供应链管理第三版Unit2习题与答案.docx

供应链管理第三版Unit2习题与答案.docx

《供应链管理第三版Unit2习题与答案.docx》由会员分享，可在线阅读，更多相关《供应链管理第三版Unit2习题与答案.docx（21页珍藏版）》请在冰豆网上搜索。

供应链管理第三版Unit2习题与答案

Chapter2

SupplyChainPerformance:

AchievingStrategicFitandScope

True/False

1.Acompany’scompetitivestrategydefinesthesetofcustomerneedsthatitseekstosatisfythroughitsproductsandservices.

Answer:

True

Difficulty:

Easy

2.Thevaluechainemphasizesthecloserelationshipbetweenallthefunctionalstrategieswithinacompany.

Answer:

True

Difficulty:

Moderate

3.Acompany’sproductdevelopmentstrategydefinesthesetofcustomerneedsthatitseekstosatisfythroughitsproductsandservices.

Answer:

False

Difficulty:

Moderate

4.Acompany’sproductdevelopmentstrategyspecifiestheportfolioofnewproductsthatitwilltrytodevelop.

Answer:

True

Difficulty:

Easy

5.Acompany’ssupplychainstrategyspecifieshowthemarketwillbesegmentedandhowtheproductwillbepositioned,priced,andpromoted.

Answer:

False

Difficulty:

Easy

6.Acompany’ssupplychainstrategydeterminesthenatureofprocurementandtransportationofmaterialsaswellasthemanufactureanddistributionoftheproduct.

Answer:

True

Difficulty:

Easy

7.Thedegreeofsupplychainresponsivenessshouldbeconsistentwiththeimplieduncertainty.

Answer:

True

Difficulty:

Easy

8.Thedegreeofsupplychainresponsivenessdoesnotneedtobeconsistentwiththeimplieduncertainty.

Answer:

False

Difficulty:

Moderate

9.Toachievecompletestrategicfit,afirmmustensurethatallfunctionsinthevaluechainhaveconsistentstrategiesthatsupportthecompetitivestrategy.

Answer:

True

Difficulty:

Moderate

10.Toachievecompletestrategicfit,afirmmustensurethatallfunctionsinthevaluechainhavediversestrategiesthatsupportfunctionalgoals.

Answer:

False

Difficulty:

Moderate

11.Becausedemandandsupplycharacteristicschange,thesupplychainstrategymustchangeovertheproductlifecycleifacompanyistocontinueachievingstrategicfit.

Answer:

True

Difficulty:

Easy

12.Thesupplychainstrategymustbeestablishedatthebeginningoftheproductlifecycleandnotchangedifacompanyistocontinueachievingstrategicfit.

Answer:

False

Difficulty:

Easy

13.Toretainstrategicfit,supplychainstrategymustbeadjustedoverthelifecycleofaproductandasthecompetitivelandscapechanges.

Answer:

True

Difficulty:

Moderate

14.Theintercompanyscopeofstrategicfitisessentialtodaybecausethecompetitiveplayingfieldhasshiftedfromcompanyversuscompanytosupplychainversussupplychain.

Answer:

True

Difficulty:

Moderate

15.Theintercompanyscopeofstrategicfitisnolongerrelevanttodaybecausethecompetitiveplayingfieldhasshiftedfromcompanyversuscompanytosupplychainversussupplychain.

Answer:

False

Difficulty:

Easy

16.Theintercompanyscopeofstrategicfitrequiresfirmstoevaluateeveryactioninthecontextoftheentiresupplychain.

Answer:

True

Difficulty:

Moderate

17.Thereisacloseconnectionbetweenthedesignandmanagementofsupplychainflowsandthesuccessofasupplychain.

Answer:

True

Difficulty:

Easy

MultipleChoice

1.Acompany’scompetitivestrategy

a.definesthesetofcustomerneedsthatitseekstosatisfythroughitsproductsandservices.

b.specifiestheportfolioofnewproductsthatitwilltrytodevelop.

c.specifieshowthemarketwillbesegmentedandhowtheproductwillbepositioned,priced,andpromoted.

d.determinesthenatureofprocurementandtransportationofmaterialsaswellasmanufactureanddistributionoftheproduct.

e.determineshowitwillobtainandmaintaintheappropriatesetofskillsandabilitiestomeetcustomerneeds.

Answer:

a

Difficulty:

Moderate

2.Acompany’sproductdevelopmentstrategy

a.definesthesetofcustomerneedsthatitseekstosatisfythroughitsproductsandservices.

b.specifiestheportfolioofnewproductsthatitwilltrytodevelop.

c.specifieshowthemarketwillbesegmentedandhowtheproductwillbepositioned,priced,andpromoted.

d.determinesthenatureofprocurementandtransportationofmaterialsaswellasmanufactureanddistributionoftheproduct.

e.determineshowitwillobtainandmaintaintheappropriatesetofskillsandabilitiestomeetcustomerneeds.

Answer:

b

Difficulty:

Easy

3.Acompany’smarketingandsalesstrategy

a.definesthesetofcustomerneedsthatitseekstosatisfythroughitsproductsandservices.

b.specifiestheportfolioofnewproductsthatitwilltrytodevelop.

c.specifieshowthemarketwillbesegmentedandhowtheproductwillbepositioned,priced,andpromoted.

d.determinesthenatureofprocurementandtransportationofmaterialsaswellasmanufactureanddistributionoftheproduct.

e.determineshowitwillobtainandmaintaintheappropriatesetofskillsandabilitiestomeetcustomerneeds.

Answer:

c

Difficulty:

Moderate

4.Acompany’ssupplychainstrategy

a.definesthesetofcustomerneeds