农村电子商务模式外文文献翻译最新译文.docx

1、农村电子商务模式外文文献翻译最新译文文献信息Gleeson M. The study of B2C e-commerce sites in the countryside J. Procedia Computer Science, 2016, 12(3): 57-67.原文The study of B2C e-commerce sites in the countrysideGleeson M1 IntroductionB2C e-commerce is a pattern, which are usually said direct-to-consumer sales of products

2、 and services commercial retail mode. This form of electronic commerce general with network mostly retail, mainly by using the Internet to develop online sales activities. B2C namely enterprise through the Internet to provide consumers a new shopping environment - online stores, consumers through th

3、e network shopping on the Internet, online payment and other consumer behavior. A B2C business through the Internet offers consumers a new shopping environment - electronics store. Due to the rapid growth of the scale of rural, rural B2C e-commerce research also should pay attention to it.2 The deve

4、lopment conditions of agricultural products B2C e-commerce2.1 Use e-commerce means the requestFirst of all, establish a systematic, professional, low-cost agricultural products logistics distribution system of agricultural products of short shelf life than other commodity, some consumer wants to buy

5、 the green food can storage, preservation and at the same time, consumption of agricultural products is characterized by the quantity of every time to buy, buy less frequency is high, the transaction amount is small. So there must be a quick, powerful agricultural products logistics distribution sys

6、tem. Second, perfect the system of B2C e-commerce of agricultural products. E-commerce development is very rapid, and electronic commerce is a kind of free, open trade mode, with the traditional business activities are quite different, some related management system, laws and regulations lag. So, ho

7、w to guarantee the authenticity of online advertising and e-commerce market to crack down on illegal manufacturer, specification, agricultural market constraints become an important factor in the development of B2C e-commerce. Third, the wide application is order management subsystem. Agricultural p

8、roduct circulation enterprises must give the timely processing of orders for customers; arrange production according to the quantity of goods, all on schedule of delivery to the customer. Fourth is the establishment of operation mechanism of daily statistical pattern library. Agricultural products c

9、an be obtained at any time from the project manager of various kinds of statistical reports, pattern library, including all kinds of marketing mode, such as the advertising budget, new product planning, media selection, pricing models, the best marketing mix, etc., mainly for the senior management p

10、ersonnel in the face of the unstructured problems to provide a reference model.2.2 Requirements for agricultural product processing industryAgricultural production standardization, standardization of agricultural production, there are two aspects of content, namely certainty and uniformity. Agricult

11、ural products consumption dictionaries, dictionaries is the precondition for the development of B2C e-commerce, only the consumer to a certain extent, stray from the consumption habit of agricultural products, agricultural products and identity dictionaries, can from the Internet to buy agricultural

12、 products. Dictionaries contributed to the agricultural products of mass production of agricultural products, to create the possibility for standardization of agricultural production. Strengthen agricultural products between enterprises and engaged in distribution and other business cooperation. A h

13、igher percentage of the produce of the small and medium-sized enterprises, but also cant form the B2C e-commerce of agricultural products distribution system, it is difficult to achieve the rapid response. Joint, which requires companies to build and maintain a distribution system and thereby reduci

14、ng costs play the role of the overall advantage.3 Key technology of rural electronic commerceFor rural electronic commerce has many problem presses for solution, such as agricultural preservation requires rapid logistics distribution (including dynamic path planning and convenient business matching

15、and precise knowledge search, etc.), suitable for rural application environment of human-computer interaction need to solve the problem of data open, etc.3.1 The dynamic path planning Dynamic path planning problem about agricultural products distribution, due to the different characteristics of the

16、agricultural products there is a big difference, so for different kinds of agricultural products, in addition to the need to consider when choosing a distribution model of general merchandise characteristics of constraints (such as demand, volume, delivery of the goods transportation cost, delivery

17、time, vehicle capacity limits, mileage limit, time limit, etc.), also take into account the constraints of characteristic agricultural products (such as the efficiency of the agricultural products and transport the required temperature, humidity, oxygen consumption, etc.).To solve the key problem is

18、 how to in the actual process of logistics distribution based on the distribution characteristics of the agricultural products, design and efficient logistics distribution dynamic path planning algorithm, for producers and business operators to provide comprehensive transportation of low cost, low c

19、onsumption goods, convenient agricultural products logistics distribution solutions, enhance the competitiveness of the products in the target market.3.2 Business maximum similarity matching algorithmThe depth of the rapid spread of the Internet and search engine development, the number of sellers b

20、uyers make e-commerce platform to soar, new asymmetric information. For buyers to identify the sellers information effectively has become very difficult, resulting in platform is very difficult to find suitable suppliers; For sellers, is very difficult to get buyers information also, the promotion o

21、f the problems of high cost and low profit margins. How to improve the purity of information, enhancing business matching efficiency becomes the e-commerce platform must face the problem. Through the analysis of Web data mining, user access patterns, user records of consumption and user survey data,

22、 the analysis of the mining knowledge extraction system developed a smart website. Its key technology is automatic information acquisition technology, data mining technology, the automatic indexing technology, full-text retrieval technology and statistical techniques, etc. For example, the use of co

23、llaborative Filtering (Collaborative Filtering), according to the statistical analysis of a customer before buying behavior and purchase behavior from similar customers buying behavior to speculate that the customer pay attention to the goods and is related to its business scope of business opportun

24、ities, etc.3.3 Based on the concept of search engineResearch oriented knowledge element mining of massive unstructured resources and its semantic relation rapidly detect algorithms; In the semantic environment, intelligent service involves a large number of dynamic distribution in the network inform

25、ation resources, in order to improve the efficiency of semantic environment knowledge mining and found that the quality of knowledge, to these information resources are extracted and synthesis of the available knowledge organization, to guarantee the knowledge and effectiveness. Research under the g

26、uidance of ontology for mass and space-time distribution of unstructured information resources of multi-level knowledge mining technology, realization of metadata, the relationship between concepts and their semantic knowledge element mining components in different levels; Research knowledge learnin

27、g sample complexity and computational complexity of the algorithm, establish a formal representation of the learning process, including reasonable constraint are knowledge semantic relation learning framework, achieve comprehensive knowledge, the knowledge element compound raise the level of knowled

28、ge processing, solve for Knowledge complex problems.3.4 The human-computer interaction technologyIn the human-computer Interaction technology (the Human - Computer Interaction Techniques) refers to the dialogue with the Computer technology. It includes machine through the output or display device pr

29、ovide people with information, people through the input device to the machine input information, etc. The human-computer interaction technology is one of the important content of computer user interface design. It and cognitive science, ergonomics, psychology, and other areas of the discipline are c

30、losely linked, and the farmers cultural level is generally low. So the convenient, quick, the human-computer interaction interfaces and operation method of humanization, personalization and easy to use interactive equipment, for rapid advance village, e-commerce is of great significance. Touch scree

31、n machine is a special service terminal and public service facilities of rural grassroots, because it possesses the characteristics of convenient operation, the use of free and brought to the attention of the government departments at all levels. Therefore, research on a touch screen support dialogu

32、e and remote update service platform, has a practical significance.4 Concrete measures4.1 Construct consumer shopping concept change of business operation modeConsumers shopping habits are traditional to see, touch, listening to the sounds and taste .Despite the multimedia electronic commerce networ

33、k advertising effect, but cant replace agricultural character and the universal attraction for consumers. Only consumer shopping idea changes, adapt to the direction of the network development, B2C e-commerce of agricultural products can be developed on a large scale.4.2 Strengthen the construction of enterprise network and improve the