EC课本题库版ec08tifch3.docx
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EC课本题库版ec08tifch3
Chapter3
RetailinginElectronicCommerce:
ProductsandServices
True-FalseQuestions
1.
TheamountandpercentageofgoodsandservicessoldontheInternetisincreasingrapidly,despitethefailureofmanydot-comcompanies.
Answer:
TrueDifficulty:
EasyPageReference:
93
AACSB:
Useofinformationtechnology
2.
Aretailerisasalesintermediary,asellerthatoperatesbetweenmanufacturersandcustomers.
Answer:
TrueDifficulty:
EasyPageReference:
93
AACSB:
Useofinformationtechnology
3.
Consumerelectronics,includingcellphonesales,arethelargestcategoryofonlineretail.
Answer:
FalseDifficulty:
EasyPageReference:
95
AACSB:
4.
JewelrysalesovertheInternetisjustbeginning,butcouldbeoneofthetopsellersontheInternetinthenearfuture.
Answer:
FalseDifficulty:
MediumPageReference:
96
AACSB:
5.
Offlinetransactionsaresomewhatinfluencedbyresearchconductedonline,withapproximatelyone-thirdofonlineshoppersreportingthattheyusedtheInternettoresearchandinfluencetheirofflineshoppingchoices.
Answer:
FalseDifficulty:
MediumPageReference:
97
AACSB:
6.
Evidenceindicatesthatthebasicprinciplesthatapplytoretailsuccessdonotapplytoe-tailsuccess.
Answer:
FalseDifficulty:
EasyPageReference:
98
AACSB:
Useofinformationtechnology
7.
Offeringqualitymerchandiseatgoodprices,coupledwithexcellentservice,andcross-channelcoordinationandintegrationinwhichcustomerscanalmostseamlesslyoperatebetweentheonlineandphysicalenvironmentsofabusinessarealsoimportantelementsinsuccessfule-tailing.
Answer:
TrueDifficulty:
EasyPageReference:
98
AACSB:
Reflectivethinking
8.
Goodswiththefollowingcharacteristic—guaranteeprovidedbyhighlyreliableorwell-knownvendors—areexpectedtofacilitatehighersalesvolumes.
Answer:
TrueDifficulty:
MediumPageReference:
98
AACSB:
9.
Abusinessmodelisananalysisoftheorganization’scustomersand,fromthat,adiscussionofhowthatorganizationwillachieveprofitabilityandsustainabilitybydeliveringgoodsandservicestothosecustomers.
Answer:
TrueDifficulty:
MediumPageReference:
99
AACSB:
Useofinformationtechnology
10.
Directmarketingdescribesmarketingthattakesplaceofflinebetweenmanufacturersandretailers.
Answer:
FalseDifficulty:
EasyPageReference:
100
AACSB:
11.
Virtualorpure-playe-tailersarefirmsthatselldirectlytoconsumersovertheInternetwithoutmaintainingaphysicalsaleschannel.
Answer:
TrueDifficulty:
EasyPageReference:
100
AACSB:
Useofinformationtechnology
12.
Specializedbusinessesoperateinaverynarrowmarketandwouldfinditdifficulttosurviveinthephysicalworldbecausetheywouldnothaveenoughcustomersorcouldnotholdthevarietyofstock.
Answer:
TrueDifficulty:
MediumPageReference:
101
AACSB:
13.
Allclick-and-mortarretailersstartedlifeasatraditionalstorefrontwithaphysicalretailpresenceonlyandovertimeadoptedanonlinetransactionalcapabilityaswell（brickonlytobrick-and-click）.
Answer:
FalseDifficulty:
MediumPageReference:
102
AACSB:
Useofinformationtechnology
14.
Intoday’sdigitaleconomy,click-and-mortarretailerssellviastores,throughvoicephonecallstohumanoperators,overtheInternetthroughinteractiveWebsites,andbymobiledevices.
Answer:
TrueDifficulty:
MediumPageReference:
102
AACSB:
Useofinformationtechnology
15.
Althoughtherearepracticaladvantagestobeingane-tailer,suchasloweroverheadcosts,ithasmanydrawbacksandbarrierssothewinnersinmanymarketsegmentswillbecompaniesthatusetheclick-and-mortarapproach.
Answer:
TrueDifficulty:
MediumPageReference:
103
AACSB:
Useofinformationtechnology
16.
Onlinetravelserviceshavehighmarginsbecauseoftheirmultiplerevenuemodelsincludingcommissions,revenuefromadvertising,lead-generationpayments,consultancyfees,subscriptionormembershipfees,andrevenue-sharingfees.
Answer:
FalseDifficulty:
MediumPageReference:
106
AACSB:
Useofinformationtechnology
17.
Thejobmarketischaracterizedbyhighvolatilityandunbalancedsupplyanddemand.
Answer:
Difficulty:
MediumPageReference:
110
AACSB:
Useofinformationtechnology
18.
Ingeneral,onlinerealestateisreplacingexistingrealestateagentsinmostmarkets.
Answer:
FalseDifficulty:
MediumPageReference:
116
AACSB:
Useofinformationtechnology
19.
Manyinsurersareusingadualdistributionstrategy,byaddingonlinedistributionofstandardproductstotheirtraditionalagencydistributionsystem.
Answer:
TrueDifficulty:
MediumPageReference:
117
AACSB:
Useofinformationtechnology
20.
Fromabank'sperspective,onlinebankingoffersacheapalternativetobranchbankingaswellasachancetoenlistcustomersinremoteareas.
