大众传播学试题及答案Questions and answers in Mass Communication Studies.docx

大众传播学试题及答案Questions and answers in Mass Communication Studies.docx

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大众传播学试题及答案QuestionsandanswersinMassCommunicationStudies

大众传播学试题及答案（QuestionsandanswersinMassCommunicationStudies）

QuestionsandanswersinMassCommunicationStudies

Fillintheblanks（20points,1centsperspace）

1.AmericanmediascholarA.Hartdividesthemediaofhistoryintothreekinds:

（mediasystem,mediasystemandmediasystem）.

2,thebasicfunctionofsymbolshasthreeaspects,oneis（understanding）function;twoiscommunicationfunction;threeisthinkingfunction.

3,interpersonalcommunicationisthetruemeaningof（Multimedia）communication.

4.Formalchannelsofcommunicationwithintheorganizationinclude（downlinkcommunication）,（uplinkpropagation）and（lateralpropagation）.

5,theinformationofmasscommunicationhasboth（commercialattribute）andculturalattribute.

6,intheviewofmasssocietytheory,modernsocietyisdividedintotwoparts,ontheonehand（broadmasses）,ontheotherhand（theminoritypowerelite）.

7,Hovlandused（andLasiwei）andLazarsfeld（LuYin）together,andbecomethemainmethodofcommunicationeffectresearch.

8,itisgenerallybelievedthattheAlgiersdeclarationisthebeginningofaclearstruggleforthenewworldinformationorder.

9,thetwomainschoolsofcommunicationresearch,namely,（empiricalschool）and（criticalschool）.

In10and1950,theworld'sfirstdoctoraldegreeincommunicationwasbornattheUniversityofIllinois

Two,glossary（20points,5pointsforeachitem）

1,PseudoEnvironment

2,collectivebehavior

3,ZhiXiaoquan

4,communicationeffect

Three,t（20points）

1,whatarethebasiccharacteristicsofhumansocietycommunication?

（6points）

Answer:

theso-calleddissemination,thatis,thetransferofsocialinformationorsocialinformationsystemoperations.Thespreadofhumansocietyhasthefollowingcharacteristics:

A.socialcommunicationisaninformationsharingactivity;

B.socialcommunicationiscarriedoutincertainsocialrelations,anditisalsotheembodimentofcertainsocialrelations;

C.Itisatwo-waysocialinteractionbehavior;

D.musthavecommonmeaningspaceforbothparties;

E.communicationisanact,aprocess,andasystem.

2,whatisthedevelopmentofcommunication"12345"?

（7points）

Onesynthesizer:

Schram,founderofcommunicationdiscipline;

Two,UniversitySchool:

criticalschoolandexperientialschool

Threemainsources:

Communicationfrominformationscience,journalismand"three"

Four:

Lasswell,LuYin,lazarsfieldpioneer,HuoFulan

Thefiveresearchareasarecontrolresearch,contentanalysis,mediaanalysis,audienceanalysis,andeffectanalysis

3.Drawastraightlinepatterndiagramofthepropagationprocessandpointouttheelementsofabasicpropagationprocess.（7points）

Four,discuss（20points）

Asafuturecommunicator,howdoyouunderstand"controlanalysis"?

Fromasocialsystempointofview.

Five,materialanalysis（20points）

Readthefollowingmaterialsandanalyzetheminthelightofrelevanttheoriesofcommunication.

Materials

（1）YanShouyiandShenXueenterthehomeofink,theycanseethatthefamilyisatemporaryafterthewar.FeeModidn'twearglasses,hanghead,nestinsofa.Peoplewithdeepmyopiaremovetheirglassesandchangetheirfaces.LiYanwascoveredwithtears,smokingacigarette,curlingup,andsittingbehindthedeskwheretheinkwasusuallysitting.SeestrictoneandShensnowcomein,LiYanagainattack:

"liar,originallyisaliar.".Showoneselfinone'struecolors！

Speak,whydon'tyoudragtheword?

WhenIwasontheInternet,Ifell."

Material（two）YanShouyididnotspeak.LookinsideFeiMooneeye,leanedonthesofa:

"morethan20years,indeedsomefatigue."Thenheburiedhisheadinhishandandsobbed.Bestrictwithoneanotherandstaythere.

Thematerial（three）foralongtime,afaceupturnednoseFeiMosaid:

"welloragriculturalsociety."

Heneverheardwhathemeant,andasked,"what?

""

Feishookhishead."Atthattimeeverythingwasonfoot.".Beijingexam,afewyearstocomeback,whatyousayistrue."

Again,clickthecellphoneonthetable:

"now!

"......"

YanShouyi:

what'sthematternow?

"

FeiMosaidinahoarsevoice,"it'stooclose,tooclosetobreathe."!

"

Bestrictwithoneanotherandstaythere.

Materials（four）-door,window,door,floorbrick,greysand,thisis3900,

-threedaysfordinner,600,whichis4500,

-brickbrother,thisis5000,youcantakeit,

............

Thetelephonerings.

-who?

No......Notime,notime!

Don'tmentionit.Itcostsmoney

-who?

Faithintheroad!

CallmegotothebutcherIboughtamobilephone,healsoboughta!

HehasnooneinBeijing

-twobuns!

