农村电子商务模式外文文献翻译最新译文.docx

农村电子商务模式外文文献翻译最新译文.docx

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农村电子商务模式外文文献翻译最新译文

文献信息

GleesonM.ThestudyofB2Ce-commercesitesinthecountryside[J].ProcediaComputerScience,2016,12（3）:

57-67.

原文

ThestudyofB2Ce-commercesitesinthecountryside

GleesonM

1Introduction

B2Ce-commerceisapattern,whichareusuallysaiddirect-to-consumersalesofproductsandservicescommercialretailmode.Thisformofelectroniccommercegeneralwithnetworkmostlyretail,mainlybyusingtheInternettodeveloponlinesalesactivities.B2CnamelyenterprisethroughtheInternettoprovideconsumersanewshoppingenvironment-onlinestores,consumersthroughthenetworkshoppingontheInternet,onlinepaymentandotherconsumerbehavior.AB2CbusinessthroughtheInternetoffersconsumersanewshoppingenvironment-electronicsstore.Duetotherapidgrowthofthescaleofrural,ruralB2Ce-commerceresearchalsoshouldpayattentiontoit.

2ThedevelopmentconditionsofagriculturalproductsB2Ce-commerce

2.1Usee-commercemeanstherequest

Firstofall,establishasystematic,professional,low-costagriculturalproductslogisticsdistributionsystemofagriculturalproductsofshortshelflifethanothercommodity,someconsumerwantstobuythegreenfoodcanstorage,preservationandatthesametime,consumptionofagriculturalproductsischaracterizedbythequantityofeverytimetobuy,buylessfrequencyishigh,thetransactionamountissmall.Sotheremustbeaquick,powerfulagriculturalproductslogisticsdistributionsystem.Second,perfectthesystemofB2Ce-commerceofagriculturalproducts.E-commercedevelopmentisveryrapid,andelectroniccommerceisakindoffree,opentrademode,withthetraditionalbusinessactivitiesarequitedifferent,somerelatedmanagementsystem,lawsandregulationslag.So,howtoguaranteetheauthenticityofonlineadvertisingande-commercemarkettocrackdownonillegalmanufacturer,specification,agriculturalmarketconstraintsbecomeanimportantfactorinthedevelopmentofB2Ce-commerce.Third,thewideapplicationisordermanagementsubsystem.Agriculturalproductcirculationenterprisesmustgivethetimelyprocessingofordersforcustomers;arrangeproductionaccordingtothequantityofgoods,allonscheduleofdeliverytothecustomer.Fourthistheestablishmentofoperationmechanismofdailystatisticalpatternlibrary.Agriculturalproductscanbeobtainedatanytimefromtheprojectmanagerofvariouskindsofstatisticalreports,patternlibrary,includingallkindsofmarketingmode,suchastheadvertisingbudget,newproductplanning,mediaselection,pricingmodels,thebestmarketingmix,etc.,mainlyfortheseniormanagementpersonnelinthefaceoftheunstructuredproblemstoprovideareferencemodel.

2.2Requirementsforagriculturalproductprocessingindustry

Agriculturalproductionstandardization,standardizationofagriculturalproduction,therearetwoaspectsofcontent,namelycertaintyanduniformity.Agriculturalproductsconsumptiondictionaries,dictionariesisthepreconditionforthedevelopmentofB2Ce-commerce,onlytheconsumertoacertainextent,strayfromtheconsumptionhabitofagriculturalproducts,agriculturalproductsandidentitydictionaries,canfromtheInternettobuyagriculturalproducts.Dictionariescontributedtotheagriculturalproductsofmassproductionofagriculturalproducts,tocreatethepossibilityforstandardizationofagriculturalproduction.Strengthenagriculturalproductsbetweenenterprisesandengagedindistributionandotherbusinesscooperation.Ahigherpercentageoftheproduceofthesmallandmedium-sizedenterprises,butalsocan'tformtheB2Ce-commerceofagriculturalproductsdistributionsystem,itisdifficulttoachievetherapidresponse.Joint,whichrequirescompaniestobuildandmaintainadistributionsystemandtherebyreducingcostsplaytheroleoftheoveralladvantage.

3Keytechnologyofruralelectroniccommerce

Forruralelectroniccommercehasmanyproblempressesforsolution,suchasagriculturalpreservationrequiresrapidlogisticsdistribution（includingdynamicpathplanningandconvenientbusinessmatchingandpreciseknowledgesearch,etc.）,suitableforruralapplicationenvironmentofhuman-computerinteractionneedtosolvetheproblemofdataopen,etc.

