雅思大作文真题.docx

雅思大作文真题.docx

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雅思大作文真题

2012年5月雅思大作文真题+范文

Nowadaysconsumersarefacedwiththeadvertisementsfromcompetitivecompanies.Towhatextentdoyouagreethatconsumersareinfluencedbyadvertisements?

Whatmeasuresshouldbetakentoprotectthem?

写作语汇一览表：

　　1.inresponsetoanadvertisement回应广告

　　mercials商业广告

　　3.informative传递信息

　　4.hooks圈套

　　5.tricksandcatchyphrases花言巧语

　　6.Advertisingisnowacircus-show.广告现在就像是在进行马戏表演。

　　7.beimmunetotheinfluenceofadvertising不受广告的影响

　　8.subtle不易察觉

　　9.agreatvarietyofbeautifulproducts玲琅满目的商品

写作例句推荐：

　　1.Theeffectadvertisinghasonoursocietymaybesubtle,andmostofus

remainunawareofhowitmoldsustofillintheparticularcompany’sneeds.

　　2.Whileadvertisingisusefulforahostofthings,fromsellingproducts,

toputtingpublicannouncementsontheair,someoftheeffectsaredetrimental

astheycanintentionallymisrepresent“real”peopleintheircommercials.

写作提纲思路：

经济角度：

promoteconsumption,enhanceeconomy

公众角度一：

makeconsumersinformedofthelatestinformationofcommodities

公众角度二：

exaggerating,misleading,stimulateconsumerstobuywhattheydonotneed.

分别形成三个中心句：

1.Oneofthemainfunctionsofadvertisingistoassistconsumerstofindandbuysuitableproducts.

2.Meanwhile,advertisingservestostimulateconsumptionandcontributestoeconomicdevelopment.

3.Despiteitsimportance,thereisnodenyingthateverynowandthen,advertisingleadsconsumersintoanimpulsivepurchase,therebycausingwastefulspending.

如何解决supportingsentences：

1.explanation解释和说明中心句的意思或原因

2.extension对主题句拓展，阐述其影响

3.example举例说明

4.sorting当主题句有几个分论点支持的时候，将分论点分类说明

5.contrasting描述相反的情形，尤其针对无法落笔的情形

主题句：

Oneofthemainfunctionsofadvertisingistoassistconsumerstofindandbuysuitableproducts.

【1】Asforthemajorityofpeople,itisunlikelyforthemtogetoutoftheirwaytohaveanoverallknowledgeofcommoditiestheyneed;thusadvertisementsserveasaneffectiveandup-to-datechannelofinformationrenderingtheminformedofnewproducts.（Explanation/paraphrase/makethestatementmoreexplicitandconcrete.）

【2】Withthepresenceofadvertising,aconsumerisabletoacquirethelatestinformationinthemarket,suchaspropertiesofaproductorservice,andtherebymakeawiserbuyingdecision.（Extension,furtherstatementandexemplification.）

【3】Incontrast,withoutadvertising,aconsumerisattheriskofpurchasingaproductthatfailstomeetallofhisorherneeds,becauseoflackofknowledgeofbetteralternativesinthemarket.（Contrasting）

【1】Besidestheinformativemeritsofadvertising,itisalsobeneficialinboostingeconomyandarousetheconfidenceofconsumption.（Explanationtopicsentence.）

【2】Advertisingdescribesaproductinsuchanimpressivewaythatitalwayssucceedsinattractingtargetcustomersanddrivingthemintoafinalpurchase.

【3】Furthermore,advertisingremindsthepotentialcustomersoftheirneeds.（theabovetwosentenceshaveutilized“sorting”,thatistosay,classificationofthedifferentlayersofacertainstatement.）

【4】Forexample,theadvertisementofchocolatesontelevisionalwaysremindsyouimpressivelythatyouneedabarofchocolatetoappetiteyourself.（exemplification）

【5】Hence,bythesetwoapproachesadvertisingencouragesspendingandcontributestoeconomicdevelopment.

1.

Whetherwelikeitornot,wearebombardedbyallkindsofadvertisementsineveryaspectofourlifethesedays.Althoughadvertisementsprovideusefulinformationforconsumerswhentheydecidewhatproductstobuy,thereisawideconcernthatadvertisementshaveanegativeinfluenceonpeople’slife.

Itiscommonpracticeforpeopletosearchforadvertisements,onnewspaperorinternet,whentheyfindithardtochoosefromalargevarietyofgoodsofthesamekind.Asmostconsumershavelittlespecializedknowledgeabouttheproducts,theycanonlyrelyontheinformationfromtheadvertisements.However,quitealargenumberofadvertisementstendtoexaggeratethequalityoftheproductsforhighersalesamount,orevenmisleadconsumersbygivingthemfalseinformation.Ithasputconsumersathighriskofbeingdeceivedandsufferingfromeconomicloss.

Thereisnodenyingthatadvertisingsignificantlybooststhesalesofgoodsandpromotestheeconomicdevelopment.However,italsoleadstowasteofsocialwealth,asmanyconsumersbuythegoodswithoutenoughconsiderationaftertheywatchtheattractiveadvertisements.Itiscommonforcompaniestoproduceadvertisementswithfamoussingersandactors,andasaresult,people,particularlyteenagers,followthetrendandbuygoodsimpulsively.

