活动策划的优势.docx

活动策划的优势.docx

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活动策划的优势

活动策划的优势

篇一：

活动策划的重点

活动策划的重点

活动策划...........................................................................................................................................1

1.活动策划：

....................................................................................................................................3

1．营销主导型活动策划：

.....................................................................................................3

2．传播主导型活动策划：

.....................................................................................................3

3．合型活动策划：

.................................................................................................................3

2.活动目标：

....................................................................................................................................3

3.活动策划的特点：

........................................................................................................................4

1．活动策划的大众传播性：

.................................................................................................4

2．活动策划的深层阐释功能：

.............................................................................................4

3．活动策划具备公关职能：

.................................................................................................4

4.活动策划的优势：

........................................................................................................................4

1．活动策划的经济性优势.....................................................................................................4

2．活动策划具有延时性.........................................................................................................4

5.活动策划的要素：

........................................................................................................................5

1．可信度：

.............................................................................................................................5

2．吸引力：

.............................................................................................................................5

3．关联度：

.............................................................................................................................5

4．执行力.................................................................................................................................5

5．传达力：

.............................................................................................................................6

6.活动策划的书写要点：

................................................................................................................6

1.主题要单一，继承总的营销思想........................................................................................6

2.直接地说明利益点................................................................................................................6

3.活动要围绕主题进行并尽量精简........................................................................................6

4.具有良好的可执行性............................................................................................................7

5.变换写作风格........................................................................................................................7

6.切忌主观言论........................................................................................................................7

7.策划书的书写格式：

....................................................................................................................7

1．策划书名称：

.....................................................................................................................7

2．活动背景：

.........................................................................................................................8

3．活动目的、意义和目标：

.................................................................................................8

4．资源需要：

.........................................................................................................................8

5．活动开展：

.........................................................................................................................8

6．经费预算：

.........................................................................................................................8

7．活动中应注意的问题及细节：

.........................................................................................9

8．活动负责人及主要参与者：

.............................................................................................9

8.格式范文：

....................................................................................................................................9

1．如何做活动方案及如何实施活动：

.................................................................................9

2．写明活动的具体主题，最好详细点：

.............................................................................9

3．活动的开始以及结束时间把握好：

.................................................................................9

4．活动策划目的以及策划内容：

.........................................................................................9

5．活动策划的具体部分：

........