主题餐厅创业计划书0.docx

主题餐厅创业计划书0.docx

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主题餐厅创业计划书0

主题餐厅创业计划书

篇一：

主题餐厅创业计划书

毕业综合实践调研报告

课题名称：

小火车主题餐厅

系部：

经贸管理系

班级：

电商10d1班

姓名：

吴焱鲁静徐苗诸昊杰

学号：

19092135

指导教师：

周芳

20XX年11月8日

摘要当今，在汇集众多餐饮经营业态的中国餐饮业，采用“主题餐厅”经营方式的餐馆渐渐多起来了。

现在，在上海已经有一家小火车主题餐厅了，而苏州地区还未出现，所以，我们想在苏州开设第一家小火车主题餐厅，这样才可以更早的走进每个顾客的心理，先不管菜品如何，首先他的装修风格以及突出的主题就可以吸引顾客，相信每位顾客都是有好奇心的，在好奇心的驱使下他们会先尝试，这也是一种机会；其次就是质量，如果我们的菜品卫生、新鲜、健康，我相信顾客还会再来光顾，最后是价格定位，根据每个人的消费观制定中、高、低档的食品，可以让每位顾客都享受到我们小火车餐厅美味；还有就是服务的质量了，要让给每位顾客来到本餐厅都想回到了家一样温馨。

小火车主题餐厅还会给人一种错觉，就是“我们在路上”，因为火车一直在行驶中为顾客送上美味佳肴，所以他们会有一种感觉就是他们也在行驶过程中，在行驶过程中可以品尝到美味也不失为一件美事。

据此，我们锁定在苏州吴中区Sm广场，成立一家名叫“小火车主题餐厅”。

【关键字】小火车主题餐厅餐饮营销策划

abstract

nowadays,inbringingtogetheranumberofcateringindustrycateringindustryinchina,the”restaurant”modeofoperationoftherestaurantbecamemoreandmore.now,inShanghaihasasmalltrainthemerestaurant,Suzhouareahasnotappeared,therefore,wewanttosetupinSuzhou,thefirstasmalltrainthemerestaurant,onlyinthiswaycanearlierintoeverycustomer'spsychology,regardlessofhowthefirstdish,hisstyleofdecorationandhighlightthesubjectcanattractcustomers,tobelievethateachcustomeriscurious,curiositytheywillfirsttry,thisisalsoachance;thesecondisquality,ifourfoodhealth,fresh,healthy,andibelievethatcustomerswillreturn,finallyisthepricepositioning,accordingtoeachperson'sconsumptionconceptdevelopment,high,low-gradefood,canleteachcustomertoenjoyourlittletrainrestaurantdelicious;thereisthequalityoftheservice,togiveeachcustomertocometothisrestaurantwanttocomehomewarm.Smalltrainthemerestaurantswillgiveapersonakindofillusion,is”onourway”,becausethetrainwasrunningtodeliverdelicacy,sotheywillhaveafeelingthattheyarealsointherunningprocess,intheprocessofmovingcantastedeliciousisabeautifulthing.accordingly,wearelockedinSuzhouwuzhongdistrictSmsquare,wasfoundedacompanycalled”littletrainthemerestaurant”.

【Keywords】Smalltrainthemerestaurantcateringmarketingplanning

第一章项目摘要...........................................................................................................................................5

一、项目选择原因及计划.............................................................................................................................5

（一）项目选择原因.............................................................................................................................5

（二）项目计划.....................................................................................................................................5

二、市场分析.................................................................................................................................................6

（一）经营理念.....................................................................................................................................6

（二）市场定位.....................................................................................................................................6

第二章产业背景及项目描述.......................................................................................................................7

一、产业背景.................................................................................................................................................7

（一）地理环境优良.............................................................................................................................7

（二）餐饮业背景.................................................................................................................................7

（三）项目描述.....................................................................................................................................7

二、发展前景.................................................................................................................................................8

（一）选址.............................................................................................................................................8

（二）独特的口味和特色汤料.............................................................................................................8

（三）硬件设施新颖独特.....................................................................................................................8

（四）政策环境优越.............................................................................................................................8

1.资金支持.....................................................................................................................................8

2.后援团队支持.............................................................................................................................8

三．产品和服务介绍.....................................................................................................................................8

（一）菜品展示.....................................................................................................................................9

第三章市场调查与分析...............................................................................................................................9

一、调查目的.................................................................................................................................................9

二、调查方法与对象...................................................................................................................................10

三、调查时间...............................................................................................................................................10

四、样本分布...............................................................................................................................................10

五、调查结果与定性分析.........................................................................................................................10

（一）市场的分布情况.......................................................................................................................10

（二）竞争分析...................................................................................................................................10（三）行业SwoT分析.........................................................................................................................11

1.优势（Strength）分析...........................................................................................................11

2.劣势（weakness）分析...........................................................................................................11

3.机会（opportunities）分析.................................................................................................11

4.威胁（Threats）分析.............................................................................................................11

（四）市场发展趋势...........................................................................................................................11

第四章项目发展战略.................................................................................................................................12

一、选择地点...............................................................................................................................................12

二、装修配置...............................................................................................................................................13

三、员工.......................................................................................................................................................13

（一）招聘人员...................................................................................................................................13

（二）人员培训.......................................................................................................................................14

四、营销战略...............................................................................................................................................14

（一）装修布置战略...........................................................................................................................14

（二）网络营销策划...........................................................................................................................14

小火车主题餐厅

（三）其他营销策划...............................................................................................................................15

第五章项目风险与规避.............................................................................................................................15

一、外部风险...............................................................................................................................................15

二、内部管理风险.......................................................................................................................................15

（一）组织和管理...............................................................................................................................15

（二）人员风险...................................................................................................................................16

三、市场风险...............................................................................................................................................16

四、应对措施...............................................................................................................................................16

（一）市场风险...................................................................................................................................16

（二）餐厅关键人员依赖风险...........................................................................................................16

（三）内部管理风险...........................................................................................................................16

（四）不可预测风险...........................................................................................................................17

附件1............................................................................................................................................................18

附件2..........................................................................