Topreventthenegativeimpactofadvertisingonconsumers,thegovernmentneedstoplayamajorroleandtakeactivemeasures.Relatedlawsandregulationsarerequiredtobananymisbehaviorintheadvertisingindustryandpunishthoseviolators.Manufacturersandadvertisingcompaniesshouldbeawareoftheirsocialresponsibilityandrefrainfrombeingprofit-oriented.Also,consumersshouldlearntojudgethetruthfulnessofadvertisementsandavoidbecomingover-dependentonthem.

2. 

Advertisinghasbecomeprevalentinthecontemporarysociety,andvastbillboards,TVcommercialsandfliersareallexertingprofoundimpactonmodernlife.Inthemeantime,whetheradvertisingisablessingoracursehassparkedspiriteddebate.Someindividualsarguethatadvertisinghasonlybeneficialinfluenceonourliveswhilemanyotherscontendthatithasdetrimentaleffectaswell.Personally,Iaminfavoroftheformerview.

Admittedly,advertisingmayalsocarryconsiderablepotentialdrawbacks.Tobeginwith,avastofnumberofonlineadvertisementsmayharmtheinternetusers’lives.Toillustrate,emailspammingmayfillupone’semailboxwithjunkemailsandworseyet,manyofthesejunkemailscoulddestroyPCswithvirusesorTrojanhorses.Moreover,ahighpercentageofadvertisementsinthemediaaremisleadingones.Today,itseemsthatmanydrugcompaniesgivefalseinformationabouttheirproducts,whichhasrenderedahostofcustomersafraidtobuymedicine.

Despitethis,advertisinghasbroughtnumerousbenefits.Inthefirstplace,advertisementsinformusaboutthelatestproductsonthemarkets.Ingeneral,withthehelpofads,customerscouldmakeshoppingmoreeconomicalandlesstime-consuming.Inthesecondplace,elaborateadvertisementscanbeagenuineartform.Indeed,insteadofwastingourtime,creativeadscanaffordusdiverseamusements,therebyimmenselybrighteningupourlives.Lastbutnottheleast,someadvertisinginthemediacanmotivatepeopletocontributetocharities.Asamatteroffact,Iwouldbehard-pressedtoimaginehowcharitiescangetenoughfundswithoutthehelpofnon-profitads.

Inthefinalanalysis,Iconcedethattheproliferationoftheadvertisingindustrydoesnotcomewithoutsomeadverseeffects.However,thebenefitscreatedbyadvertisingfaroutweighthedisadvantages.Overall,Iamconvincedthatweshouldfurtherpromotethedevelopmentofadvertisingandmeanwhilegetthisindustrybetter-regulated.

3. 

Noonecanavoidbeinginfluencedbyadvertisementsandadvertisingexertsatremendousinfluenceonus.Recently,therearepeoplewhoareoftheopinionthatpublichavetherighttoknowthecorrectinformationoftheadvertisementsandgovernmentalsoshouldrestrictthecontentsoftheseadvertisements.Personally,Iagreewiththisopinionforthefollowingreasons.

Inthefirstinstance,consumershavetherighttoknowthecorrectinformationbeforedecidingonwhethertobuythem.Advertisementsarehighlyinformationthathelpspeopletomakechoicebeforetheygotobuywhattheyneed.Iftheadvertisementexaggeratestheproductsitalsowillpersuadepeopleintobuyingthings,whichtheydonotreallywant.

Secondly,anymisleadingadvertisementswillleadtothemarketingtricks,causingchaosinthemarket.Thatistosay,thesemisleadinginformationcausesillegalcompetition.Forexample,someadvertisingwebpageswithfakeandoverstatedinformationwhichalwaysjumpintooursightwhenwearebrowsingthewebsites,canbeextremelydeceptiveandmisleading.

Lastbutnotleast,governmentshouldstipulatelawsinconsumers’interests.Accordingtothelaws,advertisementsmustbetruthful.Iftheadvertisementsmisleadconsumers,governmentmayimposeseverefineonthem.

Ingeneral,theroleofadvertisementsisinevitableandundeniable.Agoodadvertisementcanbeabridgebetweenenterpriseandconsumersandhelpskeepbusinessmoving.Soweneedcorrectinformationandgovernmentalsoneedstorestrictthecontentsofadvertisements.

4. 

Althoughadvertisinghasexistedforthousandsofyearsandiscertainlynotarecentinvention,itisonlyinourmodernsocietythatthegreatinfluenceandimportanceofwidespreadadvertisingisfullplay.However,inmyopinion,manyadvertisementsareharmfultoyoungpeople’smentaldevelopmentand,therefore,shouldbebannedinthemassmedia.

Tobeginwith,variousfactorshavegivenrisetothethrivingofadvertisingindustry,themostsignificantonebeingtheproliferationofnewproducts,servicesandtechnologies.Inordertogivetheirnewinventionstheutmostpublicity,manybusinesseschoosetopromotethembybroadcastingattractiveadvertisementsthroughmassmedia,suchastelevision,radioandinternet.Inaddition,theincreasinglyfiercecompetitioninthecommercialworldhascompelledalotofcompaniestoresorttoexaggeratedandevendeceitfuladvertisementstogainanedgeovertheirbusinessrivals.

Asmanysocialcriticshavepointedout,thecurrenttrendinadvertisingexertsacorrupt