小米公司英文版本介绍.ppt

小米公司英文版本介绍.ppt

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IntroductionofXiaomiInc.PresentationofOralEnglishLessonXiaomiisaprivatelyownedChineseelectronicscompanyheadquarteredinBeijing,China.Theworlds3rdlargestsmartphonedistributor,Xiaomidesigns,develops,andsellssmartphones,mobileapps,andconsumerelectronics.SincethereleaseofitsfirstsmartphoneinAugust2011,XiaomihasgainedmarketshareinmainlandChinaandexpandedintodevelopingawiderrangeofconsumerelectronics,includingasmarthomedeviceecosystem.ThecompanysfounderandCEOisLeiJun,Chinas23rdrichestpersonaccordingtoForbes.Thecompanysoldover60millionsmartphonesin2014.Xiaomiwasfoundedin2010byserialentrepreneurLeiJun,whobelievedthathigh-qualitytechnologydoesntneedtocostafortune.AtXiaomi,wevebroughttogethersmartpeoplefromMicrosoft,Google,Kingsoft,Motorola,YahooandotherITcompaniesfromaroundtheworldtobringthatvisiontolife.IhaveadreamXiaomi:

Alwaysbelievethatsomethingwonderfulisabouttohappen.The“MI”inourlogoisshortforMobileInternet.Butitalsohasothermeanings,oneofwhichis“MissionImpossible”becauseuponestablishingXiaomi,thereweremanyobstaclestoovercomeandmanycriticsthoughtwhatwewantedtoaccomplishwasquiteimpossibleatthattime.LeiJunhavesaid,weallthinkthat40-year-oldisoldenoughtoretirefromtheInternet,butIhavemakearesearchforthat,LiuChuanzhiis40-year-oldwhenhestartedhisbusiness.Inmypointofview,restartingin40-year-oldjustmeansnothing.Ibelievethatwearegreatbecauseofourdream,IwillnotberegretfulinmylifeaslongasIhavesuchadream.OurCultureAtXiaomi,everystepofthewayisledbyourhardcorefans.Amongstourstaff,manywereinitiallyafanofXiaomiproductsbeforetheydecidedtojoinus.Notonlydowehaveapassionateteambutweallhavethesameattitude:

