BEC高级口试真题.docx

BEC高级口试真题.docx

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BEC高级口试真题

BEC高级口试真题

　　为了让大家更好的准备商务英语BEC考试，给大家整理一下剑桥BEC商务英语考试高级真题,下面就和大家分享，来欣赏一下吧。

　　BEC高级口试真题1

　　Part1:

　　Whereareyoufrom?

　　Tellmemoreaboutyourstudyandwhichpartyoufindismostinteresting?

　　WhateffectdoesinternethaveonChineseworklife?

　　Part2:

　　Sale:

Theimportantofknowingcustomerneedandpreference

　　（不好意思，只关注了这个）

　　Researchanddevelopment:

Theimportantofensuringstaffmeetdeadline.

　　Part3:

　　Outsourcing:

　　Discuss:

　　Advantagesofoutsourcing.

　　Howcanoutsourcingbemonitored

　　09年5月BEC高级口试真题：

　　口语考试试题卡，每2个小时换一次，一本试题卡大约有200张左右，是考官随机从中间抽的。

　　我听说的试题。

　　食品安全（三鹿事件）-问的是企业名牌的重要性

　　怎样通过媒体传播自己企业的名牌形象（注意已经是名牌）

　　还有你的名字的汉语读法。

　　你来自哪里。

　　互联网对中国居民消费习惯的影响

　　BEC高级口试真题2

　　1.Tellmesomethingaboutyoursstudy?

　　2.Tellmeaboutyourambitions。

　　3.TowhatextentdoyouthinkIThasinfluencedChina?

　　第二部分

　　Minipresentation（about1minuteeach）

　　Candidatesun4102schoiceoftopic（outof3options）

　　Theadvantageofflexiblepricepollicy

　　第三部分

　　Collaborativetask

　　in-housetrainingprogramme

　　Youarethepersonalmanagerofacompany.Youhavebeenaskedtodecidewhetheritisneccesrytobringinin-housetrainingprogramme.

　　Discussthesituationtogether,anddecide:

　　1.Theadvantageofin-housetrainingprogramme

　　BEC高级口试真题3

　　I

　　1.CustomerRelations:

theimportanceofmakingcustomersfeelvalued

　　2.Companygrowth:

theimportancetoacompanyofcontrollingexpansion

　　3.Marketing:

howtoensurethatagentsmaintainahighlevelofeffectivenesswhenrepresentingacompany

　　4.TimeManagement:

theimportanceofplanningworktimeeffectively

　　5.ProjectDevelopment:

howtoensureinter-departmentalco-operationonnewprojects

　　6.Purchasing:

howtoevaluateandselectnewproducts

　　7.PersonnelManagement:

theimportancetoacompanyofhavingwellmotivatedstaff

　　8.StrategicPlanning:

howtodecidewhethertopurchaseorrentcompanypremises

　　9.Sales:

howtoensurethatpricelevelsfornewproductsaresetappropriately

　　10.CommunicationSkills:

theimportanceofforeignlanguagetrainingforselectedemployees

　　11.Advertising:

howtoselectasuitableagencytohandleacompany’sadvertising

　　12.Finance:

howtodecidewhethertofloatacompanyonthestock-market

　　13.Marketing:

theimportancetoacompanyofofferingitsproductsontheworld-wideweb

　　14.StaffTraining:

howtoevaluatetheeffectivenessofcompanytrainingprogrammes

　　15.CompanyGrowth:

howtodecidewhenitistherighttimeforabusinesstoexpand

　　16.PublicRelations:

theimportancetoacompanyofsponsoringwell-knownpersonalitiesfromtheartsandpopularculture

　　17.Recruitment:

howtoensurethatthebestcandidateforapostisselected

　　18.InformationManagement:

howtoanalyseandmakeeffectiveuseofinformation

　　19.Sales:

theimportanceofbrandimageinensuringthatproductsorservicessellwell

　　20.Technology:

theimportancetoacompanyofkeepingup-to-datewithinternetdevelopments

　　21.QualityControl:

howtoensurethatacompanyconsistentlymaintainsqualitycontrolstandards

　　22.ProductPromotion:

howtomakeeffectiveuseofthemediawhenpromotinganewproductorservice

　　23.ProductManagement:

theimportanceofteamworkfortheeffectivemanagementofprojects

　　24.HealthandSafety:

howtodeveloparesponsibleattitudeamongstafftothehealthandsafetyrequirementsofaccompany

　　25.Technology:

theimportanceofcomputerskillsfortheworkplaceofthefuture

　　26.Communications:

howtoensurethate-mailisusedappropriatelybystaffforinternalandexternalcommunications

　　27.StaffDevelopment:

howtoadministerastaffbudgeteffectively

　　28.MarketResearch:

theimportanceoffindingoutaboutcustomers’habitsandattitudes

　　29.FinancialManagement:

howtoidentifywaysofreducingcostsinacompany

　　30.Communication:

howtoachieveaneffectiveworkingrelationshipbetweendifferentdepartmentswithinacompany

　　31.Communicationskills:

theimportanceofunderstandingculturaldifferenceswhenworkinginaninternationalenvironment

　　32.PersonnelManagement:

theimportanceofprovidingemployeeswithclearjobdescriptions

　　33.CompanyGrowth:

howtoensurethatcompanygrowthproceedsattheoptimumrate

　　34.TimeManagement:

howtomanageaheavyworkloadeffectively

　　35.HealthandSafety:

theimportancetoacompanyofhavingaHealthandSafetypolicy

　　36.HumanResources:

howtoensurethatstaffatalllevelsreceiveappropriatefeedbackonindividualperformance

　　Samples（部分口语试题参考答案）

　　1、CustomerRelations:

howtomaintaincustomerinterestinacompany’sproducts

　　Asisknowtoall,itisveryimportantforacompanytomaintaincustomerinterestintheirproducts.Ithinkacompanyshouldtryeverypossiblewaytoretainitscurrentcustomers.

