国开电大《管理英语3》单元自测3国家开放大学形考任务试题答案.docx
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国开电大《管理英语3》单元自测3国家开放大学形考任务试题答案
国家开放大学《管理英语3》形考任务单元自测3试题答案
一、（答案在最后）
题目：
—Areyougoingonholidayforalongtime?
—_____________
:
Itwasalongtime.
;Twoweeksago.
;No.Onlyacoupleofdays.
题目：
—IwonderifIcoulduseyourcomputertonight?
—_________
:
Sure,goahead.
;Itdoesn'tmatter.
;Whocares?
题目：
—Inwhatformwillyoutaketheinvestment?
—____________
:
Yes,wewill.
;We'llcontributeasiteandtherequiredpremises.
;We'llgiveinvestment.
题目：
—Isitmoreadvisabletoupgradeourpresentfacilitiesthantakingtheriskofopeninganewpark?
—____________
:
Thankyou.
;I'mgladtohearthat.
;Idon'tthinkso.
题目：
—Isitpossibleforyoutoexpandbusinessthere?
—_____________
:
Ilikeit.
;I'dloveto.
;Yes,Ithinkso.
题目：
Abudgetisanestimationofthe_______and_______overaspecifiedfutureperiodoftime.
:
cost;expense
;revenue;expenses
;revenue;interest
题目：
Ifthebuildingproject__________bytheendofthismonthisdelayed,theconstructioncompanywillbefined.
:
tobecompleted
;iscompleted
;beingcompleted
题目：
JohnaswellasMike__________justbeenbackfromanimportantmeeting.
:
have
;has
;had
题目：
Let'sdiscusstheseproblemsatthemeeting,________?
:
dowe
;shallwe
;willyou
题目：
Purchasingthenewproductionlinewillbea__________dealforthecompany.
:
profitable
;forceful
;tremendous
题目：
Rent,electricityandinsuranceareallexamplesofthecompany's________.
:
overhead
;turnover
;assets
题目：
Themanagerurgedhisstaffnotto__________thesplendidopportunity.
:
slide
;miss
;escape
题目：
Theyaretryingto__________thewastedischargedbythefactoryforprofit.
:
expose
;exhaust
;exploit
题目：
Theyrecommendedthattheamusementpark________.
:
wasextended
;willbeextended
;beextended
题目：
Youcangoout,__________youpromisetobebackbefore12o'clock.
:
sofaras
;asfaras
;aslongas
二、翻译
为下面的句子选择正确的翻译（每题10分）。
操作提示：
通过题干后的下拉框选择题目的正确答案。
1.Thecostofthenewprojectwillgooverbudget.（）
A.新项目的支出将超过预算。
B.新项目的支出将在预算以内。
C.新项目的支出将重新核算。
2.Howwilltheevaluationoftheseinvestmentsbecarriedout?
（）
A.如何进行这些项目的投资？
B.如何对这些投资进行评估呢？
C.如何对这些项目进行评价？
3.Acreditcardisaninterestfreeshort-termloan.（）
A.信用卡是短期的无息贷款。
B.信用卡倾向于短期贷款。
C.信用卡贷款不用还款。
4.Assessingthedataisavitalpartofcreatinganeffectivemarketingstrategy.（）
A.数据评估就是要制定有效市场营销策略。
B.数据评估和市场策略都非常重要。
C.数据评估是制定有效市场营销策略的重要一环。
5.Weshoulddiscouragepeoplefromusingtheircarsinthecitycenters.（）
A.我们应该鼓励人们在市中心开车。
B.我们应该鼓励人们不要在市中心开车。
C.我们应该劝阻人们不要在市中心开车。
二、完型填空（每空10分）。
操作提示：
通过题目中的下拉选项框选择恰当的词语补全填空。
ManypeoplewhoworkinLondonprefertoliveoutsideit,andtogototheiroffices,factoriesorschoolseverydaybytrainorbybus,eventhoughthismeanstheyhavetogetupearlierinthemorningand{arrive;getto;go}homelaterintheevening.