relentlesspursuitofperfection.So,weconstantlyrefineandenhancewhatmakesthebestuserexperiencepossible.Wearealsoateamthatisfearlesswhenitcomestotryingoutnewconceptsthatbreaktraditionandpushboundaries.Itiswiththismentalityanddedication,combinedwiththesupportofXiaomifansthathasmadeXiaomiproductssounique.TheexcellentdevelopmentteamofXiaomiLeiJun,founder,presidentandCEOofMillet;presidentofKingsoftLinBin，theformerengineeringofGoogle,vicePresidentoftheChinaacademyLiWanqiang,theformerdesigndirectorofKingsoftZhouGuangping,theformerseniordirectorofMOTOROLABeijingr&dcenterLiuDe,theformerdirectoroftheuniversityofBeijingscienceandtechnologyHuangJiangji,theformerdirectorofengineeringdevelopmentofMicrosoftChinaacademyHongFeng,theformerseniorproductmanagerofGoogleChinaTheproductofXiaomiInc.canbecategorizedintohardwareandsoftware.Thehardwareconsistsofsmartphone（MiseriesandRedmiseries）,pad（Mipad）,smarttelevision（MiTV）,powerbankandsmarthomeproduct（sportband,Wi-Fi,smartairpurifierandsmarthubetc.）Mi4CraftedtoperfectionSnapdragon8012.5GHz,Adreno330GPU3GBLPDDR3RAM,16GBeMMC5.0Flash5IPSFullHD441PPI,CorningConcoreGlass13MPf1.8rear,8MPf1.8front80widecamera3080mAhlithium-ionbattery,QuickCharge2.0MIUI6InnovationmadecompactMi4ispremiumultra-compactunibodydesignisinnovativeineveryway.Itiswrappedinanintegratedanti-fingerprintsofttouchmattecoverandfitsanimpressive3120mAhbatterywithinaslenderframe.Technologybreakthroughsinthemotherboard,displayandbatteryarecondensedintoamere130g.Itistheepitomyofdesignandinnovation,combined.SofttothetouchGreaseandfingerprintresistantMi4ihasasofttouchmattebackcoverthatssocomfortableinhand,youwontwanttoputitdown.Itiscoatedforextraresistancetofingerprintsandgrease,andhasundergoneerasertestingforextendedwear.Availableinwhite,withcolorfulversionscomingsoonWinshandsdownIntegratedunibodydesign,stainlesssteelbuttonsMiPadNVIDIATegraK1quad-core2.2GHz192-coreKeplerGPU7.9IPSHighresolution326PPI,GorillaGlass32GBLPDDR3RAM,16GBFlash（128GBexpandable）8MPBSIcameraf/2.0,5MPfrontcameraDualband802.11acWi-Fi,2x2MIMOantenna6700mAhLithium-ionPolymerbatteryMiTV.Topofitsclass.Atthethetopofitsclass,this47”,3DsmartTVintegratesboththeMiBoxandquad-coreAndroidgameboxintoaslimdisplay.Unforgettablevisualexperience.1920*1080HDLGIPSplusSamsungSPVAscreenEveryangleisbrilliantclear.Everythingcomesalivewith3DWehavecapturedtheDRAGON.Itsallaboutspeedingup.Itsallabouthavingfun.PlayonTVUSBmediasupportTVremoterevolution.MiBandUnderstandyoureverymove.Military-gradesensor,30daybatteryThesoftwareproductistheMIUI.MIUI（pronouncedMeYouI,aplayonthecommonabbreviationofthewordsuserinterfaceasUI）,developedbyXiaomiTech,isastockandaftermarketfirmwareforsmartphonesandtabletcomputersbasedonthefreesoftwareAndroidoperatingsystem.MIUIincludesvariousfeaturessuchasthemingsupport.WewanttocreateaROMwiththebestuserexperience.Itsnotjusthowyouuseaproduct,buthowitmakesyoufeel.Sowevestrippedawayunnecessarydistractionssothatyoucanreallyfocusontherightthings,intherightplace,whenyouneedthem.ThisisMIUIredesignedinitssimplestform.PowerfeaturesMIUI6introducesarangeofpowerfulfeatures:

markunknownnumbers,accessfreeWi-FiwithWiWide,andusetheIVRsystem.Itmakesyoureverydaytaskseasier,faster,andmoreenjoyable.ItsallconnectedwithMiCloudMiCloudconnectsallyourMideviceswitheachother-yourphone,tablet,TVandset-topbox.Viewyourphotosanytime,anywhere,orcontinuebrowsingawebpageonyourMiPadfromwhereyouleftoffonyourphone.SecurityMIUIhasareliablebuilt-inSecurityCenterthattakesfulladvantageofadvancedsecuritytechnologiesfromTencent,KingsoftandLBE.Thiscompletesecuritymechanismensuresperfectprivacyprotectionforusers,andoptimizesbatteryanddatausage.SphereofinfluencePublicopinionsandreportPublicopinionsandreportOfflineactivitiesOfflineactivities22）33）11）OutletsinoverseacountriesOutletsinoverseacountriesOtherinfluenceOtherinfluence44）MemorabiliaMemorabiliaforXiaomisdevelopmentinoverseamarket2013HongKong&Taiwan2014.3Singapore2014.5Malaysia2014.6Philippine2014.7India2014.8Indonesia2015.2America（AccessoryOnly）NEXTSETP:

Europe,Russia,Brazil,Mexico,Turkey,Thailand,VietnamSTILLADDINGUPOverseaMarketEntered:

OverseaMarketplanned:

WSJ:

XiaomiMiNoteReview:

TheBestSmartphoneYouCantBuyinAmericaTheVerge:

XiaomiMiNotereview:

thebestphoneyoucanthaveGizmodo:

XiaomiMiNote:

TheFirstChineseSmartphoneYoullActuallyWantInvestorwired:

