剑桥商务英语初级模拟试题及答案.docx

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剑桥商务英语初级模拟试题及答案.docx

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剑桥商务英语初级模拟试题及答案.docx

剑桥商务英语初级模拟试题及答案

2021年剑桥商务英语初级模拟试题及答案

  Reading1hour  PARTONE  Questions1–8  Lookatthesentencesbelowandatthefivemanagers’commentsonleadershipontheoppositepage  Whichnewitem(A,B,C,DorE)doseeachstatement1–8referto?

  Foreachstatement!

–8,makeoneletter(A,B,C,DorE)onyourAnswerSheet.  Youwillneedtousesomeoftheselettersmorethanonce.    1、Successfulleadershipinvolvesmakingsurethatemployeesacceptnewideas.  2、Agoodleadercanbringsuccesstoacompanyindifficulties  3、Leadersshouldbeassessedonthebasisoftheirachievements  4、Thepersonalitiesofgoodleadersaregenerallydifferentfromthoseofothermanagers  5、Patienceisavaluablequalityinasuccessfulleader  6、Leadersconsiderpotentialchangesinwhattheircompanydoesforothers  7、Goodleaderswillencouragetheirstaffiftheirorganizationisindifficulties  8、Leadersneedtoadapttheirbehaviourtosuitdifferentcircumstances  9、  A  MaurizioVerna  Long-term,visionarybusinessleadersmustbepreparedtoinvesttogetwhattheywantfortheircompany.Theyknowwhenandhowtoapplypressureandtotakerisks,whentheyneedtodisplayamorehands-offapproach.Ihaveaprettyclearviewofmyidealbusinessleader,andofcoursethat’swhereI‘mtryingtohead:

heorsheshouldstartupandgrowacash-rich,multi-interestinternationalorganizationoftremendousstrengthanddepth.  B  SueTucker  Thepaceoftechnologicalchange,andtherateatwhichbusinessesarechanging,requiresleaderstohaveaparticularaptitudefortechnologyandanunderstandingoftheinternet.Alotofpeopleareawareoftheopportunitieshere,butawarenessaloneisn’tenough:

inatrueleaderthisneedstobecoupledwithclevermarketing,productdesignandtechnologicalinnovation,andkeepingabreastofeverythinggoingoninthecompany.Infacttheacidtest,Ithink,isbeingabletousealloftheseskillstoturnaroundafailingcompany.  C  CarolGodfrey  Effectiveleadersstandoutfromtheherd.They’reoftenidiosyncratic,eveneccentric.Theyhavetheconfidencetobethemselves,andnottoadoptthelanguageandattributesoftherun-of-the-millprofessionalmanagersandaccountants.What’scrucialishavingthecharismaorwhateveritisthatgivestheirstaffconfidenceinthem,sotheycankeepeveryoneonboardwhentheywanttomakeinnovations.Sooftenthesedon’tgetoffthegroundbecauseoflackofleadership,becauseafterall,ourresponsetochangeissignificantlyaffectedbyhowit’sintroduced.  D  BrianMatthews  Leadershipisaboutmakingthingshappenandbeingjudgedbyresults.Goodideasthatgonowhereareawasteoftime.Anticipateneeds-thoseofcustomersforinstance-andinitiateactiontomeetthoseneedsbeforethepeopleconcernedhaveevenrecognizedthey’vegotthem.Thatwayyou’llalwaysbeaheadofthegame,whateverlineyou’rein.Forinstance,topstockbrokerswilllearnallaboutyouandyourbusinessandkeepthemselvescompletelyuptodatewithyourfieldinordertoadviseyou.Ifthey’rereallygoodthey‘llrecognizetrendsevenbeforeyoudo.  EAnaCosta  Outstandingleadersunderstandbothtacticsandstrategy,andarepreparedtoplayaverylonggametoachievetheirobjectives.Theyunderstandthatinnegotiationstheyneedthe“win-win”concept,becauselosersrisklosingtheirdignity,whichisnogoodforyourlong-termbusinessrelationshipwiththem.Leadersmuststayoptimistic,whatevertheodds,andkeepupmoraleoftheircompany,evenwhenthegoing’stough.It’simportanttobeverymuchhands-on,too.Agoodleaderwillchampionideasthatkeepthecompanyintheforefront.

  PARTTWO  Questions9–14  Readthetexttakenfromanarticleaboutthedevelopmentofinternationalmanagers  Choosethebestsentencefromtheoppositepagetofilleachofthegaps.  Foreachgap9–14,markoneletter(A-H)onyourAnswerSheet.  Donotuseanylettermorethanonce.  Thereisanexampleatthebeginning.(0)  Searchforthe“worldly–wise”companyexecutives  Thequestforinternationalmanagersisunderwayinvirtuallyeveryindustrializedeconomy,thesearchhasbeenmadeurgentbytheglobalizationofworldmarketsandthegrowthincrossbordermergersandacquisitions.(0)Manyfirmsreportbeingsostretchedthattheysimplydonothaveenoughofthehigh-qualitypeopletheyrequiretoleadtheirtheirglobalexpansion.  Othercompaniesarehavingdifficultiesreleasingexperiencedpeoplefromexistingoperationsinordertoleadnewinternationalventures.Thereareindicationsthatashorftageofinternationallyskilledpeoplemaybeanimportantconstraintonfirms’internationalambitions.(9)However,identifyingtheneedforinternationalmanagersiseasierthandevelopingthem.  Sowhatmakesaninternationalmanager?

