Explore the Application of Chinese Traditional Graphics in Modern Graphic Art and Design英.docx

Explore the Application of Chinese Traditional Graphics in Modern Graphic Art and Design英.docx

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ExploretheApplicationofChineseTraditionalGraphicsinModernGraphicArtandDesign英

ExploretheApplicationofChineseTraditionalGraphicsinModernGraphicArtandDesign

　　Abstract.TheChinesenationhasahistoryof5,000years,andalonghistoryoftraditionalculture.Inthetraditionalcultureofthevastriveroftraditionalgraphicsasanimportantmanifestationofcultureandthearts,whichhasbeenconstantlyenrichedanddeveloped.Especiallyinmoderngraphicartdesign,howtoproperlyusetraditionalChinesegraphics,theperfectblendofclassicandstylish,thisiswortheveryplanedesignercontinuetoexploretheproblem.

　　Keywords:

Traditionalgraphics,Graphicdesign,ProudratherForgotten,Traditionalgraphics,Development

　　1Introduction

　　Reasonableapplicationoftraditionalgraphicsingraphicdesignhasaveryimportantsignificance.Itcanenhancetheculturaltasteofmoderngraphicdesignworks,andenhancetheculturalconnotationofmoderngraphicdesign,andmoreinlinewiththephilosophyofcontemporarymulticulturalconducivetotherealizationofsocialistculturethegreatdevelopmentandprosperity.Therefore,weshouldattachgreatimportancetotheChinesetraditionalgraphicsinmoderngraphicdesign.

　　2OverviewofDevelopmentoftheTraditionalGraphics

　　Ourtraditionalgraphicshavealonghistory,alonghistory,alargenumberofdifferentstyles,asearlyasinprimitivesociety;itsdevelopmentreflectstheoriginalreligiousunderstandingandbuddingself-awareness,abstractgraphicstolevyallegorical.ShangandZhoudynastiesgraphicsreflectthestrange,strictlook.InHanDynasty,duetochangesintheideologicaldevelopment,traditionalgraphicsbegantoappearquaint,Hungthickstylecharacteristics.IntheTangandSongdynasties,withahighdegreeofdevelopmentofthepolitical,religious,philosophical,economic,traditionalmoralofthegraphics,symbolicallyreinforcedauspiciousconcepthasbeenstrengthenedduringthisperiod,suchasPOphaseflowerTanggrasswithauspiciousmeaningnationalcharactergraphics.AftertheTangDynasty,duetosocioeconomicdevelopment,thesecularizationofsociallife,thetraditionalgraphicsawiderangeofdiverseperformancepractices,stylizedgraphicsdevelopmenttrends,decorativeemphasisongraphics,emphasizethegraphicsenseofdiversity,lucky,thusthequestforgoodluck,thespeciesintheQingDynastyreachedtheextremityofthe"patternwillbeinterested,Ibicesauspicious".Traditionalgraphicsarewidelyusedinsculpture,architecture,craft,design,printinganddyeing,embroidery,folkartandotheraspects,theformationofethniccharacteristicsArtDecodesignsystem.　　3TheChineseTraditionalGraphicswithModernDesignIntegrationProblems

　　3.1TraditionalGraphicswithBeautifulContact

　　TraditionalChineseaestheticsemphasizedtheharmonyandunityoftheUnitedStates,thateverythingisaharmoniousandunifiedwhole,theemotionsofthepeoplegiventheformofmatter,by-lyricaltoshapefreehand,Vividly.Becauseofthis"Heaven,"theoverallviewoftheworldandthethingsIsameaestheticideas,formsofartisticexpressioninChina"writereal"heavy"vivid."Itfocusesontheoverallshapeofthemomentum,ratherthantheunavoidablyoverallobjectiveobjectdescribed.Someaestheticideologyoffuturegenerationsalsohasafar-reachingimpact,manyartists’aestheticideal,aesthetictasteistheword"and"atthecore.3.2TheValueoftheTraditionalNationalCultureMultiplicity

　　SuccessfuluseoftheChina-USnationalfolkfactors,wefirstaskeddesignerslovethisnation,tounderstandandbecomefamiliarwiththisnation,sothatitcanmakeusrichaestheticideas,diversetraditionalgraphicsandtechnology,design,andthelawsoftheUnitedStatesfurtherunderstanding,fromnutritionandnewinspiration.Thedesignistheemotionalexpression,anditrequirestheaccumulationofexperienceandaburstofinspiration.Theonlytrulyloveournationandtoappreciateournationalaesthetic,itwillbringusendlessinsightsinspiremoreinthepracticeofdesignthinkingsparkinnovationanddesignresearchtoanewlevel.

　　4StrengthentheApplicationofTraditionalChineseGraphicsinModernDesignCountermeasures

　　4.1TraditionalGraphicsProfoundaretheSourceofOurInnovations

　　Chinahasfivethousandyearsofhistory,astheancientcivilizationsoftheOrient,formedtheirownuniquetraditionalgraphics.OutlinestyleoftheemblemoftheBeijing2008OlympicGames,istakenfromthetraditionalChinesesealstyle,fullyembodiestheorientalfeatures,hasonceagainprovenmoreethnicthingsthemoreinternational.

