雅思写作高分范文媒体类7篇.docx

雅思写作高分范文媒体类7篇.docx

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雅思写作高分范文媒体类7篇

媒体类

1.Wecangetknowledgefromnews,butsomepeoplethinkwecannottrustthejournalist.WhatdoyouthinkWhatqualitiesdoyouthinkasuccessfuljournalistshouldhave

Theadventoftheinformationagehasbombardedthepublicwithnumerousnewsandmanypeoplespendagreatdealoftimegoingthroughnewseveryday.Somepeoplearesuspiciousofthesenewsbecausetheydonottrustthejournalists,whileIamconvincedthatasuccessfuljournalistwithcertainqualitiescouldprovidetruenewsreports.

Admittedly,somuchnewsonsocialmediaisfakeandwrong,whichhasbecomeoneofthemostconcerningaspectsofthemediaenvironment.Accordingtoarecentsurvey,onlyabouttwo-in-tenAmericanstrusttheinformationtheygetfromlocalnewsorganizationsalot,whetheronlineoroffline.Thereasonbehindthelowtrustrateisthatsomesitesarecreatedwithpre-existingviews,andmorethanthat,otherspresentfactsthatareactuallyfalseorbiased.However,inthefastgrowinginformationage,weasreadersmustdevelopskillsandstrategiestodistinguishbetweenrealjournalismandwrongones.Wecannotbelievethoseso-calledfactssimplybecausetheymatchuptoourownpreconceptions.

Giventhatlossofpublictrustcouldbejournalism’sgreatestchallenge,journalistsworldwideshouldequipthemselveswithanumberofgoodqualities.Firstly,theyshouldhaveastrongdesiretounearththetruth.Inotherword,averypassionatepersonisenthusiastictogetinformation,uncoverscandalsandinformpeople.Secondly,agoodjournalistmustbeanextremelydisciplinedpersontobeabletoworkstrictdeadlines.Stayingpunctualissignificantorelsepeoplewillnotbeabletotrusttheinformationreported.Thirdly,ajournalistmustbeobjectiveandaccurate,nomatterwhatthesituationis.Thereportedstorymustbefreeofanyprejudiceandbereportedasitis.Journalistsmayhavetheirownchoiceswithregardstopoliticalpartiesandleaders.However,itisimportanttokeepthemasidewhencoveringastory.Moreover,journalistsshouldbeopentonewideasandviewsandshouldnotcoverstorieswithanypreconceivednotions.Inadditiontotheabovementionedqualities,itisalwaysbetterifajournalisthasexpertknowledgeofthebeatheintendstocover.

Inconclusion,thefactisthemediaisdistrustedbylotofpeopleallovertheworld.Ifthejournalismindustrywantstoregainitsreputation,journalistsmustdotheirjobhonestlyandhonorably.

2.Newsmediaareimportantinmodernsociety.WhyaretheysoimportantAretheirinfluencesgenerallypositiveornegative

Inpresent-daysociety,modernpeopleareinteractingwithallkindsofnewsmediaincludingprintmedia,broadcastnews,andmorerecentlyonlinenewspaperaswellasnewsblogs.Thesemediaareimportantandcouldcausebothpositiveandnegativeeffectstothesociety.

Itisundeniablythatnewsmediahaveplayedanindispensableroleinmodernsociety.Obviously,newsmediatimelyprovidethepublicwithvastamountofinformation.CommunitiesandindividualsarebombardedconstantlywithmessagesfromamultitudeofsourcesincludingTV,billboards,andmagazines,tonameafew.Thesemessagespromotenotonlyproducts,butmoods,attitudes,andasenseofwhatisandisnotimportant.

Giventhepopularityandimportanceofnewsmedia,peoplestarttorealizetheassociatedpositiveimpact.Themediaarecreditedwithconsiderablepowertoshapeopinionandbelief,tochangehabitsoflifeandtomouldbehavioractively.Forinstance,somefinancenewscouldinfluencethewaypeopleinvesttheirsavings.Asfitnessmagazinesincreasinglyhighlighttheriskofasedentarylifestyleandobesity,moreandmorepeoplesetouttomaketheirweigh-lossplans,develophealthiereatinghabits,andexerciseonaregularschedule.

Despiteofthepositiveinfluence,newsmedia?

maycausedetrimentaleffecttothesociety.Withtheariseofnewmediathroughsocialmedia,therehasbeenanincreaseinfakenews.Forexample,theuseofTwitterandFacebookhasmadeiteasierforfalseormisleadingarticlestobeseen.Coco-Cola,asanexample,fundsafrontgroupbythenameofTheGlobalEnergyBalanceNetworktoconfuseconsumersaboutsodascienceanddivertattentionawayfromthemountingevidenceshowingthatsweetbeveragesareamajorcontributortodiseaseassociatedwithinsulinresistance,suchasdiabetes.Giventheerosionoftrustinthemediaandtherampantspreadofhoaxesviasocialmedia,itwillbecomeevenmoreimportantfornewsorganizationstoscrutinizecontentthatlooksandsoundsliketherealdeal.

Inconclusion,newsmedianotonlyofferpeopleinformationandknowledgebutalsoexertgoodandbadeffectsonthesociety.Inmyopinion,thosegoodeffectscouldoutweighbadonesifthemediacouldbeusedinawiseandappropriateway.