PaulEvans,aprofessoratINSEAD,theEuropeanbusinessschool,doesnotbelievethatanyparticularnationalityproducesamoreinternationalmanager.Neitherdoeshebelievethatit’samatterofhavingtheabilitytocopewithalifestylethatinvolvesworkinginMadridoneday,LondonthenextandBerlinthedayafter.(10)Rather,hebelievesthatthesecretofbeingagoodinternationalmangerisbeingcomfortablewithmanagingdiversity.  FordofEurope,whichhasencouragedthedevelopmentofinternationalmanagersformorethan20years,saysthatitsmanagersareglobally-mindedbeforetheybecomeglobaloperators.(11)acarthatyoubuyintheUK,forexample,isgoingtobethesamecarthatsellsinGermany,FinlandandPortugal,sothepeoplewhoareinvolvedinthecar’sdevelopmenthavetobeawareofthemarketrequirementsinallthosedifferentcountries.  Generally,itseemsthattheonlyeffectivewaytodevelopinternationalskillsandperspectivesisthroughdirectinternationalexperience.(12)Suchexperiencesopenpeople’smindstothefactthatthingsaredonedifferentlylesewhereandencouragesthemtothinkinawildercontext..  Formulatingeffectivestrategiesfordevelopingacompany’smanagementresourceisademandingexercise,withconflictingissuestobesolved(13)Anotherdilemmaiswhethertouselocalmanagersorexpatriates.  Therecruitmentanddevelopmentofeffectiveinternationalmanagersrequiresconsiderablefinancialresourcesandcanbehardtojustifyatbudgetmeetings.(14)however,withoutthem,companieswillcontinuetofindtheirexpansionplansfrustratedbyalackofinternationallyeffectivemanagers.  Afromthemomenttheyjointhecompany,employeesarefacedwithhavingtothinkinternationally  BThiscanbethroughinvolvementininternationaltaskforcesorthroughlivingandworkingabroad.  CShould,forexample,onlyanelitefewreceiveinternationalexperienceinpreparationfortopjobsorshoulditbeofferedtoawidergroup?

  Dtheseproblemsmeanthatdevelopingmanagerswhothinkandoperategloballyisabsolutelyvitalforcompaniesoperatinginforeignmarkets.  ELanguagetraining,overseasvisitsandin-housemanagementcoursesareallexpensivetoimplement.  FJet-settingbetweeninternationaloperationsmerelycreatesabusinessequivalentoftheover-packagedtourist  GCompaniesarenowemphasizingthehumanskillsinvolvedinmanagingotherpeople  HThesetrendsarepushingcompanies’existingmanagementresourcestothelimit

  PARTTHREE  Questions15-20  Readthefollowingextractfromabookonmanagementandthequestionsontheoppositepage.  Foreachquestion15–20,markoneletter(A,B,CorD)onyourAnswerSheetfortheansweryouchoose  Inthelastfewyears,managersthroughoutindustryhaveseenmorechangesthanmanyofthemcouldhaveexpectedtoseeintheirentireworkingliveshavingtocommunicateinformationwhichoftenleadstofeelingsofinsecurityhasbecomeakeyactivity.Frombeingregardedasrelativelyunimportantinmanycompanies,managementemployeecommunicationhasbecomeacentralcorporateneed.  ConcordiaInternationalprovidesagoodexampleofacompanythathasadjustedwelltothechangingneedsforcommunication.since1995,Concordiahasbeenturnedinside-outandupside-down,toensurethatitisamarketing–led,customer-responsivebusiness,onethatlooksoutwardsatcustomersandcompetitors,ratherthaninwardsatitsownprocessesandthewaythingsweredoneinthepast.Inthelasteightyears,Concordiahasreduceditsworkforcebymorethan80.000people-or35%-onavoluntarybasis,withfurtherdownsizinganticipated.  Frombeinganengineeringcompany,Concordiaisnowremakingitselfasaservicecompany.Theroleofemployeecommunicationinsuchacontextistobuildpeople’sself-confidence,topersuadethemthat,althoughitisinevitablethatthechangeswillgoahead,theyalsobringwiththemnewopportunitiesforemployees.However,thisisnotaneasytask.Peopletendtobeskepticaloftheseclaimsandtofeelthattheyarelosingtouchwiththecompanytheyhaveworkedforovermanyyears.Thisisunderstandable,sincemanyoftheoldcertaintiesarebeingsweptaway,includingthecoreactivitiesofthecompanytheyworkfor.Aboveall,theyhavehadtofaceuptothefactthattheynolongerhaveajobforlife.  Researchindicatesthatpeoplerespondtothispredicamentinavarietyofways.Thebulkofemployeesfallintotwomaincategoriesintermsoftheirresponsetothenewsituation:

ontheonehandtherearethe“pragmatists”andontheother“thehighlyanxious”theformerseetheirjobasameanstoanendandhavearelativelyshort-termperspective,withstrongloyaltytotheirlocalterm,ratherthanthecompanyasawhole.thesecondcategory,usuallythemajority,mayrespondtothreatenedchangeswithafeel

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