《国际商务文化》教案.docx

《国际商务文化》教案.docx

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《国际商务文化》教案

InternationalBusinessCulture

袁克蕙

Chapter1Introduction

1.Aboutthiscourse

●Ithasbecomecommonplaceknowledgethatglobalizationisoneofthemajorforcesshapingourworld.Ifwelookatthespreadofinformation,ideas,capital,media,culturalartifacts—orforthatmatter,people—wecanseetheboundariesandbordersthathavehistoricallyseparatedonecountryoronegroupfromanotherarebecomingmoreandmorepermeable.Forproofofthisclosetohome,youneedonlytolookatthetransnationalcorporationsinourcountry.Moststudentsstudyhardinordertogetachancetoworkinthetransnationalcorporations.Evenifyouhaveacompanyofyourown,it’sstillnecessaryforyoutodealwithbusinesswithpeoplefromdifferentcountries.

Introduction

●“InternationalBusinessCulture”isdesignedtohelpyoumeetthechallengesoflivinginaworldinwhich,increasingly,youwillbeaskedtointeractwithpeoplewhomaynotbelikeyouinfundamentalways.Itsoverarchinggoalsaretohelpyoubecomesensitivetointerculturalcommunicationdifferences,andtoprovideyouwiththeknowledgeandskillsthatwillhelpyouinteractsuccessfullywithpeoplefromculturesotherthanyourown.WehopethecoursewillaccomplishthosegoalsbyexposingyoutoCharlesMitchell’sbookonthissubject,andbygivingyouavarietyofopportunitiestopracticeinterculturalcommunicationyourself.

Introduction

2.Courseaim:

toimprovecultureawarenessmainlythroughreadingactivities,togetherwithsomepresentationexercises.

Courseduration:

1st—16thweek（2（3）periodsweekly）

Courserequirements:

4Ps

Presence:

toshowupforclass

Punctuality:

toattendontime

Preparation:

topreviewthetext

Presentation:

tobeactiveinteamwork

●Whatisculture?

●Whatarethecoreelementsofculture?

●Whyislearningcultureimportant?

●Towhatextentcanculturehaveasignificantimpactoninternationalbusiness?

●Canyougivesomeexamplesofculturaldifferenceorcultureclash?

Conceptsof“culture”

●以文教化，人文教化。

●指运用文字的能力及具有的书本知识。

●人类所创造的财富的总和,特指精神财富,如文学、艺术、教育、科学.

●是一定社会的政治和经济的反映，又给予伟大影响和作用于一定社会的政治和经济。

●一种社会现象，是人们长期创造形成的产物。

同时又是一种历史现象，是社会历史的积淀物。

●指一个国家或民族的历史、地理、风土人情、传统习俗、生活方式、文学艺术、行为规范、思维方式、价值观念等。

●人类创造出来的所有物质和精神财富的总和。

其中既包括世界观、人生观、价值观等具有意识形态性质的部分，也包括自然科学和技术、语言和文字等非意识形态的部分。

Whatcanyouseeinthispicture

●Oldwoman,linedface,greyhair

●Younglady,longeyelash,smoothskin

Chapter1UnderstandingCulturalDifferences

GlobalBackground

●Multiculturalbusinessenvironment

●Winningacceptancefromforeigncolleagues

●Peoplefromdifferentculturesprocessinformationindifferentways.

●Cultureaffectsthemostbasicformsofpersonalandbusinessinteraction.

●Nationalculturedeterminescorporateculture.

CaseofDisneyland

Discussion

●whythecompanyofDisneylandwhoseheadquartersisinU.S.AhadsuccessfullyopenedaDisneyparkinJapanbutfailedtocopythesuccessinFrance?

●Whatadvicewouldyougivetoresolvethedisputeoverthesprinklesystem?

●WhatdetailsshouldEuroDisneyhavenoticedinitsdailyoperation?

●Howdoyouunderstandthecommentofthesecuritiesanalyst“…thedevilisoftenintheculturaldetails.Theycanmakeorbreakyou.”?

Detailedreasons:

●UnderestimationofFrenchattachmenttotheland.

●Lawyers,ratherthanexecutives,areemployedtonegotiate.

●DefianceofFrenchlaw.

●IgnoranceofFrenchworkingnormsofdresscode.

●MisunderstandingofEuropeandininghabits.

●IgnoranceofEuropeanconsumerpatterns

DefinitionofCulture

●“itiseverything”

●“itisopera,art,andballet”

●sociologists,anthologists,psychologists,physiologists,linguists,etc.

Dictionarydefinition:

●thecustoms,beliefs,art,music,andalltheotherproductsofhumanthoughtmadebyaparticulargroupofpeopleataparticulartime;artisticandotheractivityofthemindandtheworksproducedbythis.

WhatisCulture?

●Softwareofthemind

●Cultureisasetoflearnedcorevalues,beliefs,standards,knowledge,morals,laws,andbehaviorssharedbyindividualsandsocietiesthatdetermineshowanindividualacts,feels,andviewsoneselfandothers

CharacteristicsofCulture

1.CultureIsLearned（softwareofthemind）

socialization（primarysocialization）

（=enculturation）（informal）

Socializationeducation（secondarysocialization）（formal）

Interaction,observation,imitation

Internalized,habitual

A.     Welearnourculturethroughproverbs.

●Strikewhiletheironishot.

●Godhelpsthosewhohelpthemselves.

●Aman’shomeishiscastle.

●Onedoesnotmakethewindbutisblownbyit.

