南师大内部资料商务英语写作.docx
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南师大内部资料商务英语写作
商务英语写作
教学大纲
南京师范大学
英语教研室编
2014年2月
编写说明
本课程的教学目的是帮助以英语为第一外国语的国际贸易专业的学生有效地解决商务英语写作学习中出现的问题，通过商务英语写作课程的学习，提高商务英语写作能力，不断提高自身素质和专业水平，迎接国际竞争的挑战，为日后从事国际贸易实务打下坚实的基础。
在一定理论基础上，本课程通过大量实用的范文讲解、课上和课后句型练习及综合练习训练，增强学生的实际应用能力。
从而使学生不仅要掌握各种类型的国际商务应用文的语言特点和写作技巧，而且能够熟练地用英语写出各种类型的地道的国际商务应用文，并正确地翻译国际商务活动中往来的各种应用文件。
本课程的教学对象为：
掌握了一定的英语和专业知识的国际贸易专业二、三年级本专科生。
本课程为国际贸易专业本专科必修课，学分为三学分。
本课程共有20个单元。
学期为一学期。
51课时。
国际贸易系英语教研室
2014年2月
课时分配表
单元
内容
课时
第一单元
Thecomponentofthebusinessletter
4
第二单元
Establishingbusinessrelations
3
第三单元
Inquiries
3
第四单元
Repliestoinquiries
3
第五单元
Quotationsandoffers
3
第六单元
Ordersandexecutingorders
3
第七单元
Moneymatters
4
第八单元
Follow-upletters,statusinquiriesande-mails
3
第九单元
Shipmentandinsurance
3
第十单元
Complaintsandadjustments
3
第十一单元
Theessentialqualitiesofthebusinessletter
3
第十二单元
Agency
2
第十三单元
Memorandums
1
第十四单元
Minutes
1
第十五单元
Shortreports
2
第十六单元
Longreports
2
第十七单元
Proposals
2
第十八单元
Graphics
2
第十九单元
Lettersofapplication
2
第二十单元
Resumes
2
合计
51
目录
UnitOneTheComponentsofBusinessLetters
1.TheStructureandLayoutofBusinessLetters
2.TheFormConditionsofBusinessLetters
UnitTwoEstablishingBusinessRelations
1.PatternsandSubstitutions
2.SampleLettersforEstablishingBusinessRelations
3.SalesLettersandCircularLetters
UnitThreeInquiries
1.PatternsandSubstitutions
2.SampleLettersforInquiries
UnitFour RepliestoInquiries
1.PatternsandSubstitutions
2.SampleRepliestoInquiries
UnitFive QuotationsandOffers
1.PatternsandSubstitutions
2.SampleLettersforQuotationsandOffers
UnitSix OrdersandExecutingOrders
1.PatternsandSubstitutions
2.SampleLettersforOrders
3.SampleLettersforExecutingOrders
UnitSevenMoneyMatters
1.PatternsandSubstitutions
2.SampleLettersforFinancialAffairs
3.LetterofCreditandBillofExchange
UnitEight Follow-upLetter,StatusInquiriesandE-mails
1.PatternsandSubstitutions
2.SampleLettersforFollow-upLettersandStatusEnquiries
UnitNine ShipmentandInsurance
1.PatternsandSubstitutions
2.SampleLettersforShipmentandInsurance
UnitTen ComplaintsandAdjustments
1.PatternsandSubstitutions
2.SampleLettersforComplaintsandAdjustments
UnitEleven TheEssentialQualitiesoftheBusinessLetter
1.TheEssentialQualitiesoftheBusinessLetter
2.WritingGoodNewsandNeutralNewsLetters
UnitTwelve Agency
1.PatternsandSubstitutions
2.SampleLettersforAgency
UnitThirteen Memorandums
1.TheMemoFormat
3.TypesofMemos
4.WritingPoints
UnitFourteen Minutes
1.Organizationalelementsofminutes
2.Typesofminutes
3.WritingPoints
UnitFifteen ShortReports
1.FormatsofShortReports
2.TypesofShortReports
3.WritingPoints
UnitSixteenLongReports
1.PlanningLongReports
2.Formatsoflongreports
3.WritingPoints
UnitSeventeen Proposals
1.TheProposalFormat
2.TypesofProposals
3.WritingPoints
UnitEighteen Graphics
1.FormatsofGraphics
2.TypesofGraphics
3.WritingPoints
UnitNineteen LettersofApplication
1.FormatofApplicationLetters
2.FormsofApplicationLetters
3.WritingPoints
UnitTwenty Resumes
1.TheResumeFormat
2.FormsofResume
3.WritingPoints
Unit1Componentsofthebusinessletter
【教学目的与要求】Thestudentsshouldknowthemainpartsofthebusinessletterandthelayoutsofthebusinessletter,knowhowtowritearealEnglishbusinessletterincorrectform.