OnebenefitoflivingoutsideLondonisthathousesarecheaper.EvenasmallflatinLondon{without;with;near}agardencostsquitealottorent.Withthesamemoney,onecangetalittlehouseinthe{city;place;country}withagardenofhisown.
Then,inthecountryonecanbefree{outof;from;without}thenoiseandhurryofthetown.Althoughonehastogetupearlierandspendmoretimeintrainsorbused,onecansleepbetteratnight,and,duringweekendsandonsummerevenings,onecanenjoythefreshcleanairofthecountry.Ifonelikesgardening,onecanspendone'ssparetimedigging,planting,wateringanddoingalotofotherjobswhichareneededinthegarden.Then,whentheflowersandvegetablescomeup,onehastherewardofapersonwhohassharedthesecretsof{working;nature;gardening}.
二、阅读理解
阅读下面的文章，根据文章内容，完成相应的选择题。
（每题10分）
THREESTEPSTOAGOODMARKETINGBUDGET
Withoutgoodbudgetmanagement,youarelikelytooverspendonmarketingaccidentally.Herearethreestepsthathelptomakeagoodmarketingbudget.
STEP1:
ORGANIZEFINANCIALINFORMATION
Thefirststepistobeclearofyourcurrentfinancialsituation.Youneedtoknowhowmuchmoneyyourcompanymakesmonthlyandthechangesthatmightariseinthefuture.Althoughincomeflowschangethroughouttheyear,youmustorganizetheinformationbasedonreliablerevenue—theminimumamountofmoneyyourcompanymakeseachmonth.
Arealisticbudgetplanwillalwaysfocusontheincomethatexceedstheexpenses,notthetotalrevenuethatcomesin.Whenyouhavedeterminedtheamountofdisposableincomeavailableforthecompany,youshoulddeterminewherethemoneywillgo.
STEP2:
DETERMINEWHEREYOUWANTTOSPENDMARKETINGFUNDS
Afteryouknowthetotalamountavailabletospendonmarketing,thenextstepishowyouplantospendthatmoney.Threemainfactorsdecidehowyouspendmarketingfunds:
thebudgetamount,yourpastexperiences,andwhereyoucanreachtherightaudience.
Youwillstartorganizinghowtospendthefundsbasedontheamount.Besides,youneedtoconsiderthestrategiesthathaveworkedinthepast.Also,youneedtoconsiderwhichmarketingchannelswillallowyoutoreachtherightaudience.
STEP3:
ASSESSDATAANDMAKEAPPROPRIATECHANGES
Thefinalstepinbuildingagoodmarketingbudgetistheanalysisoftheplanandanychangesthatmayimproverevenue.Ultimately,marketingisdesignedtobringinextrarevenue.Iftheactivitydoesnotbringinanyadditionalrevenueoveritscost,thenitisbettertochangestrategyandtrysomethingelse.
Assessingthedataisavitalpartofcreatinganeffectivemarketingstrategy.Evaluationbeginswithcomparingpastperformancetotheperformanceaftermarketingtheproductorservices.However,agoodbudgetaloneisnotenough.Youhavetotakeactionandremaincommittedtofollowingthroughyourplan.Bykeepingthebudgetinmindwhenyoumakedecisions,youwillhavetheopportunitytoworkoutdifferentstrategiestofindthebestsolutionsforyourbusinessgoalsandpreventoverspendingonmarketing.
操作提示：
通过题干后的下拉框选择题目的正确答案。
1.Whatshouldthebudgetplanbebasedon?
（）
A.Thecompany'sreliableexpense.
B.Thecompany'sreliableincome.
C.Thecompany'sreliablecost.
2.WhatdoesdisposableincomemeaninPassage3?
（）
A.Totalincome.
B.Previousincome.
C.Netincome.
3.Youhavetobeclearof________________whenorganizingfinancialinformation.
