跨文化商务沟通讲座.docx

1、跨文化商务沟通讲座 Chapter One Fundamentals of Business EnglishSection One Introduction Business English is used for international business activities. It belongs to the area of Function Language, and it has complex genre and reaches wide range of professional area. Different from general English, business E

2、nglish has its particular stylistic characteristics of vocabulary, grammar and structure.Section Two Teaching ObjectivesKey Point 重点The key point of this chapter is to understand the basic principles and characteristics of Business English.Difficult Point 难点The difficult point of this unit is to app

3、ly those basic principles to practical international business activities.Section Three Teaching Procedures 1.1 Basic Principles 基本原则correctness and completeness 内容准确完整, 是指用正确的语言, 准确、完整地把信息传递给对方.clearness and conciseness 表达清楚简洁, 是效率时代对我们提出的要求.consideration and courtesy 态度友好诚恳 1.2 Appropriate Words 词汇

4、选择1.2.1 choosing brief and common words 多用简洁、常用的词Little men use big words; big men use little words.-丘吉尔复杂、僵硬的词 简洁、常用的词cogitate think consummate finish prioritize rank transpire happen冗长的表达 简洁的表达make an acquisition acquire file an application applyrender an adjustment adjustachieve a reconciliation

5、reconcile繁琐、生硬的表达 简洁、自然的表达in the event that ifby virtue of the fact that becauseon a regular basis regularlywith regard to concerningat the present time now1.2.2 avoiding clichs 避免使用陈词滥调文化差异: 中国人一般把谚语看成智慧的一种体现,而相当部分的西方人认为, 在交流中使用谚语较俗气, 是缺乏想像力的一种表现.1) This will acknowledge receipt of your letter of S

6、eptember 12.Thank you for your letter of September 12.2) Enclosed herewith is the brochure in which you expressed an interest .Enclosed is the brochure you asked for.3) This is to inform you that we can do in compliance with your request.We can do as you requested.1.3 Effective Sentences 句式结构1.3.1 p

7、referring the active voice 多用主动语态1) A letter should be sent to the customer by you to inform him of the price change.Please send the customer a letter to inform him of the price change.但在以下情况下, 使用被动语态是无可厚非的.Advertising is often criticized for its effect on price. (动作执行者不明或不重要时)The damage was caused

8、by exposing the material to the sunlight. (避免对动作执行者的责备时)The bank made several risky loans in the first five years of the 21st century. These loans were written off as“bad debt”in 2008. (增强句子与句子之间的连接时) 1.3.2 enriching sentence patterns 丰富句式结构好文章的句子往往长度适当,长短句搭配合理, 简单句、并列句、复合句使用恰当.1) Its wise of you to

9、 have ordered 100 Champion tennis racquets which, youll find, will sell fast because of their good reputation of durability as tests reveal that they outlast several other racquets which cost over 10 more.Your order for 100 Champion tennis racquets is a wise decision. Youll find that they sell fast

10、because of their good reputation of durability. In fact, tests reveal that they outlast several other racquets costing over 10 more.2) I attended college. I trained 3 hours a day with the track team. I worked part time during the school year. I worked part-time up to 200 hours each summer. I worked

11、part-time in order to pay all the tuition and life expenses.While attending college full time, I trained 3 hours a day with the track team. Additionally, I worked part-time during the school year and up to 200 hours each summer in order to be totally self-supporting.有些句子以介词、分词、连词、或副词开头的话, 文章会显得连贯,有活

12、力.1) Weve successfully remained to be the largest and best supplier of TV tubes for the past 10 years.Successfully, for the past 10 years, weve remained to be the largest and best supplier of TV tubes .For the past 10 years, weve successfully remained to be the largest and best supplier of TV tubes

13、.1.4 Productive Approaches 篇章布局1.4.1 the direct approach1.4.2 the indirect approach1.5 Miscellaneous Fundamentals 其他1.5.1 Capitalization 大写规则1.5.2 Abbreviations 缩写规则 1.5.3 Numbers 数字规则2. Business LetterComponents of business lettersStyles of business lettersAssignment: write a letter of claimChapter

14、 Two The Resume and the InterviewSection One Introduction This chapter will help you to improve your job application skills in general, giving you valuable insight into reading advertisements and valuable guidelines for composing an effective CV and getting ready for the job interview.Section Two Te

