好莱坞电影在中国的跨文化传播及影响.docx

好莱坞电影在中国的跨文化传播及影响.docx

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好莱坞电影在中国的跨文化传播及影响

Acknowledgments

MydeepestgratitudegoesfirstandforemosttoprofessorwhoismyteacherChePing,Mysupervisor,forherconstantencouragementandvaluableguidance.Shehaswalkedmethroughallthestagesofthewritingofthisthesis.Withoutherconsistentandilluminatinginstruction,thisthesiscouldnothavereacheditspresentform.What’smore,Iamdeeplymovedbyherseriousattitudetowardsacademicwork.

Secondly,Igivemygratitudetomyclassmates,whohaveputconsiderabletimeandeffortintotheircommentsonthedraft.Because,yourhelp,itmakesmefinishmythesissuccessfully.

Lastbutnotleast,allgoodthingsmustcometoanend,theacknowledgmentmeansmycollegetimesfinished,oncemoretoexpressmygratitudetomysupervisor,andsometeacherswhoteachknowledgetomeinmycollege.Becauseofyourteaching,mythesiscan’tdetour.

Abstract

Inthispaper,ItaketheHollywoodfilmsinChinacross-culturalcommunicationofthetitle,thearticlemainlydescribestheHollywoodfilmsbringtheChinesefilmmarketinspirationandinfluenceandsoon,andwiththedeepeningdevelopmentofeconomicglobalization,China'spolitical,economic,culturalandotheraspects,whicharedeeplyinfluencedbycapitalism,amongcross-culturalcommunicationpromotedtheformationanddevelopmentofmulticulturalisminChina,andatthesametime,whichalsoaffectedthedevelopmentofglobalizationprocess.Therefore,wediscussthestudycontentofthethecross-culturalcommunicationsituationofHollywoodmoviesinChinaanditsinfluence.Hence,wetrytodiscusstheculturalcategories,culturalbeliefsandthecross-culturalcommunicationofHollywoodinthedevelopmentoffilmcultureinChina,whichhasanessentialroleinfilmsindustrial.Thewaveofglobalizationissurging,thisistherealityofthetimespicture,buthowtoletthefivethousandyearsofbrilliantChinesetraditionalcultureinnovation,fullofvitality,andhowtocontinuethetraditionofculturalheritageofthismillenniumcontext,topromotea56ethnicOftheculturalidentityofthenationalsofthegreatnation,sothatthenationalcultureoftheChinesenationthroughthefilmtoshowtheirownuniquenationalbannertotheworld,whichwillbeaneternaltopicweface.

Keywords:

Hollywoodmovies;cross-cultural;thefilmmarket

摘要

本文以好莱坞电影在中国跨文化传播为题，其文章主要阐述了好莱坞电影带给中国电影市场的启示以及影响等等，同时随着经济全球化的不断深入，我国在政治、经济、文化等方面深受着资本主义的影响，其中跨文化传播促进了我国多元文化的生成和发展，同时也影响着全球化进程的发展。

因此我们以好莱坞电影在中国的跨文化传播境况及其产生的影响为研究的内容，本文试图讨论好莱坞电影所宣传的文化类别，文化信念以及好莱坞的跨文化传播在我国电影文化发展中有着举足轻重的作用。

全球化的浪潮风起云涌，这就是时代的现实图景，但是如何让延续了五千年灿烂辉煌的中华传统文化推陈出新、焕发生机，如何接续传统文化传承的这根千年文脉，增进一个有着56个民族的大国国民的文化认同，让中华民族的民族文化通过电影镜头向世界亮出自己独特的民族旗帜，这将是我们面对的一个永恒的话题。

关键词：

好莱坞电影；跨文化；电影市场

HollywoodMoviesCross-cultureCommunicationInChina

1.Introduction

Astimegoingon,greatchangeshadtakenplaceintheworldpatternafterentering1900s,thetrendofglobalizationhadbecomeobviouslydaybyday.Thehigh-speedincreasingandopening-upofChina’seconomyandtheoperationofcultureitselfmadeusenterakindofnewculturalspace.Meanwhile,HollywoodmovieshashappenedhugechangesfromthenoninChina.HerelationshipoftheChinesemoviesandtheHollywoodmoviesbecamecomplexandclose.Duringthisperiod,ontheonehand,HollywoodmoviesenteredChinesemarketwithatremendouspattern.Thewayofspreadisnotjustofficialchannel,itistoenterbyaddingtranslatesubtitle,thesemovieswereproducedDVDswithapiratedway.Atthesametime,theChinesemoviesdevelopmententeredbottleneckperiod,andcontrarilyforthestudyofHollywoodmovieshadbecomehottopics.Beforethe1990s,onlyafewHollywoodmovieswereintroduced,andtheybelongedtolowqualityandtheyhadbeenshowedinAmericaandotherareas.Ithadamainimpactonacademics.FromtheHarrisonFordIstheFugitivewasintroducedonNovember12th 1994toChinajoinedinWTOin2001, aswellasthetrendofglobalizationmadetheHollywoodmoviesspreadquicklyinChina.Today,Sinceentering21stcentury,withthedevelopmentofeconomic,politicsandculture.HollywoodmovieshavegainedcertainmarketinChinesemoviesmarket.

