商务文化策略.docx

商务文化策略.docx

《商务文化策略.docx》由会员分享，可在线阅读，更多相关《商务文化策略.docx（12页珍藏版）》请在冰豆网上搜索。

商务文化策略

商务文化策略（总20页）

F7J735:

BusinessCultureandstrategy

Assessment1

Assessor:

QingchunMa

Candidate:

WenzhiDuan

Words:

4587words

SCN:

1

Submitteddate:

22-4-2016

TableofContents

Introduction…………………...………………………………………………….2

Externalenvironment……………………………………………………………2

PESTELanalysis……………………………………………………………..2

SWOTanalysis……………………………………………………………….3

GuidelinesforconductingSWOTanalysis…………………………………4

Organizationalculture………………………………………………..……….…6

Organizationculture,“sharedvalue”,“takenforgrantedassumptions”..6

Amodeloforganizationalculture………………………………….………..7

Organizationalcultureandorganizationalbehavior………………………7

Analternativemodeloforganizationalculture…………………………….8

Businessstrategy……………………...………………………………………….9

Fourpossiblestrategies…………………………….………………………..9

Benefitsofthestrategy……………………………………………………..10

Analternativestrategy……………………………...………………………11

Twofactorsinfluencingbusinessstrategy…………………………………12

Businessstrategyandstrategicchoice……………………………………..12

Keyissuesinthemanagementofbusinessstrategy……………………....13

Change……………………………………………………..……………………13

Forcesforchange…………………………….……………………………..13

Thefactorleadingtochangeintheorganization…………………………15

Dealingwithchange…………………………………………………..……16

Analyzingachangesituationandovercomingresistancetochange…….16

Conclusion……………………..………………………………………………..17

Referencelist………………………………………………………………………..18

1.0Introduction

ThisreportintroducestheexternalenvironmentthroughPESTELanalysis,andSWOTanalysis;andorganizationalcultureandorganizationalbehaviour.Thisreportalsodescribessomeinformationofbusinessstrategy,andanalysisoftwodifferenttypes’changesfortheorganization.

Externalenvironment

PESTELanalysis

PESTanalysisreferstoaframeworkfortheusingofmacroenvironmentalfactorsinstrategicmanagementofenvironmentalscanningcomponents.（SQA,2006）

Political/legalfactorsrefertomanykindsoflaw,whichcanaffecthowacompanyoperates,itscosts,andthedemandforitsproducts.Basedonthecase,the‘tiedhouse’systemhadbeenbrokenbytheMMCwhichlimitedthenumberofpubswhichabrewercouldoperate.JDWetherspoonhastoobeythelegalofMMC.

Economicfactorincludeeconomicgrowth,interestrates,exchangerates,inflationrate,whichhasgreatlyaffectshowbusinessesoperateandmakedecisions.（SQA,2006）Fromthecase,onlypubsselldrinksbefore,butnowsupermarketandlotsofnewpubsbegansellingdrinks,atlowerpricesduring2002-2004.Withtheincreasingofsupplies,thesellingpriceofdrinkinwholeareawillbedecreasedasademandofdrinksisfixed.ThiseconomicfactorhashugeimpactonJDWetherspoon’ssellingprice,marketshare,andotherimpactthatmakesitdifficultforcompanytocompeteonprice.

Socialfactorsincludetheculturalaspectsandhealthconsciousness,populationgrowthrate,agedistribution,careerattitudesandemphasisonsafety,whichaffectthedemandforacompany'sproductsandhowthatcompanyoperates.Peoplepaymoreconcernabouttheirhealth,andallpubsandrestaurantsinUKarenon-smokingplaces.Duetothissocialtrend,JDWetherspoonsetspaceineachestablishmentwastobenon-smoking.

Technologicalfactorsincludetechnologicalaspects,whichcandeterminebarrierstoentry,minimumefficientproductionlevelandinfluencetheoutsourcingdecisions.JDWetherspoondevelopedanewbrandcalled‘LloydsNumberOneBar’whichhasvarioushigh-endtechnologicalequipments,suchasplasmascreenstoshowTVprogrammestosatisfiedpeople’sneeds.

SWOTanalysis

SWOTanalysisinvolvedinaprojectorinabusinessundertaking.Itinvolvesspecifyingthecurrentpositionandidentifyingtheinternalandexternalfactorstoachieveorganisationalgoals.StrengthsandWeaknessesareinternalfactors,OpportunitiesandThreatsareexternalfactors.（SQA,2006）

Strengthsarethebusinessorprojectsthatgiveitanadvantageoverothers.Weaknessesarethatplacethebusinessorprojectatadisadvantagerelativetoothers.Opportunitiesareelementsthattheprojectcouldexploittoitsadvantage.Threatsareelementsintheenvironmentthatcouldcausetroubleforthebusinessorproject.

Strength:

JDWetherspoonhasatrainingpolicytoprovidetrainingopportunity,andcommittedtolifelongtrainingforemployees.Goodqualityemployeesisoneofstrengthsfortheenterprise,whichcanhelpJDWetherspoondevelopbetter.

Weakness:

JDWetherspoonhastobuildfromscratchwhenitenteredintoahotelchain.Thecompanylackexperiencewhentheyenteredintoanewarea.SoitisweaknessofJDWetherspoon.ItrequiresJDWeherspooncostalotontheirfinance,time,andhumanresourcestodevelopasotherpubs.

Opportunities:

JDWetherspoonneedtochoosetobetweenbrewingandretailer,JDWetherspoo