《剑桥商务英语》授课教案.docx

《剑桥商务英语》授课教案.docx

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《剑桥商务英语》授课教案

《剑桥商务英语》授课教案

Unit1Introduction

I.TheCambridgeBusinessEnglishCertificate（BEC）isaninternationalBusinessEnglishexamination，whichoffersalanguagequalificationforlearnerswhouse,orwillneedtouse,Englishfortheirwork.RecognitionofBECisincreasingrapidlyasagrowingnumberofcompaniesareusingtheexaminationasafocusforin-companytrainingcourses.

II.BECisavailableat3levels:

CambridgeBECPreliminary

CambridgeBECIntermediate（Vantage）

CambridgeBECAdvanced（Higher）

III.CambridgeBECPreliminaryisapracticalexaminationthatfocusesonEnglishinbusiness-relatedsituations.Themajoremphasisisonthedevelopmentoflanguageskillsforwork:

reading,writing,listeningandspeaking.

AllCambridgeBECPreliminarycandidatesreceiveastatementofresultsshowingtheiroverallgrade（PasswithMerit,Pass,NarrowFailorFail）andtheirstrengthsandweaknesses.Successfulcandidatesalsoreceiveacertificate.Eachpartrepresents25%ofthetotalmark.

Exceptional

Good

Borderline

Weak

Anoverviewofthedifferentpartsoftheexamination:

1.Reading&Writing90minutes.

Reading:

7parts

Writing:

2parts

（e-mail,memoornote,formalletter,fax）

2.Listening40minutes

4parts（Approx.12minutesoflisteningmaterialplayedtwiceplustimetotransferanswers）

3.Speaking12minutes

3parts（personalinformation,shorttalk

andcollaborativetask.）

2examinersand2or3candidates

IV.Anoverview

Thedifferentteststendtocoverthefollowing:

Reading:

notices,advertisements,graphs,charts,productdescriptionsandshorttexts

Writing:

e-mails,notes,memosandformalletters（allwithwordlimits）

Listening:

shortconversations,telephoneconversations,announcements,longer

conversationsandmonologues

Speaking:

givingpersonalinformation,givingashorttalkanddiscussingascenario.

TreassuresSsthatthecoursewillprovidepracticeinallfourskills.Thefollowingunitsinthisbookcontainrelevantmaterialthatwillgivestudentsinformationabouthowtosucceedineachoftheexaminationtests.

Unit2（a）Companyhistory

I.TeachingObjectives:

i.ToenableSstodescribecompaniesandtheirhistories

ii.Topractisereadingforspecificinformation

iii.Toreviewthepastsimpleandprepositionsoftime

II.Materialsneeded:

Cards-8Cards:

onesetofcardsperpair/groouptobephotocopiedfromT’sGuide

III.TeachingProcess:

i.Unitoverview

·ThehistoryofVolkswagen

Warmer:

Telicitsanyknowledge/experienceofVW/Beetles.

Reading:

SsdoaquizaboutVolkswageninpairsthenscanatexttofindanswerstothequiz.Ssthenanswermultiple–choicequestions.

Vocabulary:

Ssscanthetextagaintopickouttargetvocabulary.

Languagefocus:

Ssreviewtheformofthepastsimple.

Speaking:

Ssexchangeinformationabouttheirowncompany’shistory.

·Companyprofile

Vocabulary:

Ssmatchcompanydescriptionswithdefinitions.

Speaking:

Ssordercardstomakeacompanyorganigramthedescribethecompanystructure.

Ssexchangeinformationaboutthepresentsituationoftheirowncompanies.

·Self-study

Languagefocus:

Dap-fillexercise（pastsimple）.

Vocabulary:

Sortingexercise（prepositionsoftime:

in,st,on）.

Odd-one-outcollocationexercise（verbsandnouns）.

Exampractice:

Vocabularymatchingexercise（readingTestPart2）.

Not-writingexercise（WritingTestPart1）.

ii.Detailedstudyofthisunit

Step1ThehistoryofVolkswagen

Warmer:

TasksSsiftheyknowwhatthemostsuccessfulcareveris:

theVolkswagenBeetle.TasksSswhattheyknowaboutVolkswagen（VW）.

Ex.1Speaking:

ThequizfocusesSs’attentiononthesubjectmatteroftheunitandintroducesSstothehistoryofVW.Ssdothequizinpairs.

Usefulexpression:

1AsfarasIknow

2Thefirstfactorywasfoundedin……

3.Thefirstfactorywaslocatedin……

4.Oneofthemostpopular….intheworld

5Europe’slargestcar-maker.

Ex.2Reading

Sschecktheiranswerstothequizbyscanningthroughthetextonpage14.TremindsSsthattheyarescanningthetextforrelevantinformationonly.

Ex.3Reading

TasksSstoreadthetextagainandanswerthemultiple-choicequestionsTmakessureSsidentifytherelevantpassageoftextinsupportoftheiranswers.Ssshouldalwaysreadthequestionscarefully,payingattentiontofeaturessuchasabsolutes（e.g.completely）.

Note:

1.people’scar:

volkswagen

Ex.4Vocabulary

Ssnowreadthetextoncemorefordetailedcomprehension,searchingforspecificvocabularytomatchalistofdefinitions.Thewordsareinthesameorderinthetext.TencouragesSstousethenewvocabularyincontext.OnlywhenthefeedbackhasbeencompleteddoesTinvitequestionsconcerninganyremainingvocabularyproblemsfromthetext.

