毕业设计修改稿.docx

毕业设计修改稿.docx

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毕业设计修改稿

Howtoestablishbusinessrelationshipwiththe

Foreigncompany

Thebackgroundofbusiness

China'sgarmentindustryisbecomingmature，theinternationalcompetitionistheproductsquality,innovationadvantage,productdevelopment,,brandinnovationadvantage,culturalinnovationofhigh-leveladvantagesinsteadofthelaborcostadvantage

InternationalmarketfortheChinesegarmentindustryitsmeaningismorethanexports,"resources"hasbeenreferredtoanimportantposition

InternationalIndustrialresourcesexistinthedesign,development,production,marketing,andmanagement,promotionandsoonofallaspectsthatincludedhuman,financial,material,intangibleassetsandotherfields.Rationalandefficientuselessofinternationalresources.

Theindustry,profitsofenterprisesisamajorsourceofnew,moreChineseproductstointernationalmarketsisakeytothedoor.

1:

CompanyIntroduction

1.Ensembleintroductionofourcompany:

Inordertoshowthefashion,toprovidetheproductswithgoodqualityandreasonableprice,tosavethetimeandbringtheclienttoareallybuyingofficeforfashionandfashionaccessories,theSimpleLifeGarmentsTradingCompanywasborn!

Ourcompanyhasfivepartners.Threeofthemhavetheirwovengarmentmanufactories;othershavetheirownknittedproductmanufactories.Thereare700peopleworkindifferentmanufactories.Thesemanufactoriescanproducethegoodswithclientrequirementatanytime.Meanwhile,inJanuary,2006,wesetupourSimpleLife-SpeedSamplingRoomwhichhas13employees.Thiswouldbeagreathelptothebuyerswhohavetheirowndesigngoods.2:

Productclassification:

AsasupplyChainManageracrossmanyproducers,ourmainbusinesscoverallkindsofwovengarmentsmanufactories,suchasleisuredown,feathertouchpadding,P.Pfillerorwithoutfillingjacketsorcoats,fashionpantsandskirtsandfashionsuits,realleathergarments.Meanwhile,variationsofknittedproducts,suchanT-shirt,sweaterjackets,sweaters.Bothwovenandknittedgarments,wedoalotofgarmentheavywasherandpigmentgarmentdyingstyleswhichlooksmoreoriginalandunique!

Besides,wealsodothehardgoodssuchasfashionaccessories,furnishings,gifts,andgripsackandtravellingcase.OurcurrentproductsaresoldgoodforChainStores,Designerlabels,FashionhousesandImportersbasedinGermany,France,UK,Swiss.3:

Corporateculture:

3.1.Teamworkisworkperformedbyateamtowardsacommongoal.

Inordertocultivatethepositiveworkingstyleandatmosphere,aharmoniousinterpersonalrelationshipwithintheteamisextremelycrucial.Allteammatesoughttobesincere,respectful,generous,trustfulandregardfultoeachother.Everymemberoftheteamshoulddisciplinehimselforherselfandsparenoeffortstoformadynamicteaminwhichwecancomplementoneanother’scapabilities,shoulderresponsibilities,gothroughsetbacksandsharebenefitstogether.

3.2Innovationistheotheraimofourcorporatecultureofourcompany.Infashionindustryinnovationisveryimportanttoacompany;weneeddesignthenewstylecloth.Acompanywhichhasthecouragetoinnovatewillbethewinnerinthisindustryatlast.

4:

Short-termgoal:

Theshort-termgoalofourcompanyistoexpandtheItalianmarket.

AsweallknowItalyistheheavenoffashion,MilanFashionWeekisoneofthemostfamousFashionWeek.Wecanseealotofwordfamousbrandtakeanactivepartinthisactivity,suchasGucciLV,Prada,Versace,Giorgio,Armaniandsoon.OurproductswithfashionstyleandgoodqualitywillhavebroadmarketinItaly.Thereasonablepricewillbethebiggestcompetitiveadvantage.

2:

Selectthepartnercompany

Beforeweestablishthebusinessrelationshipweneedtodoasurvey.

2.1:

BackgroundinformationofWonderfulGarmentsImport﹠ExportCo.,Ltd:

WonderfulGarmentsImport&ExportCo.,Ltd.isoneofthespecializedforeigntradeimport&exportcompaniesinMilanItaly。

Itisanintegratedshare-holdingfirmwithbusinessscopesininternationaltrade,realestatedevelopment,laborforceexport,foreigneconomiccooperationandoverseasexhibitionbusiness,etc.

2.2:

TheHistoryofWonderfulGarmentsImport&ExportCo.,Ltd.

Itwasfoundedin1979,withabusinesshistoryofover30years.Thecompanyhasbeengrowingconstantlyeversince.In1998,thecompanyintoashare-holdingfirmwitharegisteredcapitalofEURO45millionanditpassedthecertificationofISO9001:

2000qualitysysteminthesameyear.Relyingonexperienceandsuperiorityin30years'internationalizationmanagementprocess,theyhavethegoodprestigeandthehighwell-knowingnessatinternationaltextilemarket.

2.3:

Theshort-termgoalofWonderfulGarmentsImport&ExportCo.,Ltd.

