供应链管理第三版Unit2习题与答案.docx

1、供应链管理第三版Unit2习题与答案Chapter 2Supply Chain Performance: Achieving Strategic Fit and ScopeTrue/False1. A companys competitive strategy defines the set of customer needs that it seeks to satisfy through its products and services.Answer: TrueDifficulty: Easy2. The value chain emphasizes the close relation

2、ship between all the functional strategies within a company.Answer: TrueDifficulty: Moderate3. A companys product development strategy defines the set of customer needs that it seeks to satisfy through its products and services.Answer: FalseDifficulty: Moderate4. A companys product development strat

3、egy specifies the portfolio of new products that it will try to develop.Answer: TrueDifficulty: Easy5. A companys supply chain strategy specifies how the market will be segmented and how the product will be positioned, priced, and promoted.Answer: FalseDifficulty: Easy6. A companys supply chain stra

4、tegy determines the nature of procurement and transportation of materials as well as the manufacture and distribution of the product.Answer: TrueDifficulty: Easy7. The degree of supply chain responsiveness should be consistent with the implied uncertainty.Answer: TrueDifficulty: Easy8. The degree of

5、 supply chain responsiveness does not need to be consistent with the implied uncertainty.Answer: FalseDifficulty: Moderate9. To achieve complete strategic fit, a firm must ensure that all functions in the value chain have consistent strategies that support the competitive strategy.Answer: TrueDiffic

6、ulty: Moderate10. To achieve complete strategic fit, a firm must ensure that all functions in the value chain have diverse strategies that support functional goals.Answer: FalseDifficulty: Moderate11. Because demand and supply characteristics change, the supply chain strategy must change over the pr

7、oduct life cycle if a company is to continue achieving strategic fit.Answer: TrueDifficulty: Easy12. The supply chain strategy must be established at the beginning of the product life cycle and not changed if a company is to continue achieving strategic fit.Answer: FalseDifficulty: Easy13. To retain

8、 strategic fit, supply chain strategy must be adjusted over the life cycle of a product and as the competitive landscape changes.Answer: TrueDifficulty: Moderate14. The intercompany scope of strategic fit is essential today because the competitive playing field has shifted from company versus compan

9、y to supply chain versus supply chain.Answer: TrueDifficulty: Moderate15. The intercompany scope of strategic fit is no longer relevant today because the competitive playing field has shifted from company versus company to supply chain versus supply chain.Answer: FalseDifficulty: Easy16. The interco

10、mpany scope of strategic fit requires firms to evaluate every action in the context of the entire supply chain.Answer: TrueDifficulty: Moderate17. There is a close connection between the design and management of supply chain flows and the success of a supply chain.Answer: TrueDifficulty: EasyMultipl

11、e Choice1. A companys competitive strategy a. defines the set of customer needs that it seeks to satisfy through its products and services.b. specifies the portfolio of new products that it will try to develop.c. specifies how the market will be segmented and how the product will be positioned, pric

12、ed, and promoted.d. determines the nature of procurement and transportation of materials as well as manufacture and distribution of the product.e. determines how it will obtain and maintain the appropriate set of skills and abilities to meet customer needs.Answer: aDifficulty: Moderate2. A companys

13、product development strategya. defines the set of customer needs that it seeks to satisfy through its products and services.b. specifies the portfolio of new products that it will try to develop.c. specifies how the market will be segmented and how the product will be positioned, priced, and promote

14、d.d. determines the nature of procurement and transportation of materials as well as manufacture and distribution of the product.e. determines how it will obtain and maintain the appropriate set of skills and abilities to meet customer needs.Answer: bDifficulty: Easy3. A companys marketing and sales

15、 strategya. defines the set of customer needs that it seeks to satisfy through its products and services.b. specifies the portfolio of new products that it will try to develop.c. specifies how the market will be segmented and how the product will be positioned, priced, and promoted.d. determines the

16、 nature of procurement and transportation of materials as well as manufacture and distribution of the product.e. determines how it will obtain and maintain the appropriate set of skills and abilities to meet customer needs.Answer: cDifficulty: Moderate4. A companys supply chain strategya. defines the set of customer needs