完整版经济全球化的背景下商务英语人才的培养方向英文毕业设计.docx

1、完整版经济全球化的背景下商务英语人才的培养方向英文毕业设计内部资料注意保存理工大学指挥自动化学院本科毕业设计论文Under the background of Economic globalization Business English talents direction 经济全球化的背景下商务英语人才的培养方向 姓名： 杜新宇 队别： 二十一队 专业： 商贸英语 理工大学指挥自动化学院训练部制表二一一 年 五 月AbstractSince China entered WTO, with the booming international business activities, busin

2、ess English arises at the historic moment. Business English major is an interdisciplinary professional. It involves a professional knowledge of English, business, secretarial and communication, etc. In international business activities, cultural consciousness on its plays an important role, is the k

3、ey to success. So, when in training business English talents, not only to pay attention to the cultivation of business English professional knowledge, also want to pay attention to business culture consciousness training. After completing their studies the professional students should be good at Eng

4、lish language knowledge, basic knowledge of eastern and western culture, trade, and has the basic concept of international culture communication skills and business skills. Can adapt workplace needs, become our country economy development and international business activities need to applied, compos

5、ite talents.Keywords: Business English, Teaching defects，business culture consciousness, applied, composite cultivation of talents 摘要自中国入世后，随着国际商务活动的增多，商务英语应运而生。商务英语专业是一门跨学科专业，它的专业知识涉及了英语，商贸，文秘和交际学等方面。在国际商务活动中，文化因素对其起到了重要的作用，是国际商务活动能否顺利的关键。所以，在培养商务英语人才时，不仅要注重商务英语专业知识的培养，也要注重商务文化意识的培养。该专业学生完成学业后应具备较好

6、的英语语言知识，商贸基本知识，东西方文化基本概念，且具有跨国文化交流能力和商务运作能力。能适应职场需要，成为我国经济发展和国际商务活动需要的“应用型，复合型”人才。关键词：商务英语，教学缺陷，商务文化意识，“应用型、复合型”人才培养 Contents1 Business English in the importance of under the background of globalization.42 Business English teaching problems 52.1 Teaching the lack of a real business situations 52.2 S

7、tudent class is positive participation is poor 62.3 The role of teachers without full play 73 Business English specialized curriculum teaching mode 74 Under the background of globalization situation of business English teaching reform 105 Business English courses 116 Under the perspective of globali

8、zation the importance of intercultural communication competence 137 Business culture consciousness training4 147.1 Business English in business culture 157.2 The cultural phenomenon of business English 157.3 Business culture consciousness training 168 References 191 Business English in the importanc

9、e of under the background of globalizationEconomic globalization with its unstoppable momentum is sweeping the globe, countries increasingly close economic and trade relations, global value relations are happen even revolutionary change. China as an emerging developing countries with a positive atti

10、tude, on the one hand, the family involved in the world economy, on the other hand, is also facing a global talent was starved of reality. As a global talent, in addition to a global perspective, the globalization management ability, more important is to grasp the international language ability to c

11、ommunicate with globalization. Therefore, business English is the necessary capacity ability of globalization. Chinas entry into WTO, the human resources market for international, demand more and more talents. Therefore, business English major1 faced greater challenges, its graduates must have good

12、English communication ability, intercultural business communication2, master basic rules, and business activities should have very strong learning and innovation ability. Simple English professional and trade professional courses are not very good commercial English talents to meet the social requir

13、ement, also cannot reflect the business English professional characteristics. In addition, English major and trade professional class curriculum more, occupy more teaching class. Along with the development of information technology, some business means have been eliminated, some business concept is

14、behind The Times development. Business English professional talents must be explicitly lines, three outstanding, namely to English application abilities as the main line, outstanding professional competence, outstanding autonomous learning ability and the innovation ability training, outstanding stu

15、dent team spirit and service consciousness training, really reflect vocational students professional have expertise, and the characteristics of employment have advantages.2 Business English teaching problems2.1 Teaching the lack of a real business situationsThe most obvious characteristics of busine

16、ss English is that it is business environment application of English, the focus of language teaching in a business environment. Specific So first to business English teaching goal of learners are analyzed, let learners environment in specific business situations, maximum limit arouses students enthu

17、siasm, actively participate in the classes. This requires teachers in teaching process simulation true business scene or bring the student to true business scene, so their experience. The reality of business English courses teaching, our teacher excessive spend a lot of time in the language itself a

18、nd study, emphasize the pronunciation, vocabulary and grammar study, has neglected the business English should be positioned in the language ability. Business English teaching problems2.2 Student class is positive participation is poorMost colleges business English courses with traditional teaching

19、or teacher-centered teaching. Is a man speaking, by teachers and teachers in the classroom has decided to authority, students should listen, make notes, and finish homework assigned by the teacher, strive for the final good marks. In the whole process, the teachers impart knowledge to students of pa

20、ssive acceptance. Most of the students in the class would keep silent, dont participate in class practice and discussion, seriously influenced the learning effect2.3 The role of teachers without full playThe staff, most engaged in business English teaching work, no business English teacher education

21、al background of true business, working environment is not very understanding, in teaching method more ground still using the traditional general English teaching mode, causing the teaching and learning of double passive; Able to use English professor business English and other professional course t

22、eacher still in minority growing competition, cannot satisfy the needs of business.3 Business English specialized curriculum teaching mode Business English majors should have the following abilities:(1) Business English communication ability 3. A complete language communicative competence definition

23、 should include four contents: grammar possibility; Practical feasibility; Occasions applicability; Real reality. The four parts of communicative ability reflects the speakers and listeners in discourse grammar knowledge, psychological knowledge of linguistics, social and cultural knowledge and fiel

24、d application language ability. Therefore, the students except for a solid language knowledge base , still should cultivate their cultural awareness and business activities language ability of practical application, especially cross-cultural communicative ability.(2) Business operation ability. Name

25、ly students beginning ability and practice ability, is to divide outside business language skills working skills. Such as: business areas of business operation ability and operation ability, communication skills, problem solving skills and ability, team cooperation ability, information and network a

26、pplication ability, etc. This is business English talents to work and develop an ability necessary.(3) Autonomous learning ability and the innovation ability. Also ability of sustainable development. Now is the age of the knowledge economy, knowledge update soon, improve the overall quality of stude

27、nts, cultivate the students learning ability and the innovation ability is the guarantee in the fast developing society survival and development foundation.To help students develop vocational ability, let them quickly adapt to the society, business English teaching should emphasize the students busi

28、ness English basic work skills, business English business operation ability and operation ability, independent learning ability, communication skills, problem solving skills and ability, team cooperation ability, information and network application ability. These professional ability is students fut

29、ure development needs, should become business English teaching content core.Student-centered teaching method emphasize that the learning rather than teach; Attention is paid to the students to learn what, not should learn what; Emphasis is on the learning process instead of learning results, attenti

30、on is the students participation; Teaching evaluation is diversified evaluation method; Concerning individual learners, also pay attention to all. This teaching method, can effectively train students oral communication, oral presentations, team cooperation, information collection, such as computer o

31、peration, business etiquette skills. Diversified assessment may manifest as evaluation content diversity as business English communication, business English letter, information search, teamwork, secretarial skills, office equipment operation skill, international trade business, international busines

32、s and cultural knowledge, etc.; Evaluation mode diversification class performance, such as English, oral argument, market research, product demonstrations and class discussions, assignment, unit test, midterm final exam, etc. Assessment is the process of timing diversified emphasize evaluation. At different stages of teaching for student repair, formative, diagnostic and summarizing assessment. So let students found itself in the problems and deficiencies and improve the learning efficiency and i