Establish business relationship.docx

Establish business relationship.docx

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Establishbusinessrelationship

Howtoestablishbusinessrelationshipwithforeigncompany

Ⅰ.Introduction

Backgroundofbusiness

WiththedevelopmentandripenessofChina'sgarmentindustry,itsInternationalCompetitivenessincludethequalityofproductsinnovationadvantage,productdevelopment,culturalinnovationofhigh-leveladvantageswhichhasinsteadofthelaborcostadvantage.

ThemeaningofInternationalmarketfortheChina’sgarmentindustryismorethanexports,because"resources"hasbeenreferredtoanimportantposition,peopleshouldkeepaneyeonit.

InternationalIndustrialresourcesexistinthedesign,development,production,marketing,andmanagement,promotionandsoonallofaspectsthatincludehuman,financial,material,intangibleassetsandotherfields;therationalandefficientutilizationofinternationalresources.

Theindustry,profitsofenterprisesisamajorsourceofnew,moreChineseproductstointernationalmarketsisakeytothedoor.

Ⅱ.CompanyIntroduction

1.Generalintroductionofourcompany

Inordertoshowthefashion,toprovidetheproductswithgoodqualityandreasonableprice,tosavethetimeandbringtheclienttoareallybuyingofficeforfashion,theSimpleLifeGarmentsTradingCompanywasborn!

Ourcompanyhasfivepartners.Threeofthemhavetheirwovengarmentmanufactories;othershavetheirownknittedproductmanufactories.Thereare700peopleworkindifferentmanufactories.Thesemanufactoriescanproducethegoodswithclientrequirementatanytime.Meanwhile,inJanuary,2006,wesetupourSimpleLife-SpeedSamplingRoomwhichhas13employees.Thiswouldbeagreathelptothebuyerswhohavetheirowndesigngoods.

2.Productclassification

AsasupplyChainManageracrossmanyproducers,ourmainbusinesscoverallkindsofwovengarmentsmanufactories,suchasleisuredown,feathertouchpadding,P.Pfillerorwithoutfillingjacketsorcoats,fashionpantsandskirtsandfashionsuits,realleathergarments.Meanwhile,variationsofknittedproducts,suchanT-shirt,sweaterjackets,sweaters.Bothwovenandknittedgarments,wedoalotofgarmentheavywasherandpigmentgarmentdyingstyleswhichlooksmoreoriginalandunique!

Besides,wealsodothehardgoodssuchasfashionaccessories,furnishings,gifts,andgripsackandtravelingcase.OurcurrentproductsaresoldgoodforChainStores,Designerlabels,FashionhousesandImportersbasedinGermany,France,UK,Swiss.

3.Corporateculture

3.1.Teamwork

Itisworkperformedbyateamtowardsacommongoal.

Inordertocultivatethepositiveworkingstyleandatmosphere,aharmoniousinterpersonalrelationshipwithintheteamisextremelycrucial.Allteammatesoughttobesincere,respectful,generous,trustfulandregardfultoeachother.Everymemberoftheteamshoulddisciplinehimselforherselfandsparenoeffortstoformadynamicteaminwhichwecancomplementoneanother’scapabilities,shoulderresponsibilities,gothroughsetbacksandsharebenefitstogether.

3.2.Innovation

Innovationistheotheraimofourcorporatecultureofourcompany.Infashionindustryinnovationisveryimportanttoacompany;weneeddesignthenewstylecloth.Acompanywhichhasthecouragetoinnovatewillbethewinnerinthisindustryatlast.

4.Short-termgoal

Theshort-termgoalofourcompanyistoexpandtheItalianmarket.

AsweallknowItalyistheheavenoffashion,MilanFashionWeekisoneofthemostfamousFashionWeek.Wecanseealotofwordfamousbrandtakeanactivepartinthisactivity,suchasGucciLV,Prada,Versace,Giorgio,Armaniandsoon.OurproductswithfashionstyleandgoodqualitywillhavebroadmarketinItaly.Thereasonablepricewillbethebiggestcompetitiveadvantage.

Ⅲ.Selectthepartnercompany

Beforeweestablishthebusinessrelationshipweneedtodoasurvey.

1.Backgroundinformation

WonderfulGarmentsImport&ExportCo.,Ltd.isoneofthespecializedforeigntradeimport&exportcompaniesinMilanItaly。

Itisanintegratedshare-holdingfirmwithbusinessscopesininternationaltrade,realestatedevelopment,laborforceexport,foreigneconomiccooperationandoverseasexhibitionbusiness,etc.

2.Company’sHistory

Itwasfoundedin1979,withabusinesshistoryofover30years.Thecompanyhasbeengrowingconstantlyeversince.In1998,thecompanyintoashare-holdingfirmwitharegisteredcapitalofEURO45millionanditpassedthecertificationofISO9001:

2000qualitysysteminthesameyear.Relyingonexperienceandsuperiorityin30years'internationalizationmanagementprocess,theyhavethegoodprestigeandthehighwell-knowingnessatinternationaltextilemarket..

