英语三级十套题.docx
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英语三级十套题
ModelTest(10)
BandThree
PartI.Writing(30minutes)
Directions:
Forthispart,youareallowedthirtyminutestowritealettertoProfessorSmithtoinvitehimtogivealectureonEnglishLearning.Youshouldwriteatleast120words,andbaseyourcompositionontheoutlinegiveninChinesebelow:
1.表明写信意图,提出希望Smith教授能够来做讲座
2.简单介绍自己的学校情况以及希望Prof.Smith做哪些方面的讲座
3.再次表示欢迎和谢意
AnInvitationLetter
Part
.ReadingComprehension(SkimmingandScanning)(15minutes)
Directions:
Inthispart,youwillhave15minutestogooverthepassagequicklyandanswerthequestionsonAnswerSheet2.
Forquestions1-7,mark
Y(forYES)ifthestatementagreeswiththeinformationgiveninthepassage;
N(forNO)ifthestatementcontradictstheinformationgiveninthepassage;
NG(forNOTGIVEN)iftheinformationisnotgiveninthepassage.
Forquestions8-10,completethesentenceswiththeinformationgiveninthepassage.
SocialCriticismofAdvertising
Advertisingisthemostvisibleactivityofbusiness.Whatacompanymayhavebeendoingprivatelyformanyyearssuddenlybecomespublicthemomentitstartstoadvertise.Bypubliclyinvitingpeopletotrytheirproducts,companiesinvitepubliccriticismandattackiftheirproductsdonotliveuptothepromisedbenefits.Defendersofadvertisingsayitisthereforesafertobuyadvertisedthanunadvertisedproducts.Byputtingtheirnamesbehindthegoods,themakersofadvertisedarticlessticktheirnecksoutandwilltryhardertofulfilltheirpromises.
Becauseadvertisingissopublic,itiswidelycriticized,notonlyfortheroleitplaysinsellingproductsbutalsoforthewayitinfluencesoursociety.Asasellingtool,advertisingisattackedforitsexcesses.Somecriticschargethat,atitsworst,advertisingisdownrightuntruthfuland,atbest,itpresentsonlypositiveinformationaboutproducts.Otherschargethatadvertisingmanipulatespeoplepsychologicallytobuythingstheycan’taffordbypromisingimprovedsocialstatusorotherunrealisticexpectations.Stillothersattackadvertisingforbeingoffensiveorinbadtaste.Manyarguethatthereisjusttoomuchadvertisingandthatthisoverwhelmingquantityisonereasonithassuchanimpactonoursociety.
Asasocialinfluence,advertisingisoftencharged,ontheonehand,withcontributingtocrimeandviolenceand,ontheotherhand,withmakingpeopleconform.Criticsattackadvertisingforperpetuatingstereotypesofpeople,formakingpeoplewantthingstheydon’tneedandcan’tafford,andforcreatinginsecurityinordertosellgoods.Advertising,theysay,debasesourlanguages,takesunfairadvantageofourchildren,makesustoomaterialistic,andencourageswastefulness.Finally,byinfluencingthemedia,criticscharge,advertisinginterfereswithfreedomofthepress.
Toadequatelydetailalltheprosandconsofthechargesagainstadvertisingwouldrequirevolumes.However,itisimportantforustounderstandtheessenceoftheseattacksandtheimpacttheyhaveonadvertisingasitisperformedtodayandtomorrow.Let’sthereforeexaminesomeofthemorecommoncriticismsastheyareusuallyexpressed.
AdvertisingMakesUsTooMaterialistic
Criticsclaimthatadvertisingadverselyaffectsourvaluesystembecauseitsuggeststhatthemeanstoahappierlifeistheacquisitionofmorethingsinsteadofspiritualorintellectualenlightenment.Advertising,theysay,encouragespeopletobuymoreautomobiles,moreclothing,andmoreappliancesthantheyneed,allwiththepromiseofgreatersocialacceptance.Forexample,theypointtothefactthatmillionsofAmericansown20ormorepairsofshoes,severalTVsets,andoftenmorethanonevehicle.
AdvertisingManipulatesPeoplePsychologicallytoBuyThingstheyDon’tNeed
Advertisingisoftencriticizedforitspowertomakepeopledoirrationalthings.Thefollowingaresomesuggestionsbasedonvariationsofthiscriticism:
1.Advertisingshouldbeinformativebutnotpersuasive.
2.Advertisingshouldreportonlyfactual,functionalinformation.
3.Advertisingshouldn’tplayonpeople’sdesires,emotions,fears,oranxieties.
4.Advertisingshoulddealonlywithpeople’sfunctionalneedsforproducts,nottheirpsychologicalneedsforstatus,appeal,security,orhealth.
AdvertisingIsExcessive
Oneofthemostcommoncomplaintsaboutadvertisingissimplythatthereistoomuchofit.Advertisementsreachusincars,elevators,parkinglots,hotellobbies,subways,andinourhomesonradioandtelevision,innewspapers,andthroughthemail.Accordingtomostexperts,theaverageAmericanisexposedtoover500commercialmessagesaday.Somegiveevenhigherfigures.Accordingtotheadvertisingcritics,weareawashinaseaofcommercialsthatmakelifelesspleasantthanitmightotherwisebe.
AdvertisingIsDeceptive
Perhapsthegr