【教学重点与难点】Thekeyofthisunitisthemainpartsofthebusinessletter.Thedifficultyistodistinguishthethreestylesfromeachother.
【教学方法】Showthestudentstherealsamplesandexplainthedetailsofeachkind.
【教学内容】
1.1Thestructureandlayoutofthebusinessletter
1.1.1Themainpartsofthebusinessletter
Abusinessletterisusuallycomposedofsixparts:
theletterhead,theinsidenameandaddress,thesalutation,thebodyoftheletter,thecomplimentarycloseandthesignature.
1.1.2Theotherpartsofthebusinessletter
Thefollowingpartsofthebusinesslettershouldalsobemastered:
thereferenceline,theattentionline,thesubjectheading,theenclosurenotation,thecarboncopynotation,theidentificationinitials,thenotabenaandthepostscript.
1.1.3Thelayoutsofthebusinessletter
Therearethreestylesofthebusinessletter:
blockstyle,modifiedblockstyle,simplifiedstyle
1.2Theformconditionsofbusinessletters
Thepapertobeused，Thespacingandthemargin，Thesecondpage，Thefolding，Theenvelope.
【思考题】
1.ArethereanydifferencesbetweenthebusinessEnglishletterandtheordinarydailyletter?
2.DoyouknowthemainpartsofbusinessEnglishletter?
Unit2Establishingbusinessrelations
【教学目的与要求】Patternsandsubstitutionsofestablishingbusinessrelationswillbestudiedandpracticedintheclass.Thestudentsshouldmastertheskillsinwritinglettersfromobtaininginformationtoestablishingbusinessrelations.
【教学重点与难点】Thekeyofthisunitisthepatternsandsubstitutions.Thedifficultyishowtowritesaleslettersandcircularlettersincorrectstyle.
【教学方法】Studyandpracticethepatternsandsubstitutionsonthebasisofanalyzingthesamples.
【教学内容】
Usuallyafirmmayapproachitsnewbusinesscounterpartsabroadthoughthefollowingchannels:
1.Communicationinwriting
2.Attendanceatallkindsofcommoditiesfairs
3.Contactattheexhibitionsheldathomeandabroad
4.Mutualvisitsbytradegroupsanddelegations.
Ofallthesechannels,communicationinwritingisthemostcommonlyusedinbusinessactivities.
2.1PatternsandSubstitutions
1.WehaveyournameandaddressfromtheCommercialCounselor’sOfficeofyourembassyinBeijingandwearenowwritingtoyoufortheestablishmentofbusinessrelations.
2.WehavelearnedbycourtesyofMr.GreenhowthatyouareoneoftheleadingimportersofChinesechemicalsandpharmaceuticalsinyourcountry.
3.YourfirmhasbeenrecommendedtousbyBankofChinainBeijing.
4.Wehavethepleasureofintroducingourselvestoyouasastate-operatedcorporationdealingexclusivelyinlightindustrialgoods.
