国开电大商务英语2形考任务18参考答案.docx
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国开电大商务英语2形考任务18参考答案
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1.—Uh,Ithinkonlineshoppingisverytime-consuming.
—
A.Whydoyouwanttowaitandshopinalongline?
B.Isomewhatagreewithyou,butnotcompletely.
C.Thankyouforyourtimetobewithmefortheweekend.
【答案】：
Isomewhatagreewithyou,butnotcompletely.
2.—Ithinkwecanusetwoormorekindsofmediatogetherinanadvertisingcampaign.
—
A.It’strue.Twoisalwaysbetterthanone.
B.That’squiteright.Wecanattractmorepeople.
C.It’sgreatidea.Weneedtoputinmoremoneythen.
【答案】：
That’squiteright.Wecanattractmorepeople.
3.—Asyouknow,I’mnotquitefamiliarwithhowtoshoponline.
—It’sapieceofcake!
I’llshowyouhowtodoit.
A.Firstofall,youshouldfindagoode-commercesite.
B.Next,addtheitemsinyourshoppingcartandplacetheorder.
C.Thencomparethepricesandfeaturesofthegoodsyoulike.
【答案】：
Firstofall,youshouldfindagoode-commercesite.
4.Iknowpersonalsellingisalsoaveryeffectivetoolforbuilding______buyers’confidence.
A.to
B.up
C.with
【答案】：
up
5.Itcanbeaimedindividualswithselectsurfingbehavior.
A.to
B.in
C.at
【答案】：
at
6.
二、阅读理解：
阅读下面的短文，根据文章内容从A、B、C三个选项中选出一个最佳选项。
DevelopmentofOnlineMarketing
WiththeintroductionoftheInternet,therecamemanychangestothewayacompanymightcarryoutamarketingstrategy.Abouttenyearsago,weshoppedonlyatlocalstoresinthemarketplaceusingcash.NowanewworldhasbeenopeneduptopeoplearoundtheglobethroughtheWorldWideWeb.Weareabletobrowsethefanciestshopsintheworldfromhome,“virtually”thatis.ThetechnologyofsecuretransactionsontheWebhasgreatlyimprovedandtherushtobuyfromonlineshopshasdemonstratedagrowingconsumeracceptanceofonlinemarketing.Increasingly,onlinemarketingisnolongerjustanoption.Itisanecessity.
Onlinemarketingisanelectronically-basedindustry.Inshort,itreferstotheconductingofbusinessthroughtheInternet.Itisawayofbuyingandsellinggoodsandservices,andnegotiatingtradethroughdigitalcommunications.
Onlinemarketingallowsbusinessestoreachawidermarketwhilecuttingcosts,savingtimeandeliminatingtonsofpaperwork.Mostonlineretailersaskthecustomerstopaywithacreditcard.Regularbuyersareissuedelectronicordigitalsignatureswhichareprotectedbypasswords,enablingthemtotransactbusinesssecurelyviaInternet.
Onlinemarketingisstillinitsearlystages,asproblemssuchashowtodealwithcreditcardfraudontheInternetstillhavetobedealtwith.Butitsfuturelooksrosy.Withthedevelopmentofcomputertechnology,e-commercewillinevitablybecomea“must”inoureverydaylives.Thereisnodoubte-commercehascomeofage.
1.__________changedthewayacompanymightcarryoutamarketingstrategyoverthepast10years.
A.TheInternet
B.Localstores
C.Theconsumers
2.Whatdoes“virtually”meaninParagraphOne?
A.Inreality.
B.Bymeansofacomputer.
C.Safely.
3.Whichofthefollowingadvantagesofonlinemarketingisnotmentioned?
A.Reachawidermarketwhilecuttingcosts
B.Savetimeandeliminatepaperwork
C.Increasingtrustbetweentradersandbuyers.
4.Whatproblemsarestilloutstandinginonlineshopping?
A.Cuttingcosts.
B.CreditcardfraudontheInternet.
C.Eliminatingpaperwork.
5.Whichistheauthor’sattitudetowardsonlineshopping?
