涉外导游对旅游业的影响武夷山个案分析本科毕设论文.docx

涉外导游对旅游业的影响武夷山个案分析本科毕设论文.docx

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涉外导游对旅游业的影响武夷山个案分析本科毕设论文

武夷学院

毕业论文（设计）

TheInfluencesofForeignTourGuidesonTourism

ACaseAnalysisoftheMountWuyi

涉外导游对旅游业的影响

武夷山个案分析

摘要

中国社会经济的迅速发展引来了世人的瞩目，中国旅游业也迎来了灿烂的春天。

涉外导游这一职业便应运而生。

为了找到涉外导游对旅游业的影响，作者以中国武夷山景区为例进行了调查研究。

本文主要由六部分组成。

第一部分作者将主要介绍了随着中国经济的迅速发展，武夷山的旅游也日益发达。

第二部分主要讲了高铁的修建为武夷山旅游业发展带来的契机及对涉外导游的要求。

第三部分作者将武夷山与桂林山水进行了位置及知名度对比，并指出其对涉外导游需求的影响。

第四部分作者介绍了外国游者对武夷山涉外导游的评价和当地旅行社导游的整体英文水平。

第五部分作者将进行社会调研，并以饼状图的形式向读者剖析涉外导游所面临的现状及存在的问题。

最后一部分作者将给出自己关于解决涉外导游存在问题的几点建议。

本文作者将采用采访及问卷调查的研究方法，以中国武夷山景区为对象，调查涉外导游现状及存在的问题，并对所得数据展开分析和讨论。

本文以影响旅游也发展的六大因素为依据，试图通过分析提出一些具体的改进措施，帮助中国旅游业摆脱不能迎接大量国外游客的束缚，同时也帮助国外游客更好地了解中国源远流长的文化底蕴，从而对中国旅游业如何引导涉外导游发展有所启发。

关键词：

涉外导游；旅游业发展；英文知识储备；改进措施

Abstract

WiththefastdevelopmentofthesocietyandeconomyinChina,moreandmoreforeignersbegintopaymuchattentiononit.Asforthis,thetourismindustryofChinahasalsousheredinasplendidspring.Foreigntourguidescomeintobeing.Inordertounderstandhowtheforeigntourguidesaffectsthedevelopmenttourism,theauthortakesanexampleMountWuyiscenicareaofChinatoinvestigate.Thispaperconsistsofsixparts.Inthefirstpart,theauthorhasshownthatwithChina'srapideconomicdevelopment,MountWuyitourismisdevelopedincreasingly.Thesecondpartisaboutwhattheopportunitiesthatarebroughtbyconstructionofhigh-speedrailforthedevelopmentoftourisminMountWuyiandforeigntourguides.Inthethirdpart,theauthorwillmakeacontrastbetweenMountWuyiandGuilinlandscapeinthepositionandvisibilitycontrast.Thentheauthorpointsoutthatthedemandforforeignguides.ThefourthpartofisabouttheevaluationofforeigntravelersofMountWuyiandtheEnglishlevelofforeigntourguidesinthelocaltravelagencies.Inthefifthpart,theauthorwillmakethesocialresearchandanalysisofcurrentsituationoftheforeigntourguides.Withtheanalysisofthechart,theauthorwillfindouttheproblemsthattheforeigntourguidesfaced.Thelastpartoftheauthorwillgivesomesuggestionstosolvetheproblemofforeigntourguides.

TheauthoremploysthemethodsofobservationandquestionnairetoMountWuyitourism,aimingatinvestigatingthesituationofforeigntourguides.Thentheauthoranalyzesanddiscussesthecollecteddata.Undertheguidanceofthesixelementswhichinfluentthedevelopmentoftourism,thisthesisattemptstoproposesomespecificimprovementwaystohelptheChinesetravelagenciestotraintheirguidesforEnglishlearningmethod,andthenhelptheforeignerstogetalargeacknowledgeontheChineseculture.ItmayilluminateNationalTourismAdministrationoftheP.R.Ctoperfecttrainingtheforeigntourguides.

