中英文化差异在商务英语翻译中的体现.docx

中英文化差异在商务英语翻译中的体现.docx

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中英文化差异在商务英语翻译中的体现

题目：

论中英文化差异在商务英语翻译中的体现

Title:

ReflectionofCulturalDifferencesbetweenChinaandEnglandinBusinessEnglishTranslation

AbstractIII

Introduction1

1.CuturalDifferencesinBusinessTranslation3

1.1CultureDifferences3

1.1.1DefinitionofCulture3

1.1.2UnderstandingofCulturalDifference5

1.2CulturalDifferencesRepresentationinBusinessTranslation6

1.2.1DifferentUnderstandingoftheSameAnimal5

1.2.2DifferentUnderstandingoftheSameColor5

1.2.3DifferentUnderstandingoftheSameNumber5

2.CausesofCulturalDifferencesbetweenEnglishandChinese15

2.1DifferentReligiousBeliefsBetweenEnglishandChinese15

2.1.1CultureInfluencedbyConfucianisminChinese3

2.1.2CultureInfluencedbyChristianityinEnglish5

2.2DifferentModesofThingkingbetweenEnglishandChinese16

2.3DifferentGeographicalLocationbetweenEnglishandChinese17

2.4DifferentValuesbetweenEnglishandChinese6

3.InfluencesofCulturalDifferencesonBusinessTranslation19

3.1RepresentationofInfluencesofCulturalDifferencesinBusinessTranslation19

3.1.1RepresentationintheTrademarkTranslation19

3.1.2RepresentationintheDenominationTranslation20

3.1.3RepresentationintheAdvertisingDesignTranslation20

3.2StrengtheningCulturalSenseinBusinessTraslation20

3.2.1EnhancingInterculturalCommunicationandBusinessEnglishTranslation19

3.2.2ExploringUnequalInformationCausedbyCulturalDifferences19

4.Conclusion23

WorksCited24

论中英文化差异在商务英语翻译中的体现

摘要：

国际商务英语是人们从事国际商务活动时经常使用的英语。

它是以国际商务为语言背景的应用性英语学科。

不同的民族有着不同的宗教信仰，地理位置，思维方式和价值观念，因此，从事国际商务英语翻译的人员必须掌握本国与异国的民族文化差异。

本文侧重分析文化差异在商务英语翻译中的表现。

首先从对宗教信仰，思维方式，地理位置及价值观念的不同所导致的文化差异分析入手，然后从动物，色彩，数字三个方面深入探究，从而阐述了文化差异在商务翻译中的具体体现,进而探索了文化差异对商务翻译的影响。

关键词：

文化，文化差异，商务翻译，文化意识

ReflectionofCulturalDifferencesbetweenChinaandEnglandinBusinessEnglishTranslation

Abstract:

InternationalbusinessEnglishisacommonlanguageusedinengagementininternationalbusinessactivitiesforthetranslators.ItservesasanapplicableEnglishdiscipline,whichtakesinternationalbusinessaslanguagebackground.Differentnationshavedifferentreligiousbeliefs,thinkingmodes,geographicallocationandculturalvalues.Whereupon,thetranslatorsengagedinbusinessEnglishshouldmastertheculturaldifferencesbetweennativecountriesandforeigncountries.Thispapermainlyanalyzestheembodimentof

culturaldifferencesintheinternationalBusinessEnglishtranslation.ThispaperfirstlystartswithculturaldifferencesbetweenEnglishandChineseresultingfromthedifferentreligiousbeliefs,modesofthinking,geographicallocationandvalues,thenelaboratesthereflectionofculturaldifferencesintheinternationalBusinessEnglishtranslationfromthethreeaspects（animals,colors,andnumbers）.Finallyitdiscussesabouttheinfluencesofculturaldifferencesonbusinesstranslation.

KeyWords:

culture,culturedifference,culturalsense,businesstranslation

Introduction

Whenthehumanbeingemergedintheancienttime,culturealsoemerged.Atthesametime,sincethehistoricdevelopmentpaceofthehumanbeingbeguntobeaccelerated,therewerealotofscholarsdevotedtostudyingtheconceptofculture.theBritishanthropologistTaylorinhisbookPrimitiveculture（1992）mentioned:

“cultureorcivilization,intermsofitscomprehensivenationalmeaning,isacertaincomplexintegrationincludingknowledge,belief,art,moral,law,customsaswellastheotherabilitiesandhabitsacquiredasasocialmember.”Ontheanalysisofculturedefinition,Claire（2001）believedthatsociologistsandanthropologistshaveadefinitionincommonthatcultureistheachievementssharedbyhumangrouporsociety,whichnotonlyincludevalue,languageandknowledge,butalsodotheobjectofmaterial.

