大学英语UnitAdvertisement教案.docx

大学英语UnitAdvertisement教案.docx

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大学英语UnitAdvertisement教案

TeachingPlan

21世纪大学英语应用型综合教程

Subject

Unit6Advertisement

Students

Content

PartA-C

Timeallotment

8periods

Objectives

1.Knowledgeaim:

WordsandexpressionsmarkedCET4/6inthepage145-147.

2.Abilityaim:

1）Listeningskill:

Beabletopredictthemissingcontentofalisteningmaterialwiththehelpofthecontext.

2）Readingskill:

Beabletolocatekeyinformationinatextassoonaspossiblebyskimmingandscanning.

3）Writingskill:

Beabletowriteanadvertisementwithcorrectformatandexpressions.

4）Translatingskill:

BeabletoworkouttheequivalentEnglishexpressionsofChineseexpressionsindependently.

3.Ideologicalaim:

1）Knowsomebasicknowledgeaboutadvertisement.

2）Helpstudentstoreadbetweenthelineswhilewatchingadvertisements.

TeachingFocus

Skimmingandscanningskills

Skillsofwritinganoutline

TeachingDifficulties

Predictthemissingcontentofalisteningmaterialwiththehelpofthecontext.

StructuralstudyofcomplicatedsentencesintextAandB

TeachingMethods

Task-basedteachingmethod

Audio-visualmethod

Communicationmethod

TeachingTools

blackboard,multi-media,PPT

TeachingProcedure

I.WordsandExpressions&Warm-upListening（1period）

II.TextA:

TheEffectsofTVAdvertisingonChildren（1period）

III.TextA:

DetailedReading（2periods）

IV.LanguageFocus&ReadinginDepth（1period）

V.TextB:

CreateanEffectiveAdvertisingMessage（1period）

VI.TranslationofthePassage（1period）

VII.SkillDevelopment:

Grammar&Video-BasedWriting（1period）

Unit6TextA:

TheEffectsofTVAdvertisingonChildren

2periods（90minutes）

Teachingprocedures:

I.WordsandExpressions&Warm-upListening（1period）

.WordsandExpressions（20mins）

Step1:

Somestudentsareaskedtoreadthewordsandexpressionstofindouttheunfamiliarorwrongpronunciations.

Step2:

TheteachermakesexplanationonunfamiliarpronunciationsandcorrectsthewrongpronunciationsandthenasksSstoreadthewordsandexpressionsafterhim/herthreetimes.

.Warm-upListening（25mins）

Step1:

Readthelisteningmaterialto1）getthemainidea;2）predictthewordsandthepartofspeechofthewordsmissedintheblankaccordingtothecontext.

Step2:

Firstlisteningandcheck

Step3:

Secondlisteningandcheck

Step4:

Thirdlisteningandcheck

Step5:

MakeExplanationofthematerialandsomeofthemissingwords.

II.TextA:

GlobalReading（1period）

Step1:

Firstreading:

Readthetextandanswerthefollowingquestions.（10mins）

1.Howhastheinfluenceofadvertisingonourliveschangedovertheyears?

2.WhateffectsofTVadvertisingonchildrenhavebeenmentionedinthetext?

3.What’sthepurposeofusingtheexampleofCareBear?

4.Whatdoes“productplacement”mean?

5.Whatmeasurescanbetakentoreducetheinfluenceofadvertisingonchildren?

Step2:

Secondreading:

TextAhas8paragraphs.Whichparagraphcontainsthefollowinginformation?

Fillintheblankswiththecorrespondingparagraphnumbers.（10mins）

1.Accordingtosomestudies,themorechildrenviewtobaccoandalcoholads,themorepositiveattitudestowardconsumptionofsuchproductstheyhave.

2.Parentsshouldteachtheirchildrentothinkcriticallyaboutanyadvertisingmessage.

3.Advertisingmakeschildrenconvincedthatthey’reinferioriftheydon’thaveacertainkindofnewproducts.

4.Itisveryharmfulforchildreniftheirparentspurchaseviolentgamesandvideosundertheinfluenceoftheadvertising.

5.Strongassociationshavebeenfoundbetweenincreasesinadvertisingfornon-nutritiousfoodsandratesofchildhoodobesity.

Step3:

StructureoftextA（25mins）

Para.1:

Generalintroduction

Para.2-7:

Themajoreffectsofadvertisingonchildren.

Para.8:

Conclusion

BlackboardDesign:

Para.1:

Generalintroduction

Para.2-7:

Themajoreffectsofadvertisingonchildren.

Para.8:

Conclusion

教学反思：

2periods（90minutes）

Teachingprocedures:

III.TextA:

DetailedReading

Language&Culturepoints:

Para1-2（30mins）

Introduction

1.target

—v.makeatargetof;setasagoal

—n.amarktoshootat;sth.orsb.firedatormarkedforattack;agoaltobeachieved

Examples:

ThenuclearweaponsaretargetedonWesternEurope.这些核武器的目标是西欧。

What’sthetargetreadershipofthispaper?

这份报纸以哪些人为读者对象?

2.aimat

—makeanefforttowards

Example:

Thevisitwasaimedatexpandingtherelationsbetweenthetwocountries.

访问的目的是扩展两国的关系。

Paragraph1

1.Plantingyourchildinfrontofatelevisionsetisnotaltogetherabadthing,providedthatyoulimitthetimethatyourlittleonespendswatchingTVandyoumonitortheprogramswatched.