ManyChineseelementshaveriseninHollywoodmovies.Forexample,theChineseoroverseasChineseactorswereemployedinHollywoodmovies.First,suchasinL’oradiPuntamovies,JackieChanandZhangJinchuemergedinit.ChowYun-fatshowedinPiratedoftheCaribbean,GongLiwonaroleinYoungHannibalandsoforth.Today,manyyoungactorsstarttojointheHollywoodscreen.Second,theChinesestoriesareexplainedandapplied.Suchas,Mulan,theDepartedandtheSecretoftheMagicGourd.Mulan,theDisneyremadetheclassicalChinesestories.Inaddition,thesuccessfulChinesemovieswasremadethewesternstory.Suchas,theDepartedoriginatedfromtheInfernalAffairs.In2007,theDisneyinvesteddirectlytoremaketheSecretoftheMagicGourdwiththeShanghaiAnimationFilmStudio.ManymoviesareChineseandWestern,andtheyputtheChinesestoryintowesternstory.Third,inrecentyears,plentyofHollywoodmoviesregardedtheChinaasbackground.In2006,theoperationofChinaandAmericafilmthePaintedVeil,itisbyaLiJiangriverlandscapeasbackgroundtotellalovestory.Fourth,theyadopttheChineseelementswithotherways.In2006,Protagonist’skidwasarrangedaChinesekindergarteninPursuitofHappiness.ThelastoneisthatimitatingtheChineseKungFu.In2008,theKungFupandaexplainedperfectlythecharmingofChineseKungFu.

Finally,wecanexplainthesignificanceofstudy.First,sinceenteringthenewcentury,theChinesegovernmenthasestablishedtheculturalindustrialbynationalpillarindustry.Inglobalcontext,studyingHollywoodmovieshaveahugeimpactonChineseculturalindustrialfrommacroscopicscale.Second,thearticlesadoptainterculturalcommunicationtoanalyzeandtryoutthecontentofAmericanculturalmovies,thespreadmechanismandthespreadregularity.WecouldfoundthattheHollywoodmovieshaveacertaininfluenceonChinesepeopleandthelifestyleinChina.Hence,theHollywoodmoviesincross-culturalcommunicationdeservetostudyincross-culturalcommunication.

2.Literaturereview

2.1ThedevelopmentofHollywoodmoviesinChina

Themovieswerefirstintroducedinthe1896inChina，itfaredawaythatLumierebrothersshowedthemoviesfirstlyinpublicinParislessthanoneyear.Fromthattimeon,plentyofAmericanmovieswererushintoChinafromplacetoplace. Inthecinema,theAmericanmovieshadoccupied80%to85%inallmovies.Asforakindofculturalview,HollywoodmovieshadadeepimpactonthedevelopmentofmoviesinChina.Tracebackto1930,somepeopleoncesaid:

Hollywoodmovieshadreplacedchurchman,educator,businessmen,andliterature,itbecamethemainwaythatchinastudiedwesternindustrialsocietycultureandlife.

ItwastheEuropeanwhointroducedthemoviesintoChina,notAmerican,Europeanhadruledthemoviesmarketfromuntilthefirstworldwar.In1899,amanwhonamedGalenBoca,heisaSpanish,andhetransmittedmoviesinsometeabar,restaurantandtheentertainment.Later,hegavethedevicetofriendsAntonioRanws.Heisabusinessleaderandheexpandedthedimensionquickly.In1908,hebuiltHongkewcinema,whichisspecificcinema.In1911,theAmericanconsulateinShantonGlwilliansdeliveredareportandsaid,Chinaisproudofthereisacinemaintheport.However,thesecinemaswereruledbyEuropean.AmericanmoviesappearedinChina1897.JamesRicaltonwholivedinEdisonmoviesinourteagardeninShanghai.ItisverypopularinChina.Ininitialstages,AmericandespoiledthemoviesmarketbehindEuropean.Thereasonisthatitneededtogainmoremoneytoleaseandbuythemovies.AndtheAmericanmovieswerenotappropriateforChinesetaste.

AftertheWorldWarⅠ,cuttingoffthesourceoftheEuropeanmoviesandweakeningtheleadingrole.SoAmericanavailedthemselvesoftheopportunitytogetinandthelatercornerssurpasstheformers.In1909,BenjaminBrodskycametoChinaandoriginateacompanynamedChinamotiononpicturecompany.Inaworld,aftertheWorldWarⅠ,AmericanmoviesenteredintotheChinesemarket,untiltheendofwar.Adiplomatoncesaid:

“now,theAmericanmovieshadalmostoccupiedtheChinesemoviesmarket.”

HollywoodmovieswerenotonlyreleasedshowinChina,butalsotheyshootproductionmoviesinChina.Duetocomplexhistoricalandculturalreasons,HollywoodmoviesproductionalwayswascrazyaboutChinaandthethemeofChina.Inthe1930s,themoviesquicklyincreasedatalargespeedmanager.Butaccordingtoasurveyin1934,AmericanexportedahalfofmoviestoChinaamongthestorymoviesoccupiedhalf.However,othermoviesweremadeofshortfilms,documentaryfilmsandnewsreels.Otherwise,Hollywoodexportedmanyfinishedfilms,andalsoexportedplentyoffilmstripandequipment.Therewerethreecompanieswhichexportedthefilmstriptochina,theyareKodakandDoupont,andotheroneisAgfainGerman.Withtimegoesby,GuoMingtongovernmentalsolookedforwardtokeepinggoodrelationshipwithAmerican,andhopedtoobtainsupportbetweeneconomicandpolitic.Becauseofdiplomacy,governmentdidn’ttakeardenteffectives.Itispreciselybecauseofthis,governmentcanhelptheAmericantosolvethedisputetomaintainAmericanprofit.However,withtheJiangJieshi’sregimecollapse.In1949，“dominatetimes”ended.

In1949，YuanMuzhithoughttheHollywoodmoviesshouldbedislodged.ThebreakthroughofKoreanWarprovidedarippinglyopportunitytowipeouttheHollywoodmovies.AftertheFoundingofnewChina,TheymadetheHollywoodmovieslacktheexistenceevidenceofHollywoodmovies.In