跨文化商务沟通讲座.docx

跨文化商务沟通讲座.docx

《跨文化商务沟通讲座.docx》由会员分享，可在线阅读，更多相关《跨文化商务沟通讲座.docx（24页珍藏版）》请在冰豆网上搜索。

跨文化商务沟通讲座

ChapterOneFundamentalsofBusinessEnglish

SectionOneIntroduction

BusinessEnglishisusedforinternationalbusinessactivities.ItbelongstotheareaofFunctionLanguage,andithascomplexgenreandreacheswiderangeofprofessionalarea.DifferentfromgeneralEnglish,businessEnglishhasitsparticularstylisticcharacteristicsofvocabulary,grammarandstructure.

SectionTwoTeachingObjectives

KeyPoint重点

ThekeypointofthischapteristounderstandthebasicprinciplesandcharacteristicsofBusinessEnglish.

DifficultPoint难点

Thedifficultpointofthisunitistoapplythosebasicprinciplestopracticalinternationalbusinessactivities.

SectionThreeTeachingProcedures

1.1BasicPrinciples基本原则

correctnessandcompleteness内容准确完整,是指用正确的语言,准确、完整地把信息传递给对方.

clearnessandconciseness表达清楚简洁,是效率时代对我们提出的要求.

considerationandcourtesy态度友好诚恳

1.2AppropriateWords词汇选择

1.2.1choosingbriefandcommonwords多用简洁、常用的词

Littlemenusebigwords;bigmenuselittlewords.-------------丘吉尔

复杂、僵硬的词简洁、常用的词

cogitatethink

consummatefinish

prioritizerank

transpirehappen

冗长的表达简洁的表达

makeanacquisitionacquire

fileanapplicationapply

renderanadjustmentadjust

achieveareconciliationreconcile

繁琐、生硬的表达简洁、自然的表达

intheeventthatif

byvirtueofthefactthatbecause

onaregularbasisregularly

withregardtoconcerning

atthepresenttimenow

1.2.2avoidingclichés避免使用陈词滥调

文化差异:

中国人一般把谚语看成智慧的一种体现,而相当部分的西方人认为,在交流中使用谚语较俗气,是缺乏想像力的一种表现.

1）ThiswillacknowledgereceiptofyourletterofSeptember12.

ThankyouforyourletterofSeptember12.

2）Enclosedherewithisthebrochureinwhichyouexpressedaninterest.

Enclosedisthebrochureyouaskedfor.

3）Thisistoinformyouthatwecandoincompliancewithyourrequest.

Wecandoasyourequested.

1.3EffectiveSentences句式结构

1.3.1preferringtheactivevoice多用主动语态

1）Alettershouldbesenttothecustomerbyyoutoinformhimofthepricechange.

Pleasesendthecustomeralettertoinformhimofthepricechange.

但在以下情况下,使用被动语态是无可厚非的.

Advertisingisoftencriticizedforitseffectonprice.（动作执行者不明或不重要时）

Thedamagewascausedbyexposingthematerialtothesunlight.（避免对动作执行者的责备时）

Thebankmadeseveralriskyloansinthefirstfiveyearsofthe21stcentury.Theseloanswerewrittenoffas“baddebt”in2008.（增强句子与句子之间的连接时）

1.3.2enrichingsentencepatterns丰富句式结构

好文章的句子往往长度适当,长短句搭配合理,简单句、并列句、复合句使用恰当.

1）It’swiseofyoutohaveordered100Championtennisracquetswhich,you’llfind,willsellfastbecauseoftheirgoodreputationofdurabilityastestsrevealthattheyoutlastseveralotherracquetswhichcostover＄10more.

Yourorderfor100Championtennisracquetsisawisedecision.You’llfindthattheysellfastbecauseoftheirgoodreputationofdurability.Infact,testsrevealthattheyoutlastseveralotherracquetscostingover＄10more.

2）Iattendedcollege.Itrained3hoursadaywiththetrackteam.Iworkedparttimeduringtheschoolyear.Iworkedpart-timeupto200hourseachsummer.Iworkedpart-timeinordertopayallthetuitionandlifeexpenses.

Whileattendingcollegefulltime,Itrained3hoursadaywiththetrackteam.Additionally,Iworkedpart-timeduringtheschoolyearandupto200hourseachsummerinordertobetotallyself-supporting.

有些句子以介词、分词、连词、或副词开头的话,文章会显得连贯,有活力.

1）We’vesuccessfullyremainedtobethelargestandbestsupplierofTVtubesforthepast10years.

Successfully,forthepast10years,we’veremainedtobethelargestandbestsupplierofTVtubes.

Forthepast10years,we’vesuccessfullyremainedtobethelargestandbestsupplierofTVtubes.

1.4ProductiveApproaches篇章布局

1.4.1thedirectapproach

1.4.2theindirectapproach

1.5MiscellaneousFundamentals其他

1.5.1Capitalization大写规则

1.5.2Abbreviations缩写规则

1.5.3Numbers数字规则

2.BusinessLetter

Componentsofbusinessletters

Stylesofbusinessletters

Assignment:

writealetterofclaim

ChapterTwoTheResumeandtheInterview

SectionOneIntroduction

Thischapterwillhelpyoutoimproveyourjobapplicationskillsingeneral,givingyouvaluableinsightintoreadingadvertisementsandvaluableguidelinesforcomposinganeffectiveCVandgettingreadyforthejobinterview.

SectionTwoTeachingObjectives

KeyPoint重点

Thekeypointofthischapteristoknowhowtoreadjobadsandmakeyourapplicationletterstandout.

DifficultPoint难点

Thedifficultpointofthisunitistoknowhowtodealwithnegativesattheinterview.

