Establish business relationship.docx

1、Establish business relationshipHow to establish business relationship with foreign company. IntroductionBackground of businessWith the development and ripeness of Chinas garment industry, its International Competitiveness include the quality of products innovation advantage, product development, cul

2、tural innovation of high-level advantages which has instead of the labor cost advantage.The meaning of International market for the Chinas garment industry is more than exports, because resources has been referred to an important position, people should keep an eye on it.International Industrial res

3、ources exist in the design, development, production, marketing, and management, promotion and so on all of aspects that include human, financial, material, intangible assets and other fields; the rational and efficient utilization of international resources.The industry, profits of enterprises is a

4、major source of new, more Chinese products to international markets is a key to the door. Company Introduction1. General introduction of our companyIn order to show the fashion, to provide the products with good quality and reasonable price, to save the time and bring the client to a really buying o

5、ffice for fashion, the Simple Life Garments Trading Company was born! Our company has five partners. Three of them have their woven garment manufactories; others have their own knitted product manufactories. There are 700 people work in different manufactories. These manufactories can produce the go

6、ods with client requirement at any time. Meanwhile, in January, 2006, we set up our Simple Life-Speed Sampling Room which has 13 employees. This would be a great help to the buyers who have their own design goods.2. Product classificationAs a supply Chain Manager across many producers, our main busi

7、ness cover all kinds of woven garments manufactories, such as leisure down, feather touch padding, P.P filler or without filling jackets or coats, fashion pants and skirts and fashion suits, real leather garments. Meanwhile, variations of knitted products, such an T-shirt, sweater jackets, sweaters.

8、 Both woven and knitted garments, we do a lot of garment heavy washer and pigment garment dying styles which looks more original and unique! Besides, we also do the hard goods such as fashion accessories, furnishings, gifts, and gripsack and traveling case. Our current products are sold good for Cha

9、in Stores, Designer labels, Fashion houses and Importers based in Germany, France, UK, Swiss.3. Corporate culture3.1. TeamworkIt is work performed by a team towards a common goal.In order to cultivate the positive working style and atmosphere, a harmonious interpersonal relationship within the team

10、is extremely crucial. All teammates ought to be sincere, respectful, generous, trustful and regardful to each other. Every member of the team should discipline himself or herself and spare no efforts to form a dynamic team in which we can complement one anothers capabilities, shoulder responsibiliti

11、es, go through setbacks and share benefits together.3.2. InnovationInnovation is the other aim of our corporate culture of our company. In fashion industry innovation is very important to a company; we need design the new style cloth. A company which has the courage to innovate will be the winner in

12、 this industry at last. 4. Short-term goalThe short-term goal of our company is to expand the Italian market. As we all know Italy is the heaven of fashion, Milan Fashion Week is one of the most famous Fashion Week. We can see a lot of word famous brand take an active part in this activity, such as

13、Gucci LV, Prada, Versace, Giorgio, Armani and so on. Our products with fashion style and good quality will have broad market in Italy. The reasonable price will be the biggest competitive advantage. Select the partner companyBefore we establish the business relationship we need to do a survey.1. Bac

14、k ground informationWonderful Garments Import & Export Co., Ltd. is one of the specialized foreign trade import & export companies in Milan Italy。It is an integrated share-holding firm with business scopes in international trade, real estate development, labor force export, foreign economic cooperat

15、ion and overseas exhibition business, etc.2. Companys HistoryIt was founded in 1979, with a business history of over 30 years. The company has been growing constantly ever since. In 1998, the company into a share-holding firm with a registered capital of EURO 45 million and it passed the certificati

16、on of ISO9001:2000 quality system in the same year. Relying on experience and superiority in 30 years internationalization management process, they have the good prestige and the high well- knowingness at international textile market.3. The short-term goal of the companyThe company insists on multi-

17、dimensional developmental strategy. There are 18 business department in the company .Export business scope covers knitted/ woven garments, fabrics and textiles, home textiles, cases and bags, shoes and caps, gloves, hardware, etc. After years of hard work, the company already becomes an integrated e

18、nterprise aiming at not only trade business, but also investment, real estate, mining industry from a traditional trading company. Faced with domestic and international develop and challenges. The company sincerely welcomes customers both at home and abroad in close cooperation for mutual benefits.

19、Analysis report1. Report for our companyOur company decided to establish cooperative relations with the Wonderful Garments Import & Export Co., Ltd, the necessity and the benefits of cooperation are indicated in this report.1.1. Why we choose to corporate with foreign companyWith economic developmen

20、t and scientific cultural progress, clothing and apparel industry is increasingly well-developed and mature markets, especially after China entered into WTO, our garment enterprises are facing both opportunities and challenges. To this end, we must make timely adjustments and improvements in some pa

21、rts: design and development, production management, brand marketing and marketing services. So, the selection of co-operation with the international fashion industry should be a very desirable and necessary approach.International company generally has a long history; whether the production process,

22、technology, plant management, marketing models are all more mature than the domestic brands. They has its own set of perfect operation system that can bring us advanced experience.1.2. The shortness and weakness we haveCurrently, our companys industrial chain is still not perfect: we have a good pro

23、cess, but not a good fabric; have a good process, good fabric, but not a good market. It is difficult to achieve international by promote our brand unilaterally; we need to combine with foreign brands and find international shortcut.Cooperate with international brands, with proven international bran

24、ds operating mode, is an international shortcut.1.3. Advantages of their company and the mode of cooperationWe have learned that Wonderful Clothing Company has a history for 30 years. Relying on experience and superiority in 30 years internationalization management process, they have the better pres

25、tige and the well- knowingness at international textile market.But because of the financial crisis, the world economic only got a weak recovery and still staying at the shadow of the crisis, and we know that your company has gone through a difficult period. As the Chinese governments macro-control,

26、our company has not been too many losses in the last year before the crisis had been restored to profitability, and the companys turnover has been a steady increase.Our companys purpose is to build a knowledge-based international brand , with international business philosophy, and the mode of operat

27、ion is in line with international standardsAs Our short term goal is to open the Italian market, so we hope to cooperate with your company. We are willing to be your agent in China, and help you to open the Chinese market. We can also provide you silk and other fabrics, saving your company unnecessa

28、ry costs. And we hope that your company can provide us selling our products in Italys relatively good channel, and to help my company make the appropriate publicity.1.4. What kind of benefits we can get through the cooperationThrough this collaboration, we can not only draw from the essence of fashi

29、on, but also can through the window to the world of self, for the next European market in future.Our cooperation will not only have the same goals and common interests, or a comprehend sieve, thorough and complete cooperation. Here the cooperation of both funds, there are technological cooperation,

30、cooperation and trade brand cooperation.Cooperation is beneficial for both sides. For your company， it can help you to open the Chinese market and get the high-quality of cloth more convenient, both gain a broader market and cost savings. Its very helpful to your company to recover the economy more

31、quickly. For our company, after open up the market in Italy, it helps us to further open European market. And the original targeting consumers of both companies are in the domestic market, and now turn to both domestic and international markets, we both have increased the companies influence. Delega

32、te a group of stuff to have a field study in that companyWhat we should pay attention to the study.1. Preparation1.1. Personal arrangementsSelect inspection personnel in the company before departure, and select the person in charge. Those people include a sales manger, a leader designer .a translator and a manager assistant. The reason for send them to study: The sales manager and leader designer know what are their departments really need more than common employees, they can get more key information than them. During the study, they need an assis