信息系统复习参考9.docx

信息系统复习参考9.docx

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信息系统复习参考9

ManagementInformationSystems,12e（Laudon）

Chapter9AchievingOperationalExcellenceandCustomerIntimacy:

EnterpriseApplications

1）Companiescanuseconfigurationtablesprovidedbytheenterprisesoftwaretotailoraparticularaspectofthesystemtothewayitdoesbusiness.

Answer:

TRUE

Diff:

2PageRef:

338

AACSB:

UseofIT

CASE:

Comprehension

Objective:

9.4

2）Enterprisesystemsaretypicallybuiltaroundoneortwomajorbusinessworkflows.

Answer:

FALSE

Diff:

1PageRef:

338

AACSB:

UseofIT

CASE:

Comprehension

Objective:

9.1

3）Enterprisesystemsaredesignedprimarilytoallowcommunicationbetweenanorganizationandoutsidepartnersandsuppliers.

Answer:

FALSE

Diff:

2PageRef:

337

AACSB:

UseofIT

CASE:

Comprehension

Objective:

9.1

4）Theupstreamportionofthesupplychainconsistsoftheorganizationsandprocessesfordistributinganddeliveringproductstothefinalcustomers.

Answer:

FALSE

Diff:

2PageRef:

341

AACSB:

ReflectiveThinking

CASE:

Comprehension

Objective:

9.2

5）Supplychaininefficienciescanwasteasmuchas25percentofacompany’soperatingcosts.

Answer:

TRUE

Diff:

2PageRef:

342

AACSB:

ReflectiveThinking

CASE:

Comprehension

Objective:

9.2

6）Safetystockactsasaninexpensivebufferforthelackofflexibilityinthesupplychain.

Answer:

FALSE

Diff:

2PageRef:

342

AACSB:

ReflectiveThinking

CASE:

Comprehension

Objective:

9.2

7）Thebullwhipeffectisthedistortionofinformationaboutthedemandforaproductasitpassesfromoneentitytothenextacrossthesupplychain.

Answer:

TRUE

Diff:

2PageRef:

342

AACSB:

ReflectiveThinking

CASE:

Comprehension

Objective:

9.2

8）Supplychainexecutionsystemsenablethefirmtogeneratedemandforecastsforaproductandtodevelopsourcingandmanufacturingplansforthatproduct.

Answer:

FALSE

Diff:

2PageRef:

344

AACSB:

UseofIT

CASE:

Comprehension

Objective:

9.2

9）Tominimizetheexpenseofimplementinganenterprisesystem,businessescanopttocurtailthecustomizationofanenterprisepackageandinsteadchangebusinessprocessestomatchthesoftware.

Answer:

TRUE

Diff:

2PageRef:

356

AACSB:

ReflectiveThinking

CASE:

Comprehension

Objective:

9.4

10）Implementinganenterpriseapplicationtypicallyrequiresorganizationalchangeaswellasadjustmentstoexistingbusinessprocesses.

Answer:

TRUE

Diff:

1PageRef:

356

AACSB:

UseofIT

CASE:

Comprehension

Objective:

9.4

11）Inapush-basedmodelofSCMsystems,actualcustomerordersorpurchasestriggereventsinthesupplychain.

Answer:

FALSE

Diff:

2PageRef:

347

AACSB:

ReflectiveThinking

CASE:

Comprehension

Objective:

9.2

12）Inapull-basedmodelofSCMsystems,productionmasterschedulesarebasedonforecastsofdemandforproducts.

Answer:

FALSE

Diff:

2PageRef:

347

AACSB:

ReflectiveThinking

CASE:

Comprehension

Objective:

9.2

13）Wal-mart'sstrategyofcontinuousreplenishmentofinventorybasedonactualcustomerpurchasesisanexampleapull-basedSCMmodel.

Answer:

TRUE

Diff:

2PageRef:

347

AACSB:

ReflectiveThinking

CASE:

Comprehension

Objective:

9.2

14）Totalsupplychaincostsrepresentthemajorityofoperatingexpensesformanybusinessesandinsomeindustriesapproach75percentofthetotaloperatingbudget.

Answer:

TRUE

Diff:

2PageRef:

348

AACSB:

ReflectiveThinking

CASE:

Comprehension

Objective:

9.2

15）YouwouldexpecttofindPRMandERMmodulesinthemostcomprehensiveCRMsoftwarepackages.

Answer:

TRUE

Diff:

1PageRef:

351

AACSB:

UseofIT

CASE:

Comprehension

Objective:

9.3

16）MajorCRMapplicationsoftwarevendorsincludeSiebelSystems,PeopleSoft,SAP,andS.

Answer:

TRUE

Diff:

3PageRef:

351

AACSB:

UseofIT

CASE:

Comprehension

Objective:

9.3

17）Cross-sellingmarketscomplementaryproductstocustomers.

Answer:

TRUE

Diff:

2PageRef:

352

AACSB:

ReflectiveThinking

CASE:

Comprehension

Objective:

9.3

18）CRMsoftwarecanhelporganizationsidentifyhigh-valuecustomersforpreferentialtreatments.

Answer:

TRUE

Diff:

2PageRef:

352-354

AACSB:

UseofIT

CASE:

Comprehension

Objective:

9.3

19）AnalyticalCRMusesacustomerdatawarehouseandtoolstoanalyzecustomerdatacollectedfromthefirm’scustomertouchpointsandfromothersources.

Answer:

TRUE

Diff:

2PageRef:

354

AACSB:

UseofIT

CASE:

Comprehension

Objective:

9.3

20）Enterprisesystemsrequirefundamentalchangesinthewaythebusinessoperates.

Answer:

TRUE

Diff:

2PageRef:

355

AACSB:

UseofIT

CASE:

Comprehension

Objective:

9.4

21）FromyourreadingoftheCannondalecasestudy,thefirmimplementednewinformationsystemsinordertoachievewhichofthemainsixbusinessobjectives?

A）customerandsupplierintimacy

B）survival

C）competitiveadvantage

D）operationalexcellence

从您阅读坎农案例研究,公司实施了新的信息系统,以实现其中的主要六业务目标？

A）客户和供应商的亲密关系

B）生存

C）竞争优势

D）业务精益求精

Answer:

D

Diff:

3P