12hoursdrenchedXiaomiwith$335mrevenuePublicopinionsPublicopinionsandreportandreportOfflineactivitiesNewproductreleasingconference,e.g.Mi4iinIndiaMi-fansclubCooperatedwithlocalcommercialFriendsOtherInfluenceXiaomihadinvestedmanystart-upcompaniesandbuiltupaneweco-system,whichintegratedhardware,softwareandserviceintooneplatform.InAmerica,customerswouldbemorefamiliarwithXiaomisIntelligentHomeAppliances.FinanceBusinessModelBusinessModelEquityFinancingEquityFinancing22）33）11）SalesandRevenuesSalesandRevenuesSalesandRevenuesIn2014,Xiaomisoldout61.12million61.12millionphoneswiththeincreasingrateas227%227%Totalrevenueis74.3billion74.3billionyuanwhilethegrowthrateis135%135%Xiaomiexpectstohavetotalrevenueof$16billion$16billionin2015BusinessModelAlltheXiaomiphonesaresoldontheInternet.Xiaomidonthaveasinglephysicalstore.Xiaomisellsamodelforupto18monthstoprofitfromthefallinthecostsofcomponentsthatoccursovertime.EquityFinancing2010ARoundEstimate:

$250$250millionmillion2011BRoundEstimate:

$1billion$1billion2012CRoundEstimate:

$4billion$4billion2013DRoundEstimate:

$10billion$10billion2015ERoundEstimate:

$50$50billionbillionBornforBornforYouYou,Burnfor,BurnforMIMIYouandMI,bornforburn!

MarketingStrategyMarketingStrategyEventmarketingNetworkmarketingHungermarketing123EngineeringMachineFirstDifferentKindsofTopicsEventMarketingEventMarketingTakeadvantageofnewinformationcommunicationtool,suchasQQ,WeiBo,RenRen,BBSetc.NetworkMarketingNetworkMarketingHungerMarketingHungerMarketingCutproductionShortsupplyMaintainprofitBrandimageMoredemandsubcontractorsXiaomiNoteTopversionTheKingofAndroidmachineBorntoafeverCPU&CPU&GPUGPUQualcommSnapdragon810Snapdragon810Adreno330Adreno330SCREENSCREENprovidebyprovidebySHARPprovidebySonyCAMERA13millionpixelsopticalanti-vibrationDoublecolorDoublecolortemperatureflashtemperatureflashHIFIESSES9018K2MESSES9018K2M（ESSESSTechnologyTechnology）TexasInstrumentsTexasInstrumentsAnalogDevices,AnalogDevices,Inc.Inc.（ADIADI）FuturevisionandexpansionFuturevisionandexpansionfuturevison-BuildingIntelligentecosystemMiphoneTVAircleanerSmartbandIntelligentscalesRouterPCFuturevisionandexpansionFuturevisionandexpansionfuturevison-BuildingIntelligentecosystemMisoftwareInternetservicehardwareDontgainprofitbyhardware,butbytheInternetservicechargeinthefutureArethepatternsoftheFreeandPremium,nottomakemoneyormakemoneyfirstfewhardwarecaughtsuchalargenumberofusers,againthroughtheprovisionofchargesoftware,realizedvalue-addedservices,accessoriesandsoonIndonesiaSingaporeIndiaTaiwanHongkongMalaysiaPhilippinesMexicoBrazilRussiaFuturevisionandexpansionFuturevisionandexpansionexpansion-overseamarketUseristhepowerofXiaomiApartfromourowne-commerceplatform,XiaomioffersrichcontentviaitsMIUIoperatingsystem.Whatisworthmentioninghereisthatusersplaythemainroleinthedesignofactivitiesandsenseofparticipationintheinteraction,whichhasbeentheuniquewhenwetalkaboutXiaomisbranding.StrengthsandweaknessesStrengthsandweaknessesstrengthsOn-linesalessellingproductstousersdirectly,whichnotonlyreducesthecost,alsocandirectlycontactwiththeusers.StrengthsandweaknessesStrengthsandweaknessesstrengthsOurproductshighratiooftheperformancetothepriceHaveagoodexperienceonourproductshighqualityStrengthsandweaknessesStrengthsandweaknessesstrengthssupplychainristTotallydependentonthirdpartysuppliersBringmoremarketrisk,difficultlytocontrolthequalityoftheproduct.SetupourownfactoriesStrengthsandweaknessesStrengthsandweaknessesweaknessesPatentriskmayexposedtotheriskoflitigationStrengthsandweaknessesStrengthsandweaknessesweaknesseslackofinternationaltalentDifficulttodeveloptheoverseasmarketStrengthsandweaknessesStrengthsandweaknessesweaknesseslackofmoneyStrengthsandweaknessesStrengthsandweaknessesweaknessesSelling