●Anironpestlecangrounddowntoaneedle,perseverancewillmakesuccess.

B.     Welearnourculturefromfolktales,legends,andmyths.

●Pinocchio’snosegrowinglarger

●Cinderella（USA:

attractive,weakandpassive;Japan:

intellectual,gentleness;…）

C.     Welearnourculturethroughart.

●Artisasymbolicwayofcommunicating

Asiancountries,objects,animals,landscape

AmericanandEuropeancountries,people（Artiststrytocreateapersonalmessage）innovate,invent

D.Welearnourculturethroughmassmedia.

Innovation:

isusuallydefinedasthediscoveryofnewpractices,tools,orconceptsthatmanymembersofthecultureeventuallyacceptandthatmayproduceslightchangesinsocialhabitsandbehaviors.

●Diffusion:

istheborrowingbyoneculturefromanother.Historically,diffusionhasbeenpartofculturalcontactforaslongascultureshaveexisted.

●Acculturation:

asatypeofculturalchange,occurswhenasocietyundergoesdrasticculturechangeundertheinfluenceofamoredominantcultureandsocietywithwhichithascomeincontact.

CulturalComponents

●Language

Verbalandnon-verbalcommunication

CaseoftheAmericanbusinesswomanmakingdealwithBritish.

●Religion

CaseoftheGermaninvestmentbankerinVietnam.

●Conflictingattitudes

Individualismvs.Collectivism

Task-drivenvs.relationship-driven

CaseoftheCanadianrepresentativeinChina

Language

●mirrorofculture

●multidimensional

  Religion

●1）.AnobviousexampleoftheeffectoninternationalbusinessofreligiousbeliefsistheprohibitionofporkproductsandalcoholicbeveragesintheMiddleEast.

●2）.Majorholidaysareoftentiedtoreligion.

●3）.Theroleofwomeninbusinessistiedtoreligion,especiallyintheMiddleEast,wheretheyarenotabletofunctionastheywouldintheWest.（implications?

）

ValuesandAttitudes

●Valuesaresharedbeliefsorgroupnormsthathavebeeninternalizedbyindividuals.Attitudesareevaluationsofalternativesbasedonthesevalues.

Culturalvalues

primary,secondary,tertiary

OtherkeyComponents

●Mannersandcustoms

●Thearts

●Education

●Humor

●Socialorganizations

MannersandCustoms

●Understandingmannersandcustomsisespeciallyimportantinnegotiations,becauseinterpretationsbasedonone’sownframeofreferencemayleadtoatotallyincorrectconclusion.

Aesthetics

●Eachculturemakesaclearstatementconcerninggoodtaste,asexpressedintheartsandintheparticularsymbolismofcolor,form,andmusic.

Education

●Education,eitherformalorinformal,playsamajorroleinthepassingonandsharingofculture.

●Educationallevelswillhaveanimpactonvariousbusinessfunctions.

●Iftechnologyismarketed,thelevelofsophisticationoftheproductwilldependontheeducationalleveloffutureusers.

SocialInstitutions

●A.  Socialinstitutionsaffectthewayspeoplerelatetoeachother.

●B.   Theconceptofkinship,orbloodrelationsbetweenindividuals.

●C.Socialorganizationalsodeterminestherolesofmanagersandsubordinatesandhowtheyrelatetooneanother.

DoCulturesEvolve?

●Foreverevolvingandreinventingitself.

ThecaseofMoscowmorph

ThecaseofJapanesebusinessvalues

CopingwithAnotherCulture

●Acceptit—andlearnfromtheexperience

Viewthedifferencesasopportunitiesforcreativesolutions.

ReligionandIslamicBanking

●IslamicEconomicOrder—basedsolelyontheteachingsoftheKoran.Itstrivestobuildasocietybasedonsocialjustice,equity,andmoderation.

●Islamiclegalcode—mustconformtoShariah

FourbasictechniquesofIslamicbanking

●Murabaha

●Musharaka

●Ijara

●Mudaraba

Assignment

●Findasmanydefinitionsof“culture”aspossibleandwhichisthemostappropriateinyourmindandstateyourreasons.

●StatethemajorchangestakenplaceinChineseculture（esp.busness-related）inrecentdecadesandgivespecificexamples.

●FindsomemorematerialaboutIslamicbankingsystemandsomeuniquefeaturesofIslamictrading.Makeashortreportbyusingppt.

IntroductiontoIslamicBanking

ImportanceofTradeinIslam

•Islamhasgivenanimmenseimportancetotrade.

•ThenobilityofthisprofessionisobviousfromthefactthatitwasthechosenprofessionofprophetMuhammad（PBUH）.

WhyIslamicBanking

•Beforeexplainingtheconcept“whatisIslamicBanking”theelaborationofconcept“whyIslamicBanking”isveryimportant.

•Islamisacompletecodeoflifethatprovidesguidanceregardingeachaspectoflife.

WhyIslamicBanking

TheprimaryobjectivesofIslamicEconomicSystem:

•Equaldistributionofwealth

•Socialjustice

TheseobjectivescanneverbeachievedinInterest/Ribaeconomicsystems.

WhatIsIslamicBanking

•IslamicbankinghasbeendefinedasbankinginconsonancewiththeethosandvaluesystemofIslamandgoverned,inadditiontotheconventionalgoodgovernanceandriskmanagementrules,bytheprincipleslaiddownbyIslamicShariah.

DifferenceBetweenIslamicandConventionalBanking

IslamicBanking

1.FunctionsandoperationsarebasedonShariahprincipl