文化墙资料.docx

文化墙资料.docx

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文化墙资料

Shenzhen26thSummerUniversiade

1、Introduction简介

UniversityGames,WorldUniversityGames,knownas"LittleOlympics",organizedbytheInternationalUniversitySportsFederation.Itorganizedonlyincollegestudentsandgraduatesofnotmorethantwoyearsofcollegestudents（agelimit17-28years）participatedinalargemulti-sportsworld.

Shenzhen26thSummerUniversiadewillbeheldfromAugust12thtoAugust22thin2011.ThemainstadiumislocatedinLonggangDistrict,westofthecity,about15kilometersfromthecitycenter.

LocatedinShenzhenGrandCanalnortheastofShenzhencity,LonggangDistrict,westofthecity,about15kilometersfromthecitycenter,isheldin2011inShenzhen26thSummerUniversiadeinthemainstadiumarea,isalsobuildingupthecityofShenzhenimplementationofculturalstrategies,thedevelopmentofsportsindustry,topromotethefutureoffitnesscenter.

世界大学生运动会，素有“小奥运会”之称，由“国际大学生体育联合会”（英语：

InternationalUniversitySportsFederation）主办，只限在校大学生和毕业不超过两年的大学生（年龄限制为17-28岁）参加的世界大型综合性运动会。

第26届世界大学生运动会将于2011年8月12日到8月22日在中国深圳举行.主场馆位于深圳市龙岗中心城西区，距离市中心约15公里区。

2、Emblem会徽

EmblemofShenzhenSummerUniversiadeanditsmeaning

“HappyU”consistsofcoloreddotsofvaryingsize.Eachdotisdeemedalogoelement,themeaningofwhichisopentodifferentinterpretations.Thedotcanbeenlarged,reduced,concentratedorevolvedintomyriadsofthingsorpatterns,thereforecarryingarichvarietyofmeanings.IttriestoconveythemessagethattheUniversiadeisacarnivalgatheringforuniversitystudentsfromaroundtheworld.AsinnovationisthehallmarkofthecityofShenzhen,theExecutiveOfficeoftheOrganizingCommitteeforShenzhenSummerUniversiadeiscommittedtopresentingabrand-newemblemdistinguishingtheUniversiadefromotherinternationalsportsmeetings.Whilecommunicatingpowerfulmessagesaboutthecity,theUniversiade,theyouthandthelife,theemblemembracesdiversityandinnovationandisopentodifferentinterpretations.

 Uisrichinmeanings.Itmaystandfor“university”,“you”,“union”,“universe”orotherwords,orbetakenasagraphicalmarkrepresentingbaysinthecity,DapengBayforexample,suggestingahappyreunionofcollegestudentsofdifferentracesandcolorsfromthefivecontinents.Thesemicircularmarkimpliessimultaneouslyopennessandinclusiveness.Umaybeunderstoodinsixdifferentways,includingahappyU（suggestingbeautifulcolors,liveliness,energy,andthethemeofhappyreunionoftheyouthfromdifferentpartsoftheworld）,anopenU（consistingofdotsinfivedifferentcolors,thesimpleyetpowerfulmarkisrichinmeanings）,aninclusiveU（thecoloreddotsevolveintosmilingfaces,balloons,garlandsanddropsofmoisture）;ayouthfulU（evolvingintodifferentsports-relatedimages,tobeusedforthedifferentsportsoftheUniversiade）,acosmopolitanU（thevariedlycoloredandsizeddotsindicateagatheringofpeopleofdifferentracesandcolors）,andafuturisticU（aforward-lookingdesignprojectingtheShenzheneditionoftheUniversiadeinaninnovativeway）.

     Unlikepreviouspictographicdesignsforemblems,theemblemforShenzhenSummerUniversiadefeaturesdotswhich,whenpartitioned,separatedorcombinedintodifferentforms,canstillfullyrepresentandidentifytheimagetobeconveyed.Itsopennesstoawiderangeofinterpretationsimpliesthehostcity’svitalityandinclusiveness.Thedesignishighlypraisedbytheexpertpanel.

“欢乐的U”由大大小小的彩色圆点组成，每个圆点作为logo的其中一个元素，没有固定含义，可以有多种想像，完全是一个开放的标志。

　U：

大学（University）、你［U（You）］、联合（Union、United）、世界宇宙（Universe）。

U/也可以理解为深圳的海湾，比如大鹏湾，五大洲不同肤色的大学生聚集大鹏湾；U/U的半环和杯形，象征既容纳双开放。

又可以成为六个段落的标题——欢乐的U、开放的U、包容的U、青春的U、世界的U、未来的U。

整个“欢乐的U”以红、绿、黄、蓝、黑为基色，五种色彩的圆点组合成一个U形，五彩圆点自由地排列在U的图形中，黑色的英文字“Universiade”代表着世界大学生运动会的英文名称。

“SHENZHEN2011”代表着举办城市深圳和举办时间2011年，五颗星是国际大体联的标志。

3、Themascot吉祥物

MascotforShenzhenSummerUniversiadeanditsfeatures

UU,mascotfortheShenzhenSummerUniversiade,isthebrainchildofadesignteamheadedbyWangYuefei,arenownedlocaldesigner.TheotherfouryoungmembersoftheteamincludegraphicdesignersGuoDongandXingYishun,animationdesignerWangGuanqunand3DanimationdesignerLiXinyi.UU,closekintotheUniversiadeemblem,isasmilingfacedevelopedfromtheHappyU.IntheshapeofU,theinitialletterof“Universiade”,itrepresentsagreatdeparturefromtraditionasimportantsportmeetingstendtousehumanfigures,animalsorplantsastheirmascots.  

“UU”isgivenavarietyofcutefacialexpressions:

joyous,sweetandsomewhatplayful.Thesetrendyandcheerfulimagesaredesignedtoembodythegreatvitalityandupliftingspirittypicaloftheyoungpeople,expresstheexpectationofthehostcityfortheupcomingShenzhenSummerUniversiade,andhighlighttheroleoftheGamesasastagewhereyoungathleteswithdifferentracial,ethnicand