财务会计英文版课后习题答案Ch15.docx

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财务会计英文版课后习题答案Ch15

CHAPTER15

DISCUSSIONQUESTIONS

1.DonaldsonBrowndevelopedtheideaofusingthereturnoninvestment(ROI)formulatoevaluatethefinancialperformanceofthedifferentdivisionsofacompany.Thisideawasrevolutionarybecauseitcametobewidelyusedbymanagementindiscoveringandanalyzingproblemsacrosslargeanddiverseorganizations.Itcontinuestobeheavilyusedtodayasavaluablemanagementtoolinanyindustry.

2.Managementaccountingprovidesmanytoolsthatenablemanagerstoaccuratelyanalyzeandevaluatecompanyperformance.Thesetoolsenablemanagerstopinpointproblems.Oncemanagersidentifyproblems,theycanplanandimplementstrategiestofixtheproblemsandgainacompetitiveadvantage.Also,anunderstandingofthevariouscostconceptsallowsmanagerstomakecorrectcostingandpricingdecisions,whichcanresultinagreatcompetitiveadvantage.

3.Managementaccountinginformationcanhelpcompaniestobecompetitiveandprofitablebecauseithelpsmanagersunderstandproductcostsandothercostsandhowchangesinvolume,prices,andotherfactorswillaffectprofitability.Withmoreaccurateinformation,managementknowswheretocutcosts,whereproductivityshouldbeincreased,andsoforth.

4.Managers(internaldecisionmakers)usedifferenttypesofaccountinginformationthandoinvestorsorcreditors(outsidedecisionmakers)partlybecausetheymakedifferenttypesofdecisions.Moreimportantly,managementaccountingprovidesmuchmoredetailedandproprietaryinformationtocompanymanagerscomparedtotheinformationprovidedbyfinancialaccountingtooutsideinvestorsandcreditors.Manyexamplescanbeusedtoillustratethedifferencesbetweenfinancialandmanagementaccounting.Twomajordifferences—timefocusandsegments—arediscussedindetailhere.Managerswillspendalotofeffortprojectingtheprofitabilityof

potentialdecisionsonsalesbyassessingtheimpactofvariableandfixedcosts(suchasadvertisingexpenditures).Ontheotherhand,aninvestordoesn’thaveaccesstovariableandfixedcostdataandsowillanalyzethesalestrendinprioryears'incomestatements(pasttimefocus)toevaluatethecompany'sgrowthpotential.Amanagerwouldneedtoknowtheprojectedsalesofaparticularproduct(segment)todecidehowmanyunitstopurchaseorproduce,whileaninvestorwouldbeinterestedintotalsales(wholeorganization)tocomparethecompanytoothersintheindustry.

5.Wewoulddisagreewiththestatementfortworeasons.First,managersrealizethatoutsideinvestorsandcreditorsmakeinvestmentandlendingdecisionsbasedinpartuponthesefinancialstatements.Iftheorganizationneedstoraisecapital,itsfinancialperformance(asmeasuredbythesestatements)mustbefavorable.Second,externalfinancialstatementsarealsosignalsformanagementaction.Ifprofitsarefallingordebtisbecomingtoohighasapercentageoftotalequity,managementmustdecideonacourseofactiontoimprovefutureperformance(asmeasuredbythesefinancialstatements).

6.Externalusersoffinancialstatementsneedassurancethatthestatementswerepreparedusingconsistentmeasurements.Theadherencetogenerallyacceptedaccountingprinciples(GAAP)inthepreparationofthestatementshelpstoassuretheuserthatthisyear'sstatementsarepreparedonabasisconsistentwiththatoflastyear's.Also,followingGAAPhelpstheusertojudgewhetheronecompany'sperformanceiscomparablewithanothercompany's.Internalusersarelessconcernedaboutcomparingtheircompany'sperformancewiththatofothercompanies.Asapracticalmatter,sufficientlydetailedoperatinginformationonothercompaniesisgenerallynotavailabletofacilitatethecomparisonsmanagementmightliketomake.Further,sincemanagerscanrequestinternalinformationfollowingacustomizedformat,theyareobviouslylessconcernedthatreportformatsareconsistentacrossdifferentdecisions.Forexample,amanagercouldrequestthattheinventoryofeachsegmentberevaluedatcurrentreplacementcost.Suchaninternalreportwouldbelabeledwiththeappropriateassumptions,andthemanagerwouldknowthatthemeasurementhadbeenadaptedinordertoberelevanttotheneedsofaparticulardecision.

7.Planningisdefinedasoutliningtheactivitiesthatneedtobeperformedforanorganizationtoachieveitsobjectives.Planningconsistsofrecognizingneedsand/oropportunities,identifyingandevaluatingthealternatives,andimplementingdecisions.

Controllingisdefinedasmonitoringtheexecutionofplans.Controllingconsistsofestablishingexpectations,creatingperformancemeasures,gatheringresults,andcomputingvariances.

Evaluatingconsistsofanalyzingtheresultsofaproject,providingfeedbacktothosewhoparticipatedintheproject,andrewardingperformance.Afterevaluatingprojects

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