5.WearethechiefcigarettepackingmaterialsexporterinAustriaandarethankfultotheChineseEmbassyinViennaforgivingyourname.
6.SpecializingintheexportofChinesearts&craftsgoods,weexpressourdesiretotradewithyouinthisline.
7.Wearewillingtoenterintobusinessrelationswithyourcompanyonthebasisofequalityandmutualbenefit.
8.Beingcloselyconnectedwithreliablesuppliershere,weshallbeabletodoconsiderableexportbusinesswithyou.
9.Itishopedthatbyourjointeffortswecanpromotebusinessaswellasfriendship.
10.Welookforwardtoyourfavorablereply.
11.Weshallbegratefulifyouwillreplyatearlydate.
12.Yourearlyreplywillbehighlyappreciated.
2.2SampleLettersforEstablishingBusinessRelations
1.ObtainingInformation
2.ImportandExportWriteEachOther
3.ManufacturesWritetoImporters
2.3Saleslettersandcircularletters
2.3.1Salesletters:
Choosetherealcandidatesforyourproducts
Attractattentionandarouseinterest
Satisfythereader’sneedtoknow
Persuadethereadertotakeanaction
2.3.2Circularletters
【思考题】
1.Howtowriteacommunicationletterinestablishingthebusinessrelations?
2.Doyouknowtheskillsinwritingsalesletters?
Unit3Inquiries
【教学目的与要求】Patternsandsubstitutionsinwritinglettersofinquirieswillbestudiedandpracticedintheclass.Thestudentsshouldmastertheskillsinwritinglettersofinquiries.
【教学重点与难点】Thekeyofthisunitisthepatternsandsubstitutions.Thedifficultyishowtowritelettersofinquiriesincorrectstyle.
【教学方法】Studyandpracticethepatternsandsubstitutionsonthebasisofanalyzingthesamples.
【教学内容】
Aninquiryisarequestforinformation.Animportermaysendaninquirytoanexporter.
Generallyadetailedinquiryincludesmanyparts:
thenameanddescriptionsofcommodity,qualityorspecifications,termsofprice（FOB,CFR,CIF,etc）,termsofpayment（byL/C,D/P,SIGHTDRAFT,etc.）,timeofshipment,packingmethods,etc.
3.1PatternsandSubstitutions
1.WevisitedyourstandattheGuangzhouFairandarenowwritingyoutoinquireaboutyoursilkneckties.
2.Weareinterestedinyourmen’sshirtsdisplayedinyourshowroom.
3.Youradvertisementinthismonth’sissueofchinaForeignTradeinterestsus,andweshouldliketoreceivefulldetailsofyourcommodities.
4.Pleasesendus5copiesofyourlatestcataloguesandmaillatestprice-listtousatyourearliestconvenience.
5.Perhapsatthesametimeyoucouldquoteusyourlowestpricesfortheabove-mentionedgoods.
6.Weshouldalsoliketoknowyourtermsofpayment.
7.YourproductsareofgreatinteresttooneofourclientsinTianjin,whowishestohaveyourquotationsfortheitemsspecifiedbelow.
8.Iftermsanddeliverydatearesatisfactory,weshouldexpecttoplaceregularorderswithyou.
9.Shouldyourpricebefoundcompetitiveanddeliverydateacceptable,weintendtoplacealargeorderwithyou.
10.Thecaptionedgoodsareurgentlyneeded,sowewishtoreceiveyourproformainvoicebyreturn.
11.Youarekindlyrequestedtoupdateusonthepricesandavailabilityforthefollowingproducts.
12.Pleaseadviseifyouareabletoofferthisproductandincludeleadtime,packagingandpriceFOBchinaportandCIFChicago.
3.2Samplelettersforinquiries
Inordertowritesuccessfulinquiries,youhavetofollowtherules:
1.Tellthereaderclearlywhatyouwantexactly.
2.Describethecommoditiesofyourinterestasspecificallyasy
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