A.Ourshoppingwasonlydoneatlocalstoresonthehighstreet,usingcash.
B.OnlinemarketingreferstotheconductingofbusinessthroughtheInternet.
C.Undoubtedlytheeraofe-commercehasarrived.
【答案】：
A；B；C；B；C
7.—Great!
Maybefromnowon,Ishouldtrytobuygoodsonline.
—
A.Ithinkyouneedtobealittlebitslower.
B.That’sallright.Whatever!
C.Whynot?
Goahead.Justgiveitatry.
【答案】：
Whynot?
Goahead.Justgiveitatry.
8.—Morning,Daniel.TodayI’dliketodiscussthepromotionaleventsofourproductswithyou.
—
A.Hi,Iagreewithwhatyouhavejustsaid.
B.Goodmorning,Kevin.Nicetomeetyou,too.
C.Ok.Ithinkweshoulddrawupathoroughplan,first.
【答案】：
Ok.Ithinkweshoulddrawupathoroughplan,first.
9.—WearenowlookingforagentstocoversouthernChina.
—Excellent.
A.I’mveryfamiliarwiththemarketthere.
B.WearefullofconfidenceintheChinesemarket,too.
C.Ourtargetmarketsarelargecorporationsandgovernmentagencies.
【答案】：
I’mveryfamiliarwiththemarketthere.
10.—Itseemsthatthesalesvolumehasnotreachedourobjective.
—
A.Thankyouverymuchaboutit.
B.Itdoesn’tmattertoomuch.
C.It’strue.I’msorryaboutthat.
【答案】：
It’strue.I’msorryaboutthat.
11.Inmyopinion,thefirstthingiswhattoolsweshoulduse.（考点：
不定式结构的用法）
A.tobediscussed
B.discussed
C.discussing
【答案】：
tobediscussed
12.InChina,Taobaoisoneofe-commercesites.
A.mostpopular
B.themostpopular
C.morepopular
【答案】：
themostpopular
13.
二、翻译：
从以下A、B、C三个选项中选出与英文最适合的中文翻译。
1.Actually,Ihavebeenthinkingaboutonlineshoppingforalongtime.
A.事实上，很久以前我就已经考虑过网上购物了。
B.事实上，我一直考虑网上购物已有很长时间了。
C.事实上，我正在考虑长时间网上购物。
2.Increasingly,onlinemarketingisnolongerjustanoption.Itisanecessity.
A.网络营销愈来愈不再只是一个选择。
它是一种必然。
B.网络营销不久是一个选择。
它是必然的选择。
C.网络营销不仅是日益的选择。
它是必然的需要。
3.Onlineshopsgiveustheopportunitytoshop24/7.
A.网上购物为我们提供了去24-7商店购物的机会。
B.网上商店为我们提供了7天24小时的购物机会。
C.网上商店为我们提供了一周7天、一天24小时地全天候购物机会。
4.Therushtobuyfromonlineshopshasdemonstratedagrowingconsumeracceptanceofonlinemarketing.
A.消费者涌向网店购物的行为已经表现出了网络营销的不断增长。
B.消费者的网购热潮说明越来越多的消费者接受网络营销。
C.消费者抢购网店显示出他们非常接受日益增长的网络营销。
5.Onlinemarketingsavestimeandcanbedeliveredanytime,anywhere.
A.线上销售抢回了时间，可以在任何时间快递到任何地点。
B.在线营销节省时间，可以随时随地发送快递。
C.在线营销节约时间，可以随时随地传输信息。
【答案】：
B；A；C；B；C
14.—Butwhyisitsomuchhigherinthismarket?
—
A.Idon’tthinkIcanfollowthecourse.
B.Sometimesthingsdon’tgoasexpected.
C.Therearemanyrichpeopleinthisarea.
【答案】：
Therearemanyrichpeopleinthisarea.
15.Asitisknownthattheaimofeverybusinessistomakeprofitaspossible.
A.asmany
B.asmuch
C.more
【答案】：
asmuch
16.Consumerscan’tdigesttoomuchinformationonawebpage,resultinglowratesofreturn.
