中国的国内快递业发展战略分析外文翻译.docx

中国的国内快递业发展战略分析外文翻译.docx

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中国的国内快递业发展战略分析外文翻译

外文翻译

原文

AnalysisofChina'sdomesticexpressdeliveryindustrydevelopmentstrategy

MaterialSource:

Author:

Valarie

[Abstract]ThispaperintroducestheDevelopmentofChina'sdomesticexpressdeliveryIndustryinthestatusquo,thenusetheSWOTanalysismethod,analysisofChina'sdomesticexpressdeliverymarketinwhichtheindustry'scurrentsituationanditscompetitiveadvantagesanddisadvantages,andgivesthecorrespondingcountermeasuresandsuggestions,hopetopromoteChina'sdomesticexpressdeliveryindustry,healthyandrapiddevelopment.

 [Keywords:

]thelocalcourierindustrySWOTanalysisStrategy

        Expressindustryisoriginatedinthelate20thcentury,60ofanewindustry,itistobusinessdocuments,smallpackagedeliveryasthemaintargetforrapid,safe,efficient,door-to-real-timeverificationischaracterizedbytheestablishmentofasetoftraditionalthepostalsystem,adifferentmodeofoperation.After30yearsofrapiddevelopment,expressdeliveryhasbecometheworld'sfastestgrowingeconomy,industries.TheU.S.CoalitionofServicesIndustriesexpectsChina'sexpressdeliveryindustryinthenextthreeyearsthemarketwillbeatleast33%oftherateofgrowthastheworld'sfastest-growingregion;anddomesticexpressindustryinChina'sindustrialadjustmentprocessplaysanimportantrole,sothestudyofChinesedomesticexpressdeliveryindustryinthedevelopmentofthecompetitivesituationanditssurroundingsinthestrengths,weaknessesanalysisisnecessary.

（1）China'sdomesticexpressdeliveryindustrystatusquo

         Since1979,expressindustryinChinahasgonethrough27years,rangingfromexpressdeliverycompanieshavethescaleofabout20000,thebasicshapeofthethreemajormarketsegments,namely,internationalcourier,domesticcourierandTongChengoffsitedelivery.27years,China'sexpressdeliveryindustry,fromsmalltolargecontinuousdevelopment,isnowbeginningtotakeshape.However,theuseofadvancedTechnologyandmanagementaspectsincomparisonwithforeignexpressdeliverygiantsarestillmanyproblems,China'sdomesticexpressdeliveryindustryshouldclearlyunderstandtheirownstrengthsandweaknesses,andcontinuouslydevelopandstrengthenourselves,tohavesufficientcapacitywithforeignexpressdeliveryindustry,contend,mustalsobepreparedforentryintotheinternationalmarket.

        Operatingstatus.Atpresent,China'sexpressdeliveryindustry,themarketconsistsoftwopartscomposedof:

First,thedomesticexpressdeliverymarket,controlledbyChina's40%shareofthepostalsectorandtherestbyprivateandoccupiedHongKong-ownedexpressdeliverycompanies,businesssizetoHongKong-ownedcompanyisthelargestofShunfengExpress.Privateenterprises,agroupoflikethegoodluck,ShenTong,ZJS,etc.,haveexcellentdeliveryhaveanimpactonlargeandmediumenterpriseshavetothrive,butthenumberwassmall.Mostoftheprivateexpressdeliverycompanieshaveshownasmall,scattered,weakandsoon;degreeofmutualtrustandco-ordinationispoor,totheregionalexpressserviceoriented.Secondly,theinternationalexpressdeliverymarket,byDHL（DHL）,FedEx（FederalExpress）,TNT（TNT）andUPS（UnitedParcelService）andotherlargeserviceproviderscontrol.AlthoughChinaPostEMScontrolofasmallpartoftheinternationalexpressdeliverymarket,butanindirectwayofprivateexpressdeliverycompaniesintotheinternationalcourierDHL,FedEx,TNTandUPSthefourmajornetworksinforeignsales,infactstilldependentonthefourmajornetworkchannels.

        Managementstatus.Inadditiontopostalandgoodluck,ShenTong,ZJSaddition,themajorityoftheprivatecourieragencysystemusinganetworkorDirectSalesAgenthybridnetwork,thenetwork'scentralmanagementgenerallymoreloose,itisdifficulttoprovidecustomerswithhomogeneousservices,andevenfrequentnetworkcrashes.Inthefinancialsettlement,includingthepostaldeliverysystem,including,asbackwardandcommercialcreditInformationsystemsislow,whichoftencannotachievethemainareastopaythefreightservicestoenablebusinessdevelopmentislimited.Inthequalityofpersonnel,sincethedomesticcourierindustrywithlowbarrierstoentry,businesscompetition,profitmarginslow,sothedomesticcourierindustryisgenerallylowlevelofknowledgeofemployeeshasseriouslyaffectedthequalityofservice,reducingtheabilitytocompetewithforeigncounterparts.