SectionThreeTeachingProcedures

ⅠHowtoapplyfortheidealjob

1.Firststeps

2.Readingjobads

Asyouread,askyourselfthesequestions:

DoIhavetheformalqualificationsrequired?

DoIhavetheexperiencerequired?

AmIreallysuitedforthejob?

WhatdoIknowabouttheemployer?

Whatmakesmespeciallysuitedforthejob?

3.Analysingaspecificjobads

4.Whattomentioninyourletteroremail

5.Attractinganemployer’sinterest

6.Hintsandtips

somegoodwaystomakeyourapplicationletterstandout

1）lookforsthunusualinyourexperienceorqualification

2）makethecontentofyourletterappropriateforthejob

3）avoidannoyingphrases

4）getsomeonetoreadyourletterbeforeyousendit,neversendyourfirstdraft

5）keepthelettershort

6）mentiontheorganization

7）makeyourletterphysicallyeasytoread

8）remembertostatewhichjobyouareapplyingfor

9）berealistic

10）checkagain

7.Practicemakesperfect

Exercise1Pharox

Hereisatypicaljobadvertisement.Readtheadvertisementcarefullyandconsiderhowyouwouldwriteyourapplication.

WordStarNewspaper,October25,2005

AssistantManager

Abusymanufacturingcompanyrequiresanassistantmanagerforitsofficeadministrationdepartment.Pharoxisacompanythatwasestablishedfiveyearsagoandwearealreadyaleaderinthefieldofplasticproductsforthekitchensofmajorhotels,restaurantsandclubs.

Werequireanassistantmanagertohelpleadateamof12peoplethatdealswiththefullrangeofadministrationtasks,includingmanagingincomingandoutgoingcorrespondence,somepersonnelduties,responsibilityforrecordsofmeetingsandensuringthesmoothandefficientoperationofPharox.Mostofourproductsareexported.

Youwillrequire:

●Auniversitydegreeinbusinessorarelatedsubject.

●Fiveyears’experienceinarelevantfield.

●ExcellentwrittenandspokenEnglish.

●Aninterestinworkingwithforeignbusinesspeople.

●Awillingnesstoworkinahigh-pressureenvironment.

Pleasesenddetails,quotingreferenceQS149/39to:

Mr.HuangWei

HumanResourcesDepartment

Pharox

FirstReply

Thefollowingletterisonereply.Thisisanexampleofwhatnottodo.

2.11.2005

DearSir,

Iamjustthepersonyouarelookingforandsawyouradvertisementinthenewspaperandthoughtatoncethatitwouldbethejobforme.IhaveadegreeinBusinessAdministrationsandthishasgivenmeacompleteknowledgeofthefieldyouareadvertisinginthenewspaperandtowhichIamreplying.AllmyteachersandcolleaguestosaythatIamanoutstandingstudentandIamsureIwillhaveawell-paidcareerworkingwithyou.Iamverygoodatbasketballandattabletennisandwonthefirstyearawardfor“BestPlayer”duringtheintercollegiatechampionship.Ialsoloveridingbicyclesandreadingbooks.IamnotworkingnowandamavailabletojoinyourcompanyafterIhavetakenmyholidays.IamgoingtoBeijingwhereIwasbornbutamgoingtoChengdualso.IlookforwardtoseeingyouattheinterviewandfeelIwillbehappytoacceptthispositionaftertheinterview.

Cheers

ZhouFei

Readtheletteraboveagainandwritedownthemistakesthecandidatehasmade.Youwillfindalistofmistakesattheendofthissectionthatyoucancomparewithyourownlist.

SecondReply

Hereisanexampleofhowagoodreplylettermightbewritteninresponsetotheadvertisement.

2November2005

Job:

AssistantManager

ReferenceNumber:

QS143/39

DearMr.Huang,

IwasinterestedtoseeyouradvertisementforthepositionofAssistantManagerintheOctober25editionofWorldStarNewspaper.

Ihavebeeninterestedinyourcompanyforsometimeandhaveparticularlynotedtherecentachievementyouhavemadewithyourproduct-developmentprogramme.Thearticlebyyourchairman,MrXiangxiao-shing,intheFarEasternEconomicReviewofNovemberlastyear,gavesomeparticularinsightsintothedevelopmentsinthisfield.

Iwouldliketoapplyforthepositionadvised.AswellasholdingthequalificationsrequestedIalsohaverelevantexperiencethatwouldmakemeausefulmemberofyourteam.

DuringmytimeatFudanUniversity,IwasVice-PresidentoftheChina-AmericaBusinessStudyGroupandcloselyfolloweddevelopmentsintheleisureindustry.Thisgavemeanexcellentappreciationoftheimportanceofhigh-qualityproductsinsuchademandingfield.Ialsowroteanumberofarticlesthatwerepublishedinsomerespectedjournal.IgainedpracticalexperienceinthefieldbyworkingduringmysummerholidaysasatraineereceptionistattheGoldenTowerHotel.IwasalsoavolunteerteacherofChinesetoforeignstudents,whichhelpedmetounderstandothercultureandallowedmetomakemanynewfriends.

Inotethatyourcompanyexportsmostofitsproductsandwouldverymuchliketobeinvolvedwithyoursuccessinthisfield.Ifeelthatmyskillswouldbeveryusefultoyourorganization.

MoredetailsofmyqualificationandexperiencearecontainedintheenclosedresumeandIwouldbehappytoansweranyquestionsthatyoumayhave.

Yourssincerely

LiuJiamian

Givethereasonswhyyouthinkthesecondlettermightbemoreeffectivethanthefirstletter.

Ⅱ面试中常问的几类问题:

个人情况