完整版经济全球化的背景下商务英语人才的培养方向英文毕业设计.docx

完整版经济全球化的背景下商务英语人才的培养方向英文毕业设计.docx

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完整版经济全球化的背景下商务英语人才的培养方向英文毕业设计

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理工大学指挥自动化学院本科毕业设计论文

UnderthebackgroundofEconomicglobalization

BusinessEnglishtalentsdirection

经济全球化的背景下

商务英语人才的培养方向

姓名：

杜新宇

队别：

二十一队

专业：

商贸英语

理工大学指挥自动化学院训练部制表

二〇一一年五月

Abstract

SinceChinaenteredWTO,withtheboominginternationalbusinessactivities,businessEnglisharisesatthehistoricmoment.BusinessEnglishmajorisaninterdisciplinaryprofessional.ItinvolvesaprofessionalknowledgeofEnglish,business,secretarialandcommunication,etc.Ininternationalbusinessactivities,culturalconsciousnessonitsplaysanimportantrole,isthekeytosuccess.So,whenintrainingbusinessEnglishtalents,notonlytopayattentiontothecultivationofbusinessEnglishprofessionalknowledge,alsowanttopayattentiontobusinesscultureconsciousnesstraining.AftercompletingtheirstudiestheprofessionalstudentsshouldbegoodatEnglishlanguageknowledge,basicknowledgeofeasternandwesternculture,trade,andhasthebasicconceptofinternationalculturecommunicationskillsandbusinessskills.Canadaptworkplaceneeds,becomeourcountryeconomydevelopmentandinternationalbusinessactivitiesneedto"applied,composite"talents.

Keywords:

BusinessEnglish,Teachingdefects，businesscultureconsciousness,"applied,composite"cultivationoftalents

摘要

自中国入世后，随着国际商务活动的增多，商务英语应运而生。

商务英语专业是一门跨学科专业，它的专业知识涉及了英语，商贸，文秘和交际学等方面。

在国际商务活动中，文化因素对其起到了重要的作用，是国际商务活动能否顺利的关键。

所以，在培养商务英语人才时，不仅要注重商务英语专业知识的培养，也要注重商务文化意识的培养。

该专业学生完成学业后应具备较好的英语语言知识，商贸基本知识，东西方文化基本概念，且具有跨国文化交流能力和商务运作能力。

能适应职场需要，成为我国经济发展和国际商务活动需要的“应用型，复合型”人才。

关键词：

商务英语，教学缺陷，商务文化意识，“应用型、复合型”人才培养

Contents

1BusinessEnglishintheimportanceofunderthebackgroundofglobalization…………………………………………………………..4

2BusinessEnglishteachingproblems5

2.1Teachingthelackofarealbusinesssituations5

2.2Studentclassispositiveparticipationispoor6

2.3Theroleofteacherswithoutfullplay7

3BusinessEnglishspecializedcurriculumteachingmode7

4UnderthebackgroundofglobalizationsituationofbusinessEnglishteachingreform10

5BusinessEnglishcourses11

6Undertheperspectiveofglobalizationtheimportanceofinterculturalcommunicationcompetence13

7Businesscultureconsciousnesstraining[4]14

7.1BusinessEnglishinbusinessculture15

7.2TheculturalphenomenonofbusinessEnglish15

7.3Businesscultureconsciousnesstraining16

8References19

1BusinessEnglishintheimportanceofunderthebackgroundofglobalization

Economicglobalizationwithitsunstoppablemomentumissweepingtheglobe,countriesincreasinglycloseeconomicandtraderelations,globalvaluerelationsarehappenevenrevolutionarychange.Chinaasanemergingdevelopingcountrieswithapositiveattitude,ontheonehand,thefamilyinvolvedintheworldeconomy,ontheotherhand,isalsofacingaglobaltalentwasstarvedofreality.Asaglobaltalent,inadditiontoaglobalperspective,theglobalizationmanagementability,moreimportantistograsptheinternationallanguageabilitytocommunicatewithglobalization.Therefore,businessEnglishisthenecessarycapacityabilityofglobalization.

China'sentryintoWTO,thehumanresourcesmarketforinternational,demandmoreandmoretalents.Therefore,businessEnglishmajor[1]facedgreaterchallenges,itsgraduatesmusthavegoodEnglishcommunicationability,interculturalbusinesscommunication[2],masterbasicrules,andbusinessactivitiesshouldhaveverystronglearningandinnovationability.SimpleEnglishprofessionalandtradeprofessionalcoursesarenotverygoodcommercialEnglishtalentstomeetthesocialrequirement,alsocannotreflectthebusinessEnglishprofessionalcharacteristics.

Inaddition,Englishmajorandtradeprofessionalclasscurriculummore,occupymoreteachingclass.Alongwiththedevelopmentofinformationtechnology,somebusinessmeanshavebeeneliminated,somebusinessconceptisbehindTheTimesdevelopment.

BusinessEnglishprofessionaltalentsmustbeexplicitly"lines,threeoutstanding",namelytoEnglishapplicationabilitiesasthemainline,outstandingprofessionalcompetence,outstandingautonomouslearningabilityandtheinnovationabilitytraining,outstandingstudentteamspiritandserviceconsciousnesstraining,reallyreflectvocationalstudents'professionalhaveexpertise,andthecharacteristicsofemploymenthaveadvantages.