Keywords:

foreigntourguides;developmentoftourism;reserveofEnglishknowledge;improvementmeasures

Acknowledgements

Iwouldliketoexpressmygreatgratitudetoallthosewhohelpedmewiththeirknowledgeandtimeduringthewritingofthisthesis.

Firstandforemost,Ishouldexpressmydeepestgratitudetomysupervisor,Ms.Guo,forherpatience,professionalinstructions,andusefulsuggestiononmythesis.Intheprocessofmyessaywriting,itisMs.GuowhohashelpedmewhenImetmanydifficulties,fromselectingatopictofinishthisthesis.Shehasspentmuchtimereadingeachdraftandprovidedmewithinspiringadvice.Withoutherpushingmeahead,thecompletionofthepresentthesiswouldnothavebeenpossible.

IwouldalsowanttothanktheteachersandstudentsinJianyangForeignLanguageSchool,whohavekindlygivenmeahandwhenIwasmakingtheobservationlistandquestionnaire.Iamalsogreatindebtedtoallauthorsfromwhosebooksandarticlessomeofmyideashavebeentaken.

Lastbutnotleast,Iwouldliketoexpressmygratitudetomyclassmateswhogavemetheirconstantencouragementandtimeinlisteningtomeandhelpedmeworkoutmyproblemsduringthedifficultcourseofthethesis.

Contents

Abstractii

Acknowledgementsiii

Contentsiv

1ThedevelopmentoftourisminMountWuyi1

1.1TheintroductionofMountWuyi1

1.2TheanalysisofthedataontheflowofpeopleinMountWuyi2

2TheopportunitiesthattheHigh-speedRailsbroughttoMountWuyi4

2.1TheinfluenceoftheHigh-speedrailway4

2.2Theopportunitiesthatthehigh-speedrailwaybroughttoMountWuyi5

3ThecontractbetweenMountWuyiandGuilinlandscape6

3.1ThecontractbetweenMountWuyiandGuilinlandscape6

3.2Thereasonsforthedifferencesbetweenthem7

4TheInterviewtotheforeignersandthetourismagencies7

4.1Theinterviewtotheforeigners8

4.2Theinterviewtothetourismagencies8

5Questionnaireoftheforeigntourguides8

5.1Themaincontentsofthequestionnaire9

5.2Theresultsofthequestionnaire9

5.3Theanalysisofthequestionnaire10

6Theadviceofthedevelopmentoftrainingthetourguides11

6.1Theoutsideconditionsoftrainingthetourguides11

6.2Theinsideconditionsoftrainingthetourguides12

Conclusion13

References14

1ThedevelopmentoftourisminMountWuyi

WithfastdevelopmentoftheeconomyinChina,moreandmorepeopleallovertheworldhavepaidmuchattentiontotheChinesetourism.Asoneoftheancientcivilizationscountryintheworld,theChinaisverymysteriousfortheforeigners.SomanypeoplefromothercountriesbegintocomeChinatotravelandtheywanttoknowmuchthingsaboutthisbeautifulplacewiththelonghistory.Inthispart,theauthorwillshowthedevelopmentofthetourisminMountWuyi.