Answer:
TrueDifficulty:
MediumPageReference:
120
AACSB:
Useofinformationtechnology
21.
Erealizedasubstantialreductioninoperatingcostsandinventorycostsbyeliminatingitsbrick-and-mortarstoresandbecomingapure-playine-commerce.
Answer:
TrueDifficulty:
MediumPageReference:
131
AACSB:
Useofinformationtechnology
22.
Inimplementingasuccessfulclick-and-mortarstrategy,acompanymustmakesurethatwhetheracustomerestablishescontactthroughface-to-faceencounterswithstorepersonnelorthroughtheWebpage,theinformationandservicereceivedisconsistent.
Answer:
TrueDifficulty:
MediumPageReference:
139
AACSB:
Useofinformationtechnology
23.
Investorsine-tailerswhichreportsmalllossesoneachunitsoldshouldnotbeconcernedbecausethehugevolumeofbusinessavailableonlineshouldmorethanoffsetthesesmallmarginallosses.
Answer:
FalseDifficulty:
MediumPageReference:
137
AACSB:
Reflectivethinking
24.
CybermediationoccursatWebsitesthatuseintelligentagentstofacilitateintermediation.
Answer:
TrueDifficulty:
MediumPageReference:
142
AACSB:
25.
Channelconflictoccurswhenaddinganonlinedistributionchannelcausesproblemswithexistingdistributionchannels.
Answer:
TrueDifficulty:
MediumPageReference:
142
AACSB:
Reflectivethinking
MultipleChoiceQuestions
26.
AexperiencedallofthefollowingEXCEPT:
a.Amaintaineditspositionasthenumberonee-tailerin2006.
b.Ahavetrendedupward,drivenlargelybyproductdiversificationanditsinternationalpresence.
c.Thecompany’sfinancialsuccesshasbeenassured.
d.Despiteincreasingasalesandnetprofits,inpercentageterms,Amazonhasseenadropinprofitabilityin2006,attributedtohugespendingonfurtherdevelopingitstechnologyinfrastructureanditsinvestmentintheAmazonPrimediscountshippingprogram.
Answer:
CDifficulty:
MediumPageReference:
92
AACSB:
27.
AccordingtodatafromeMarketer,approximately____________________shoponlineand/orresearchoffline-salesonline.
a.twoinfiveInternetusersage18andover.
b.threeinfourInternetusersage14andover
c.threeinfourInternetusersage25andover
d.twoinfiveInternetusersage30andover
Answer:
BDifficulty:
MediumPageReference:
93
AACSB:
28.
AllofthefollowingcategorieshavealreadybeensellingwellonlineEXCEPT:
a.newcars
b.travel
c.computerhardwareandsoftware
d.petsupplies
Answer:
ADifficulty:
EasyPageReference:
96
AACSB:
Reflectivethinking
29.
ImportanttrendsinB2CECincludeallofthefollowingEXCEPT:
a.manyofflinetransactionsarenowheavilyinfluencedbyresearchconductedonline.
b.theInternetwillinfluenceapproximately25percentofallretailsalesby2010.
c.theuseofcellphonestoshoponlineisincreasingrapidly.
d.onlineadvertisingwillincreasinglyuserichmedia.
Answer:
BDifficulty:
MediumPageReference:
97
AACSB:
30.
Withallelsebeingequalintheonlineenvironment,goodswithanyofthefollowingproductcharacteristicsareexpectedtofacilitategreateronlinesalesEXCEPT:
a.Highbrandrecognition.
b.Digitizedformat.
c.Relativelyexpensiveitems.
d.Frequentlypurchaseditems.
Answer:
CDifficulty:
MediumPageReference:
98
AACSB:
31.
Marketingthattakesplacewithoutthehelpofintermediariesiscalled:
a.directmarketing.
b.disintermediation
c.pure-playe-tailing
d.e-malls.
Answer:
ADifficulty:
MediumPageReference:
100
AACSB:
32.
Dell'sstrategyisbestdescribedas:
a.abrick-and-mortarstrategy.
b.asharedservicemallstrategy.
c.aclick-and-mortarstrategy.
d.directmarketingfromamanufacturer.
Answer:
DDifficulty:
MediumPageReference:
100
AACSB:
33.
Searsmarketingstrategywouldbestbedescribedas:
a.abrick-and-mortarstrategy.
b.asharedservicemallstrategy.
c.aclick-and-mortarstrategy.
d.directmarketingfromamanufacturer.
Answer:
CDifficulty:
MediumPageReference:
100
AACSB:
34.
Indirectmarketing:
a.shipmentsaremadedirectlyfromthesellertothecustomer.
b.electronicdistributorsmustbeused.
c.customersarecontacteddirectlywithoutthehelpofintermediaries.
d.salesaremadeinmallsonly.
Answer:
CDifficulty:
MediumPageReference:
100
AACSB:
35.
Anonlineselleroftravelservicesthatgeneratesrevenuebychargingfeesforitsservicesisanexampleofa（n）:
a.marketmaker.
b.transactionbroker.
c.contentdisseminator.
d.viralmarketer.
Answer:
BDifficulty:
MediumPageReference:
104
AACSB:
36.
Amarketerthatusese-mailtoadvertisetopotentialcustomersiscalleda:
a.marketmaker.
b.transactionbroker.
c.contentdisseminator.
d.viralmarketer.
Answer:
DDifficulty:
MediumPageReference:
104
AACSB:
37.
Acompanythatcreatesandmanagesmany-to
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