跨文化商务沟通讲座.docx
《跨文化商务沟通讲座.docx》由会员分享,可在线阅读,更多相关《跨文化商务沟通讲座.docx(24页珍藏版)》请在冰豆网上搜索。
跨文化商务沟通讲座
ChapterOneFundamentalsofBusinessEnglish
SectionOneIntroduction
BusinessEnglishisusedforinternationalbusinessactivities.ItbelongstotheareaofFunctionLanguage,andithascomplexgenreandreacheswiderangeofprofessionalarea.DifferentfromgeneralEnglish,businessEnglishhasitsparticularstylisticcharacteristicsofvocabulary,grammarandstructure.
SectionTwoTeachingObjectives
KeyPoint重点
ThekeypointofthischapteristounderstandthebasicprinciplesandcharacteristicsofBusinessEnglish.
DifficultPoint难点
Thedifficultpointofthisunitistoapplythosebasicprinciplestopracticalinternationalbusinessactivities.
SectionThreeTeachingProcedures
1.1BasicPrinciples基本原则
correctnessandcompleteness内容准确完整,是指用正确的语言,准确、完整地把信息传递给对方.
clearnessandconciseness表达清楚简洁,是效率时代对我们提出的要求.
considerationandcourtesy态度友好诚恳
1.2AppropriateWords词汇选择
1.2.1choosingbriefandcommonwords多用简洁、常用的词
Littlemenusebigwords;bigmenuselittlewords.-------------丘吉尔
复杂、僵硬的词简洁、常用的词
cogitatethink
consummatefinish
prioritizerank
transpirehappen
冗长的表达简洁的表达
makeanacquisitionacquire
fileanapplicationapply
renderanadjustmentadjust
achieveareconciliationreconcile
繁琐、生硬的表达简洁、自然的表达
intheeventthatif
byvirtueofthefactthatbecause
onaregularbasisregularly
withregardtoconcerning
atthepresenttimenow
1.2.2avoidingclichés避免使用陈词滥调
文化差异:
中国人一般把谚语看成智慧的一种体现,而相当部分的西方人认为,在交流中使用谚语较俗气,是缺乏想像力的一种表现.
1)ThiswillacknowledgereceiptofyourletterofSeptember12.
ThankyouforyourletterofSeptember12.
2)Enclosedherewithisthebrochureinwhichyouexpressedaninterest.
Enclosedisthebrochureyouaskedfor.
3)Thisistoinformyouthatwecandoincompliancewithyourrequest.
Wecandoasyourequested.
1.3EffectiveSentences句式结构
1.3.1preferringtheactivevoice多用主动语态
1)Alettershouldbesenttothecustomerbyyoutoinformhimofthepricechange.
Pleasesendthecustomeralettertoinformhimofthepricechange.
但在以下情况下,使用被动语态是无可厚非的.
Advertisingisoftencriticizedforitseffectonprice.(动作执行者不明或不重要时)
Thedamagewascausedbyexposingthematerialtothesunlight.(避免对动作执行者的责备时)
Thebankmadeseveralriskyloansinthefirstfiveyearsofthe21stcentury.Theseloanswerewrittenoffas“baddebt”in2008.(增强句子与句子之间的连接时)
1.3.2enrichingsentencepatterns丰富句式结构
好文章的句子往往长度适当,长短句搭配合理,简单句、并列句、复合句使用恰当.
1)It’swiseofyoutohaveordered100Championtennisracquetswhich,you’llfind,willsellfastbecauseoftheirgoodreputationofdurabilityastestsrevealthattheyoutlastseveralotherracquetswhichcostover$10more.
Yourorderfor100Championtennisracquetsisawisedecision.You’llfindthattheysellfastbecauseoftheirgoodreputationofdurability.Infact,testsrevealthattheyoutlastseveralotherracquetscostingover$10more.
2)Iattendedcollege.Itrained3hoursadaywiththetrackteam.Iworkedparttimeduringtheschoolyear.Iworkedpart-timeupto200hourseachsummer.Iworkedpart-timeinordertopayallthetuitionandlifeexpenses.
Whileattendingcollegefulltime,Itrained3hoursadaywiththetrackteam.Additionally,Iworkedpart-timeduringtheschoolyearandupto200hourseachsummerinordertobetotallyself-supporting.
有些句子以介词、分词、连词、或副词开头的话,文章会显得连贯,有活力.
1)We’vesuccessfullyremainedtobethelargestandbestsupplierofTVtubesforthepast10years.
Successfully,forthepast10years,we’veremainedtobethelargestandbestsupplierofTVtubes.
Forthepast10years,we’vesuccessfullyremainedtobethelargestandbestsupplierofTVtubes.
1.4ProductiveApproaches篇章布局
1.4.1thedirectapproach
1.4.2theindirectapproach
1.5MiscellaneousFundamentals其他
1.5.1Capitalization大写规则
1.5.2Abbreviations缩写规则
1.5.3Numbers数字规则
2.BusinessLetter
Componentsofbusinessletters
Stylesofbusinessletters
Assignment:
writealetterofclaim
ChapterTwoTheResumeandtheInterview
SectionOneIntroduction
Thischapterwillhelpyoutoimproveyourjobapplicationskillsingeneral,givingyouvaluableinsightintoreadingadvertisementsandvaluableguidelinesforcomposinganeffectiveCVandgettingreadyforthejobinterview.
SectionTwoTeachingObjectives
KeyPoint重点
Thekeypointofthischapteristoknowhowtoreadjobadsandmakeyourapplicationletterstandout.
DifficultPoint难点
Thedifficultpointofthisunitistoknowhowtodealwithnegativesattheinterview.