　　First,itshouldalwaysmakesurethatitprovidesitscustomerswithqualitygoodsandafter-salesservice.Second,itshouldlayenoughemphasisonthefeedbackfromitscurrentcustomersandtakepromptactiontotakecareoftheirneedsanddemands.Third,ifpossibleitmayprovidesomeincentivestoitsoldcustomers.Forexample,itcangrantacertaindiscounttothemiftheirpurchasesreachacertainamount.Apartfromallthese,acompanyshoulddesignstrategiestoattractnewcustomersandcreatetransactionswiththem,toexpandtheircustomerbase,sotospeak.Thesestrategiesincludeproductdiversificationandupgrading.

　　Allinall,acompanyshouldtryitsutmosttokeepitscurrentcustomerssatisfiedwithitsproductsandservices,andatthesametimeitshouldstayaheadofthemarketthroughproductandpricingstrategies.

　　2、Howtofillakeyvacancy

　　Inordertofillakeyvacancy,acompanywillusuallyfollowthesamestandardprocedure.

　　Itwillbeginbyproducinganaccuratejobdescriptionofwhatitwouldlikethesuccessfulcandidatetodo.Fromthis,itcanthenproduceaprofileofthisidealcandidate,whichisalistofskills,experience,attributesandsoon.

　　Havingproducedthisprofile,thecompanymustthendecideonthebestrecruitmentmethodtocaptureacandidatewiththisprofile.Thismightbeaninternaladvertisementoranexternaladvertisementinanewspaper,ontheInternetsay,evenanagencyorperhapsaheadhunter.

　　Havingdecidedonthebestrecruitmentmethod,theadvertisementsarethenplacedortheheadhuntercontactedandalistofcandidateswillbethendrawnuptobeputthroughthecompany’srecruitmentprocesses.Thismightbeinterviews,psychometrictestsorevenhand-writinganalysis.Thiswillthenproducetheidealcandidateforthecompany.

　　Thecompanywillthenhavetonegotiatetermswiththiscandidateand,hopefully,thiswillresultintermswhicharebothaffordableforthecompanyandattractiveenoughtogetthecandidatetheywant.

　　BackgroundInformation

　　3、CareerPlanning:

howtoassessthecareeropportunitiesprovidedbydifferenttypesofcompanies

　　CareerPlanning

　　Evenafterajobisofferedandaccepted,careerdecisionsmustbemade.On-the-jobexperiencemayaffectthedesiredpath.Aspiringtoachieveapositionabovethepresentpositionisnatural.Theplannedcareerpathtothatpositionmayinvolveeitheraseriesofpromotionswithinthefirmorswitchingtoadifferentfirm.Whileplanningacareerpathisausefulmotivator,theplansshouldbeachievable.Ifeveryoneplannedtobepresidentofacompany,mostplanswouldnotbeachieved.Thiscancausefrustration.Apreferablecareerpathwouldincludeshort-termgoals,sincesomeultimategoalsmaytaketwentyyearsorlonger.Theuseofshort-termgoalscanreinforceconfidenceasgoalsareachieved.

　　CareerDevelopment:

theimportanceofacquiringarangeofskillsthroughoutyourcareer

　　Itisimportantapersontohavearangeofskillsinthecourseofhiscareerdevelopment.Whenhehasarangeofskills,heisobviouslymorecompetitivethanthosewhodon’tandthereforehasmorechancesofpromotion.Anditwillbeeasierforhimtofindajoboutsidehiscompanyifheisnotsatisfiedwithhispresentjob.Inaddition,apersonwitharangeofskillsismorelikelytoworkhiswayuptothetopofthecorporateladder.

　　4、HumanResources:

howtoprovideeffectivesupportfornewmembersofstaff

　　Training:

Theimportanceofacontinuousprogrammeofstafftrainingwithinacompany

　　StaffManagement:

howtoachieveandmaintainhighmotivationamongaworkforce

　　MotivatingEmployees:

Employeestendtobemoresatisfiedwiththeirjobsiftheyareprovided

（1）compensationthatisalignedwiththeirperformance,

（2）jobsecurity,（3）aflexibleworkschedule,and（4）employeeinvolvementprograms.Firmsshouldofferjobsecurity,compensationthatistiedtoemployeeperformance,moreflexibleworkschedules,andmoreemployeeinvolvementprograms.Totheextentthatjobsatisfactioncanmotivateemployeestoimprovetheirperformance,firmsmaybeabletoahigherproductionlevelbyprovidinggreaterjobsatisfaction.

　　5、MarketingResearch

　　Managerscannotalwayswaitforinformationtoarriveinbitsandpiecesfromthemarketingintelligencesystem.Theyoftenrequireformalstudiesofspecificsituations.Forexample,Toshibawantstoknowhowmanyandwhatkindsofpeopleorcompanieswillbuyitsnewsuperfastlaptopcomputer.OrBaratCollegeinLakeForest,Illinois,needstoknowwhatpercentageofitstargetmarkethasheardofBarat,howtheyheard,whattheyknow,andhowtheyfeelaboutBarat.Insuchsituations,themarketingintelligencesystemwillnotprovidethedetailedinformationneeded.Managerswillneedmarketingresearch.

　　Wedefinemarketingresearchasthesystematicdesign,collection,analysis,andreportingofdataandfindi