东大大学英语统考在线练习题11客观题.docx

1、东大大学英语统考在线练习题11客观题1.?The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people’s desire for better fuel ec

2、onomy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers’ money.Sometimes advertising is intentionally misleading. A few years ago a brand of bread was offered to dieters（节食者）with the message

3、 that there were fewer calories（热量单位，大卡）in every slice. It turned out that the bread was not dietetic（适合于节食的）, but just regular bread. There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.On the positive side, emotional appeals may respo

4、nd to a consumer’s real concerns. Consider fire insurance. Fire security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads,

5、they will benefit from the advertising.Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying

6、decision. 1).?Advertising can persuade the consumer to buy worthless products by _.A. keeping a balance between quality and priceB. convincing him of their low priceC. appealing to his buying motivesD. stressing their high quality正确答案：C?满分：2?分 2).?The reason why the bread advertisement is misleading

7、 is that _.A. the total number of calories in the loaf remained the sameB. thin slices of bread could contain more caloriesC. the loaf was cut into regular slicesD. the bread was not real bread正确答案：A?满分：2?分 3).?The passage tells us that _.A. advertisements occasionally force consumers into buying th

8、ings they don’t needB. the buying motives of consumers are controlled by advertisementsC. sometimes advertisements really sell what the consumer needsD. fire insurance is seldom a worthwhile investment正确答案：C?满分：2?分 4).?It can be inferred from the passage that a smart consumer should _.A. be fa

9、miliar with various advertising strategiesB. think carefully about the benefits described in the advertisementsC. guard against the deceiving nature of advertisementsD. avoid buying products that have strong emotional appeal正确答案：B?满分：2?分 5).?The passage is mainly about _.A. ways to protect the inter

10、ests of the consumerB. how to make a wise buying decisionC. the function of advertisements in promoting sales D. the positive and negative aspects of advertising正确答案：D?满分：2?分2.?   People living on parts of the south coast of England face a serious problem. In 1993, the owners of a large ho

11、tel and of several houses discovered, to their horror, that their gardens had disappeared overnight. The sea had eaten into the soft limestone cliffs on which they had been built. While experts were studying the problem, the hotel and several houses disappeared altogether, sliding down the cliff and

12、 into the sea.     Erosion（侵蚀）of the white cliffs along the south coast of England has always been a problem but it has become more serious in recent years. Dozens of homes have had to be abandoned as the sea has crept farther and farther inland. Experts have studied the areas most af

13、fected and have drawn up a map for local people, forecasting the year in which their homes will be swallowed up by the hungry sea.     Angry owners have called on the Government to erect sea defenses to protect their homes. Government surveyors have pointed out that in most cases, thi

14、s is impossible. New sea walls would cost hundreds of millions of pounds and would merely make the waves and currents go further along the coast, shifting the problem from one area to another. The danger is likely to continue, they say, until the waves reach an inland area of hard rock which will no

15、t be eaten as limestone is. Meanwhile, if you want to buy a cheap house with an uncertain future, apply to a house agent in one of the threatened areas on the south coast of England. You can get a house for a knockdown price but it may turn out to be a knockdown home. 1).?What is the cause of the pr

16、oblem that people living on parts of the south coast of England face? A. The rising of the sea level.B. The experts’ lack of knowledge.C. The washing-away of limestone cliffs D. The disappearance of hotels, houses and gardens.正确答案：C?满分：2?分 2).?The erosion of the white cliffs in the south of En

17、gland _.A. will soon become a problem for people living in central England B. has now become a threat to the local residentsC. can be stopped if proper measures are takenD. is quickly changing the map of England正确答案：B?满分：2?分 3).?The experts study on the problem of erosion to _. A. warn people whose

18、homes are in dangerB. provide an effective way to slow it downC. head to its eventual solutionD. lead to its eventual solution正确答案：A?满分：2?分 4).?It is not feasible to build sea defenses to protect against erosion because _. A. house agents along the coast do not support the idea B. it is too costly a

19、nd will endanger neighbouring areas C. the government is too slow in taking actionD. they will be easily knocked down by waves and currents正确答案：B?满分：2?分 5).?According to the author, when buying a house along the south coast of England, people should _. A. take the quality of the house into considera

20、tion B. guard against being cheated by the house agentC. examine the house carefully before making a decisionD. be aware of the potential danger involved正确答案：D?满分：2?分3.?One silly question I simply cant stand is "How do you feel". Usually the question is asked of a man in action-a man on th

21、e go, walking along the street, or busily working at his desk. So what do you expect him to say? Hell probably say, "Fine, Im all right." But "youve put a bug in his ear" — maybe now hes not sure. If you are a good friend, you may have seen something in his face, or his wal

22、k, that he did not realize that morning. It starts him worrying a little. First thing you know, he looks in a mirror to sec if everything is all right, while you go merrily on your way asking someone else, "How do you feel?"Every question has its time and place. Its perfectly acceptable, f

23、or instance, to ask "How do you feel?" if youre visiting a close friend in the hospital. But if the fellow is walking on both legs, hurrying to make a train, or sitting at his desk working, its no time to ask him that silly question.When George Bernard Shaw, the famous writer of plays was

24、in his eighties, someone asked him "How do you feel", Shaw put him in his place. "When you reach my age", he said, "either you feel all right or youre dead." 1).?According to the writer, greetings, such as How do you feel? _ .A. show ones consideration for othersB. are

25、a good way to make friendsC. are proper to ask a man in action   D. generally make one feel uneasy正确答案：D?满分：2?分 2).?The question How do you feel? seems to be correct and suitable when asked of _ . A. a man working at his deskB. a person having lost a close friendC. a stranger who look

26、s somewhat worriedD. a friend who is ill正确答案：D?满分：2?分 3).?The writer seems to feel that a busy man should _ . A. be praised for his effortsB. never be asked any questionC. not be bothered                D. be discouraged

27、 from working so hard正确答案：C?满分：2?分 4).?George Bernard Shaws reply in the passage shows his _ .A. cheerfulness B. clevernessC.  ability         D. politeness正确答案：B?满分：2?分 5).?Youve put a bug in his ear means that youve _ .A. made him laughB. shown con

28、cern for himC. made fun of him               D. given him some kind of warning正确答案：D?满分：2?分4.?If you have been joining chat room conversations, or trading e-mail with net pals, you have become one of the millions who write in

29、 a special, short form of English.Throughout the world, every night children and their elders are talking online-many of them are talking at the same time.It’s fast: trying talking to six people once. It’s convenient: three or four words per exchange. It takes cleverness, concentration a

30、nd quick fingers.And it requires very simple language. There is neither time nor space for explanations. Why waste precious time telling six friends you have to leave for a moment to take care of your little brother when BRB (=be right back) will do?Want to enter a conversation? Just type PMFJI(=par

31、don me for jumping in).Interested in whom you’re talking to? Type A/S/L, the common request to know your pal’s age, sex and location. You may get 15/M/NY as a reply from your pal.If something makes you laugh, say you’re OFT (=on the floor), or LOL (=laughing out loud), or joining the two into ROTEL (=rolling on the floor laughing).And when it’s time to get back to work or go to bed, you type GTG (=got to go) or TTYL (=talk to you later).People want to write as fast as possible, and they