英语三级十套题.docx

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英语三级十套题.docx

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英语三级十套题.docx

英语三级十套题

ModelTest(10)

BandThree

PartI.Writing(30minutes)

Directions:

Forthispart,youareallowedthirtyminutestowritealettertoProfessorSmithtoinvitehimtogivealectureonEnglishLearning.Youshouldwriteatleast120words,andbaseyourcompositionontheoutlinegiveninChinesebelow:

1.表明写信意图,提出希望Smith教授能够来做讲座

2.简单介绍自己的学校情况以及希望Prof.Smith做哪些方面的讲座

3.再次表示欢迎和谢意

AnInvitationLetter

Part

.ReadingComprehension(SkimmingandScanning)(15minutes)

Directions:

Inthispart,youwillhave15minutestogooverthepassagequicklyandanswerthequestionsonAnswerSheet2.

Forquestions1-7,mark

Y(forYES)ifthestatementagreeswiththeinformationgiveninthepassage;

N(forNO)ifthestatementcontradictstheinformationgiveninthepassage;

NG(forNOTGIVEN)iftheinformationisnotgiveninthepassage.

Forquestions8-10,completethesentenceswiththeinformationgiveninthepassage.

SocialCriticismofAdvertising

Advertisingisthemostvisibleactivityofbusiness.Whatacompanymayhavebeendoingprivatelyformanyyearssuddenlybecomespublicthemomentitstartstoadvertise.Bypubliclyinvitingpeopletotrytheirproducts,companiesinvitepubliccriticismandattackiftheirproductsdonotliveuptothepromisedbenefits.Defendersofadvertisingsayitisthereforesafertobuyadvertisedthanunadvertisedproducts.Byputtingtheirnamesbehindthegoods,themakersofadvertisedarticlessticktheirnecksoutandwilltryhardertofulfilltheirpromises.

  Becauseadvertisingissopublic,itiswidelycriticized,notonlyfortheroleitplaysinsellingproductsbutalsoforthewayitinfluencesoursociety.Asasellingtool,advertisingisattackedforitsexcesses.Somecriticschargethat,atitsworst,advertisingisdownrightuntruthfuland,atbest,itpresentsonlypositiveinformationaboutproducts.Otherschargethatadvertisingmanipulatespeoplepsychologicallytobuythingstheycan’taffordbypromisingimprovedsocialstatusorotherunrealisticexpectations.Stillothersattackadvertisingforbeingoffensiveorinbadtaste.Manyarguethatthereisjusttoomuchadvertisingandthatthisoverwhelmingquantityisonereasonithassuchanimpactonoursociety.

  Asasocialinfluence,advertisingisoftencharged,ontheonehand,withcontributingtocrimeandviolenceand,ontheotherhand,withmakingpeopleconform.Criticsattackadvertisingforperpetuatingstereotypesofpeople,formakingpeoplewantthingstheydon’tneedandcan’tafford,andforcreatinginsecurityinordertosellgoods.Advertising,theysay,debasesourlanguages,takesunfairadvantageofourchildren,makesustoomaterialistic,andencourageswastefulness.Finally,byinfluencingthemedia,criticscharge,advertisinginterfereswithfreedomofthepress.

  Toadequatelydetailalltheprosandconsofthechargesagainstadvertisingwouldrequirevolumes.However,itisimportantforustounderstandtheessenceoftheseattacksandtheimpacttheyhaveonadvertisingasitisperformedtodayandtomorrow.Let’sthereforeexaminesomeofthemorecommoncriticismsastheyareusuallyexpressed.

AdvertisingMakesUsTooMaterialistic

  Criticsclaimthatadvertisingadverselyaffectsourvaluesystembecauseitsuggeststhatthemeanstoahappierlifeistheacquisitionofmorethingsinsteadofspiritualorintellectualenlightenment.Advertising,theysay,encouragespeopletobuymoreautomobiles,moreclothing,andmoreappliancesthantheyneed,allwiththepromiseofgreatersocialacceptance.Forexample,theypointtothefactthatmillionsofAmericansown20ormorepairsofshoes,severalTVsets,andoftenmorethanonevehicle.

AdvertisingManipulatesPeoplePsychologicallytoBuyThingstheyDon’tNeed

  Advertisingisoftencriticizedforitspowertomakepeopledoirrationalthings.Thefollowingaresomesuggestionsbasedonvariationsofthiscriticism:

  1.Advertisingshouldbeinformativebutnotpersuasive.

  2.Advertisingshouldreportonlyfactual,functionalinformation.

  3.Advertisingshouldn’tplayonpeople’sdesires,emotions,fears,oranxieties.

  4.Advertisingshoulddealonlywithpeople’sfunctionalneedsforproducts,nottheirpsychologicalneedsforstatus,appeal,security,orhealth.

AdvertisingIsExcessive

  Oneofthemostcommoncomplaintsaboutadvertisingissimplythatthereistoomuchofit.Advertisementsreachusincars,elevators,parkinglots,hotellobbies,subways,andinourhomesonradioandtelevision,innewspapers,andthroughthemail.Accordingtomostexperts,theaverageAmericanisexposedtoover500commercialmessagesaday.Somegiveevenhigherfigures.Accordingtotheadvertisingcritics,weareawashinaseaofcommercialsthatmakelifelesspleasantthanitmightotherwisebe.

AdvertisingIsDeceptive

  Perhapsthegr

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