国开电大《管理英语3》单元自测3国家开放大学形考任务试题答案.docx

1、国开电大管理英语3单元自测3国家开放大学形考任务试题答案国家开放大学管理英语3形考任务单元自测3试题答案一、（答案在最后）题目： Are you going on holiday for a long time? _: It was a long time.; Two weeks ago.; No. Only a couple of days.题目： I wonder if I could use your computer tonight? _: Sure, go ahead.; It doesnt matter.; Who cares?题目： In what form will you t

2、ake the investment? _: Yes, we will.; Well contribute a site and the required premises.; Well give investment.题目： Is it more advisable to upgrade our present facilities than taking the risk of opening a new park? _: Thank you.; Im glad to hear that.; I dont think so.题目： Is it possible for you to exp

3、and business there? _: I like it.; Id love to.; Yes, I think so.题目：A budget is an estimation of the _ and _ over a specified future period of time.: cost; expense; revenue; expenses; revenue; interest题目：If the building project _ by the end of this month is delayed, the construction company will be f

4、ined.: to be completed; is completed; being completed题目：John as well as Mike _ just been back from an important meeting.: have; has; had题目：Lets discuss these problems at the meeting, _?: do we; shall we; will you题目：Purchasing the new production line will be a _ deal for the company.: profitable; for

5、ceful; tremendous题目：Rent, electricity and insurance are all examples of the companys _.: overhead; turnover; assets题目：The manager urged his staff not to _the splendid opportunity.: slide; miss; escape题目：They are trying to _ the waste discharged by the factory for profit.: expose; exhaust; exploit题目：

6、They recommended that the amusement park_.: was extended; will be extended; be extended题目：You can go out, _ you promise to be back before 12 oclock.: so far as; as far as; as long as二、翻译为下面的句子选择正确的翻译（每题10分）。操作提示：通过题干后的下拉框选择题目的正确答案。1. The cost of the new project will go over budget. （）A. 新项目的支出将超过预算。

7、B. 新项目的支出将在预算以内。C. 新项目的支出将重新核算。2. How will the evaluation of these investments be carried out? （）A. 如何进行这些项目的投资？B. 如何对这些投资进行评估呢？C. 如何对这些项目进行评价？3. A credit card is an interest free short-term loan. （）A. 信用卡是短期的无息贷款。B. 信用卡倾向于短期贷款。C. 信用卡贷款不用还款。4. Assessing the data is a vital part of creating an effect

8、ive marketing strategy. （）A. 数据评估就是要制定有效市场营销策略。B. 数据评估和市场策略都非常重要。C. 数据评估是制定有效市场营销策略的重要一环。5. We should discourage people from using their cars in the city centers. （）A. 我们应该鼓励人们在市中心开车。B. 我们应该鼓励人们不要在市中心开车。C. 我们应该劝阻人们不要在市中心开车。二、完型填空（每空10分）。操作提示：通过题目中的下拉选项框选择恰当的词语补全填空。Many people who work in London pref

9、er to live outside it, and to go to their offices, factories or schools every day by train or by bus, even though this means they have to get up earlier in the morning and arrive; get to; go home later in the evening.One benefit of living outside London is that houses are cheaper. Even a small flat

10、in London without; with; near a garden costs quite a lot to rent. With the same money, one can get a little house in the city; place; country with a garden of his own.Then, in the country one can be free out of; from; without the noise and hurry of the town. Although one has to get up earlier and sp

11、end more time in trains or bused, one can sleep better at night, and, during weekends and on summer evenings, one can enjoy the fresh clean air of the country. If one likes gardening, one can spend ones spare time digging, planting, watering and doing a lot of other jobs which are needed in the gard

12、en. Then, when the flowers and vegetables come up, one has the reward of a person who has shared the secrets of working; nature; gardening .二、阅读理解阅读下面的文章，根据文章内容，完成相应的选择题。（每题10分）THREE STEPS TO A GOOD MARKETING BUDGETWithout good budget management, you are likely to overspend on marketing accidentally

13、. Here are three steps that help to make a good marketing budget.STEP 1: ORGANIZE FINANCIAL INFORMATIONThe first step is to be clear of your current financial situation. You need to know how much money your company makes monthly and the changes that might arise in the future. Although income flows c

14、hange throughout the year, you must organize the information based on reliable revenue the minimum amount of money your company makes each month.A realistic budget plan will always focus on the income that exceeds the expenses, not the total revenue that comes in. When you have determined the amount

