完整word版BEC中级口试历年真题PART2及答案汇总.docx

完整word版BEC中级口试历年真题PART2及答案汇总.docx

《完整word版BEC中级口试历年真题PART2及答案汇总.docx》由会员分享，可在线阅读，更多相关《完整word版BEC中级口试历年真题PART2及答案汇总.docx（23页珍藏版）》请在冰豆网上搜索。

完整word版BEC中级口试历年真题PART2及答案汇总

BEC中级口试历年真题PART2及答秦汇总

真题_Whatisimportantwhenentertainingclients?

•typesofactivities

Cost

Firstly,wemustchooseappropriatetypesofactivitiestoentertaindifferent

dients・Differentclientshavedifferenttastesinterestsandhobbies.Inordert

omakethemfeelsatisfiedandcomfortablewemustchoosetheactivitiesthey

preferandareinterestedin.Forexampleifyoufindyourclienthasatastef

orartormusicthentakehimorhertoaconcert-Ifheorsheisasportsfan

takehimorhertothesportsevent

Secondiy.Costisnotalwaystheessentialthing.Howmuchwespendisd

ependingonthenature/characteristicsofthetransactionorthesizeofthede

al.Butsometimesweshouldconsidertheprofitissue.Ifthecompanyisexpec

tingtomakebiggain/profitsoutofaspecificdientitshouldatleastputinp

roportionalinvestmenttoentertain/pleaseitsclients.Theidealplanwouldbe

spendingaslittlemoneyaspossibletogetthedealdone.Butyoumustnot

offendyourdients.Youshouldmakethemfeelbeingwelcomed.

Whatisimportantwhenchoosingretailpremisestorent?

•Locationofsite（transportation）•Lengthofcontract•Demandforproductsorservices

Laborcosts

•Competition

Localworkforceavailable

Firstly,locationofsiteisveryimportant・Youneedtoconsiderwhetherit*

sconvenientandeasyforrawmaterialsupplyandtransportingouttheprodu

cts,whetherit*seasytogetaccesstotheelectricity,water,gasandothersu

pportingenergy,whetherifsconvenientforstafftogotowork.

Secondiy,lengthofcontractisalsoimportantLongercontractwouldcove

rissuesinmoredetails.Thecontractshouldcovercertainmatter,whichareli

kelytohapperxsuchas,assignmentservicecharges.

Whatisimporiantwhendeddingonpackagingforproducts?

•Image•productionprocess

Thepackagingofourproductsisinfactakindofadvertisementforour

products.Sowhenwedecideonpackagingforproductswemustfirstconside

rifthepackagingcanreflecttheimageofourproducts.Itmustbestreprese

ntthequalityofourproductsthroughitsdesignandlayoutwhichcanattract

ourcustomerstobuyourproducts.Thepackagingshouldshowthedistinctiv

efeaturesofourproductssothateverycustomercanhaveabetterundersta

ndingofourproductsafterjusttakingalookatourproducts.Andweshould

makesurethatthecustomerscanidentifyourproductsimmediatelythrough

thepdckaging.

Besides,theproductionprocessdecidesthephysicalcharactersofyourpr

oducts.Forexample,whattheyaremadeof,metalglassorwood?

Becauseof

thesecharactersyouhavetoselectdifferentkindofpackaging.Forexampie

beingfragileyourproductsmadeofglassshouldbepackagedinasoftcontdi

nerwhichcanstandtheimpactofcollision.Yourwoodproductsshouldbeke

ptintheanti-wetandanti-moldpackaging.Asformetalproductsanti-wetan

danti-rustpackagingisnecessary.Appropriatepackagingcanensurethequali

tyofyourproductsduringthedelivery.

Whatisimportantwhenpackaging?

•image•productionprocess

convenience

Firstofaltwhenpackaging,ifsveryimportanttochoosethecolor,shap

eanddesignthatconveythehigh-qualityimagetoourcustomers.Withsped

alappearanee,ithelpsmaketheproductdistinctfromothersandattractcons

umers*attention.

Second,productionprocessisalsoimportant,theproductwillbehandled

formanytimesduringitsproductionprocess,sothepackagingmaterialweu

seshouldbestrongenoughtoresistanydamage.（weshouldalsoconsiderth

etransitprocesssothatthepackagewedesignwillprotecttheproductagain

stspoilage.

Apartfromthistwoaspects,it*salsoofgreatimportaneetoofferconsu

mersconvenience,Packagingshouldbedesignedinsuchaswaytomakeite

asierforcustomerstoopentheeontainerandusetheproduct

Whatisimportantwhenselectingstaffforpromotion?

Attitudetowork•Currentperformance•Personalqualities

Attitudetowork工作态度：

Thestaffwhoholdapositiveattitudetoward

workshouldbepromoted.Ifapersonlikeshisjobhewilldevotehishearta

ndsoulintothejobandtryeveryefforttoaccomplishthetask.Moreover,his

hard^workingmightwellinflueneetheotherstaffandsetagoodexampiefor

them.Thecompartyneedssuchkindofspirit

Currentperformanee（Qualityofperformance/work-relatedqualities）专业

素质：

Youknow,allstaffarelookingforwardtopromotion.Theonewhogets

thechanceshouldbethebestoneamongallstaff.Otherwiseotherstaffwon*

tbeconvinced.Currentperformancecanjusttellallstaffwhatheorshehas

doneandcanalsotellthestaffthereasonforpromotion.Theneverybodywill

tryhis/herbesttoworkhandandmakesomeachievements.