1.1TheintroductionofMountWuyi

MountWuyiNationalTouristHolidayResortislocatedintheeastofthemainscenicspotsofMountWuyiNationalScenicArea,whichisontheoppositeoftheMountainpeakofDawangandYunvacrossthestream.Itstotalareaofisabout12squarekilometers.MountWuyiisoneoffirstbatchof11NationalResortsapprovedbytheStateCouncilinOctober1992.Withthebeautifulnaturalresources,MountWuyiscenicareaisknownas"mostbeautifulscenicinsoutheast".ItissaidthattheMountWuyiconsistsoftheoddofHuangshan,thesprawlofbeautyofWestLakeandthemaleTaishan.Withthegoaltothedevelopmentofinternationaltourism,MountWuyiisplanningtodevelopintoatopickpaternityoverseastourists,sightseeing,vacation,leisureandentertainmentasoneoftheintegratedinternationaltouristresortinaccordancewiththerequirementsoftheinternationalholidaytravel.TheMountWuyiresortsetuptourismreceptionarea,fivemajorfunctionalareasofleisureresort,golfresort,entertainmentareaandfeaturesresortandfolkcustoms,outdoorrecreationandWaterSportsfifteendistricttoprovidehigh-qualityforeigntouristsecologicalenvironmentandhigh-performanceinfrastructureandmultifunctionalculturalenjoyment,ahighlevelofserviceandmanagement.

Withthehighspeedoftheeconomydeveloping,thetourismofMountWuyihasmadethedevelopmentrapiddevelopmentandgreatachievementsinrecentyears.Justtaking2012asanexample,thenumberoftouristsis642thousandwhichincreasesof22.4%from2011.Andtheincomeofthetourismis2.827billionyuan,whichisupby23.9%.ThetourismdevelopmentinMountWuyiisnotonlyreflectedintheincreasingintheamountbutalsoinitsqualitywhichhasbeengreatlyimproved.Lookingbackat2008,thedevelopmentoftourisminMountWuyicouldbedescribedasfruitful."5.13"TourismFestival,thesecondsessionoftheStraitTeaExpoandothermajorfestivalsheldinMountWuyi,theimpressionofChinaTeanamedDahongpaoExpoGarden,informationtechnologyandothermajorconstructionoftheproject,CCTV"AcrossChina"toMountWuyichips,alltheseactivitiesmadethebiginfluencesofthevisibility,reputation,credibility,satisfactionandloyaltyofMountWuyi.WuyiMounthasfourconsecutivetopthepopularlistofthe"Chinesecharacteristicsandcharmofthecity200”inSeoul,SouthKorea.MountWuyiisalsoselectedforthescenicthatarefamousduringthe30thanniversaryofreformandopeningup.

1.2TheanalysisofthedataontheflowofpeopleinMountWuyi

Inthispart,theauthorwillquotesomedatatosupportherviewsthattherearemoreandmorepeopletochooseMountWuyiasthedestinationoftheirtrips.ThatisthedataaboutthethedevelopmentoftourismeconomyinMountWuyifromJanuarytoSeptemberof2012.Therearemorethan670thousandpassengerswhichincreasesof19.78%overthesameperiodoflastyear.Thetotaltourismincomeis11.368billionyuanwhichincreasesof21.21%.Thenumberoftourismdirectlyearnedis$49millionwhichincreasesof10.06%.TherearefourmaincharactersofthetourismdevelopmentinMountWuyi.

Firstofall,thedomestictourismhasdevelopedwell.Thereare6.5milliondomestictouristswhichincreasesof20.03%.Anddomestictourismincomeis11.021billionyuanwhichincreasesof21.59%.Amongthesetravelers,thereare4.1millionpeoplechoosingthemultidaytourwhile237thousandpassengerschooseforonedaytrip.Theyareaccountingfor63.77%and36.23%ofthenumberofdomestictourists.Withtheadjustmentoftheholidaysystem,thepopularizationofthemotorizationandtheincreasingnumberoftourism,thenumberofdaytripsincreasessignificantly.Thetotalnumberofonedaytripincreasesto36.23%from35.57%inthesameperiodlastyear,anincreaseof0.66percentagepoints,anincreaseof22.32%overthepreviousyear,anincreaseof2.23percentagepoints.

Secondly,thenumberofthetouristsfromtheaboardrises.Intheninemonths,MountWuyihasreceived147,300inboundtouriststripswhichincreasesof9.49%.Inboundtourismmarketshowedthefollowingcharacteristics:

First,thethreesourcemarketsriseandfall.ReceptionofHongKongandMa