        Technologystatusquo.Thedomesticindustry,includingpostaldelivery,havenotcarriedoutaccordingtothecustomeraccountdocumentsordered,andnoperformance,goodcustomeraunifiedclearingsystem,aglobalcargotrackingsystem,onlineautogoods,suchasdynamicquerysystem,thekeyinformationmanagementsystems,serviceandefficiencyarefarbehindtheirforeigncounterparts.Cargosorting,duetooutdatedfacilitiesanduseofbarcodetechnologyrelativelysimple,thelackofordertothebodyfrequencyidentificationtechnology（RFID）-basedsub-piecesofequipment,sothatoperationtimeistoolong,reducingthevelocityofturnoverofgoodsandunderminecompetitioninthemarketforce.

（2）StrategicAnalysis-China'sdomesticexpressdeliveryindustry,SWOTAnalysis

Superiority（Strength）

 ①localdeliverynetworkformationalongtime,thenetworkcoveragearea.InthefaceofforeigngiantstoobtaininternationalexpressbusinessinmorethanhalfofJiangshantheoccasion,China'sEMSalreadyhasmorethan30,000urbanandruralareasacrossthecountryoutlets,andwithmorethan200countriesandregionsintheworldtoestablishbusinesscontacts.

②low-pricedprivatecourier.Privateexpressdeliverycompaniesfightforcustomersmoreflexibilityinthemodesofoperation,services,priceswererelativelylow,tobringforeignInvestmenttoitsunparalleledadvantages.

③ThelocalcouriercompaniesintheenterprisecanbetterintegrateintotheChineseCultureanditsservicesbettersuitedtotheChinesepeople'sneeds.China'sdomesticexpressdeliverycompaniesisthebiggestadvantageofthepopularityofthelocalmarketnetworksandfamiliaritydegree.China'snationalconditionsrathercomplex,andthecustoms,geography,environment,regionaldevelopment,roadconditionsandsonotthesame.China'sdomesticexpressdeliverybusinessisrootedinChina,themorein-depthunderstandingofChineseculture,socialrelationsnetworksarealsorelativelycloserelationshipwiththegovernmenthandledtheincidentbetter.Theseconditionsofforeignexpressdeliverycompaniesintheshorttermcannotcatchup.Chineseandforeignpartiesintermsofculturalunderstandingthereisalsoacleargap,foreign-fundedenterprisesontheconceptofWesternculture,theconceptofblendtheseingredients,aswellasthelanguagebarrierisalsonotoneortwoyearstosolvetheproblem,sothelocalizationofforeign-fundedenterpriseswillbeveryslow,andtheChineseexpressindustrytothelocalcustomerstoenjoyatraditionalreputation,abletograsptheprimarymarket.

Disadvantage（Weakness） 

①expressquitecompetitivebusinesstoosmall,little.China'sdomesticexpressdeliverycompanyEMSboss'smarketsharecontinuestodecline,decliningcompetitiveness,privatecouriercompaniesbecauseofinstitutional,technical,personnelandotherfactors,isnotyetcomeintovogue.

②Themanagementofinstitutionalissues.EMSoperationsasaresultofmanyyearsofmonopolyofinstitutionaldefects,andasaresultofoperatingsystemconceptsandthewaybusinessislaggingbehind,thecompetitivenessofdiminishing.Privateexpressdeliverycompaniesbecausetheindustryisrelativelylowbarrierstoentry,management,variesgreatly,thewholesystemwasveryincomplete.

③Competitioninthedomesticexpressdeliverymarket,astateofdisorder.Intensecompetition,andmarketdisorder,themainmarketregulationisnotclear.

④Informationprocessingtechnology.Localcouriercompaniesintheglobalcargotrackingsystem,onlineautogoods,suchasdynamicquerysystem,thekeyinformationmanagementsystems,serviceandefficiencyarefarbehindtheirforeigncounterparts.

⑤Thequalityofmanagementpersonnel.Atpresent,thelackoflogisticspersonnel,especiallyhigh-qualitytalentishardtofind,newexpressserviceaswell.

Theopportunity（Opportunity）

①GDPgrowthrateofthelevelofdevelopmentandhasremainedatahighlevel,thedevelopmentofChina'sexpressdeliveryindustry,providingaverygoodexternalenvironment.In2001and2004,thewhole,GDPgrowthof1%,expressdeliverymarketgrowthof3%.2006to2010,China'sGDPgrowthratewillremainabove8%,accordingtopreliminaryestimatesoftheMinistryofCommerceTaskForce,expressdeliverymarket,thepaceofdevelopmentshouldbemorethan25%.

②thegrowthofimportsandexportsfortheexpressdeliveryindustry,openedupabiggermarketshare.Expressdeliverymarketgrowthandforeigntradegrowthinthesizeofalinearpositivecorrelation.AccordingtotheMinistryofCommercetaskforceestimates,2006and2010,China'sexpressdeliverymarketgrowthrateshouldbeabove30%.

③Theexpresslogisticsmarketgrowthasthegrowthofthesizeofthegrowth.Accordingtostatistics,in2004,China'stotalamountofthewholesocietyLogistics38.4trillionyuan,anincreaseof29.9%overthepreviousyear.Expressthegrowthrateofmarketgrowthrateslightlyhigherthanthelogistics.Turnoverfromgoodsperspective,in1995and2004,theNationalCargoturnovergrowthrateof7.6%,ofwhichrailfreightturnoverincreasedby4.4%,roadfreightturnoverincreasedby5.9%,whilethe