同一行业不同国家的发展策略企业文化对比.docx

同一行业不同国家的发展策略企业文化对比.docx

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同一行业不同国家的发展策略企业文化对比

InternationalBusinessCulture

AComparativeStudyon

CorporateCultureofGeneralMotorsCompanyandFordMotorCompany 

Name:

姜楠No.:

20161208013014

Major:

商务英语三班Score:

6/28/2018

Abstract:

Culturalmanagementofenterprisecultureasamoreadvancedmodel,nowDevelopmentoccurredinthemanagementofenterprisecultureintheprocessofstudyontheinnermechanism.Inacompetitiveeconomyera,employeeworkattitudes,workanddedicationtothecompany,ultimatelyaffectthecompany'sproductionefficiency.Thisrequiresanenterprisetheoriginalidea,passingonculturalvaluesintoauniquemanagementstyleandwayofoperation,havetheabilitytoshapeitsuniqueenterpriseculture,high-qualitymanagementteam,haveaclearcorporatepolicy,tohavearoleinpromotingenterprisedevelopment.

Keywords:

GeneralMotorsCompany,FordMotorCompany,corporateculture,comparison

Ⅰ.Briefprofileofthetwocomparedcompanies

1.IntroductionofGeneralMotorsCompany

GeneralMotorsCompany,commonlyknownasGM,isanAmericanmultinationalcorporationheadquarteredinDetroit,Michigan,thatdesigns,manufactures,markets,anddistributesvehiclesandvehicleparts,andsellsfinancialservices.WithglobalheadquartersattheRenaissanceCenterinDetroit,Michigan,UnitedStates,GMmanufacturescarsandtrucksin35countries.ThecompanywasfoundedbyWilliamC.DurantonSeptember16,1908asaholdingcompany.Thecompanywasthelargestautomobilemanufacturerfrom1931through2007.

OnJune1,2009,afterheavylosses,GeneralMotorswentbankrupt.Stockholderslostessentiallyalloftheirinvestment.

Thecurrentcompany,GeneralMotorsCompany（"newGM"）,wasformedin2009followingthebankruptcyofGeneralMotorsCorporation（"oldGM"）,whichbecameMotorsLiquidationCompany.ThenewcompanypurchasedthemajorityoftheassetsoftheoldGM,includingthebrand"GeneralMotors".

2.IntroductionofFordMotorCompany

TheFordMotorCompany（commonlyreferredtosimplyas"Ford"）isanAmericanmultinationalautomakerheadquarteredin

Dearborn,Michigan,asuburbofDetroit.ItwasfoundedbyHenryFordandincorporatedonJune16,1903.ThecompanysellsautomobilesandcommercialvehiclesundertheFordbrandandmostluxurycarsundertheLincolnbrand.Fordintroducedmethodsforlarge-scalemanufacturingofcarsandlarge-scalemanagementofanindustrialworkforceusingelaboratelyengineeredmanufacturingsequencestypifiedbymovingassemblylines

Duringthefinancialcrisisatthebeginningofthe21stcentury,itwasclosetobankruptcy,butithassincereturnedtoprofitability.

Fordisthesecond-largestU.S.-basedautomaker（precededbyGeneralMotors）andthefifth-largestintheworld（behindToyota,VW,Hyundai-KiaandGeneralMotors）basedon2015vehicleproduction.Attheendof2010,FordwasthefifthlargestautomakerinEurope

Ⅱ.Company’skeybeliefsandvalues

1.Visionofthesetwocompanies

（1）VisionofGeneralMotors

Atgeneralmotors,wearestrivingtocreateandmaintainanenvironmentthatnaturallyenablesthepeopleofgeneralmotors,itsunions,suppliers,anddealerstofullycontributeandachievepersonalfulfillmentinthepursuitoftotalcustomerenthusiasm.

（2）VisionofFord

Fordglobalvisionisofacorporateculturewhichprovidesasafe,inclusive,andsupportiveenvironmentwherediversityisvaluedandeveryoneisempoweredtobeauthenticaboutthemintheworkplace,withoutfearforlossofopportunity,thusallowingthemfullrealizationoftheirpotentialandequalparticipationinallaspectsofcorporatelife.

2.Beliefsandvaluesofthesetwocompanies

（1）BeliefsofGeneralMotors

GeneralMotorsthinkhighlyofteamwork,continueimprovementandcreativity.Honestyandjusticeofindividualsareveryimportant.Theyrespectothersandhavethesenseofsocialresponsibility.

（2）BeliefsofFord

Theemployeesaretheoriginofourpower.Theycontributetheirintelligencetoourcompany,makingthecompanymoredynamic.Theirperformancesdetermineourreputation.Joiningtheteamworkisthecorebeliefsofourcompany.

Ourproductsaretheresultsofourefforts.Theyshouldprovidethebestservicesforthecustomersallovertheworld.

Theprofitsaremeasurementsofhowweprovidebestproductsforcustomersaffectively.

Ⅲ.Howbeliefsandvaluesarereflectedandreinforced

1.HowbeliefsandvaluesinfluenceGeneralMotors

（1）ThebehaviorsofGeneralMotors’productionandservices

ThereisaspiritofcreativityandtransformationingrainedinGeneralMotors.It’saresponsibilityandanopportunitythatmotivatesourdesigners,everyday.It’snothingnew.It’sbeenapartofthecompanyfromtheverybeginningandcontinuestogrowtothisday.

