房地产营销策略外文翻译文献.docx

房地产营销策略外文翻译文献.docx

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文献信息：

文献标题：

MarketingStrategiesintheReal-EstateIndustryinPrishtina（普里什蒂纳房地产行业的营销策略）

国外作者：

NailReshidi，ReimondaHoxha，RasimZufer

文献出处：

《ILIRIAInternationalReview》,2015,5

（1）:

29-40字数统计：

英文2508单词，13495字符；中文3918汉字

外文文献：

MarketingStrategiesintheReal-EstateIndustryinPrishtina

AbstractRealEstateistheindustrythathasalwaysinfluencedtheeconomicdevelopmentofacountryduetoverycostlyinvestmentandemploymentofthousandsofpeople.ThisindustryhasbeenvastlydevelopinginrecentyearsinPrishtina,resultinginhugedemandforrealestate,whichledtotheestablishmentofmanyconstructioncompaniesreadytomeetthisdemand.

ThepaperdrawsondatacollectionandinformationwiththepurposeofexploringandanalyzingmarketingstrategiesofconstructioncompaniesinPrishtina’smarket.ThispaperexaminestheroleofinternalandexternalfactorsthatinfluencethedevelopmentoftheRealEstateindustryandanalysesthetrendsforthefuture.Theobjectschosenforthestudyareconstructioncompaniescurrentlyoperatinginthismarket,whichwasdonesoastoanalysetheirwaysofdoingbusinessandtheirstrategiesandplansforachievingtheirobjectives.Also,thisresearchincludesthelevelofdemandversussupplyforthesecompaniesandthesuccessofmeetingtheserequirements.

KeyWords:

Sales,property,market,Prishtina,customers,companies,supply,demand,price,quality,payment.

1.Introduction

Thedynamicsofthedevelopmentofsociety,inmanyways,whether

technological,economic,orcultural,havehighlightedthestandardizedneedstoadapttonewwaysofliving.Peoplehaveinventedvariousnewmethodsofindividualsbecomingfunctionalenoughsothattheybecomeaninseparablepartofthesocialgroupinwhichtheybelong.

Moderntechnology,theInternetandsocialnetworks,todaydictateaseriesofactivitiestowhichmostpeopledevotealargepartoftheirtime.

Inaddition,theindustriesandmanufacturingcompaniesalsotendtoadapttheirproductstotheflowofthisdevelopmentandthesetrends.Inthiscase,enterprisesarefacedwithdrasticchangesintheirstrategiesandproductionoperations.Theseuncontrollabledynamicsofdevelopmentrequireanunstoppablecommitmenttocustomertrackingandidentificationoftheirneedsatanypoint.Thisstrategycanonlybeputtoworkbyfurtherstrengtheningthemarketingdepartmentandimplementingmarketingplansandstrategiesattherighttimeandplace.

Allindustries,includingtherealestateindustry,havefacedthesetrendsofdevelopmentthathavemodifiedcustomerneedsandhavehighlightednewdemands.Fortunately,technologicalinnovationshavealsoimprovedmanufacturing,qualityandintroducednewmaterialsintothemarket.Intherealestateindustry,thedynamicsofdevelopmentisdirectedtowardstheproductionofconstructionmaterialswhich,inthelong-termaspects,providecomfortandhelpsavingenergy,thusmakinghousingevenmoreaffordableandmoreeconomical.

Marketingasasignificantpartofeveryindustry,iscommittedtoidentifyingnewdiscoveriestofittheminthedailylifeofeverycustomerthatwillpotentiallybuytheirproduct.Afterall,Marketingisaboutidentifyingandmeetinghumanandsocialneeds.

2.Definingtheproblem

Bigcompanieswhichextendtheiractivitiesinvariousfieldsanddeal withtheproductionofproductsorservices,needadequatepoliciesandstrategiestokeeptheirbusinessalive.Thesecompaniesaretheengineofeconomicgrowthindevelopedcountriesbutindevelopingcountriesjustaswell.

Inrecentyears,oneofthemainindustries,especiallyinKosovo,istherealestateindustry.Therealestatemarketconsistsofachainofmaterialproducersandserviceproviderswhoworkinthesameenvironment,theoutcomebeingafinalproductsuchasbuildings.Incorporatingacertainnumberofparticipantsmakestheprocessofmanagingandimplementingstrategiestoproducethefinalproductevenmorecomplicated.Despitethis,realestateisanindustrythathasalwaysinfluencedtheeconomicdevelopmentofacountry.First,itrepresents2/3ofthenetprofitsofastate.Second,realestateindustryisanessentialpartoftheproductionprocess.Thirdly,therealestateindustryisoneofthelargestemployers.Buttherealestatemarketisquiteflexible.Atthetimeofproductproductionandplacingonthemarketofanapartmentforsale,investorsfaceanotherinfluxofproblemsthathavetodowiththestructuringofactionstepsandsalesplans.Atthemomentwhenthesaleofaflatofacertainbuildinghappens,companiestendtoapplydifferenttechniquestoachievetheirgoals.Howapplicableandprofitablethesetechniquesare,canonlybeseenbytheresultsoftheseinvestors.Byknowingthatthepurchaseofarealestatepropertyisamajorinvestmentbyapotentialclient,thedecisiont