexportsandtheformofdiversification,lotsofmeasureshasbeenproposed.AccordingtoChina'sMinistryofCommercestatistics,morethan100millionU.S.dollarswasinvolvedin2008.
What’smore,thebusinessfailureswaspartlyduetolowerexporttaxrebates,environmentalcostsandlaborcosts,RMBappreciationandthecreditcrunchandsoon.Therecentreasonofcollapseisthatcompaniesdonothaveorders.Withoutmarket,Dongguangarmentindustrywillbemorebrutal.SmallcompanieswillnotsurvivetothefaceofU.S.dollardepreciationsituation.Thesefirmswereintheprocessoftransition,butitisdifficultsincethefinancialcrisishithardlyonChina'sexportsandimports.
2.2EconomiclossesofforeigntradeinDongguangarmentindustry
Dongguanisoneoftheregionswithmostsignificantgrowthwhichhavebeenidentifiedbyhightechnologyinthepastyears.Butthefinancialcrisisturnmanyaenterprisetoanegativesituation,evenclosedown.
Dongguan'sgarmentsindustrywhichisreelingfromtheglobalrecessionisturningtothedomesticmarketbutwithlittlehopeoffullycompensatingforthedeclineinexports.Datashowthatprocessingtradeexportsstilldominatedbygeneraltradeexportsincreasedsignificantly.TheeffectofthefalloutfromtheglobaleconomiccrisiswasalsoaggravatedbythestateofChina'sowneconomy.ApparentlysomeoftheAsiancompetitorshavebenefitedfromthisdisadvantageofDongguantosomeextent.TherecessionstartedhurtingDongguan,butsomeofitsAsiantextilerivalshavecontinuedtogainexportgrowth.
Ontheonehand,Dongguangarmententerprisesfacetheglobaleconomicslowdowncausedbymarketdemand.OtherAsiancountriesdealwithcompetitionamongthegarmentindustryandaretoupgrade.Ontheotherhand,garmententerprisesindevelopedcountriesalsofacethegreenenvironmentalprotectionandqualitystandardsfornewtechnologieswhichlimitintermofthetechnicalbarriers.TheeconomyinDongguangarmentindustryhasyetcometothebottom,andisstillhopefultocomeover.Fortheincreasingpressureonthedomesticmarket,someenterprisesdidnotopenthedomesticmarket,anddomesticsaleschannelshavenotbeenestablishednow.Theuncertainresultsofdevelopmentprospectsintheforeignmarketandthedomesticmarketarenotsoclear.
3.TheInternalCausesofDongguanGarmentIndustryinFinancialCrisis
3.1Comparisonofforeigntradebeforeandafterthefinancialcrisis
3.1.1ExportsinDongguangarmentindustrybeforethecrisis
Asarenownedglobalmanufacturingbase,Dongguanishighlydevelopedingarmentindustrywhichtakesup90percentoftheoutputvalue.Withatotalofover20000manufacturingenterprisescoveringover30sectorsandmaking60000typesofproducts,Dongguanboastsitsmanufacturingindustrialsystemcharacterizedwithcompleteindustrialcoverage,well-positionedinfrastructureandadvancedtechnology.Withthemanufacturingindustriesincludinggarmentindustryisplayingasignificantrole,theoveralleconomiccapacityinDongguanhasbeengreatlyexpanded.Dongguaniswell-positionedregardingthesupportingindustrialsystembetweenupstreamanddownstreamproductsandamongvariousindustries.
Customsdatashowed,atthebeginningof2008,theimportandexportvalueofDongguanforeigntradetotaled113.3billionUSD,a6.1%increasethanin2007.InGuangdongprovinceandcities,theexportvalueandimportvalueofDongguanrankedthesecond.Since2008,Dongguan’seconomyhasundergoneanunprecedentedtest.(ColinRead,2009)
3.1.2Post-crisischangesinDongguangarmentindustry
Dongguanisnotsuchastrongcityingarmentindustryaswethoughtbefore.Dongguanhasbecometheprocessingbaseforalotofforeignbrandswithnoindependentbrands.Garmentindustrywashitfirstlyamongallforeign-tradeindustriesbyfinancialcrisis.ItwastoughestforDongguangarmentindustrytocomeoverthedifficultiesundertheglobalfinancialcrisis.
Forgarmentindustry,someonesaidtheyearof2008wasgoodforitsdevelopmentasitbroughtagoodopportunity,butotherssaiditwasnotverygoodbecausethegarmentindustrywashitbyfinancialcrisisseriously.However,themostimportantthingiswhatkindofviewyouholdtothisfinancialcrisis.Dongguan’sgarmentindustrywillintegrateresourceandgrowupfurther,anditstridesagreatersteptowardsthegoal