《国际商务文化》教案.docx

《国际商务文化》教案.docx

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《国际商务文化》教案

InternationalBusinessCulture

Chapter1Introduction

1.Aboutthiscourse

*Ithasbecomecommonplaceknowledgethatglobalizationisoneofthemajorforcesshapingourworld.Ifwelookatthespreadofinformation,ideas,capital,media,culturalartifacts—orforthat

matter,people—wecanseetheboundariesandbordersthathavehistoricallyseparatedonecountryoronegroupfromanotherarebecomingmoreandmorepermeable.Forproofofthisclosetohome,youneedonlytolookatthetransnationalcorporationsinourcountry.Moststudentsstudyhardinordertogetachancetoworkinthetransnationalcorporations.Evenifyouhaveacompanyofyourown,it'sstillnecessaryforyoutodealwithbusinesswithpeoplefromdifferentcountries.Introduction

*“InternationalBusinessCulture”isdesignedtohelpyoumeetthechallengesoflivinginaworldinwhich,increasingly,youwillbeaskedtointeractwithpeoplewhomaynotbelikeyouinfundamentalways.Itsoverarchinggoalsaretohelpyoubecomesensitivetointerculturalcommunicationdifferences,andtoprovideyouwiththeknowledgeandskillsthatwillhelpyouinteractsuccessfullywithpeoplefromculturesotherthanyourown.WehopethecoursewillaccomplishthosegoalsbyexposingyoutoCharlesMitchell'sbookonthissubject,andbygivingyouavarietyofopportunitiestopracticeinterculturalcommunicationyourself.

Introduction

2.Courseaim:

toimprovecultureawarenessmainlythroughreadingactivities,togetherwithsomepresentationexercises.

Courseduration:

1st—16thweek（2（3）periodsweekly）

Courserequirements:

4PsPresence:

toshowupforclassPunctuality:

toattendontimePreparation:

topreviewthetextPresentation:

tobeactiveinteamwork

*Whatisculture?

*Whatarethecoreelementsofculture?

*Whyislearningcultureimportant?

*Towhatextentcanculturehaveasignificantimpactoninternationalbusiness?

*Canyougivesomeexamplesofculturaldifferenceorcultureclash?

Conceptsof“culture”

*以文教化，人文教化。

*指运用文字的能力及具有的书本知识。

*人类所创造的财富的总和,特指精神财富,如文学、艺术、教育、科学.

*是一定社会的政治和经济的反映，又给予伟大影响和作用于一定社会的政治和经济。

*一种社会现象，是人们长期创造形成的产物。

同时又是一种历史现象，是社会历史的积淀物。

*指一个国家或民族的历史、地理、风土人情、传统习俗、生活方式、文学艺术、行为规范、思维方式、价值观念等。

*人类创造出来的所有物质和精神财富的总和。

其中既包括世界观、人生观、价值观等具有意识形态性质的部分，也包括自然科学和技术、语言和文字等非意识形态的部分。

Whatcanyouseeinthispicture

*Oldwoman,linedface,greyhair

*Younglady,longeyelash,smoothskin

Chapter1UnderstandingCulturalDifferences

GlobalBackground

*Multiculturalbusinessenvironment

*Winningacceptancefromforeigncolleagues

*Peoplefromdifferentculturesprocessinformationindifferentways.

*Cultureaffectsthemostbasicformsofpersonalandbusinessinteraction.

*Nationalculturedeterminescorporateculture.

CaseofDisneyland

Discussion

*whythecompanyofDisneylandwhoseheadquartersisinU.S.AhadsuccessfullyopenedaDisneyparkinJapanbutfailedtocopythesuccessinFrance?

*Whatadvicewouldyougivetoresolvethedisputeoverthesprinklesystem?

*WhatdetailsshouldEuroDisneyhavenoticedinitsdailyoperation?

*Howdoyouunderstandthecommentofthesecuritiesanalyst"…thedevilisoftenintheculturaldetails.Theycanmakeorbreakyou.”?

Detailedreasons:

*UnderestimationofFrenchattachmenttotheland.

*Lawyers,ratherthanexecutives,areemployedtonegotiate.

*DefianceofFrenchlaw.

*IgnoranceofFrenchworkingnormsofdresscode.

*MisunderstandingofEuropeandininghabits.

*IgnoranceofEuropeanconsumerpatterns

DefinitionofCulture

*“itiseverything”

*“itisopera,art,andballet”

*sociologists,anthologists,psychologists,physiologists,linguists,etc.

Dictionarydefinition:

*thecustoms,beliefs,art,music,andalltheotherproductsofhumanthoughtmadebyaparticulargroupofpeopleataparticulartime;artisticandotheractivityofthemindandtheworksproducedbythis.

WhatisCulture?

*Softwareofthemind

*Cultureisasetoflearnedcorevalues,beliefs,standards,knowledge,morals,laws,andbehaviorssharedbyindividualsandsocietiesthatdetermineshowanindividualacts,feels,andviewsoneselfandothers

CharacteristicsofCulture

1.CultureIsLearned（softwareofthemind）

socialization（primarysocialization）

（=enculturation）（informal）

Socializationeducation（secondarysocialization）（formal）

Interaction,observation,imitation

Internalized,habitual

A.Welearnourculturethroughproverbs.

*Strikewhiletheironishot.

*Godhelpsthosewhohelpthemselves.

*Aman'shomeishiscastle.

*Onedoesnotmakethewindbutisblownbyit.

*Anironpestlecangrounddowntoaneedle,perseverancewillmakesuccess.

