东大大学英语统考在线练习题11客观题.docx
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东大大学英语统考在线练习题11客观题
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Theappealofadvertisingtobuyingmotivescanhavebothnegativeandpositiveeffects.Consumersmaybeconvincedtobuyaproductofpoorqualityorhighpricebecauseofanadvertisement.Forexample,someadvertisershaveappealedtopeople’sdesireforbetterfueleconomyfortheircarsbyadvertisingautomotiveproductsthatimprovegasolinemileage.Someoftheproductswork.Othersareworthlessandawasteofconsumers’money.
Sometimesadvertisingisintentionallymisleading.Afewyearsagoabrandofbreadwasofferedtodieters（节食者）withthemessagethattherewerefewercalories（热量单位，大卡）ineveryslice.Itturnedoutthatthebreadwasnotdietetic（适合于节食的）,butjustregularbread.Therewerefewercaloriesbecauseitwasslicedverythin,buttherewerethesamenumberofcaloriesineveryloaf.
Onthepositiveside,emotionalappealsmayrespondtoaconsumer’srealconcerns.Considerfireinsurance.Firesecurityofknowingthatpropertyisprotectedbyinsurancemakesthepurchaseoffireinsuranceaworthwhileinvestmentformostpeople.Ifconsumersconsiderthequalityoftheinsuranceplansaswellasthemessageintheads,theywillbenefitfromtheadvertising.
Eachconsumermustevaluateherorhisownsituation.Arethebenefitsoftheproductimportantenoughtojustifybuyingit?
Advertisingisintendedtoappealtoconsumers,butitdoesnotforcethemtobuytheproduct.Consumersstillcontrolthefinalbuyingdecision.
1）.?
Advertisingcanpersuadetheconsumertobuyworthlessproductsby_________.
A.keepingabalancebetweenqualityandprice
B.
convincinghimoftheirlowprice
C.appealingtohisbuyingmotives
D.stressingtheirhighquality
正确答案：
C?
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2）.?
Thereasonwhythebreadadvertisementismisleadingisthat________.
A.thetotalnumberofcaloriesintheloafremainedthesame
B.thinslicesofbreadcouldcontainmorecalories
C.
theloafwascutintoregularslices
D.thebreadwasnotrealbread
正确答案：
A?
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3）.?
Thepassagetellsusthat_______.
A.advertisementsoccasionallyforceconsumersintobuyingthingstheydon’tneed
B.thebuyingmotivesofconsumersarecontrolledbyadvertisements
C.sometimesadvertisementsreallysellwhattheconsumerneeds
D.
fireinsuranceisseldomaworthwhileinvestmen
t
正确答案：
C?
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4）.?
Itcanbeinferredfromthepassagethatasmartconsumershould_________.
A.befamiliarwithvariousadvertisingstrategies
B.
thinkcarefullyaboutthebenefitsdescribedintheadvertisements
C.guardagainstthedeceivingnatureofadvertisements
D.avoidbuyingproductsthathavestrongemotionalappeal
正确答案：
B?
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5）.?
Thepassageismainlyabout________.
A.waystoprotecttheinterestsoftheconsumer
B.howtomakeawisebuyingdecision
C.
thefunctionofadvertisementsinpromotingsales
D.thepositiveandnegativeaspectsofadvertising
正确答案：
D?
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2.?
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PeoplelivingonpartsofthesouthcoastofEnglandfaceaseriousproblem.In1993,theownersofalargehotelandofseveralhousesdiscovered,totheirhorror,thattheirgardenshaddisappearedovernight.Theseahadeatenintothesoftlimestonecliffsonwhichtheyhadbeenbuilt.Whileexpertswerestudyingtheproblem,thehotelandseveralhousesdisappearedaltogether,slidingdownthecliffandintothesea.
Erosion（侵蚀）ofthewhitecliffsalongthesouthcoastofEnglandhasalwaysbeenaproblembutithasbecomemoreseriousinrecentyears.Dozensofhomeshavehadtobeabandonedastheseahascreptfartherandfartherinland.Expertshavestudiedtheareasmostaffectedandhavedrawnupamapforlocalpeople,forecastingtheyearinwhichtheirhomeswillbeswallowedupbythehungrysea.
AngryownershavecalledontheGovernmenttoerectseadefensestoprotecttheirhomes.Governmentsurveyorshavepointedoutthatinmostcases,thisisimpossible.Newseawallswouldcosthundredsofmillionsofpoundsandwouldmerelymakethewavesandcurrentsgofurtheralongthecoast,shiftingtheproblemfromoneareatoanother.Thedangerislikelytocontinue,theysay,untilthewavesreachaninlandareaofhardrockwhichwillnotbeeatenaslimestoneis.Meanwhile,ifyouwanttobuyacheaphousewithanuncertainfuture,applytoahouseagentinoneofthethreatenedareasonthesouthcoastofEngland.Youcangetahouseforaknockdownpricebutitmayturnouttobeaknockdownhome.
1）.?
WhatisthecauseoftheproblemthatpeoplelivingonpartsofthesouthcoastofEnglandface?
A.
Therisingofthesealevel.
B.Theexperts’lackofknowledge.
C.Thewashing-awayoflimestonecliffs
D.Thedisappearanceofhotels,housesandgardens.
