商务英语写作 全套课件（上）.pptx

商务英语写作 全套课件（上）.pptx

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,Unit1AnOverviewofBusinessLetterWriting,商务英语写作,Functions&EssentialQualitiesofBusinessWriting,Objectives:

Togiveabriefintroductiontofunctions&essentialqualitiesofbusinesswritingToenableSstobecomeawareoffunctions&essentialqualitiesofbusinesswritingTodoexercisesbyusingfunctions&essentialqualitiesofbusinesswriting,EffectiveBusinessWritingCriteria,Completeness,Concreteness,Clarity,Conciseness,Correctness,Courtesy,6Cs,2.Poorinyourletteryouclaimedthattenteasesweredamagedinshipment3.Poor-Youobviouslymadeamistakebysendingusthewronggoods4.Poor-Wenowgrantyoupermission,vs.,CourtesyDiscourtesy,UsepolitewordsBeequalUsetrustfulwordsAvoidindignationNeverbehavelikeabossPositive,InformalorrudeBesuperiorUseimplicitwordsAccusereadersUsedemandingtonesNegative,Comparethefollowing:

ThisletteristoinformyouofanimportantchangeinourpolicyconcerninginsuranceWevereceivedyourletterclaimingthattentea-setsweredamagedduringshipment.,Sinceyouareourregularcustomer,wearewritingtoletyouknowaboutourimportantpolicychangeininsurance.Wevenoticedinyourletterthatadamageto10tea-setsinshipmentwasfound.,Comparethefollowing:

Youobviouslymadeamistakebysendingmethewronggoods.WearepleasedtograntyoupermissionWhatyoumakeisthemostsuitableonetoourrequirement.,Thankyouforyourpromptdelivery.However,thegoodsreacheduswerenottheonesweordered.WearepleasedtoofferyouafavorWefindboththepriceandqualityofyourproductssatisfactory.,Positives,vsNegatives,Confident:

WearesureyouwillbesatisfiedDirect:

PleasesubmityourapplicationCooperate:

WeagreewithonpartbutEncouraging:

Alargesizeoforderwillhelpreducethecostofproduction.,Disappointed:

WehopeyouwontbedissatisfiedIndirect:

PleasedonotbelateinsubmittingDecisive:

WecannotcomplywithCritical:

Becauseofthesizeofyourorderistoosmall,ourprofitabilityislow.,We/Iattitude,Youattitude,Alargesaleofourproductswillmakeourcompanymoreprofitable.WeareinneedoffundandyoumustpayWecannotofferyouanyrefundObviouslyyouforgettellingusthecolor,AgoodsaleoftheproductswillbenefityouTomaintainyourexcellentcredit,pleaseremitYoucouldobtainarefundifPleaseindicateyourchoiceofcolor,Correctness,Correctgrammar,punctuationandspellingarebasicrequirementsforbusinesswriting,Inaddition,correctnessmeanschoosingthecorrectleveloflanguage,andusingaccurateinformationanddata.,Conventional,vsBusinessJargon,ImproveAwareReadPaySenditbackTryWe/thecompanyFinallyThenReceiveThismonth,AmeliorateCognizantPeruseRemunerateReturnsametoofficeEndeavorThesubjectcompanyInthefinalanalysisInthattimeframeInreceiptofinstant,Complicated/generalvsSimple/concrete,InterrogateSubsequenttoWithregardtoInstituteBekindenoughUnderdateofSoonAlargevolumeContactyou,AskAfterAboutStartPleaseOnMay15Anorderupto$354Call/write/fax/visit,Thefollowingparagraphcontainstoomanywordsforthemessage:

Thefirstmainpreventionmethodthatcanhelpourcompanyeliminateemployeetheftistoperformpre-employmentscreeningofallapplicantsforpositionswithourcompany.Thiscanbeamajoraidtoourcompany.WhichscreeningtechniqueusedinthehiringprocessisaveryimportantdecisionbecauseitwilleitherdecreasetheamountoftheftorevenIncreaseitifwearenotcarefulinhiring.Weneedtohireapplicantsforpositionswhohavetheproperworkskillsrequiredforthepositionsandforbeingsuccessfulinthejobs,andapplicantswhohavejob-relatedvaluesinareassuchasintegrity,service,andsafetytoensurethatthereis,Thesamemessageisconveyedinthissingle,shortsentence:

Thefirstmethodofeliminatingemployeetheft,inourcompanyistoscreenapplicantssowehirecandidateswhohavetherequiredworkskills,aswellasintegrity,serviceorientation,andconcernforsafety.,Clarity,Claritytellsthereaderexactlywhatheorshewantsandneedstoknow,usingwordsandaformatthatmakeyourwritingstotallyunderstoodwithjustonereading.Short,familiarwordsandsimple,shortsentencesratherthanlong,difficultwordsandcomplex,longsentencesarebetterforthispurpose.,Comparethefollowings:

Theyhaveadecidedadvantageinregardtofreight.TheyinformedMessrs.SmithandRichardsonthattheywouldreceiveananswerinafewdays.,TheyhaveadecidedadvantageinregardtofreightchargesMessrs.SmithandRichardsonhavebeeninformedthattheywouldreceiveananswerinafewdays.,Concreteness,Yourwritingshouldbevivid,specificanddefiniteratherthanvague,generalandabstract,especiallywhenyouarerequiringaresponse,solvingproblems,makinganofferoracceptance,etc.,Examples,Ourapplesareexcellent.Ourapplesarejuicy,crispyandtender.（Concrete）SmithtonCompanyisourbigbuyer.SmithtonCompanydidmorethanonemillionUSDworthofbusinesswithusin2004.（Co