A.with
B.in
C.at
【答案】：
in
17.Sometimesitoverhalfthetotaltimespentonaresearchproblem.
A.takesup
B.takesoff
C.takeson
【答案】：
takesup
18.
二、阅读理解：
阅读下面的短文，根据文章内容进行判断，正确选“T”错误选“F”。
PrinciplesofMarketing
Marketingisthepartofyourbusinesswheremoneyismade.Inordertosucceedinbusiness,thefollowingtwoprinciplesofmarketingshouldbekeptinmind.
First,customersarethemainstayofanybusiness.Attractingcustomerstoabusinessmakesthedifferencebetweensucceedingandfailing.Therefore,thebusinessneedstodirectallactivitiestowardssatisfyingthecustomers’needs.Ifcustomersaresatisfied,thereisachancethattheywillberetainedforalongtimeandpossiblypermanently.Undoubtedlytheyarelikelytotalktootherpotentialcustomers.
Anotherprincipleforabusinessisthatprofitablesalesvolumeismoreimportantthanmaximumsalesvolume.Theprofitablesalesvolumeisthevolumeofsalesthatactuallywillearnabusinessthemostprofit.Andthemaximumsalesvolumesimplyreferstothebiggestsumofretailsales.Sincetheaimofmostbusinessesistomakeasmuchprofitaspossible,businessesvalueprofitsmorethanthevolumeofsales.Alargevolumeofsalesmayresultinalowprofitmargin,therefore,itisimportantformarketerstofocusontheirprofitablesalesvolume.
DecideifeachofthefollowingstatementisTRUE（T）orFALSE（F）.
1.Inordertosucceedinbusiness,threeprinciplesofmarketingshouldbekeptinmind.
2.Ifcustomersaresatisfied,theywillbelikelytoencouragemorepeopletobuytheproductsorservices.
3.Theprofitablesalesvolumeisthevolumeofsalesthatwillbringabusinessprofit.
4.Themaximumsalesvolumereferstothebiggestsumofretailsales.
5.Profitablesalesvolumeisasimportantasthemaximumsalesvolume.
【答案】：
F；T；T；T；F
19.—Ok,whatareyourinitialthoughtsonourcomputersinChina?
Isthereamarket?
—
A.Thereisacomputershoparoundthecornertotheright.
B.Ourcurrentagentagreementsarebrokenupintoregions.
C.IamveryoptimisticaboutthemarketopportunitiesinChina.
【答案】：
IamveryoptimisticaboutthemarketopportunitiesinChina.
20.—IwonderifyouareabletooffermarketexclusivityforallofChina?
—
A.I’dlovetogotothesupermarketwithyouifIhavethetime.
B.I’mnotsurprisedtohearthataboutthehugemarketinChina.
C.Thankyouforyourinterestinrepresentingourproduct.
【答案】：
Thankyouforyourinterestinrepresentingourproduct.
21.WearefullofconfidencetheChinesemarket.
A.on
B.in
C.with
【答案】：
in
22.Thisisoneofthemainwaysabusinesslearnswhatcustomerswant.
A.which
B.of
C.that
【答案】：
that
23.Whendata,ithastobeanalyzedtodecidewhatitallmeans.
A.hadbeencollected
B.hascollected
C.hasbeencollected
【答案】：
hasbeencollected
24.—
—Wewouldliketogetinwiththefallpublication,ifpossible.
A.Howmuchdoyouplantospendonadvertisement?
B.Whicheditionwouldyoulikeyouradvertisementtoappearin?
C.Whatdoyouwanttosayaboutyourproductsintheadvertisement?
【答案】：
Whicheditionwouldyoulikeyouradvertisementtoappearin?
25.Rememberwewanttocreateaforward-lookingimage______increasetheawarenessofourbrand.
A.aswellas
B.but
C.so
【答案】：
aswellas
26.TheSmartColorLaserCopieriscomparableprofessionalediting.
A.to
B.on
C.at
【答案】：
to
27.
二、翻译：
从以下A、B、C三个选项中选出与英文最适合的中文翻译。
1.Our
升级会员 