大学英语UnitAdvertisement教案.docx
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大学英语UnitAdvertisement教案
TeachingPlan
21世纪大学英语应用型综合教程
Subject
Unit6Advertisement
Students
Content
PartA-C
Timeallotment
8periods
Objectives
1.Knowledgeaim:
WordsandexpressionsmarkedCET4/6inthepage145-147.
2.Abilityaim:
1)Listeningskill:
Beabletopredictthemissingcontentofalisteningmaterialwiththehelpofthecontext.
2)Readingskill:
Beabletolocatekeyinformationinatextassoonaspossiblebyskimmingandscanning.
3)Writingskill:
Beabletowriteanadvertisementwithcorrectformatandexpressions.
4)Translatingskill:
BeabletoworkouttheequivalentEnglishexpressionsofChineseexpressionsindependently.
3.Ideologicalaim:
1)Knowsomebasicknowledgeaboutadvertisement.
2)Helpstudentstoreadbetweenthelineswhilewatchingadvertisements.
TeachingFocus
Skimmingandscanningskills
Skillsofwritinganoutline
TeachingDifficulties
Predictthemissingcontentofalisteningmaterialwiththehelpofthecontext.
StructuralstudyofcomplicatedsentencesintextAandB
TeachingMethods
Task-basedteachingmethod
Audio-visualmethod
Communicationmethod
TeachingTools
blackboard,multi-media,PPT
TeachingProcedure
I.WordsandExpressions&Warm-upListening(1period)
II.TextA:
TheEffectsofTVAdvertisingonChildren(1period)
III.TextA:
DetailedReading(2periods)
IV.LanguageFocus&ReadinginDepth(1period)
V.TextB:
CreateanEffectiveAdvertisingMessage(1period)
VI.TranslationofthePassage(1period)
VII.SkillDevelopment:
Grammar&Video-BasedWriting(1period)
Unit6TextA:
TheEffectsofTVAdvertisingonChildren
2periods(90minutes)
Teachingprocedures:
I.WordsandExpressions&Warm-upListening(1period)
.WordsandExpressions(20mins)
Step1:
Somestudentsareaskedtoreadthewordsandexpressionstofindouttheunfamiliarorwrongpronunciations.
Step2:
TheteachermakesexplanationonunfamiliarpronunciationsandcorrectsthewrongpronunciationsandthenasksSstoreadthewordsandexpressionsafterhim/herthreetimes.
.Warm-upListening(25mins)
Step1:
Readthelisteningmaterialto1)getthemainidea;2)predictthewordsandthepartofspeechofthewordsmissedintheblankaccordingtothecontext.
Step2:
Firstlisteningandcheck
Step3:
Secondlisteningandcheck
Step4:
Thirdlisteningandcheck
Step5:
MakeExplanationofthematerialandsomeofthemissingwords.
II.TextA:
GlobalReading(1period)
Step1:
Firstreading:
Readthetextandanswerthefollowingquestions.(10mins)
1.Howhastheinfluenceofadvertisingonourliveschangedovertheyears?
2.WhateffectsofTVadvertisingonchildrenhavebeenmentionedinthetext?
3.What’sthepurposeofusingtheexampleofCareBear?
4.Whatdoes“productplacement”mean?
5.Whatmeasurescanbetakentoreducetheinfluenceofadvertisingonchildren?
Step2:
Secondreading:
TextAhas8paragraphs.Whichparagraphcontainsthefollowinginformation?
Fillintheblankswiththecorrespondingparagraphnumbers.(10mins)
1.Accordingtosomestudies,themorechildrenviewtobaccoandalcoholads,themorepositiveattitudestowardconsumptionofsuchproductstheyhave.
2.Parentsshouldteachtheirchildrentothinkcriticallyaboutanyadvertisingmessage.
3.Advertisingmakeschildrenconvincedthatthey’reinferioriftheydon’thaveacertainkindofnewproducts.
4.Itisveryharmfulforchildreniftheirparentspurchaseviolentgamesandvideosundertheinfluenceoftheadvertising.
5.Strongassociationshavebeenfoundbetweenincreasesinadvertisingfornon-nutritiousfoodsandratesofchildhoodobesity.
Step3:
StructureoftextA(25mins)
Para.1:
Generalintroduction
Para.2-7:
Themajoreffectsofadvertisingonchildren.
Para.8:
Conclusion
BlackboardDesign:
Para.1:
Generalintroduction
Para.2-7:
Themajoreffectsofadvertisingonchildren.
Para.8:
Conclusion
教学反思:
2periods(90minutes)
Teachingprocedures:
III.TextA:
DetailedReading
Language&Culturepoints:
Para1-2(30mins)
Introduction
1.target
—v.makeatargetof;setasagoal
—n.amarktoshootat;sth.orsb.firedatormarkedforattack;agoaltobeachieved
Examples:
ThenuclearweaponsaretargetedonWesternEurope.这些核武器的目标是西欧。
What’sthetargetreadershipofthispaper?
这份报纸以哪些人为读者对象?
2.aimat
—makeanefforttowards
Example:
Thevisitwasaimedatexpandingtherelationsbetweenthetwocountries.
访问的目的是扩展两国的关系。
Paragraph1
1.Plantingyourchildinfrontofatelevisionsetisnotaltogetherabadthing,providedthatyoulimitthetimethatyourlittleonespendswatchingTVandyoumonitortheprogramswatched.