B.Welearnourculturefromfolktales,legends,andmyths.

*Pinocchio'snosegrowinglarger

*Cinderella（USA:

attractive,weakandpassive;Japan:

intellectual,gentieness;…）

C.Welearnourculturethroughart.

*Artisasymbolicwayofcommunicating

Asiancountries,objects,animals,landscape

AmericanandEuropeancountries,people（Artiststrytocreateapersonalmessage）innovate,invent

D.Welearnourculturethroughmassmedia.

Innovation:

isusuallydefinedasthediscoveryofnewpractices,tools,orconceptsthatmanymembersofthecultureeventuallyacceptandthatmayproduceslightchangesinsocialhabitsandbehaviors.

*Diffusion:

istheborrowingbyoneculturefromanother.Historically,diffusionhasbeenpartofculturalcontactforaslongascultureshaveexisted.

*Acculturation:

asatypeofculturalchange,occurswhenasocietyundergoesdrasticculturechangeundertheinfluenceofamoredominantcultureandsocietywithwhichithascomeincontact.

CulturalComponents

*Language

Verbalandnon-verbalcommunication

CaseoftheAmericanbusinesswomanmakingdealwithBritish.

*Religion

CaseoftheGermaninvestmentbankerinVietnam.

*Conflictingattitudes

Individualismvs.Collectivism

Task-drivenvs.relationship-driven

CaseoftheCanadianrepresentativeinChina

Language

*mirrorofculture

*multidimensional

Religion

*1）.AnobviousexampleoftheeffectoninternationalbusinessofreligiousbeliefsistheprohibitionofporkproductsandalcoholicbeveragesintheMiddleEast.

*2）.Majorholidaysareoftentiedtoreligion.

*3）.Theroleofwomeninbusinessistiedtoreligion,especiallyintheMiddleEast,wherethey

arenotabletofunctionastheywouldintheWest.（implications?

）

ValuesandAttitudes

*Valuesaresharedbeliefsorgroupnormsthathavebeeninternalizedbyindividuals.Attitudesareevaluationsofalternativesbasedonthesevalues.

Culturalvalues

primary,secondary,tertiary

OtherkeyComponents

*Mannersandcustoms

*Thearts

*Education

*Humor

*SocialorganizationsMannersandCustoms

*Understandingmannersandcustomsisespeciallyimportantinnegotiations,becauseinterpretationsbasedonone'sownframeofreferencemayleadtoatotallyincorrectconclusion.Aesthetics

*Eachculturemakesaclearstatementconcerninggoodtaste,asexpressedintheartsandintheparticularsymbolismofcolor,form,andmusic.

Education

*Education,eitherformalorinformal,playsamajorroleinthepassingonandsharingofculture.

*Educationallevelswillhaveanimpactonvariousbusinessfunctions.

*Iftechnologyismarketed,thelevelofsophisticationoftheproductwilldependontheeducationalleveloffutureusers.

SocialInstitutions

*A.Socialinstitutionsaffectthewayspeoplerelatetoeachother.

*B.Theconceptofkinship,orbloodrelationsbetweenindividuals.

*C.Socialorganizationalsodeterminestherolesofmanagersandsubordinatesandhowtheyrelatetooneanother.

DoCulturesEvolve?

*Foreverevolvingandreinventingitself.

ThecaseofMoscowmorph

ThecaseofJapanesebusinessvalues

CopingwithAnotherCulture

*Acceptit—andlearnfromtheexperience

Viewthedifferencesasopportunitiesforcreativesolutions.

ReligionandIslamicBanking

*IslamicEconomicOrder—basedsolelyontheteachingsoftheKoran.Itstrivestobuildasocietybasedonsocialjustice,equity,andmoderation.

*Islamiclegalcode—mustconformtoShariah

FourbasictechniquesofIslamicbanking

*Murabaha

*Musharaka

*Ijara

*Mudaraba

Assignment

*Findasmanydefinitionsof“culture”aspossibleandwhichisthemostappropriateinyourmindandstateyourreasons.

*StatethemajorchangestakenplaceinChineseculture（esp.busness-related）inrecentdecadesandgivespecificexamples.

*FindsomemorematerialaboutIslamicbankingsystemandsomeuniquefeaturesofIslamictrading.Makeashortreportbyusingppt.

IntroductiontoIslamicBankingImportanceofTradeinIslam

*Islamhasgivenanimmenseimportancetotrade.

*ThenobilityofthisprofessionisobviousfromthefactthatitwasthechosenprofessionofprophetMuhammad（PBUH）.

WhyIslamicBanking

*Beforeexplainingtheconcept“whatisIslamicBanking”theelaborationofconcept“whyIslamicBanking”isveryimportant.

*Islamisacompletecodeoflifethatprovidesguidanceregardingeachaspectoflife.

WhyIslamicBanking

TheprimaryobjectivesofIslamicEconomicSystem:

*Equaldistributionofwealth

*Socialjustice

TheseobjectivescanneverbeachievedinInterest/Ribaeconomicsystems.

WhatIsIslamicBanking

*IslamicbankinghasbeendefinedasbankinginconsonancewiththeethosandvaluesystemofIslamandgoverned,inadditiontotheconventionalgoodgovernanceandriskmanagementrules,bytheprincipleslaiddownbyIslamicShariah.

DifferenceBetweenIslamicandConventionalBanking

IslamicBanking

1.FunctionsandoperationsarebasedonShariahprinciples

2.Promoterisk-sharingbetweenproviderofcapital（investor）anduseroffunds（entrep