　　4.2ChineseTraditionalGraphicswithModernDesignMustbeInnovative

　　Traditionalgraphicswithmoderndesigntohavevitality,tore-rejuvenatemustfurtherincreasetheirintegrationefforts,toconsiderthemulti-facetedproblem,theuseofdeep-seated.Forexample:

ShenzhenWankefifthparkintheoveralldesignofthebuildingandlandscape,theuseoftheelementsoftheHuizhouarchitectureandJin-gardenarchitecture.ButitisworthofmentioningthatWankeFifthParkdoesnotsimplyretroandcopy,butasolutiontypeinheritance,traditionandmoderndaysofChineseandWesternwell-craftedandcombinedinordertocreateatraditionforChinesepeoplelivingresidenceenvironment,butalsoinlinewiththemodernlifestyle.Itiseasytoevokeastrongnostalgia,toproducepsychologicalresonance,atraditionalChinesearchitecturalformapproximationoftheinternalboreastrikingresemblancegoodresult.　　5ModernGraphicDesignGraphicsApplicationExamples

　　5.1TheOriginalGeometry

　　Inthegraphicdesign,wecanseealotofuseofthegraphicsintheoriginalgeometricabstractpatterns.MostoftheoriginalgeometryevolvedfromBird,frogpattern,withFish.Thedesignerformedthroughaprocessofdeconstructionandreconstructionofitsstylingelementsofvisuallanguageinthemodernsense,toconveytheflavorofthetimes,moderndesignwithaheavyculturalandnationalidentity.SuchastheHaitianSecuritiesCompanylogodesign,usingthetraditionalwaterlinespatternsofYinintheChinesehistory,theShangDynastybronzesdesignelementsconstitutethebasicshapeoftheancientcoins,fourwavescorrespondingtoexpresstheconnotationofHaitongSecuritiesrichresourcesthroughtheseas.Theflagwavesgraphicalend-to-endcycle,consistentwiththemeaningofthenameofHaitongSecuritiesandaccurateimageofthesecuritiesindustrycharacteristics.（Figure1）

　　5.2EasternPhilosophySymbol

　　Weusuallysaythegraphics,mainlyfromEasternphilosophyconceptreferstobothabstractsymbolsof"TaiChi"and"BaGua"."TaiChi"graphicblackandwhitecomplementarytwocyclotronmotiongraphics,imageexpressionoftheyinandyangrotation,S-lineisthemostuniversallyrecognizedformsalllinesbeauty."BaGua"graphicistheancientChinesephilosophyofConfucianismdiscussesallthingschange"BookofChanges"witheightsymbols,equaltoitsarea,thesameshape,butalsohasthedirectionreversedblackandwhitedifferentcharacteristics,ingraphicformisshapedandnegativeshapedduplication,interdependentandmutuallycontradictoryconnotations.FamousHongKongdesignerAlanChangraphicsdesignthelogofortheSeibuDepartmentStore,taichigraphicsevolvedintotheCompanyEnglishname"SEIBU"S"Beasdiagramrepresentingthephilosophicalconceptofyinandyang,isthesummaryoftheChinesepeopleappreciatetheexperienceoftheuniverse,observation"Everythingnegativeyinandyang."（Figure2）

　　5.3NationalsAuspiciousGraphics

　　Thenationalmascotgraphicsareblendingpatternauspiciousmeaning.Peopleseeapatternimage,butmyheartfeltalanguageotherthanimage.Peopleareobsessedwithnationalauspiciousgraphicsmodeling,butalsobecausethe"meaning"behind.Regardlessoftheancientsormodern,betterthingstofeelthesameyearning.Byspecificimplicationandcancauseculturalresonanceauspiciousgraphicsappliedtographicdesign,acombinationofthetraditionalandthemodern,fullofhistoricalsignificancegraphicsembeddedinmodernhumanismandculturalconnotations.　　ChinaUnicomsignsderivedfromBuddhistEightauspiciousone"disclongshape,whicheverUnicomCommunicationsBusinessnointentiontoextendalonghistory,going,complementary"toexhaustivelongtime,symbolizeseverlasting.Foursquaresintheshapeofthelogoareeasilyaccessible,meaningallthebest;sixcircularroutesofinterlinkedeverywhereintendedsmoothly;themiddletenemptyoffestiveandperfectmeaning.Therefore,theentirelogoisfilledwithairtheancientorientalcirculatedauspicious.（Figure3）

　　ThesidewindpatternsinthesquarethepressureangleXiangdiefromgraphics,inancienttimesasauspiciousthingwidelyusedforavarietyofdesignpieces.KanTai-Keung-FreemanLauDesignCo.,Ltd.logoistouseonbehalfof"concentricdoubletogether,communicatewitheachother"sidewins,asthebasicdesignelements,beenshapedextractionderivativerecyclingcomposedofgraphics.Thepartyistheearth;asymbolofdesignisbroad.（Figure4）

　　5.4TheTraditionalChineseCharacterGraphics

　　InChinesehistoryandculture,theimageofChinesecharacters,thecharactersbecomethemostimaginativetraditionalgraphicsmostgeneralabstractgraphics.Intheevolutionof5,000years,theChinesecharacterglyphchangingshapeandmeaningtoeachother,andcontinuetodevelopwiththepeople'sculturalbeliefs,visualmentalapplicationandaestheticneeds,developedintoahighlysymbolicpictographic,imageofthewrittencharacters.Chinesecallig