3.Theshort-termgoalofthecompany

Thecompanyinsistsonmulti-dimensionaldevelopmentalstrategy.Thereare18businessdepartmentinthecompany.Exportbusinessscopecoversknitted/wovengarments,fabricsandtextiles,hometextiles,casesandbags,shoesandcaps,gloves,hardware,etc..Afteryearsofhardwork,thecompanyalreadybecomesanintegratedenterpriseaimingatnotonlytradebusiness,butalsoinvestment,realestate,miningindustryfromatraditionaltradingcompany.

Facedwithdomesticandinternationaldevelopandchallenges.Thecompanysincerelywelcomescustomersbothathomeandabroadinclosecooperationformutualbenefits

Ⅳ.Analysisreport

1.Reportforourcompany

OurcompanydecidedtoestablishcooperativerelationswiththeWonderfulGarmentsImport&ExportCo.,Ltd,thenecessityandthebenefitsofcooperationareindicatedinthisreport.

1.1.Whywechoosetocorporatewithforeigncompany

Witheconomicdevelopmentandscientificculturalprogress,clothingandapparelindustryisincreasinglywell-developedandmaturemarkets,especiallyafterChinaenteredintoWTO,ourgarmententerprisesarefacingbothopportunitiesandchallenges.Tothisend,wemustmaketimelyadjustmentsandimprovementsinsomeparts:

designanddevelopment,productionmanagement,brandmarketingandmarketingservices.So,theselectionofco-operationwiththeinternationalfashionindustryshouldbeaverydesirableandnecessaryapproach.

Internationalcompanygenerallyhasalonghistory;whethertheproductionprocess,technology,plantmanagement,marketingmodelsareallmorematurethanthedomesticbrands.Theyhasitsownsetofperfectoperationsystemthatcanbringusadvancedexperience.

1.2.Theshortnessandweaknesswehave

Currently,ourcompany'sindustrialchainisstillnotperfect:

wehaveagoodprocess,butnotagoodfabric;haveagoodprocess,goodfabric,butnotagoodmarket.Itisdifficulttoachieveinternationalbypromoteourbrandunilaterally;weneedtocombinewithforeignbrandsandfindinternationalshortcut.

Cooperatewithinternationalbrands,withproveninternationalbrandsoperatingmode,isaninternationalshortcut.

1.3.Advantagesoftheircompanyandthemodeofcooperation

WehavelearnedthatWonderfulClothingCompanyhasahistoryfor30years.Relyingonexperienceandsuperiorityin30years'internationalizationmanagementprocess,theyhavethebetterprestigeandthewell-knowingnessatinternationaltextilemarket.

Butbecauseofthefinancialcrisis,theworldeconomiconlygotaweakrecoveryandstillstayingattheshadowofthecrisis,andweknowthatyourcompanyhasgonethroughadifficultperiod.AstheChinesegovernment'smacro-control,ourcompanyhasnotbeentoomanylossesinthelastyearbeforethecrisishadbeenrestoredtoprofitability,andthecompany'sturnoverhasbeenasteadyincrease.

Ourcompany’spurposeis"tobuildaknowledge-basedinternationalbrand",withinternationalbusinessphilosophy,andthemodeofoperationisinlinewithinternationalstandards

AsOurshorttermgoalistoopentheItalianmarket,sowehopetocooperatewithyourcompany.WearewillingtobeyouragentinChina,andhelpyoutoopentheChinesemarket.Wecanalsoprovideyousilkandotherfabrics,savingyourcompanyunnecessarycosts.AndwehopethatyourcompanycanprovideussellingourproductsinItaly'srelativelygoodchannel,andtohelpmycompanymaketheappropriatepublicity.

1.4.Whatkindofbenefitswecangetthroughthecooperation

Throughthiscollaboration,wecannotonlydrawfromtheessenceoffashion,butalsocanthroughthewindowtotheworldofself,forthenextEuropeanmarketinfuture.

Ourcooperationwillnotonlyhavethesamegoalsandcommoninterests,oracomprehendsieve,thoroughandcompletecooperation.Herethecooperationofbothfunds,therearetechnologicalcooperation,cooperationandtradebrandcooperation.

Cooperationisbeneficialforbothsides.Foryourcompany，itcanhelpyoutoopentheChinesemarketandgetthehigh-qualityofclothmoreconvenient,bothgainabroadermarketandcostsavings.It’sveryhelpfultoyourcompanytorecovertheeconomymorequickly.Forourcompany,afteropenupthemarketinItaly,ithelpsustofurtheropenEuropeanmarket.Andtheoriginaltargetingconsumersofbothcompaniesareinthedomesticmarket,andnowturntobothdomesticandinternationalmarkets,webothhaveincreasedthecompanies’influence.

Ⅴ.Delegateagroupofstufftohaveafieldstudyinthatcompany

Whatweshouldpayattentiontothestudy.

1.Preparation

1.1.Personalarrangements

Selectinspectionpersonnelinthecompanybeforedeparture,andselectthepersonincharge.Thosepeopleincludeasalesmanger,aleaderdesigner.atranslatorandamanagerassistant.

Thereasonforsendthemtostudy:

Thesalesmanagerandleaderdesignerknowwhataretheirdepartmentsreallyneedmorethancommonemployees,theycangetmorekeyinformationthanthem.Duringthestudy,theyneedanassis