15、aching ObjectivesKey Point 重点The key point of this chapter is to know how to read job ads and make your application letter stand out.Difficult Point 难点The difficult point of this unit is to know how to deal with negatives at the interview.Section Three Teaching Procedures How to apply for the ideal

16、job1. First steps2. Reading job adsAs you read, ask yourself these questions:Do I have the formal qualifications required?Do I have the experience required?Am I really suited for the job?What do I know about the employer?What makes me specially suited for the job?3. Analysing a specific job ads4. Wh

17、at to mention in your letter or email5. Attracting an employers interest6. Hints and tipssome good ways to make your application letter stand out1) look for sth unusual in your experience or qualification2) make the content of your letter appropriate for the job3) avoid annoying phrases4) get someon

18、e to read your letter before you send it, never send your first draft5) keep the letter short6) mention the organization7) make your letter physically easy to read8) remember to state which job you are applying for9) be realistic10) check again7. Practice makes perfectExercise 1 PharoxHere is a typi

19、cal job advertisement. Read the advertisement carefully and consider how you would write your application.Word Star Newspaper, October 25, 2005Assistant ManagerA busy manufacturing company requires an assistant manager for its office administration department. Pharox is a company that was establishe

20、d five years ago and we are already a leader in the field of plastic products for the kitchens of major hotels, restaurants and clubs.We require an assistant manager to help lead a team of 12 people that deals with the full range of administration tasks, including managing incoming and outgoing corr

21、espondence, some personnel duties, responsibility for records of meetings and ensuring the smooth and efficient operation of Pharox. Most of our products are exported.You will require: A university degree in business or a related subject. Five years experience in a relevant field. Excellent written

22、and spoken English. An interest in working with foreign business people. A willingness to work in a high-pressure environment.Please send details, quoting reference QS 149/39 to:Mr. Huang WeiHuman Resources DepartmentPharoxFirst ReplyThe following letter is one reply. This is an example of what not

23、to do.2.11.2005Dear Sir,I am just the person you are looking for and saw your advertisement in the newspaper and thought at once that it would be the job for me. I have a degree in Business Administrations and this has given me a complete knowledge of the field you are advertising in the newspaper a

24、nd to which I am replying. All my teachers and colleagues to say that I am an outstanding student and I am sure I will have a well-paid career working with you. I am very good at basketball and at table tennis and won the first year award for “Best Player” during the intercollegiate championship. I

25、also love riding bicycles and reading books. I am not working now and am available to join your company after I have taken my holidays. I am going to Beijing where I was born but am going to Chengdu also. I look forward to seeing you at the interview and feel I will be happy to accept this position

26、after the interview.CheersZhou FeiRead the letter above again and write down the mistakes the candidate has made. You will find a list of mistakes at the end of this section that you can compare with your own list.Second ReplyHere is an example of how a good reply letter might be written in response

27、 to the advertisement.2 November 2005Job: Assistant ManagerReference Number: QS 143/39Dear Mr. Huang,I was interested to see your advertisement for the position of Assistant Manager in the October 25 edition of World Star Newspaper.I have been interested in your company for some time and have partic

28、ularly noted the recent achievement you have made with your product-development programme. The article by your chairman, Mr Xiang xiao-shing, in the Far Eastern Economic Review of November last year, gave some particular insights into the developments in this field.I would like to apply for the posi

29、tion advised. As well as holding the qualifications requested I also have relevant experience that would make me a useful member of your team.During my time at Fudan University, I was Vice-President of the China-America Business Study Group and closely followed developments in the leisure industry.

30、This gave me an excellent appreciation of the importance of high-quality products in such a demanding field. I also wrote a number of articles that were published in some respected journal. I gained practical experience in the field by working during my summer holidays as a trainee receptionist at t

31、he Golden Tower Hotel. I was also a volunteer teacher of Chinese to foreign students, which helped me to understand other culture and allowed me to make many new friends.I note that your company exports most of its products and would very much like to be involved with your success in this field. I f

32、eel that my skills would be very useful to your organization.More details of my qualification and experience are contained in the enclosed resume and I would be happy to answer any questions that you may have.Yours sincerelyLiu JiamianGive the reasons why you think the second letter might be more effective than the first letter. 面试中常问的几类问题:个人情况