星巴克英文简介PPT.ppt

星巴克英文简介PPT.ppt

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TheHistoryofStarbucksBRIEFTheAdvertisingofStarbucks1970sThefirstStarbucksopens.ThenamecomesfromHermanMelvillesMobyDick,aclassicAmericannovelaboutthe19thcenturywhalingindustry.Theseafaringnameseemsappropriateforastorethatimportstheworldsfinestcoffeestothecold,thirstypeopleofSeattle.TheoriginalStarbuckslogo1980sHowardSchultzjoinsStarbucksin1982.WhileonabusinesstripinItaly,hevisitsMilansfamousespressobars.Impressedwiththeirpopularityandculture,heseestheirpotentialinSeattle.Hesrightaftertryinglattesandmochas,Seattlequicklybecomescoffee-crazy.ThesecondStarbuckslogoThethirdStarbuckslogo1990sThedemandforgreatcoffeeallowsStarbuckstoexpandbeyondSeattle,firsttotherestoftheUnitedStates,thenfurtherafield.Afterbecomingoneofthefirstcompaniestoofferstockoptionstoitspart-timeemployees,Starbucksbecomesapubliclytradedcompany.1987-19922000sTheStarbucksphenomenoncontinues.Atthetimeofwriting,Starbuckshasmorethan6,000locationsinover30countries.Inadditiontoourexcellentcoffeesandespressodrinks,peoplenowenjoyTazoteaandFrappuccinoiceblendedbeverages.1992-todayStarbucksOutdoorAdvertisingTheadisaventi-sizedStarbuckscupmagneticallyconnectedtotheroofsofabout100Bostontaxicabs.THANKS