Thiscommitmenttodesignandcreativityfirstreallytookshapein1938.That’stheyearGeneralMotors’HarleyEarlrewrotetherulesonhowacarcouldbedesigned.Heturnedthemfromutilitarianmachinesintoworksofart.Muchofthatbeganwhenheinventedtheconceptoftheconceptcar.

AtthetimeHarleyEarlcreatedtheBuickY-Job,carswerebasicallydesignedashorselesscarriages.Earlknewtherewassomuchmoreacarcouldbe.HecreatedtheY-Jobasatestinggroundfortheirengineeringandstylingwishlist.Thiscarwasthefirsttohavefeaturessuchasretractableheadlamps,powerwindows,powerconvertibletopandintegratedsidepanels.Itchangedwhatacarcouldbeandhowtheyweredeveloped.

PushingboundariesandsettingthecurvefordesignandtechnologyisjustasalivetodayasitwasinthedayoftheY-Job.GMconceptcarscontinuetoexceedexpectationsandsendourwholeindustryinnewdirections.

EarningcustomersforlifeisthefoundationalpromiseofGeneralMotors.Itisacommitmenttotreateverycustomerwithrespect.Tocareaboutacustomer,notjustwhentheypurchaseanewvehicle,butforaslongastheyownthevehicle.Appreciatingcustomersandfightingeverydaytoearntheirloyaltyinspiresustomakebetter,safer,highervaluecars,trucksandcrossovers.

Theyassignthehighestprioritytomattersthatimpactourcustomers’well-beingandqualityoflife.Asaresult,GeneralMotorsisdriventomaintainthehighestqualitystandards.Qualityandsafetyarepartofourveryfoundation.Safetyissomethingwewillnevercompromise.

GeneralMotorsemploysthefinestworkforceintheautomotiveworld.Wearearichlydiverseanddedicatedteam.

Fromelectriccarstoheavy-dutyfull-sizetrucks,GeneralMotorsprovidesacompleterangeofvehiclesthatmeetstheneedsandexpectationsofdriversonatrulyglobalscale.Thereare10distinctiveautomotivebrandsundertheGeneralMotorscorporateumbrella

Historically,GeneralMotorstechnologyhasalwaysbeenontheforefront.Wecontinuetoexcelinengineanddrivetraindevelopment,andstrivetopushexcitingadvancementsinalternativeenergyandpurposefulvehicledesign.

Akeyfocusofourcustomer-firstapproachistoseekcreativeandinnovativesolutionsfortheenvironment.Theyconsistentlyadoptpoliciesanddeveloptechnologiesthatpromoteacleanerplanetfromsupplychaintomanufacturingtothevehiclesweputontheroad.

Fordecades,theGMFoundationhasdonatedhundredsofmillionsofdollarstosupporteducation,healthandhumanservices,theenvironment,andcommunitydevelopmentanddisasterreliefefforts.

（2）Howtheydealwithcrisis

TheGeneralMotorsCompanyhasmetaseriousbankruptcy.Therearesomanyreasonsforthat.Butthemostimportantreasonisthatitignoredtheon-goingdevelopmentofothermotorcompaniesinJapanandEurope.Itissoarrogantandprideforitspositioninthewholeworld.Andthefinancialcrisisdestroyeditthoroughly.OnJune1,2009,afterheavylosses,GeneralMotorswentbankrupt.Stockholderslostessentiallyalloftheirinvestment.In2010,thereorganizedGMmadeaninitialpublicofferingthatwasoneoftheworld'stopfivelargestIPOstodateandreturnedtoprofitabilitylaterthatyear.

AfterthereorganizationofGM,theybegantochange.In2010,GeneralMotorsrankedsecondonthelistwith8.5millionunitsproducedglobally.In2011,GMreturnedtothefirstplacewith9.025millionunitssoldworldwide,correspondingto11.9%marketshareoftheglobalmotorvehicleindustry.

2.HowbeliefsandvaluesinfluenceFord

（1）ThebehaviorsofFord’sproductionandservices

Fordintroducedmethodsforlarge-scalemanufacturingofcarsandlarge-scalemanagementofanindustrialworkforceusingelaboratelyengineeredmanufacturingsequencestypifiedbymovingassemblylines;by1914,thesemethodswereknownaroundtheworldasFordism.Ford'sformerUKsubsidiariesJaguarandLandRover,acquiredin1989and2000respectively,weresoldtoTataMotorsinMarch2008.FordownedtheSwedishautomakerVolvofrom1999to2010.In2011,ForddiscontinuedtheMercurybrand,underwhichithadmarketedentry-levelluxurycarsintheUnitedStates,Canada,Mexico,andtheMiddleEastsince1938.

Duringthefinancialcrisisatthebeginningofthe21stcentury,itwasclosetobankruptcy,butithassincereturnedtoprofitability.

InanattempttocompetewithGeneralMotors'mid-pricedPontiac,Oldsmobile,andBuick,FordcreatedtheMercuryin1939asahigher-pricedcompanioncartoFord.HenryFordpurchasedtheLincolnMotorCompanyin1922,inordertocompetewithsuchbrandsasCadillacandPackardfortheluxurysegmentoftheautomobilemarket.

FordofferedtheLifeguardsafetypackagefrom1956,whichincludedsuchinnovationsasastandarddeep-dishsteeringwheel,optionalfront,and,forthefirsttimeinacar,rearseatbelts,andanoptionalpaddeddash.Fordintroducedchild-proofdoorlocksintoi