商务文化策略.docx

1、商务文化策略商务文化策略(总20页) F7J7 35: Business Culture and strategyAssessment 1Assessor: Qingchun MaCandidate: Wenzhi DuanWords: 4587 wordsSCN: 1 Submitted date: 22-4-2016Table of Contents Introduction.2 External environment2 PESTEL analysis.2 SWOT analysis.3 Guidelines for conducting SWOT analysis4 Organizat

2、ional culture.6 Organization culture, “shared value”, “taken for granted assumptions”.6 A model of organizational culture.7 Organizational culture and organizational behavior7 An alternative model of organizational culture.8 Business strategy.9 Four possible strategies.9 Benefits of the strategy.10

3、An alternative strategy.11 Two factors influencing business strategy12 Business strategy and strategic choice.12 Key issues in the management of business strategy.13 Change.13 Forces for change.13 The factor leading to change in the organization15 Dealing with change.16 Analyzing a change situation

4、and overcoming resistance to change.16 Conclusion.17Reference list.181.0IntroductionThis report introduces the external environment through PESTEL analysis, and SWOT analysis; and organizational culture and organizational behaviour. This report also describes some information of business strategy, a

5、nd analysis of two different types changes for the organization. External environment PESTEL analysisPEST analysis refers to a framework for the using of macro environmental factors in strategic management of environmental scanning components. (SQA, 2006)Political/ legal factors refer to many kinds

6、of law, which can affect how a company operates, its costs, and the demand for its products. Based on the case, the tied house system had been broken by the MMC which limited the number of pubs which a brewer could operate. J D Wetherspoon has to obey the legal of MMC.Economic factor include economi

7、c growth, interest rates, exchange rates, inflation rate, which has greatly affects how businesses operate and make decisions. (SQA, 2006)From the case, only pubs sell drinks before, but now supermarket and lots of new pubs began selling drinks, at lower prices during 2002-2004. With the increasing

8、of supplies, the selling price of drink in whole area will be decreased as a demand of drinks is fixed. This economic factor has huge impact on JD Wetherspoons selling price, market share, and other impact that makes it difficult for company to compete on price.Social factors include the cultural as

9、pects and health consciousness, population growth rate, age distribution, career attitudes and emphasis on safety, which affect the demand for a companys products and how that company operates. People pay more concern about their health, and all pubs and restaurants in UK are non-smoking places. Due

10、 to this social trend, J D Wetherspoon set space in each establishment was to be non-smoking. Technological factors include technological aspects, which can determine barriers to entry, minimum efficient production level and influence the outsourcing decisions. J D Wetherspoon developed a new brand

11、called Lloyds Number One Bar which has various high-end technological equipments, such as plasma screens to show TV programmes to satisfied peoples needs. SWOT analysisSWOT analysis involved in a project or in a business undertaking. It involves specifying the current position and identifying the in

12、ternal and external factors to achieve organisational goals. Strengths and Weaknesses are internal factors, Opportunities and Threats are external factors. (SQA, 2006)Strengths are the business or projects that give it an advantage over others. Weaknesses are that place the business or project at a

13、disadvantage relative to others. Opportunities are elements that the project could exploit to its advantage. Threats are elements in the environment that could cause trouble for the business or project.Strength: JD Wetherspoon has a training policy to provide training opportunity, and committed to l

14、ifelong training for employees. Good quality employees is one of strengths for the enterprise, which can help JD Wetherspoon develop better.Weakness:JD Wetherspoon has to build from scratch when it entered into a hotel chain. The company lack experience when they entered into a new area. So it is weakness of J D Wetherspoon. It requires JD Weherspoon cost a lot on their finance, time, and human resources to develop as other pubs. Opportunities:J D Wetherspoon need to choose to between brewing and retailer, J D Wetherspoo