15、 of disposable income available for the company, you should determine where the money will go.STEP 2: DETERMINE WHERE YOU WANT TO SPEND MARKETING FUNDSAfter you know the total amount available to spend on marketing, the next step is how you plan to spend that money. Three main factors decide how you

16、 spend marketing funds: the budget amount, your past experiences, and where you can reach the right audience.You will start organizing how to spend the funds based on the amount. Besides, you need to consider the strategies that have worked in the past. Also, you need to consider which marketing cha

17、nnels will allow you to reach the right audience.STEP 3: ASSESS DATA AND MAKE APPROPRIATE CHANGESThe final step in building a good marketing budget is the analysis of the plan and any changes that may improve revenue. Ultimately, marketing is designed to bring in extra revenue. If the activity does

18、not bring in any additional revenue over its cost, then it is better to change strategy and try something else.Assessing the data is a vital part of creating an effective marketing strategy. Evaluation begins with comparing past performance to the performance after marketing the product or services.

19、 However, a good budget alone is not enough. You have to take action and remain committed to following through your plan. By keeping the budget in mind when you make decisions, you will have the opportunity to work out different strategies to find the best solutions for your business goals and preve

20、nt overspending on marketing.操作提示：通过题干后的下拉框选择题目的正确答案。1. What should the budget plan be based on? （）A. The companys reliable expense.B. The companys reliable income.C. The companys reliable cost.2. What does disposable income mean in Passage 3? （）A. Total income.B. Previous income.C. Net income.3. Yo

21、u have to be clear of _when organizing financial information. A. the income and expensesB. the marketing fundC. the budget management4. The three main factors that decide how you spend marketing funds are _. （）A. the money you have earned, the actual expenses and the money you will expendB. the budg

22、et amount, your past experiences and where you can reach the right audienceC. the assets you have, the product and the income5. Keeping the budget in mind when making marketing decisions will avoid _. （）A. using less than you earnB. using money unnecessarilyC. using more than you earn二、阅读理解阅读下面的文章，根

23、据文章内容判断文章后的句子是正确（T）还是错误（F）。（每题10分）SAVE MONEY BY UNDERSTANDING WHY YOU SPEND ITTo save money, you simply need to spend less than you earn. It is easy to say, but why is it so difficult to do? To answer this question, you need to study the factors that keep you spending all the time.EASY ACCESS TO CRE

24、DITFor most people, this is the biggest reason for overspending. People can easily get a credit card, simply by filling out a short form in a bank or jumping on their website. They can borrow money from banks to go shopping, even buy cars or houses. When you arent physically handing someone money or

25、 a check for a purchase, you will feel you are spending free money or you arent spending money at all. Try using cash to get your spending under control.MISUSING CREDIT CARDSA credit card is an interest free short-term loan. When used as planned, this can be a powerful financial tool. The problem is

26、 when you begin to let the balance continue from month to month. If you make a $200 purchase on your credit card and find out that at the end of the month you cant afford to repay the full amount, this is when the high interest rates on the cards really begin to hurt you. That is no way of saving mo

27、ney.GIVING IN TO TEMPTATIONWe all need to enjoy life, but dont waste your financial future for a few guilty pleasures today if they arent in your budget. When you know that you cant afford an activity, dont give in. Instead, invite your friends over for a home dinner party, game night, or some other

28、 activities where you can still enjoy time together, but without breaking your budget.SPENDING TO FEEL GOODEveryone enjoys getting something new buying yourself something feels good. There is absolutely nothing wrong with this, as long as you dont go overboard. Youll feel good about your purchase wh

29、ether you make it with cash or by credit card, but youll feel even better when you dont have to spend the next two years trying to pay it off with 20% interest.操作提示：句子正确选择下拉选项框为T；句子错误选择下拉选项框为F。1. For most people, easy access to credit is the biggest reason for overspending. 2. You have to pay for th

30、e credit card loans by the end of each month. （）3. Using a credit card to pay is spending free money. （）4. Getting credit cards from various banks and using the overdraft to the limit can help you spend to feel good. （）5. Always pay attention to your budget while spending. （）二、阅读理解阅读下面的文章，根据文章内容判断文章

31、后的句子是正确（T）还是错误（F）。SAVE MONEY BY UNDERSTANDING WHY YOU SPEND ITTo save money, you simply need to spend less than you earn. It is easy to say, but why is it so difficult to do? To answer this question, you need to study the factors that keep you spending all the time.EASY ACCESS TO CREDITFor most people, this is the biggest reason for overspending. People can easily get a credit