2BusinessEnglishteachingproblems

2.1Teachingthelackofarealbusinesssituations

ThemostobviouscharacteristicsofbusinessEnglishisthatitis"businessenvironmentapplicationofEnglish","thefocusoflanguageteachinginabusinessenvironment".SpecificSofirsttobusinessEnglishteachinggoaloflearnersareanalyzed,letlearnersenvironmentinspecificbusinesssituations,maximumlimitarousesstudent'senthusiasm,activelyparticipateintheclasses.Thisrequiresteachersinteachingprocesssimulationtruebusinesssceneorbringthestudenttotruebusinessscene,sotheirexperience.TherealityofbusinessEnglishcoursesteaching,ourteacherexcessivespendalotoftimeinthelanguageitselfandstudy,emphasizethepronunciation,vocabularyandgrammarstudy,hasneglectedthebusinessEnglishshouldbepositionedinthe"languageability".BusinessEnglishteachingproblems

2.2Studentclassispositiveparticipationispoor

MostcollegesbusinessEnglishcourseswithtraditionalteachingor"teacher-centered"teaching.Isamanspeaking,byteachersandteachersintheclassroomhasdecidedtoauthority,studentsshouldlisten,makenotes,andfinishhomeworkassignedbytheteacher,striveforthefinalgoodmarks.Inthewholeprocess,theteachersimpartknowledgetostudentsofpassiveacceptance.Mostofthestudentsintheclasswouldkeepsilent,don'tparticipateinclasspracticeanddiscussion,seriouslyinfluencedthelearningeffect

2.3Theroleofteacherswithoutfullplay

Thestaff,mostengagedinbusinessEnglishteachingwork,nobusinessEnglishteachereducationalbackgroundoftruebusiness,workingenvironmentisnotveryunderstanding,inteachingmethodmoregroundstillusingthetraditionalgeneralEnglishteachingmode,causingtheteachingandlearningofdoublepassive;AbletouseEnglishprofessorbusinessEnglishandotherprofessionalcourseteacherstillinminoritygrowingcompetition,cannotsatisfytheneedsofbusiness.

3BusinessEnglishspecializedcurriculumteachingmode

BusinessEnglishmajorsshouldhavethefollowingabilities:

（1）BusinessEnglishcommunicationability[3].Acompletelanguagecommunicativecompetencedefinitionshouldincludefourcontents:

grammarpossibility;Practicalfeasibility;Occasionsapplicability;Realreality.Thefourpartsofcommunicativeabilityreflectsthespeakersandlistenersindiscoursegrammarknowledge,psychologicalknowledgeoflinguistics,socialandculturalknowledgeandfieldapplicationlanguageability.Therefore,thestudentsexceptforasolidlanguageknowledgebase,stillshouldcultivatetheirculturalawarenessandbusinessactivitieslanguageabilityofpracticalapplication,especiallycross-culturalcommunicativeability.

（2）Businessoperationability.Namelystudent'sbeginningabilityandpracticeability,istodivideoutsidebusinesslanguageskillsworkingskills.Suchas:

businessareasofbusinessoperationabilityandoperationability,communicationskills,problemsolvingskillsandability,teamcooperationability,informationandnetworkapplicationability,etc.ThisisbusinessEnglishtalentstoworkanddevelopanabilitynecessary.

（3）Autonomouslearningabilityandtheinnovationability.Alsoabilityofsustainabledevelopment.Nowistheageoftheknowledgeeconomy,knowledgeupdatesoon,improvetheoverallqualityofstudents,cultivatethestudents'learningabilityandtheinnovationabilityistheguaranteeinthefastdevelopingsocietysurvivalanddevelopmentfoundation.

Tohelpstudentsdevelopvocationalability,letthemquicklyadapttothesociety,businessEnglishteachingshouldemphasizethestudents'businessEnglishbasicworkskills,businessEnglishbusinessoperationabilityandoperationability,independentlearningability,communicationskills,problemsolvingskillsandability,teamcooperationability,informationandnetworkapplicationability.Theseprofessionalabilityisstudents'futuredevelopmentneeds,shouldbecomebusinessEnglishteachingcontentcore.

"Student-centered"teachingmethodemphasizethatthe"learning"ratherthan"teach";Attentionispaidtothestudentstolearnwhat,notshouldlearnwhat;Emphasisisonthelearningprocessinsteadoflearningresults,attentionisthestudents'participation;Teachingevaluationisdiversifiedevaluationmethod;Concerningindividuallearners,alsopayattentiontoall.

Thisteachingmethod,caneffectivelytrainstudents'oralcommunication,oralpresentations,teamcooperation,informationcollection,suchascomputeroperation,businessetiquetteskills.DiversifiedassessmentmaymanifestasevaluationcontentdiversityasbusinessEnglishcommunication,businessEnglishletter,informationsearch,teamwork,secretarialskills,officeequipmentoperationskill,internationaltradebusiness,internationalbusinessandculturalknowledge,etc.;Evaluationmodediversificationclassperformance,suchasEnglish,oralargument,marketresearch,productdemonstrationsandclassdiscussions,assignment,unittest,midtermfinalexam,etc.Assessmentistheprocessoftimingdiversifiedemphasizeevaluation.

Atdifferentstagesofteachingforstudentrepair,formative,diagnosticandsummarizingassessment.Soletstudentsfounditselfintheproblemsanddeficienciesandimprovethelearningefficiencyandi