1.Takeover

2.Subsidiary

3.Publiclimitedcompany

4.Globalization

5.Settingupproductionfacilities

6.Turnover

Ex.5Speaking

Workinginpairs.TasksSstofindoutfivethingsaboutthehistoryofthepartner’scompanyorVWSsshouldpooltheirknowledgeofcompany’shistorytopresenttotheclass.Ontheotherhand.Opengroupswouldsuitsgenuineinformationexchange.

Usefulexpressions:

1.Manufacture制造

2.Thecompanystartedin…公司史建于…

3.Itexpandedrapidly…公司发展迅速

4.Inthefirstfewyearstheannualturnoveronlycameto…开头的几年营业额仅达…

5.Becameapubliclimitedcompanyin…于…成为一家上市公司

6.formedpartnershipswith…和…建立了伙伴关系

7.Whendidyourcompanyfirstregister?

你们公司最早是在那里注册的？

8.Whattypeofproductdidyourcompanysellattheverybeginning?

你们公司最初销售那些产品？

Step2Companyprofile

Ex.1Vocabularypresentation

Thisexerciseisacombinationofvocabularyconsolidationandinput,preparingSsforEx2.AskSstomatchthecompanydescriptionswiththedefinitions.Sscandothetaskindividuallyorinpairs.

Ex.2Speaking

TexplainsthetasktoSsbeforehandingoutthecards.Sslayoutthecardsonthetableandformanorganigram.Theythenpresenttheirorganigramontheboard.TheanswerappearattheendoftheT’snotesforthisunit.

MNE:

Theholdingcompanycontrolsthe3divisionsofthewholegroup

DELSTAR:

Thisisthelargestcompanyintheengineeringdivision

ThecompanyhasaMarjorysubsidiary,whichhasacontrollingstakeinasubsidiaryofitsown.

Europlant:

ThisisaparentcompanythathasacontrollingstakeinHowellEngineering.

Invest1:

Thisisthelargestwholly-ownedsubsidiaryinthefinancialservicesdivision.

PryceandWyllie:

ThesearetwopubliclimitedcompaniesinfinancialservicestheyarenottotallyownedbyMNE.MNEhasaminoritystakeinPryceandWyllie.

Telecommunicationsdivision:

Thisisthemostimportantdivisionoftheholdingcompany.

Futel:

ThisisthelargestcompanyintheTelecommunicationsdivision.Thecompanyhasamajorjointventurecompany.

TelephonicdoBasil:

ItnottotallyownedbyMNE.Thisisajointventurecompanywhichshallbegovernedbythelaws,decreesandpertinentrulesandregulationsoftheverycountryitbused.

Step3Self-study

HelpSsfinishtheexerciseinself-study

Unit2（b）Companyactivities

I.TeachingObjectives:

i.ToenableSstodescribecompaniesactivities

ii.Topractisereadingforspecificinformation

iii.Toraiseawarenessofcohesionandconnectorsofadditionandcontrast

iv.Toreviewthepresentcontinuous

II.Materialsneeded:

None

III.TeachingProcess:

i.Unitoverview

·InvestingincentralEurope

Warmer:

TintroducesthetopicandelicitsSs’experience/knowledge..

Reading:

SsanswerquestionsbasedonadiagramshowinginvestmentincentralEurope.

Languagefocus:

Ssreviewthepresentsimple/continuouscontrastandstativeverbs.

Speaking:

Ssdiscussreasonsforinwardinvestment..

·Drivingeastwards

Reading:

Ssdoajigsawreadingscanningthetexttoanswe‘Right,Wrong,Doesn’tsay’questions.

Vocabulary:

Ssscanthetextforconnectorsofaddition/contrastthenusetheconnectorstolinkinformationfromthetext.

Speaking:

Ssdrawandexplainmapsoftheircompaniesactivities.

·Self-study

Vocabulary:

Gap-fillexercise（presentcontinuous）.

Languagefocus:

Gap-fillexercise（presentsimplevscontinuous）.

Vocabulary:

Matchingexercises（companies,nationalitiesandactivities）.

Exampractice:

Multiple-choicegap-filltext.

ii.Detailedstudyofthisunit

EssentialVocabulary:

totalinvestment总投资

grant补助金

inward输入的，进口的

distributor分销商，批发商

Nokia诺基亚

Reuters路透社（英国）

Daewoo大宇集团（韩国汽车，电子制造商）

Godiva戈代娃（比利时巧克力制造商）

Swatch瑞士手表制造商

10.Softbank软银公司（日本网络公司）

Step1InvestingincentralEurope

Warmer（booksclosed）:

TasksSsforexamplesofcompaniesinvestingoverseasandreasonswhy.TaksSsforexamplesofinwardinvestmentandthechangesitbrings.

Ex.1Reading

Sslookatthevisualonpage17.Tchecksvocabularysuchasplant,model,van,assemblyandabbreviationssuchas‘m’and‘bn’.Ssthenlookatthequestionsandscanthevisualfortheanswers.TasksSstosupporttheiranswerswithrelevantinformation.

Ex.2Grammar:

Thisexerciseisareminderofthedifferentusesofthepresentstenses.Sssorttheusesintotwogroups.TasksSstogiveanexampleofeachuse.

Ex.3Speaking

ThepairworkactivityallowsSstodiscusstheunittopicandalsoactsasapredictionexerciseforthetextandachancetointroducesomerelevantvocabulary.Ssworkinpairs/groupsandlistpossiblereasonsforinvestmentwhichcanbewrittenontheboardbeforeSsdoEx.1inthenextsection,theycanquicklychecktheirpredictionsbyscanningthroughthetext.

Reasonsgiveninthetext:

Cheapworkforce

Generousgovernmentinwardinvestmentgrants

Sloweconomicgrowthathome

Stronggrowthincentral/easternEuropecarmarkets

Possiblet