Herborist-finalversion佰草集海外扩张战略.ppt

Herborist-finalversion佰草集海外扩张战略.ppt

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ShanghaiHerboristCosmetics,Agenda,CompanyProfilePESTAnalysisofEngland&ItalyHofstedeAnalysisCosmeticsIndustryAnalysisSWOTAnalysisRecommendation&EntryStrategy,CompanyProfile,PresentationofthecompanyName:

ShanghaiHerboristCosmeticsShanghaiJahwawentpublicin2001Launchedin1998OrganiccosmeticsspecializedinherbalcosmeticsPresentinChinaandFrance,ParisthroughSephora（2008）Brandnewbusiness:

SPAs,CompanyProfile,BusinessConceptandphilosophyChinesecosmetology:

combinesherbalessenceandthelatestmodernbiotechnicalachievementsYinYangphilosophy:

enableskin,bodyandspirittoreachidealharmonyandradiatenatural,individualizedandhealthybeautybalancebeautyandhealth,ProductIntroduction,SpeciallyformulatedwiththeherbalessencesofLeonuri,CortexMoriandGinsengThislightandmeltingcreamcanquicklypenetrateintoyourskin,improveskinsmicro-circulation,balanceskinhydration,andkeepyourskinmoisturizedandcrystalclearforawholeday.,All-dayArousing&ExtremelyMoisturizingCream,PESTAnalysisofUK&Italy,PESTAnalysisofUK&Italy（Contd）,HofstedeAnalysis,TheUKCosmeticIndustryAnalysis,Internalrivalry:

strong,Localbrand：

TheBodyShop,Lush,BootsOthers:

Japanese,French,USbrandsetc.,SWOTAnalysis,SWOTAnalysis（Contd）,Recommendations,WorkwithmarketingpeopleinUKtodesignproductpackaging,advertising,counters,andeventheappearanceofthesalespeople.FocusontheconceptthatthecombinationofChinesetraditionalherbalmedicineandadvancedtechnology.PenetratetheUKmarketthroughitslocalcosmeticretailer,suchasSuperdrug,thesecondlargesthealthandbeautyretailchain.Investstepsbysteps,nottooaggressive.,EntryStrategy,Q&A,ThankYou,