正确答案：
C?
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2）.?
TheerosionofthewhitecliffsinthesouthofEngland__________.
A.
willsoonbecomeaproblemforpeoplelivingincentralEngland
B.hasnowbecomeathreattothelocalresidents
C.canbestoppedifpropermeasuresaretaken
D.isquicklychangingthemapofEngland
正确答案：
B?
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3）.?
Theexperts’studyontheproblemoferosionto__________.
A.
warnpeoplewhosehomesareindanger
B.provideaneffectivewaytoslowitdown
C.headtoitseventualsolution
D.leadtoitseventualsolution
正确答案：
A?
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4）.?
Itisnotfeasibletobuildseadefensestoprotectagainsterosionbecause__________.
A.
houseagentsalongthecoastdonotsupporttheidea
B.itistoocostlyandwillendangerneighbouringareas
C.thegovernmentistooslowintakingaction
D.theywillbeeasilyknockeddownbywavesandcurrents
正确答案：
B?
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5）.?
Accordingtotheauthor,whenbuyingahousealongthesouthcoastofEngland,peopleshould_________.
A.
takethequalityofthehouseintoconsideration
B.guardagainstbeingcheatedbythehouseagent
C.examinethehousecarefullybeforemakingadecision
D.beawareofthepotentialdangerinvolved
正确答案：
D?
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3.?
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OnesillyquestionIsimplycan'tstandis"Howdoyoufeel".Usuallythequestionisaskedofamaninaction--amanonthego,walkingalongthestreet,orbusilyworkingathisdesk.Sowhatdoyouexpecthimtosay?
He'llprobablysay,"Fine,I'mallright."But"you'veputabuginhisear"—maybenowhe'snotsure.Ifyouareagoodfriend,youmayhaveseensomethinginhisface,orhiswalk,thathedidnotrealizethatmorning.Itstartshimworryingalittle.Firstthingyouknow,helooksinamirrortosecifeverythingisallright,whileyougomerrilyonyourwayaskingsomeoneelse,"Howdoyoufeel?
"
Everyquestionhasitstimeandplace.It'sperfectlyacceptable,forinstance,toask"Howdoyoufeel?
"ifyou'revisitingaclosefriendinthehospital.Butifthefellowiswalkingonbothlegs,hurryingtomakeatrain,orsittingathisdeskworking,it'snotimetoaskhimthatsillyquestion.
WhenGeorgeBernardShaw,thefamouswriterofplayswasinhiseighties,someoneaskedhim"Howdoyoufeel",Shawputhiminhisplace."Whenyoureachmyage",hesaid,"eitheryoufeelallrightoryou'redead."
1）.?
Accordingtothewriter,greetings,suchas"Howdoyoufeel?
"_________.
A.
showone'sconsiderationforothers
B.areagoodwaytomakefriends
C.arepropertoaskamaninaction
D.generallymakeonefeeluneasy
正确答案：
D?
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2）.?
Thequestion"Howdoyoufeel?
"seemstobecorrectandsuitablewhenaskedof________.
A.
amanworkingathisdesk
B.apersonhavinglostaclosefriend
C.astrangerwholookssomewhatworried
D.afriendwhoisill
正确答案：
D?
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3）.?
Thewriterseemstofeelthatabusymanshould_________.
A.
bepraisedforhisefforts
B.neverbeaskedanyquestion
C.notbebothered
D.bediscouragedfromworkingsohard
正确答案：
C?
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4）.?
GeorgeBernardShaw'sreplyinthepassageshowshis________.
A.
cheerfulness
B.cleverness
C. ability
D.politeness
正确答案：
B?
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5）.?
"You'veputabuginhisear"meansthatyou've_________.
A.
madehimlaugh
B.shownconcernforhim
C.madefunofhim
D.givenhimsomekindofwarning
正确答案：
D?
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4.?
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Ifyouhavebeenjoiningchatroomconversations,ortradinge-mailwithnetpals,youhavebecomeoneofthemillionswhowriteinaspecial,shortformofEnglish.
Throughouttheworld,everynightchildrenandtheireldersaretalkingonline---manyofthemaretalkingatthesametime.
It’sfast:
tryingtalkingtosixpeopleonce.It’sconvenient:
threeorfourwordsperexchange.Ittakescleverness,concentrationandquickfingers.
Anditrequiresverysimplelanguage.Thereisneithertimenorspaceforexplanations.WhywasteprecioustimetellingsixfriendsyouhavetoleaveforamomenttotakecareofyourlittlebrotherwhenBRB（=berightback）willdo?
Wanttoenteraconversation?
JusttypePMFJI（=pardonmeforjumpingin）.
Interestedinwhomyou’retalkingto?
TypeA/S/L,thecommonrequesttoknowyourpal’sage,sexandlocation.Youmayget15/M/NYasareplyfromyourpal.
Ifsomethingmakesyoulaugh,sayyou’reOFT（=onthefloor）,orLOL（=laughingoutloud）,orjoiningthetwointoROTEL（=rollingonthefloorlaughing）.
Andwhenit’stimetogetbacktoworkorgotobed,youtypeGTG（=gottogo）orTTYL（=talktoyoulater）.
Peoplewanttowriteasfastaspossible,andthey
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