本句的主句是“Plantingyourchildinfrontofatelevisionsetisnotaltogetherabadthing”,providedthat相当于if,表示“假如”,引导出一个条件状语从句。
2.MediaAwarenessNetwork
Culturalnote:
TheMediaAwarenessNetworkisaCanadiannon-profitorganizationbasedinOttawathatfocusesonmedialiteracyprograms.Inparticular,theorganizationpromotescriticalthinkingviaeducationresourcesandanalyzesthecontentofvarioustypesofmassmedia.SurveysandstudiesperformedbytheMediaAwarenessNetworkhaveexploredyouthmediaconsumption,suchastelevisionandinternetuse,aswellasmediaissues.Inrecentyearstheorganization’sfocushasshiftedmoreheavilytodigitalliteracy,althoughitcontinuestoproduceresourcesontraditionalmedia.
3.cite
—v.quotebywayofexample,authority,orproof
Example:
ThedevilcanciteScriptureforhisownpurpose.魔鬼也能引经据典为自己辩护。
4.proactive
—a.(ofapersonorpolicy)controllingasituationbymakingthingshappenratherthanwaitingforthingstohappenandthenreactingtothem
Example:
proactivestepstopreventterrorism积极主动的反恐步骤
Paragraph2:
1.exposure
—n.1.thefactorstateofbeingexposed2.disclosure,asofsth.privateorsecret
Examples:
Afteronlyashortexposuretosunlighthebegantoturnred.
他在阳光下只晒了一会儿,皮肤就开始变红了。
2.purchase
—n.acquisitionbythepaymentofmoneyoritsequivalent;buying,orasingleactofbuying
—v.acquirebythepaymentofmoneyoritsequivalent;buy
Examples:
Theymadethepurchaseofacar.他们购置了一辆小汽车。
Wepurchasedacarbefore.以前我们买过一辆车。
3.conflict
—n.controversy;quarrel
—v.comeintocollisionordisagreement;becontradictory,orinopposition;clash
Examples:
Itisnotsurprisingthatsuchaviewhasledtoveryconsiderableconflict.
这样的一种观点引起很大的分歧是不足为奇的。
DoBritishimmigrationlawsconflictwithanyinternationallaws?
英国的移民法与国际法有冲突吗?
4.deny
—v.1.refusetoagreeoraccedeto2.statethat(sth.declaredorbelievedtobetrue)isnottrue
Examples:
Hedeniedthemoneytohisson.他拒绝给儿子钱。
Hedeniedknowinganythingabouttheirplans.他否认知悉他们的计划。
Language&Culturepoints:
Para3-4(30mins)
Paragraph3
1.inflict
—v.imposeassth.thatmustbeborneorsuffered
Example:
Maryinflictedherchildrenonhermotherfortheweekend.周末玛丽硬把孩子们交给母亲照料。
2.thanksto
—becauseof;owingto
Example:
Thankstoyourhelp,weweresuccessful.由于你的帮助,我们得以成功。
3.Monitor
Culturalnote:
ThefullnameisMonitoronPsychology,apublicationoftheAmericanPsychologicalAssociation.Itisthe“mustread”forpsychologyeducators,scientists,andpractitioners.DeliveredeachmonthwiththeexceptionofacombinedJuly/Augustissue,MonitoronPsychologyprovidescompellingeditorialonthescienceandpracticeofpsychologyaswellasonhowpsychologyinfluencessocietyatlarge.
Paragraph4
1.UniversityofMichiganHealthServices
Culturalnote:
TheUniversityofMichiganHealthSystem(UMHS)isthewhollyownedacademicmedicalcenteroftheUniversityofMichiganinAnnArbor.UMHSincludestheU-MMedicalSchool,withitsFacultyGroupPracticeandmanyresearchlaboratories;theU-MHospitalsandHealthCenters,whichincludesUniversityHospital,C.S.MottChildren’sHospital,VonVoigtlanderWomen’sHospital,120outpatientclinicsandapproximately40healthcenters;theclinicalprogramsoftheU-MSchoolofNursing;andtheactivitiesoftheMichiganHealthCorporation,throughwhichUMHSpartnerswithothermedicalcentersandhospitalstoprovidespecializedcarethroughoutMichigan.
Language&Culturepoints:
Para5-8(30mins)
Paragraph5
1.belinkedto
—becomeconnectedby
Example:
Theyshouldbelinkedtoincreasesorreductionsinmaterialbenefits.
它们应该同物质利益的增减联系起来。
2.rate
—n.1.acertainquantityoramountofonethingconsideredinrelationtoaunitofanotherthingandusedasastandardormeasure2.degreeofspeed,progress
Examples:
Thesecretaryshowedmeyourattendancerate.秘书给我看了你的出勤率。
Wehavetoofferhigherrates.我们不得不付更高的价钱。
—n.1.acertainquantityoramountofonethingconsideredinrelationtoaunitofanotherthingandusedasastandardormeasure2.degreeofspeed,progress
atthis(that)rate:
照这(或那)种情形,既然如此(或那样)
e.g.Atthisrate,Iwon’thaveajobtogobackto.
这样的话,我就没有工作可干了。
atanyrate:
无论如何;至少
e.g.Thisissue,atanyrate,willhavetobefaced.
无论如何,这将是我们不得不面对的问题。
3.substantial
—a.ofampleorconsiderableamount,quantity,size,etc.;basicoressential;fundamental
Examples:
Thecountryboughtasubstantialnumberofweapons.这个国家购买了大量的武器。
Theymadesubstantialchangestothearrangements.他们在安排上作了重大的变动。
4.SurgeonGeneral
Culturalnote:
TheSurgeonGeneraloftheUnitedStatesistheoperationalheadofthePublicHealthServiceCommissionedCorps(PHSCC)andthustheleadingspokespersononmattersofpublichealthinthefederalgovernment.TheSurgeonGeneral’sofficeandstaffareknownastheOfficeoftheSurgeonGeneral(OSG).
Paragraph7
1.FederalTradeCommission
Culturalnote:
TheFederalTradeCommission(FTC)isanin