Withtheglobalizationoftheworldeconomy,thecommunicationandexchangesamongcountrieshavebeenencouragedandstrengthened.Therefore,morefrequentinterculturalcommunicationhasbeenwidespread.However,lackofcorrectandabundantmasteringofculturaldifferenceswillhinderfromgoodunderstandingofbusinessEnglish.Forpeopleengagedinbusinesstranslation,theymusthaveagoodcommandofknowledgeofculturaldifferencestoaccomplisheffectiveandsuccessfulbusinesstranslation.ThispaperfocusesonanalyzingtheculturaldifferencesbetweenEnglishandChinesereflectedmainlyinbusinesstranslation,whichcanbepresentedbysuchconcretedifferencesintheunderstandingofanimals,colorsandnumbers.Afterthat,theauthortriestocomeupwithsomespecificfactors,whichresultinculturaldifferencesbetweenChineseandEnglish.OnlywhenwehaveanadequateunderstandingandagoodcommandoftheculturaldifferencesbetweenEnglishandChinesecanweachieveaneffectiveandsuccessfulbusinesstranslation.Lastbutnotleast,theauthormakesabriefdiscussionontheconcretepresentationofinfluencesofculturaldifferencesinbusinesstranslation.Sothepaperisdividedintofiveparts:

Partoneistheintroductionofthepaper.Parttwomainlydiscussessuchattributesasdifferentreligiousbeliefs,thinkingmodes,geographicallocationandculturalvalues.Partthreemainlyanalyzestheculturedifferencesrepresentationinbusinesstranslation.Itinvolvesdifferentunderstandingofcolors,animalsandnumbersbetweenChineseandEnglish.Partfourpointsouttheinfluencesofculturaldifferencesinbusinesstranslation.Itwillbeexploredatsuchspecificaspectsastrademark,denominationandadvertisingdesigntranslation.Finally,theauthorappealstothetranslatorsforthenecessitytheyshouldstrengthenculturalsenseinbusinesstranslation.Partfiveistheconclusionofthepaper.

1.CulturalDifferencesinBusinessTranslation

Fromtheancienttimestillnow,culturaldifferencesbetweenChinaandtheWesthavealreadybeenacknowledgedbymanypeople.Inthesecondchapter,embarkingonthedefinitionofcultureandculturaldifferences,IwillmainlydiscussaboutculturaldifferencesreflectedbetweenChineseandEnglish,whichinvolvedifferentunderstandingofcolors,animals,andnumbersasfollows.

1.1CultureDifferences

Inthenextchapter,Iwillanalyzethedefinitionofculturetomakefortheunderstandingofcultureandculturaldifferences,pavingthewayforthenextchapters.

1.1.1DefinitionofCulture

Whenthehumanbeingemergedintheancienttime,culturealsoemerged.Atthesametime,sincethehistoricdevelopmentpaceofthehumanbeingbeguntobeaccelerated,therewerealotofscholarsdevotedtostudyingtheconceptofculture.Previousresearcheswereconcludedon

whatculturemeans（梁启超,1922）,allofwhichcametoacommonconclusionthat:

Cultureisthesumtotalofuniquebeliefs,customs,systems,objectivesandtechnologythatacertainsocietyformpossesses.

Withregardtothedefinitionoftheculture,itisademandingproblem,whichisreflectedattheaspectsofthevariousopinionsaboutitanditscolorfulcontent.Asaresult,asforthedefinitionofthecultureinculturalstudy,itisitsclarificationandanalysisthatisgreatlyindispensable.Weshouldnotneglectthephenomenonofthedefinitionofcultureformedbytheproblemofit.Thephenomenonofculturaldefinitionismanifestedonmanyopinionsofit.Atpresent,theacknowledgedopinionfromtheacademicfieldisthattheBritishanthropologist,Taylor,whoiscalled“theFatherofAnthropology”,isthefirstonetohavethepossessionofgreatinfluenceondefiningculture.Heproducedacertainclassicaldefinitionoftheculture.OnthechapterabouttheScienceofCultureinhisbookPrimitiveculture（Taylor,1992）hementioned:

“cultureorcivilization,intermsofitscomprehensivenationalmeaning,isacertaincomplexintegrationincludingknowledge,belief,art,moral,law,customsaswellastheotherabilitiesandhabitsacquiredasasocialmember.”Apparently,thedefinitionconveystheexplanationthatcultureisthetotalofhumancreationintheprocessofsocialdevelopment,whichincludesmaterialtechnology,socialrulesandthespiritofideas.Fromthenon,thedefinitionofculturegivenbyTaylorhasbecometheoriginofthephenomenonofculturedefinition.Inaddition,latergenerationshaveapprovalanddisapprovalofit;atthesametime,somenewideashavebeenputforward.Asforwhattheculturemeans,uptillnow,therehavebeenmorethan200kindsofdefinitions.Undoubtedly,culturedefinitionitselfhasbecomeacertaininterestingacademicphenomenonunderfrequentdebate.

Besides,onthephenomenonofculturedefinition,thereexistssomekindoftypicalconditionwhichisthedifferentdefinitionofcultureamongallthedisciplines.Forexample,withregardtothedefinitionsofculturemadebyanthropologists,theAmericananthropologistClyde（1985）reachedsomeconclusionsinhisbookcultureandindividual（Clyde,1985）

（1）Culturecanbeunderstoodbylearning.

（2）Culturederivesfromthesumofcomponentssuchasbiology,environment,psychologyandhistory.（3）Culturehasstructure.（4）Culturecanbedividedintoeveryaspect.（5）Cultureisdynamic.（6）Culturecanbechanged.（7）Culturemanifeststheregularityandcanbefurtheranalyzedbywayofscientificmethods.（8）Cultureisthetoolofadaptingtheindividualtotheentireenvironmentandthemeansofexpressingthecreativity.Hebelieved:

“Anthropologistcancomparethedescriptionofculturewiththemap.”However,itisclearthatmapisn’taspecificpatchbuttheabstractdescriptionofparticularareas.Ifmaphasbeenchartedprecisely,peoplewillnotgetlostonwatchingit;onthecontrary,ifculturegetsthecorrectdescription,peoplewillrecognizetheexisten