3.1Thedynamicpathplanning

Dynamicpathplanningproblemaboutagriculturalproductsdistribution,duetothedifferentcharacteristicsoftheagriculturalproductsthereisabigdifference,sofordifferentkindsofagriculturalproducts,inadditiontotheneedtoconsiderwhenchoosingadistributionmodelofgeneralmerchandisecharacteristicsofconstraints（suchasdemand,volume,deliveryofthegoodstransportationcost,deliverytime,vehiclecapacitylimits,mileagelimit,timelimit,etc.）,alsotakeintoaccounttheconstraintsofcharacteristicagriculturalproducts（suchastheefficiencyoftheagriculturalproductsandtransporttherequiredtemperature,humidity,oxygenconsumption,etc.）.Tosolvethekeyproblemishowtointheactualprocessoflogisticsdistributionbasedonthedistributioncharacteristicsoftheagriculturalproducts,designandefficientlogisticsdistributiondynamicpathplanningalgorithm,forproducersandbusinessoperatorstoprovidecomprehensivetransportationoflowcost,lowconsumptiongoods,convenientagriculturalproductslogisticsdistributionsolutions,enhancethecompetitivenessoftheproductsinthetargetmarket.

3.2Businessmaximumsimilaritymatchingalgorithm

ThedepthoftherapidspreadoftheInternetandsearchenginedevelopment,thenumberofsellersbuyersmakee-commerceplatformtosoar,new"asymmetricinformation".Forbuyerstoidentifytheseller'sinformationeffectivelyhasbecomeverydifficult,resultinginplatformisverydifficulttofindsuitablesuppliers;Forsellers,isverydifficulttogetbuyersinformationalso,thepromotionoftheproblemsofhighcostandlowprofitmargins.Howtoimprovethepurityofinformation,enhancingbusinessmatchingefficiencybecomesthee-commerceplatformmustfacetheproblem.ThroughtheanalysisofWebdatamining,useraccesspatterns,userrecordsofconsumptionandusersurveydata,theanalysisoftheminingknowledgeextractionsystemdevelopedasmartwebsite.Itskeytechnologyisautomaticinformationacquisitiontechnology,dataminingtechnology,theautomaticindexingtechnology,full-textretrievaltechnologyandstatisticaltechniques,etc.Forexample,theuseofcollaborativeFiltering（CollaborativeFiltering）,accordingtothestatisticalanalysisofacustomerbeforebuyingbehaviorandpurchasebehaviorfromsimilarcustomersbuyingbehaviortospeculatethatthecustomerpayattentiontothegoodsandisrelatedtoitsbusinessscopeofbusinessopportunities,etc.

3.3Basedontheconceptofsearchengine

Researchorientedknowledgeelementminingofmassiveunstructuredresourcesanditssemanticrelationrapidlydetectalgorithms;Inthesemanticenvironment,intelligentserviceinvolvesalargenumberofdynamicdistributioninthenetworkinformationresources,inordertoimprovetheefficiencyofsemanticenvironmentknowledgeminingandfoundthatthequalityofknowledge,totheseinformationresourcesareextractedandsynthesisoftheavailableknowledgeorganization,toguaranteetheknowledgeandeffectiveness.Researchundertheguidanceofontologyformassandspace-timedistributionofunstructuredinformationresourcesofmulti-levelknowledgeminingtechnology,realizationofmetadata,therelationshipbetweenconceptsandtheirsemanticknowledgeelementminingcomponentsindifferentlevels;Researchknowledgelearningsamplecomplexityandcomputationalcomplexityofthealgorithm,establishaformalrepresentationofthelearningprocess,includingreasonableconstraintareknowledgesemanticrelationlearningframework,achievecomprehensiveknowledge,theknowledgeelementcompoundraisethelevelofknowledgeprocessing,solveforKnowledgecomplexproblems.

3.4Thehuman-computerinteractiontechnology

Inthehuman-computerInteractiontechnology（theHuman-ComputerInteractionTechniques）referstothedialoguewiththeComputertechnology.Itincludesmachinethroughtheoutputordisplaydeviceprovidepeoplewithinformation,peoplethroughtheinputdevicetothemachineinputinformation,etc.Thehuman-computerinteractiontechnologyisoneoftheimportantcontentofcomputeruserinterfacedesign.Itandcognitivescience,ergonomics,psychology,andotherareasofthedisciplinearecloselylinked,andthefarmer'sculturallevelisgenerallylow.Sotheconvenient,quick,thehuman-computerinteractioninterfacesandoperationmethodofhumanization,personalizationandeasytouseinteractiveequipment,forrapidadvancevillage,e-commerceisofgreatsignificance.Touchscreenmachineisaspecialserviceterminalandpublicservicefacilitiesofruralgrassroots,becauseitpossessesthecharacteristicsofconvenientoperation,theuseoffreeandbroughttotheattentionofthegovernmentdepartmentsatalllevels.Therefore,researchonatouchscreensupportdialogueandremoteupdateserviceplatform,hasapracticalsignificance.

4Concretemeasures

4.1Constructconsumershoppingconceptchangeofbusinessoperationmode

Consumersshoppinghabitsaretraditional"tosee,touch,listeningtothesoundsandtaste".Despitethemultimediaelectroniccommercenetworkadvertisingeffect,butcan'treplaceagriculturalcharacterandtheuniversalattractionforconsumers.Onlyconsumershoppingideachanges,adapttothedirectionofthenetworkdevelopment,B2Ce-commerceofagriculturalproductscanbedevelopedonalargescale.

4.2Strengthentheconstructionofenterprisenetworkandimprovethe