本句的主句是“Plantingyourchildinfrontofatelevisionsetisnotaltogetherabadthing”，providedthat相当于if，表示“假如”，引导出一个条件状语从句。

2.MediaAwarenessNetwork

Culturalnote:

TheMediaAwarenessNetworkisaCanadiannon-profitorganizationbasedinOttawathatfocusesonmedialiteracyprograms.Inparticular,theorganizationpromotescriticalthinkingviaeducationresourcesandanalyzesthecontentofvarioustypesofmassmedia.SurveysandstudiesperformedbytheMediaAwarenessNetworkhaveexploredyouthmediaconsumption,suchastelevisionandinternetuse,aswellasmediaissues.Inrecentyearstheorganization’sfocushasshiftedmoreheavilytodigitalliteracy,althoughitcontinuestoproduceresourcesontraditionalmedia.

3.cite

—v.quotebywayofexample,authority,orproof

Example:

ThedevilcanciteScriptureforhisownpurpose.魔鬼也能引经据典为自己辩护。

4.proactive

—a.（ofapersonorpolicy）controllingasituationbymakingthingshappenratherthanwaitingforthingstohappenandthenreactingtothem

Example:

proactivestepstopreventterrorism积极主动的反恐步骤

Paragraph2:

1.exposure

—n.1.thefactorstateofbeingexposed2.disclosure,asofsth.privateorsecret

Examples:

Afteronlyashortexposuretosunlighthebegantoturnred.

他在阳光下只晒了一会儿,皮肤就开始变红了。

2.purchase

—n.acquisitionbythepaymentofmoneyoritsequivalent;buying,orasingleactofbuying

—v.acquirebythepaymentofmoneyoritsequivalent;buy

Examples:

Theymadethepurchaseofacar.他们购置了一辆小汽车。

Wepurchasedacarbefore.以前我们买过一辆车。

3.conflict

—n.controversy;quarrel

—v.comeintocollisionordisagreement;becontradictory,orinopposition;clash

Examples:

Itisnotsurprisingthatsuchaviewhasledtoveryconsiderableconflict.

这样的一种观点引起很大的分歧是不足为奇的。

DoBritishimmigrationlawsconflictwithanyinternationallaws?

英国的移民法与国际法有冲突吗?

4.deny

—v.1.refusetoagreeoraccedeto2.statethat（sth.declaredorbelievedtobetrue）isnottrue

Examples:

Hedeniedthemoneytohisson.他拒绝给儿子钱。

Hedeniedknowinganythingabouttheirplans.他否认知悉他们的计划。

Language&Culturepoints:

Para3-4（30mins）

Paragraph3

1.inflict

—v.imposeassth.thatmustbeborneorsuffered

Example:

Maryinflictedherchildrenonhermotherfortheweekend.周末玛丽硬把孩子们交给母亲照料。

2.thanksto

—becauseof;owingto

Example:

Thankstoyourhelp,weweresuccessful.由于你的帮助,我们得以成功。

3.Monitor

Culturalnote:

ThefullnameisMonitoronPsychology,apublicationoftheAmericanPsychologicalAssociation.Itisthe“mustread”forpsychologyeducators,scientists,andpractitioners.DeliveredeachmonthwiththeexceptionofacombinedJuly/Augustissue,MonitoronPsychologyprovidescompellingeditorialonthescienceandpracticeofpsychologyaswellasonhowpsychologyinfluencessocietyatlarge.

Paragraph4

1.UniversityofMichiganHealthServices

Culturalnote:

TheUniversityofMichiganHealthSystem（UMHS）isthewhollyownedacademicmedicalcenteroftheUniversityofMichiganinAnnArbor.UMHSincludestheU-MMedicalSchool,withitsFacultyGroupPracticeandmanyresearchlaboratories;theU-MHospitalsandHealthCenters,whichincludesUniversityHospital,C.S.MottChildren’sHospital,VonVoigtlanderWomen’sHospital,120outpatientclinicsandapproximately40healthcenters;theclinicalprogramsoftheU-MSchoolofNursing;andtheactivitiesoftheMichiganHealthCorporation,throughwhichUMHSpartnerswithothermedicalcentersandhospitalstoprovidespecializedcarethroughoutMichigan.

Language&Culturepoints:

Para5-8（30mins）

Paragraph5

1.belinkedto

—becomeconnectedby

Example:

Theyshouldbelinkedtoincreasesorreductionsinmaterialbenefits.

它们应该同物质利益的增减联系起来。

2.rate

—n.1.acertainquantityoramountofonethingconsideredinrelationtoaunitofanotherthingandusedasastandardormeasure2.degreeofspeed,progress

Examples:

Thesecretaryshowedmeyourattendancerate.秘书给我看了你的出勤率。

Wehavetoofferhigherrates.我们不得不付更高的价钱。

—n.1.acertainquantityoramountofonethingconsideredinrelationtoaunitofanotherthingandusedasastandardormeasure2.degreeofspeed,progress

atthis（that）rate：

照这（或那）种情形，既然如此（或那样）

e.g.Atthisrate,Iwon’thaveajobtogobackto.

这样的话，我就没有工作可干了。

atanyrate：

无论如何；至少

e.g.Thisissue,atanyrate,willhavetobefaced.

无论如何，这将是我们不得不面对的问题。

3.substantial

—a.ofampleorconsiderableamount,quantity,size,etc.；basicoressential;fundamental

Examples:

Thecountryboughtasubstantialnumberofweapons.这个国家购买了大量的武器。

Theymadesubstantialchangestothearrangements.他们在安排上作了重大的变动。

4.SurgeonGeneral

Culturalnote:

TheSurgeonGeneraloftheUnitedStatesistheoperationalheadofthePublicHealthServiceCommissionedCorps（PHSCC）andthustheleadingspokespersononmattersofpublichealthinthefederalgovernment.TheSurgeonGeneral’sofficeandstaffareknownastheOfficeoftheSurgeonGeneral（OSG）.

Paragraph7

1.FederalTradeCommission

Culturalnote:

TheFederalTradeCommission（FTC）isanin