剑桥商务英语中级全真模拟试题四.docx

剑桥商务英语中级全真模拟试题四.docx

《剑桥商务英语中级全真模拟试题四.docx》由会员分享，可在线阅读，更多相关《剑桥商务英语中级全真模拟试题四.docx（12页珍藏版）》请在冰豆网上搜索。

剑桥商务英语中级全真模拟试题四

2012年剑桥商务英语中级全真模拟试题（四）

2012年剑桥商务英语中级全真模拟试题（四）

一、Reading

PARTONE

·Lookatthestatementsbelowandthebookreviewsontheoppositepage.

·Whichsection（A,B,CorD）doeseachstatement1-7referto?

·Foreachstatement1-7,markoneletter（A,B,CorD）.

·Youwillneedtousesomeoftheselettersmorethanonce

BusinessConsulting

A

Thisbookexploresthenewshapeofconsulting.Itexamineswhyorganisationsuseconsultants,howconsultingfirmscompeteandwhatconsultantsdo.Basedonhundredsofinterviewswiththemanagerswhohireconsultantsandthepeoplewhorunconsultingfirms;itoffersanautthorita-tiveanalysisofthismostshadowyofprofessions.Italsoprovidesinvaluablepracticaladviceonwhatorganisationsneedtodotogetthebestoutoftheconsultantstheyuseandwhatconsultingfirmsneedtodotoachievethebestresultsforthosetheyworkfor.

B

BrandsandBranding

Thisbookarguesthatbecauseofthepowerofnot-for-profitbrandsliketheRedCrossorOxfam,allorganisationsshouldmakethebrandtheircentralorganisingprinciple,guidingeverydecisionandeveryaction.Aswellasmakingthecaseforbrandsandexaminingtheargumentoftheantiglobalisationmovementthatbigbrandsarebullieswhichdoharm,thisbookreviewofbestpracticeinbranding,coveringeverythingfrombrandpositioningtobrandprotection,visualandverbalidentitytobrandcommunications.

C

EmergingMarkets

Usingtherealexperiencesofcompanieswhereverpossibletoillustratethepointsitmakes,thisextensivelyupdatedandrevisedsecondeditionofthisbookisaimedatbothmanagerswhoareinvolvedinenteringemergingmarketsforthefirsttimeandmanagerswhoarealreadyoperatinginthemItwillserveasaguideonhowtoavoidmistakesothercompanieshavemadeandhowtodetectweaknessesincurrentemergingmarketstrategies.

D

EssentialDirector

Managersmayrunacompanybutitisthejobofdirectorstomakesureitiswellrunandruninthedirection.Thislivelyandaccessibleguidetotheimportantsubjectofcorporategovernanceshowswhatneedstobedonetoensurehighstandardsandhowtodoit.Itisaimednotonlyatdirectors,butalsoatmanagersandstakeholdersineverykindofbusinessandorganisation.

1Theauthorofthisbookbelievesthatorganisationswillneveroveremphasizetheimportanceofbranding.

2Theauthorofthisbookconductedhundredsofinterviewsinthisfieldsoastoofferpracticaladvices.

3Youmayrefertoitasaguideifyouenter,forthefirsttime,thelineofbusinessdiscussedinthisbook.

4Readersofthisbookmayfinditserveasaguideonwhatneedstobedonetomakesureacompanyiswellrun.

5Thisbookcoversalmosteveryaspectofthefieldconcernedandalsoreviewsthebestpracticeinthisfield.

6Thetargetreadersofthisbookincludemanagers,stakeholdersaswellasdirectorsindifferentkindsofbusiness.

7Authenticexperiencesofsomecompaniesareusedtodemonstratethepointstheauthorwantstoargueinthesecondeditionofthisbook.

PARTTWO

·Readthearticlebelowaboutdecisionmakingpsychology.

·Choosethebestsentencefromtheoppositepagetofilleachofthegaps.

·Foreachgap1-5,markoneletter（A-G）.

·Donotuseanylettermorethanonce.

·Thereisoneextraletterwhichyoudonotneedtouse.

DecisionMakingPsychologyMadeSimple

Decisionsdecisions!

Understandingdecisionmakingpsychologycanenableyoutoreachaconclusionquicker.Whetherit'schoosingaholidaydestination,orprojecttofund.you'llfindthisoutlineofdecisionmakingpsychologyausefuladditiontoyourmanagementtoolkit.

Makingupyourownmindshould（intheoryatleast）betheeasiestafterall,there'sonlyonepersoninvolved!

Sowe'llskipontothemorechallengingareaofgroupdecisionmaking.Somehow.outofthepersonalityclashes,powerstrugglesandhiddenagendas,aperfectsolutionisexpectedtoemerge......

Ingroupdecisionmaking,thereareanumberofmethodsthatcanbeapplied,

（1）Themethodsthatareclosertothedirectiverange,meanthatthedecisionismadebyalimited,smallnumberofdecisionmakersinthegroup.Themethodsthatareloweronthespectrum.towardstheparticipatoryrange,meanthatthedecisionismadebyallthepartiesinvolved.

IndividualDominanceiswhereonepersoninthegrouphastheauthorityorpowertomakethefinaldecision.MinorityMinorityusuallytakestheformofdecisionsdelegatedfromlargergroupsandmadebysub-committees.MajorityRulesusuallyinvolvethegroupvotingonthealternativesandthealternativereceivingthemostvotes,wins.Consensusisachievedthroughgroupdiscussionofthealternatives,whereeverygroupmembercanagreeonanoptionandcommittotheoutcome.

Directivedecisionmakingisgreatwhentimeistightan