Inastreet,youcansmellafartandshoutavoice,isn'titfasterthandialing?

-source:

themovie"cellphone"lines

Referenceanswer:

Fillintheblanks

1,showingthereappearanceofthemachine

2,expressionandunderstanding,communication,thinking

3"multimedia"

4,downlinkcommunication,uplinkcommunication,horizontaltransmission.

5,commodityattributes,culturalattributes

6,thebroadmassesofminoritypowerelite

7,psychologicalexperiment,samplingmethod

8,theAlgiersdeclaration

9,theschoolofempiricalcriticism

10、UniversityofIllinois

Two.Nounexplanation

1.Theanswerpointsofpseudoenvironment:

Theso-called"PseudoEnvironment"iswhatwecallintheinformationenvironment,itisnottherealityofthe"mirror"ofreproduction,butthemediathroughsymboliceventsorinformationselectionandprocessing,afterrestructuredtopromptpeopleenvironment.

However,thiskindofprocessing,selectionandstructuredactivityisingeneralpeopledonotseetheplace（theinternalmedia）,sopeoplearenotawareofthis,andoftenthe"PseudoEnvironment"astheobjectiveenvironmentitselftotreat.

Theinformationenvironment（PseudoEnvironment）formedbymassmedianotonlyrestrictspeople'scognitionandbehavior,butalsoinfluencestheobjectiverealitythroughrestrictingpeople'scognitionandbehavior.

2,setbehavioranswerpoints:

Itreferstothephenomenonofabnormalsocialaggregationoccurringundercertainstimulusconditions.Forexample,massdisturbancesinfires,earthquakes,spontaneousgathering,demonstrations,racialconflicts,rumoursofrisingprices,etc.forsomereason.

Collectivebehavioroccursintheformofcluster,panic,rumoranddisturbance,andoftenleadstointerferenceanddestructionofnormalsocialorder.

Collectivebehaviorisakindofspontaneousabnormalphenomenon,andhasitsspecialspreadingmechanism.

3,therighttoknowtheanswerpoints:

Broadlyspeaking,referstotheinformationsecurityandsocialliferequiredallsocialmemberstoobtainusefulinformationabouttheirenvironmentandchangetheright,inthissense,oneofthebasiccontentoftherighttolifeitispeople.

Inanarrowsense,referstotherighttoknowisthecitizenbodyfornationallegislative,judicialandadministrativeactivitiesofpublicpowerhavetoknoworknowChaharright,thisisoneofthebasicpoliticalrightsofcitizens,butalsomeansthatthepublicauthorityofthecitizenshavetheresponsibilityandobligationofinformationdisclosure.

4,communicationeffectsanswerpoints:

Firstly,itreferstothechangeofpsychology,attitudeandbehaviorcausedbypersuasivebehavior.Theeffectofcommunicationhereusuallyimpliestheextenttowhichthecommunicationactivityhasachievedtheintentionorpurposeofthecommunicator;

Second,itreferstothecommunicationactivitiesespeciallygeneralnewspapers,radioandtelevisionandothermassmediaactivitiesofalltherecipientsandtheinfluenceandresultsproducedbysociety,whethertheseeffectsareintentionallyorunintentionally,directorindirect,explicitorhiddeninthein.Ithasthreeaspects:

environmentalcognitioneffect,valueformationandmaintenanceeffectandsocialbehaviordemonstrationeffect.

Three,usethe

1,answerpoints:

Theso-calledcommunication,thatis,thetransmissionofsocialinformationortheoperationofsocialinformationsystems.Thespreadofhumansocietyhasthefollowingcharacteristics:

A.socialcommunicationisaninformationsharingactivity;

B.socialcommunicationiscarriedoutincertainsocialrelations,anditisalsotheembodimentofcertainsocialrelations;

C.Itisatwo-waysocialinteractionbehavior;

D.

Bothpartiesmusthavecommonmeaningspace;

E.communicationisanact,aprocess,andasystem.

2,answerpoints:

Onesynthesizer:

Schram,founderofcommunicationdiscipline;

Two,UniversitySchool:

criticalschoolandexperientialschool

Threemainsources:

Communicationfrominformationscience,journalismand"three"

Four:

Lasswell,LuYin,lazarsfieldpioneer,HuoFulan

Thefiveresearchareasarecontrolresearch,contentanalysis,mediaanalysis,audienceanalysis,andeffectanalysis

3,answerpoints:

Tulio

Abasicpropagationprocessincludesthefollowingfactors:

A.communicator

B.receiver

C.message

D.media

E.feedback

Four,discussthemainpointsoftheanswer:

First,therelationshipbetweenpubliccommunicationandgovernment（governmentcontroloverthemedia;mediasupervisionandcriticismofthegovernment）;

Second,themediaownercontrolsthemedia;

Third,therelationshipbetweenthemassmediaandthebusinesscommunity（interestclaim,economicimpact）;

Fourth,masscommunicationandindustryorganizations;

Fifth,therelationshipbetweenmasscommunicationandaudience;

Sixth,masscommunicationandmassculture.

Five.Keypointsofmaterialanalysis:

First,fourmaterialsillustrateseveraloftheseissues:

-fearofthenewmedia

Mediamorphologyneedstochange,basedonthevisualconsiderationsoftheaudience.For