Personalqualities人品:

Relevantpersonalqualitiesareimportantaswell,su

chasloyaltytothecompany,responsibilityandsoon,sincethesequalitiesca

nestablishcredibilityandintegrityamongcolleagues.Theselect!

ngstaffshoul

dbeasaeontributortothecompanyandasapersonofhighpersonalstand

ingwithacapacityforleadership.

Communicationskills,Cooperationskills

Whatisimportantwhenconsideringacareerchange?

•Furtherstudyortraining•Opportunitiesforfuturepromotion•Salary

Location•Companyreputation

Firstly,furtherstudyortrainingcannotbeneglected,sincetrainingcanke

eptheirskillscurrentandupdated,thusmakingthemmorecompetitivethrou

ghouttheirlives.

Secondiy,futurepromotionnormallyprovidesanincreaseinpayandstat

usandbringsyouasenseofcareerachievement.

Thirdly,Salaryisnotthemostimportantthingintheworld.Idothinkso.

Butwithoutmoney,we'llbeindifficulties.Whenwecan"tsupportourfami

lies,wewillnaturallyconsidercareerchange.

Locationmustbetakenintoaccount,especiallyforonewhoismarriedan

dhaschildren.Ifthenewjobmeansrelocation,movingtoastrangecity,itc

anbeagreatthreattoone'sfamilylife,andvariousproblemswillarise,such

aschildrerfseducation,etc.Besides,peoplehavetoconsiderwhetherthecli

mate,foodandtheculturetherefitthemornot.

Whatisimportantwhenpfanninganadvertisingcampaign?

Marketresearch•Selectingappropriatemedia

Marketresearch:

Itenablesyoutoknowwhatispopularinthemarketan

dwhatpricescustomerscanacceptAlltheaboveareverycrucialforyouto

decidewhen,whereandwhomyoucangiveyouradvertisement.

Selectingappropriatemedia:

Forexample,ifyournewproductaimstore

achyoungpeoplejtisawisechoicetoputanadvertisementoneitherTVor

Internetfortheyoungareusedtogettingnewsthere.Oritwillbeawaste

ofmoney.

Pricing:

Aftercarryingoutmarketresearch,wecanknowwhatthemostr

ationalpriceofanewproductis.

Whatisimportantwhenchoosingtransportforbusinesstrip?

Convenience

Cost-effectiveness

Comfort

Firstly,Conveniencetransportcanhelptomakeyourtripeasy,efficientan

dfreefromfatigue.

Secondly,Itisadvisablenottochooseatransportwhosecostisbeyond

yourbudgetsinceexpensivetransportcanevenstopyoufrommeetingyour

targets.Youshouldneverallowthiskindofcosttoruinyourwholebusiness.

Finally,Comfortmeansbeingphysicallyrelaxedandcontented,freefrom

worriesandunhappiness.Withcomfortabletransport,youcanarrivewellreste

dandreadyforyourwork.Thisisvitalforthesuccessofyourbusiness.

Whatisimportantwhenexp。

rtinggoodsorservicesforthefirsttime?

Culturaldifferences

Professionaladvice

Whenexportinggoodsorservicesforthefirsttimejtisveryimportantt

oconsiderculturaldifferences.Culturaldiffersfromcountrytocountry.People

indifferentcountrieshavedifferenttastesandneedsforgoodsorservices.In

ordertocatertothetastesandneedsofpeopleinforeigncountries,acom

panyshouldtakeculturaldifferencesintoconsiderationwhenexportinggoods

orservicesforthefirsttime.Otherwise,thegoodsorserviceswon*tsellwell.

Professionaladviceisalsoimportant.Sincethecompanyhasneverdonei

nternationalbusinessbefore,itmaylackexperieneeofexportinggoodsorser

vices.Ifthecompanyseeksprofessionaladvice,itmayavoidmarketingdisaste

rswhichmayleadtobiglosses.Inaddition,ifsalsoimportantforthecomp

anytolocateagoodexportingfirmwhichcanprovidegreatassistanceinselli

nggoodsorservicestoforeigncountries.

What'simportantwhendealingwithcomplaintsfromclients?

•Offeringanapology•suggestasolutiontotheproblemofferinganapologyistheverybasiclevel,Whenthedientsthinkthatth

eyhavereceivedunfairtreatmentsthefirstthingthatthecompanyshoulddo

istocalmthemdownandtrytokeeptheclientAnapologyisthefirststep

andausefulmethodtomaintaincontrolofthesituation.Offeringanapolog

yisanimportantgesturetoshowthatthehostingcompanyisfullyawareof

thesituationandwouldliketotakethepotentialresponsibilityforitsmistakes.

Thecomplainingclientswouldfeelthattheircomplaintsarebeingpaidattenti

onandmaythereforebehappytoproceedtothetransactionwiththehostin

gcompany.

Itisnecessarytosuggestasolutiontotheproblemaswell.

Thedientswanttoenterintothetransactioninagoodmoodandwitha

reliableandtrustworthybusinesspartner.Apartfromanapology,theclientw

ouldwanttohavetheproblemsandmisunderstandingsolvedbeforetheirco

mmunicationmovestothenextlevel.Ifthehostingcompanyfailedorrefused

tosuggestasolution,itssincerityofenteringintothetransactionwouldbe

putintodoubt-

Whatisimportantwhensettingpricesfornewproducts?

Preductioncosts•Comp