A.theincomeandexpenses
B.themarketingfund
C.thebudgetmanagement
4.Thethreemainfactorsthatdecidehowyouspendmarketingfundsare_______________.（）
A.themoneyyouhaveearned,theactualexpensesandthemoneyyouwillexpend
B.thebudgetamount,yourpastexperiencesandwhereyoucanreachtherightaudience
C.theassetsyouhave,theproductandtheincome
5.Keepingthebudgetinmindwhenmakingmarketingdecisionswillavoid______________.（）
A.usinglessthanyouearn
B.usingmoneyunnecessarily
C.usingmorethanyouearn
二、阅读理解
阅读下面的文章，根据文章内容判断文章后的句子是正确（T）还是错误（F）。
（每题10分）
SAVEMONEYBYUNDERSTANDINGWHYYOUSPENDIT
Tosavemoney,yousimplyneedtospendlessthanyouearn.Itiseasytosay,butwhyisitsodifficulttodo?
Toanswerthisquestion,youneedtostudythefactorsthatkeepyouspendingallthetime.
EASYACCESSTOCREDIT
Formostpeople,thisisthebiggestreasonforoverspending.Peoplecaneasilygetacreditcard,simplybyfillingoutashortforminabankorjumpingontheirwebsite.Theycanborrowmoneyfrombankstogoshopping,evenbuycarsorhouses.Whenyouaren'tphysicallyhandingsomeonemoneyoracheckforapurchase,youwillfeelyouarespendingfreemoneyoryouaren'tspendingmoneyatall.Tryusingcashtogetyourspendingundercontrol.
MISUSINGCREDITCARDS
Acreditcardisaninterestfreeshort-termloan.Whenusedasplanned,thiscanbeapowerfulfinancialtool.Theproblemiswhenyoubegintoletthebalancecontinuefrommonthtomonth.Ifyoumakea$200purchaseonyourcreditcardandfindoutthatattheendofthemonthyoucan'taffordtorepaythefullamount,thisiswhenthehighinterestratesonthecardsreallybegintohurtyou.Thatisnowayofsavingmoney.
GIVINGINTOTEMPTATION
Weallneedtoenjoylife,butdon'twasteyourfinancialfutureforafewguiltypleasurestodayiftheyaren'tinyourbudget.Whenyouknowthatyoucan'taffordanactivity,don'tgivein.Instead,inviteyourfriendsoverforahomedinnerparty,gamenight,orsomeotheractivitieswhereyoucanstillenjoytimetogether,butwithoutbreakingyourbudget.
SPENDINGTOFEELGOOD
Everyoneenjoysgettingsomethingnew—buyingyourselfsomethingfeelsgood.Thereisabsolutelynothingwrongwiththis,aslongasyoudon'tgooverboard.You'llfeelgoodaboutyourpurchasewhetheryoumakeitwithcashorbycreditcard,butyou'llfeelevenbetterwhenyoudon'thavetospendthenexttwoyearstryingtopayitoffwith20%interest.
操作提示：
句子正确选择下拉选项框为T；句子错误选择下拉选项框为F。
1.Formostpeople,easyaccesstocreditisthebiggestreasonforoverspending.
2.Youhavetopayforthecreditcardloansbytheendofeachmonth.（）
3.Usingacreditcardtopayisspendingfreemoney.（）
4.Gettingcreditcardsfromvariousbanksandusingtheoverdrafttothelimitcanhelpyouspendtofeelgood.（）
5.Alwayspayattentiontoyourbudgetwhilespending.（）
二、阅读理解
阅读下面的文章，根据文章内容判断文章后的句子是正确（T）还是错误（F）。
SAVEMONEYBYUNDERSTANDINGWHYYOUSPENDIT
Tosavemoney,yousimplyneedtospendlessthanyouearn.Itiseasytosay,butwhyisitsodifficulttodo?
Toanswerthisquestion,youneedtostudythefactorsthatkeepyouspendingallthetime.
EASYACCESSTOCREDIT
Formostpeople,thisisthebiggestreasonforoverspending.Peoplecaneasilygetacredit
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