Thecompanyinsistsonmulti-dimensionaldevelopmentalstrategy.Thereare18businessdepartmentinthecompany.Exportbusinessscopecoversknitted/wovengarments,fabricsandtextiles,hometextiles,casesandbags,shoesandcaps,gloves,hardware,etc..Afteryearsofhardwork,thecompanyalreadybecomesanintegratedenterpriseaimingatnotonlytradebusiness,butalsoinvestment,realestate,miningindustryfromatraditionaltradingcompany.

Facedwithdomesticandinternationaldevelopandchallenges.Thecompanysincerelywelcomescustomersbothathomeandabroadinclosecooperationformutualbenefits.

3：

Writeananalysisreport

3.1:

Report1（Thisreportisforourcompany.）

OurcompanydecidedtoestablishcooperativerelationswiththeWonderfulGarmentsImport&ExportCo.,Ltd,thenecessityandthebenefitsofcooperationareindicatedinthisreport.

3.1.1.Whatareweshortnessandwhatcanwedo.

Currently,ourcompany'sindustrialchainisstillnotperfect:

wehaveagoodprocess,butnotagoodfabric;haveagoodprocess,goodfabric,butnotagoodmarket.Itisdifficulttoachieveinternationalbypromoteourbrandunilaterally,weneedtocombinewithforeignbrandsandfindinternationalshortcut.

Cooperatewithinternationalbrands,withproveninternationalbrandsoperatingmode,isaninternationalshortcut.

3.1.2.Whywechoosedtocorperatewithforeigncompany.

Witheconomicdevelopmentandscientificculturalprogress,clothingandapparelindustryisincreasinglywell-developedandmaturemarkets,especiallyafterChinaentredintoWTO,ourgarmententerprisesarefacingbothopportunitiesandchallenges.Tothisend,wemustmaketimelyadjustmentsandimprovementsinsomeparts:

designanddevelopment,productionmanagement,brandmarketingandmarketingservices.So,theselectionofco-operationwiththeinternationalfashionindustryshouldbeaverydesirableandnecessaryapproach.

Internationalcompanygenerallyhasalonghistory,whethertheproductionprocess,technology,plantmanagement,marketingmodelsareallmorematurethanthedomesticbrands.Theyhasitsownsetofperfectoperationsystemthatcanbringusadvancedexperience.

3.1.3.Whatkindofbenefitswecangetthroughthecooperation.

Throughthiscollaboration,wecannotonlydrawfromtheessenceoffashion,butalsocanthroughthewindowtotheworldofself,forthenextEuropeanmarketinfuture.

3.2.Report2（ThisreportisforWonderfulClothingCompany.）

DearSirs,

WehaveyournameandaddressfromtheCommercialCounsellor’sOfficeoftheChineseEmbassyinItaly.Wewishtoinformyouthatwespecializeinbothclothingandfashion,andshallbepleasedtoenterintobusinessrelationswithyou.

3.2.1.Aboutusandthechineseeconomictrend.

Togiveyouageneralideaofourproducts,weencloseacompletesetofleafletsshowingvariousproductsbeinghandledbyourcorporationwithdetailedspecificationsandmeansofpacking.

Ourcompany’spurposeis"tobuildaknowledge-basedinternationalbrand",withinternationalbusinessphilosophy,andthemodeofoperationisinlinewithinternationalstandards

Asweallknow,inrecentyears,anumberofinternationalclothingbrandshavestartedtotakethestrengthofthegarmentanddomesticjointventures,cooperativemannertoachievethepurposeoflocalization;anddomesticapparelbrandsarealsolookingforthestrengthoftheinternationallyrenownedcompany,withitssophisticatedbrandworkstoachieveinternationalobjectives.China'stextileexportquotas’abolishmentisaimtoachievetheintegrationofinternationalmarkets,goingoutandbringingindifferentwaysareinternational.

3.2.2.Thedifferentsituationbetweenusfterthecrisis.

Wehavelearnedthatyourcompanyhasahistoryfor30years.Relyingonexperienceandsuperiorityin30years'internationalizationmanagementprocess,youhavethegoodprestigeandthehighwell-knowingnessatinternationaltextilemarket.Becauseofthefinancialcrisis,theworldeconomiconlygotaweakrecoveryandstillstayingattheshadowofthecrisis,andweknowthatyourcompanyhasgonethroughadifficultperiod.AstheChinesegovernment'smacro-control,ourcompanyhasnotbeentoomanylossesinthelastyearbeforethecrisishadbeenrestoredtoprofitability,andthecompany'sturnoverhasbeenasteadyincrease.AsOurshorttermgoalistoopentheItalianmarket,sowehopetocooperatewithyourcompany.WearewillingtobeyouragentinChina,andhelpyoutoopenthechinesemarket.Wecanalsoprovideyouwithsilkandotherfabrics,savingyourcompanyunnecessarycosts.AndwehopethatyourcompanycanprovideuswithsellingourproductsinItaly'srelativelygoodchannel,andtohelpmycompanymaketheappropriatepublicity.

3.2.3.Ourannualclothingtable.

Hereisourannualclothingtable,hopeyoucanhaveabetterunderstandingofourcompany'sproductsprojectthroughit.

SpringandSummer

Autumn