3.Somepeopleclaimthatnewspaperisthebestwaytogetthelatestinformationbecauseithasmoreinfluencethanotherformsofmedia.Towhatextentdoyouagreeordisagree

Newspaperhasbeenapartofourdailylifeforseveralcenturies.Somepeoplearguethatnewspaperisthebestaccesstolatestinformation,whileIwouldliketosaythatotherformsofmediaarealsoimportantwaysforthepublictobeinformedofimportanteventsthatareoccurringaroundtheworld.

Newspaperisstillamajorsourceofthegeneralpublicforavarietyofreasons.Firstly,generalnewspaperscoveralltopics,includingpolitics,economy,celebritynews,andacollectionofthelatestevents.Moreover,somemighthavegoodcoverageofinternationaleventsofimportance,andothersmightconcentratemoreonnationalorlocalentertainmentorsports.Therefore,readershaveawiderangeofchoices.Secondly,inrecentyears,newspaperhasadaptedtothechangingtechnologybystartingtoofferonlineeditiontocatertheneedsofthepublic.Asof2007,virtuallyallmajorprintednewspapershaveonlineeditionsdistributedovertheInternet,whichallowsreaderstosearchfortheirmostinterestedtopicsconveniently.

However,theavailabilityofnewsvia24-hourtelevisionchannelsandthentheavailabilityofonlinesocialmediaposedanongoingchallengetothebusinessmodelofmostnewspapers.Tobeginwith,readingatnocostishighlyvaluedbyamajorityofreaders.Televisionchannelsandanumberofonlinenewswebsites,suchasGooglenews,arefreetoaccess,whichisacomparativeadvantageoversomechargednewspapers.Inaddition,nowadays,thepublic,especiallytheyoungergeneration,prefertogetnewsfromsocialnetwork.Byjustopeninganapp,suchasFacebookandTwitter,theycanlearnaboutallthepeoplewhoaresignedintothesamenetwork.Moreover,theycouldmaketheirpersonalcommentsandthoughtsinstantlyandgloballypublic,andthencommunicatewithothers.

Inconclusion,asmoreformsofnewsmediabecomeavailable,newspaperoutletsfaceanincreasinglyseriouschallenge.Giventhatindividualshavedifferentareasofinterest,itisbettertohavefreedomtochoosetheirfavoritewaysofgettingthenewestinformation.

4.Advertisingdiscouragespeoplefromdifferentindividualsbymakingusallwanttodothesameandlookthesame.Towhatextentdoyouagreeordisagree

Advertisingisanessentialfactorinmodernbusinessmethods,anditisalsoanindustrythatknowshowtoinfluenceandchangebehaviour.Somepeoplearguethatadvertisingpreventspeoplefrompursuingtheirindividualityandidentitybecauseitencouragesconsumerstoblindlybuythesameproducts.However,Iamnotconvincedbythisview.

Admittedly,massivepromotioncampaignsareabletodeliberatelyinfluencecustomers’purchasingdecisiontowardsseveralspecificbrands.Onceincreasingnumbersofcustomersmakethepurchaseofthesecommercialgoodsandproducts,itmarksthesuccessofadvertisementsinmonopolizingthemarketandcreatingsocalledtrendsandfashions.Toalargeextent,advertisementsimposeanotionthattheadvertisedsubjectsarefamous.Thereasonwhysomepeopleprefertopurchasethesegoodsisthattheypursueastyleofbeingpopular.Youngpeople,especiallythosewhostillstrivetofindoutwhotheyare,wouldprobablylosetheirindividualitysincetheybuythesamegoodsadvertisedconstantlyinmediaortheybuywhatevertheiridolstryout.Forinstance,ifastarisinvitedtoadvertiseforanarticle,somepeoplewillimpulsivelybuythegoodswhichmightbefarmoreexpensivethanthesamekindproductsunderotherbrands.

However,itisbynomeanstoclaimthatcommercialswouldforcethepublictosuchanextentthattheyallexpecttodothesameandlookthesame.Afterall,buyingbehaviourisaphenomenonthatvariesdependingonawiderangeoffactors,suchasdemographics,income,socialandculturalfactors.Themajoritymaketheirpurchasedecisionbasedonpersonalpreferencesandaffordability.Asthefinancialcrisisandeconomicdownturnseriouslydampenspeople’spurchasingpower,manyglobalcompaniesfaceamajorchallengeintermsoftheprofitabilityandevensurvival.Nomatterhowheavilysomeluxuriousbrandsarewillingtospendontheircommercials,theycanonlyattractthoselivinginupperclassratherthanthecommonpeoplewhoearnaverageincomes.Thegeneralpublicwouldnotbuyproductsonlywithstylishshapessincetheyprefergoodswithpracticalfunctionsaswellasreasonableprices.

Inconclusion,advertisementscouldexertinfluenceonourpurchasingbehaviorstosomeextent,butarenotpowerfulenoughtomakeallofusthesame.Competitionsamongprestigiouscompaniesworldwide,onthecontrary,willpromoteincreasinglydiversifiedtastes.

5.Peoplearesurroundedbymanykindsofadvertisingwhichcaninfluence