毕业设计修改稿.docx

1、毕业设计修改稿How to establish business relationship with theForeign companyThe background of businessChinas garment industry is becoming mature，the international competition is the products quality, innovation advantage, product development, , brand innovation advantage, cultural innovation of high-level

2、advantages instead of the labor cost advantageInternational market for the Chinese garment industry its meaning is more than exports, resources has been referred to an important positionInternational Industrial resources exist in the design, development, production, marketing, and management, promot

3、ion and so on of all aspects that included human, financial, material, intangible assets and other fields. Rational and efficient useless of international resources.The industry, profits of enterprises is a major source of new, more Chinese products to international markets is a key to the door.1: C

4、ompany Introduction1. Ensemble introduction of our company:In order to show the fashion, to provide the products with good quality and reasonable price, to save the time and bring the client to a really buying office for fashion and fashion accessories, the Simple Life Garments Trading Company was b

5、orn! Our company has five partners. Three of them have their woven garment manufactories; others have their own knitted product manufactories. There are 700 people work in different manufactories. These manufactories can produce the goods with client requirement at any time. Meanwhile, in January, 2

6、006, we set up our Simple Life-Speed Sampling Room which has 13 employees. This would be a great help to the buyers who have their own design goods.2: Product classification:As a supply Chain Manager across many producers, our main business cover all kinds of woven garments manufactories, such as le

7、isure down, feather touch padding, P.P filler or without filling jackets or coats, fashion pants and skirts and fashion suits, real leather garments. Meanwhile, variations of knitted products, such an T-shirt, sweater jackets, sweaters. Both woven and knitted garments, we do a lot of garment heavy w

8、asher and pigment garment dying styles which looks more original and unique! Besides, we also do the hard goods such as fashion accessories, furnishings, gifts, and gripsack and travelling case. Our current products are sold good for Chain Stores, Designer labels, Fashion houses and Importers based

9、in Germany, France, UK, Swiss.3: Corporate culture:3.1. Teamwork is work performed by a team towards a common goal.In order to cultivate the positive working style and atmosphere, a harmonious interpersonal relationship within the team is extremely crucial. All teammates ought to be sincere, respect

10、ful, generous, trustful and regardful to each other. Every member of the team should discipline himself or herself and spare no efforts to form a dynamic team in which we can complement one anothers capabilities, shoulder responsibilities, go through setbacks and share benefits together.3.2 Innovati

11、on is the other aim of our corporate culture of our company. In fashion industry innovation is very important to a company; we need design the new style cloth. A company which has the courage to innovate will be the winner in this industry at last. 4: Short-term goal:The short-term goal of our compa

12、ny is to expand the Italian market. As we all know Italy is the heaven of fashion, Milan Fashion Week is one of the most famous Fashion Week. We can see a lot of word famous brand take an active part in this activity, such as Gucci LV, Prada, Versace, Giorgio, Armani and so on. Our products with fas

13、hion style and good quality will have broad market in Italy. The reasonable price will be the biggest competitive advantage.2: Select the partner company Before we establish the business relationship we need to do a survey.2.1: Back ground information of Wonderful Garments ImportExport Co., Ltd:Wond

14、erful Garments Import & Export Co., Ltd. is one of the specialized foreign trade import & export companies in Milan Italy。It is an integrated share-holding firm with business scopes in international trade, real estate development, labor force export, foreign economic cooperation and overseas exhibit

15、ion business, etc.2.2: The History of Wonderful Garments Import & Export Co., Ltd.It was founded in 1979, with a business history of over 30 years. The company has been growing constantly ever since. In 1998, the company into a share-holding firm with a registered capital of EURO 45 million and it p

16、assed the certification of ISO9001:2000 quality system in the same year. Relying on experience and superiority in 30 years internationalization management process, they have the good prestige and the high well- knowingness at international textile market.2.3: The short-term goal of Wonderful Garment

17、s Import & Export Co., Ltd.The company insists on multi-dimensional developmental strategy. There are 18 business department in the company .Export business scope covers knitted/ woven garments, fabrics and textiles, home textiles, cases and bags, shoes and caps, gloves, hardware, etc. After years o

18、f hard work, the company already becomes an integrated enterprise aiming at not only trade business, but also investment, real estate, mining industry from a traditional trading company. Faced with domestic and international develop and challenges. The company sincerely welcomes customers both at ho

19、me and abroad in close cooperation for mutual benefits.3：Write an analysis report3.1: Report 1 (This report is for our company.)Our company decided to establish cooperative relations with the Wonderful Garments Import & Export Co., Ltd, the necessity and the benefits of cooperation are indicated in

20、this report.3.1.1. What are we shortness and what can we do.Currently, our companys industrial chain is still not perfect: we have a good process, but not a good fabric; have a good process, good fabric, but not a good market. It is difficult to achieve international by promote our brand unilaterall

21、y, we need to combine with foreign brands and find international shortcut.Cooperate with international brands, with proven international brands operating mode, is an international shortcut.3.1.2. Why we choosed to corperate with foreign company.With economic development and scientific cultural progr

22、ess, clothing and apparel industry is increasingly well-developed and mature markets, especially after China entred into WTO, our garment enterprises are facing both opportunities and challenges. To this end, we must make timely adjustments and improvements in some parts: design and development, pro

23、duction management, brand marketing and marketing services. So, the selection of co-operation with the international fashion industry should be a very desirable and necessary approach.International company generally has a long history, whether the production process, technology, plant management, ma

24、rketing models are all more mature than the domestic brands. They has its own set of perfect operation system that can bring us advanced experience.3.1.3. What kind of benefits we can get through the cooperation.Through this collaboration, we can not only draw from the essence of fashion, but also c

25、an through the window to the world of self, for the next European market in future.3.2. Report 2(This report is for Wonderful Clothing Company.)Dear Sirs,We have your name and address from the Commercial Counsellors Office of the Chinese Embassy in Italy . We wish to inform you that we specialize in

26、 both clothing and fashion, and shall be pleased to enter into business relations with you.3.2.1. About us and the chinese economic trend .To give you a general idea of our products, we enclose a complete set of leaflets showing various products being handled by our corporation with detailed specifi

27、cations and means of packing. Our companys purpose is to build a knowledge-based international brand , with international business philosophy, and the mode of operation is in line with international standardsAs we all know , in recent years, a number of international clothing brands have started to

28、take the strength of the garment and domestic joint ventures, cooperative manner to achieve the purpose of localization; and domestic apparel brands are also looking for the strength of the internationally renowned company, with its sophisticated brand works to achieve international objectives. Chin

29、as textile export quotas abolishment is aim to achieve the integration of international markets, going out and bringing in different ways are international.3.2.2. The different situation between us fter the crisis.We have learned that your company has a history for 30 years. Relying on experience an

30、d superiority in 30 years internationalization management process, you have the good prestige and the high well- knowingness at international textile market. Because of the financial crisis, the world economic only got a weak recovery and still staying at the shadow of the crisis, and we know that y

31、our company has gone through a difficult period. As the Chinese governments macro-control, our company has not been too many losses in the last year before the crisis had been restored to profitability, and the companys turnover has been a steady increase. As Our short term goal is to open the Itali

32、an market, so we hope to cooperate with your company. We are willing to be your agent in China, and help you to open the chinese market. We can also provide you with silk and other fabrics, saving your company unnecessary costs. And we hope that your company can provide us with selling our products in Italys relatively good channel, and to help my company make the appropriate publicity.3.2.3. Our annual clothing table.Here is our annual clothing table, hope you can have a better understanding of our companys products project through it .Spring and SummerAutumn