SectionThreeTeachingProcedures
ⅠHowtoapplyfortheidealjob
1.Firststeps
2.Readingjobads
Asyouread,askyourselfthesequestions:
DoIhavetheformalqualificationsrequired?
DoIhavetheexperiencerequired?
AmIreallysuitedforthejob?
WhatdoIknowabouttheemployer?
Whatmakesmespeciallysuitedforthejob?
3.Analysingaspecificjobads
4.Whattomentioninyourletteroremail
5.Attractinganemployer’sinterest
6.Hintsandtips
somegoodwaystomakeyourapplicationletterstandout
1)lookforsthunusualinyourexperienceorqualification
2)makethecontentofyourletterappropriateforthejob
3)avoidannoyingphrases
4)getsomeonetoreadyourletterbeforeyousendit,neversendyourfirstdraft
5)keepthelettershort
6)mentiontheorganization
7)makeyourletterphysicallyeasytoread
8)remembertostatewhichjobyouareapplyingfor
9)berealistic
10)checkagain
7.Practicemakesperfect
Exercise1Pharox
Hereisatypicaljobadvertisement.Readtheadvertisementcarefullyandconsiderhowyouwouldwriteyourapplication.
WordStarNewspaper,October25,2005
AssistantManager
Abusymanufacturingcompanyrequiresanassistantmanagerforitsofficeadministrationdepartment.Pharoxisacompanythatwasestablishedfiveyearsagoandwearealreadyaleaderinthefieldofplasticproductsforthekitchensofmajorhotels,restaurantsandclubs.
Werequireanassistantmanagertohelpleadateamof12peoplethatdealswiththefullrangeofadministrationtasks,includingmanagingincomingandoutgoingcorrespondence,somepersonnelduties,responsibilityforrecordsofmeetingsandensuringthesmoothandefficientoperationofPharox.Mostofourproductsareexported.
Youwillrequire:
●Auniversitydegreeinbusinessorarelatedsubject.
●Fiveyears’experienceinarelevantfield.
●ExcellentwrittenandspokenEnglish.
●Aninterestinworkingwithforeignbusinesspeople.
●Awillingnesstoworkinahigh-pressureenvironment.
Pleasesenddetails,quotingreferenceQS149/39to:
Mr.HuangWei
HumanResourcesDepartment
Pharox
FirstReply
Thefollowingletterisonereply.Thisisanexampleofwhatnottodo.
2.11.2005
DearSir,
Iamjustthepersonyouarelookingforandsawyouradvertisementinthenewspaperandthoughtatoncethatitwouldbethejobforme.IhaveadegreeinBusinessAdministrationsandthishasgivenmeacompleteknowledgeofthefieldyouareadvertisinginthenewspaperandtowhichIamreplying.AllmyteachersandcolleaguestosaythatIamanoutstandingstudentandIamsureIwillhaveawell-paidcareerworkingwithyou.Iamverygoodatbasketballandattabletennisandwonthefirstyearawardfor“BestPlayer”duringtheintercollegiatechampionship.Ialsoloveridingbicyclesandreadingbooks.IamnotworkingnowandamavailabletojoinyourcompanyafterIhavetakenmyholidays.IamgoingtoBeijingwhereIwasbornbutamgoingtoChengdualso.IlookforwardtoseeingyouattheinterviewandfeelIwillbehappytoacceptthispositionaftertheinterview.
Cheers
ZhouFei
Readtheletteraboveagainandwritedownthemistakesthecandidatehasmade.Youwillfindalistofmistakesattheendofthissectionthatyoucancomparewithyourownlist.
SecondReply
Hereisanexampleofhowagoodreplylettermightbewritteninresponsetotheadvertisement.
2November2005
Job:
AssistantManager
ReferenceNumber:
QS143/39
DearMr.Huang,
IwasinterestedtoseeyouradvertisementforthepositionofAssistantManagerintheOctober25editionofWorldStarNewspaper.
Ihavebeeninterestedinyourcompanyforsometimeandhaveparticularlynotedtherecentachievementyouhavemadewithyourproduct-developmentprogramme.Thearticlebyyourchairman,MrXiangxiao-shing,intheFarEasternEconomicReviewofNovemberlastyear,gavesomeparticularinsightsintothedevelopmentsinthisfield.
Iwouldliketoapplyforthepositionadvised.AswellasholdingthequalificationsrequestedIalsohaverelevantexperiencethatwouldmakemeausefulmemberofyourteam.
DuringmytimeatFudanUniversity,IwasVice-PresidentoftheChina-AmericaBusinessStudyGroupandcloselyfolloweddevelopmentsintheleisureindustry.Thisgavemeanexcellentappreciationoftheimportanceofhigh-qualityproductsinsuchademandingfield.Ialsowroteanumberofarticlesthatwerepublishedinsomerespectedjournal.IgainedpracticalexperienceinthefieldbyworkingduringmysummerholidaysasatraineereceptionistattheGoldenTowerHotel.IwasalsoavolunteerteacherofChinesetoforeignstudents,whichhelpedmetounderstandothercultureandallowedmetomakemanynewfriends.
Inotethatyourcompanyexportsmostofitsproductsandwouldverymuchliketobeinvolvedwithyoursuccessinthisfield.Ifeelthatmyskillswouldbeveryusefultoyourorganization.
MoredetailsofmyqualificationandexperiencearecontainedintheenclosedresumeandIwouldbehappytoansweranyquestionsthatyoumayhave.
Yourssincerely
LiuJiamian
Givethereasonswhyyouthinkthesecondlettermightbemoreeffectivethanthefirstletter.
Ⅱ面试中常问的几类问题:
个人情况